In 2010, Hasbro launched the fourth generation of the long lived My Little Pony© TV programs and toys.  What would happen in the next five years shocked not only Hasbro, but the world.  A new type of fan emerged: Bronies, originally dedicated men aged 16 to 25, but now both men and women from 14 to 35, primarily. Members of all branches of the military love My Little Pony, but there is a perception among them that Marines are the majority.

I’ve been analyzing social media and observing presentations on Military Bronies at Brony conventions in an attempt to understand how they experience and negotiate their fandom within the military.

You don’t have to go very far on the net to find them.  This is no trolling of middle aged men in the dark basements from the blackhole of the net. These are proud men and women in the service, coming together on pages like FOBEquestria.com or Military Bronies on Facebook (with over 10,000 members).

They have created not only their own niche in the fandom, but their own art, music, and even military paraphernalia. Here’s an example of fan art by Sir-Croco:

Interestingly, they have had an influence in the progression of the show. It is believed, for example, that the development of the show’s Wonderbolts Academy and characters was a response to military fans. The show’s creators acknowledge that they mirror the Navy and Air Force flight demonstration teams.  And a former US Navy fan became so “horse famous” (the act of gaining notoriety as a fan icon), that he has now joined the cast.

Military Bronies are quick to defend their love for My Little Pony and point out the positive lessons taught by the show. For instance, the US Army’s Values statement includes the following: Loyalty, Duty, Respect, Selfless Service, Honor, Integrity, and Personal Courage, while the elements of Harmony in My Little Pony are Loyalty, Honesty, Generosity, Laughter, Kindness, and Magic. With a bit of creativity, one can easily see similarity between the two.

Because My Little Pony is made by Hasbro for young girls and features females as their “mane” characters, some consider it to be deviant for teen and adult men to like the show. As one Brony said, they’re sold on “the pink aisle!” Male Military Bronies at times suffer from the kind of stigma and bullying reserved for feminine men and, because they are also often assumed to be gay, homophobia. One Brony, for example, discussed how his platoon sergeant refuses to inspect his room because it is plastered with My Little Pony paraphernalia that the sergeant does not want to see or be near.

But it’s okay to be gay in the military now, at least policy wise. It may be that the repeal of “Don’t Ask, Don’t Tell” actually opened up space for Military Bronies. Before the repeal, love of My Little Pony might have been interpreted as a “tell” and punished accordingly, but today there can be no institutional response to soldiers’ sexual orientation, so stigmatization when it occurs seems to remain informal.

Male Military Bronies are a fascinating site of negotiations of masculinity in one of its strongest bastions. Along with their female counterparts they also represent an interesting new form of fan. I hope that my research will teach us a lot about how men negotiate gendered expectations and will check back in as my project develops.

Cross-posted at Pacific Standard.

Kevin W. Martin, MA is a doctoral candidate at the University of Missouri, specializing in queer theory, identity, and deviance. You can follow him in Linkedin, Facebook, and Twitter.

There is a light bulb in a fire station in Livermore, CA that has been burning since 1901. It was manufactured in the late 1890s. And, yes, there is a BulbCam.

According to Hunter Oatman-Stanford, writing for Collectors Weekly, the first homes that had electricity were serviced entirely by electric companies. He explained:

Generally, customers would purchase entire electrical systems manufactured by a regional supplier who would handle installation and upkeep. If a bulb “burned out,” meaning the filament had deteriorated from repeated heating, someone would come and replace it for you [for free].

Given this business model, it made sense to try to develop bulbs that would burn out as infrequently as possible, and the goal was to make ones that would last forever. The one in Livermore was made by the Shelby Electric Company and, interestingly, no one remembers what they did to make their time-defying bulbs. For now, at least, their secrets are a mystery.

Only later, when electric companies turned over the job of replacing lightbulbs to homeowners, did they decide that it would be more profitable to make cheap bulbs that burned out frequently. As of around 1910, companies were charging the equivalent of $33 for a 1,500 hour lamp (which is about the same life of an incandescent bulb today). Yikes. At least the price has gone down.

We call this planned obsolescence: the practice of designing products with a predetermined expiration date aimed at forcing consumers into repeat purchases. Since the mid-1900s, more and more products have been literally designed to fail. In some cases, we seem to have fully accepted cyclic purchasing (think, for example, of the constant replacing of our electronic devices) or we are embarrassed into doing so (think fashion and the stigma of driving an old car). Other times, like with the lightbulb, we just assume that this is the best engineers can do.

Planned obsolescence is criticized for being wasteful. How many light bulbs sit in landfills today? How many natural resources have we extracted or burned up to make their replacements? How many cargo ships and semis have been filled with lightbulbs and taken around the world?

The little lightbulb in Livermore is a great reminder that just because we live in technologically advanced societies doesn’t mean we always have access to the most advanced technology. Other forces are at work.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Flashback Friday.

Two of my favorite podcasts, Radio Lab and Quirks and Quarks, have stories bout how inertia and reliance on technology can inhibit our ability to find easy, cheap solutions to problems.

Story One

The first story, at Radio Lab, was about a nursing home in Düsseldorf, Germany.  As patients age, nursing homes risk that they will become disoriented and “escape” the nursing home.  Often, they are trying to return to homes in which they lived previously, desperate that their children, partners, or even parents are worried and waiting for them.

When they catch the escapee in time, the patient is often extremely upset and an altercation ensues.  If they don’t catch them in time, the patient often hops onto public transportation and is eventually discovered by police.  The first outcome is unpleasant for everyone involved and the second outcome is very dangerous for the patient.  Most nursing homes fix this problem by confining patients who’ve began to wander off to a locked ward.

An employee at the Benrath Senior Center came up with an alternative solution: a fake bus stop placed right outside of the front doors of the nursing home.  The fake bus stop does two wonderful things:

(1)  The first thing a potential escapee does when they decide to “go home” is find a bus stop.  So, patients who take off usually get no further than the first bus stop that they see.  “Where did Mrs. Schmidt go?”  “Oh, she’s at the bus stop.”  In practice, it worked tremendously.  This meant that many disoriented patients no longer needed to be kept in locked wards.

(2)  The bus stop diffuses the sense of panic.  If a delusional patient decided that she needed to go home immediately because her children were all alone and waiting for her, the attendant didn’t need to restrain her or talk her out of it, she simply said, “Oh, well… there’s the bus stop.”  The patient would go sit and wait.  Knowing that she was on her way home, she would relax and, given her diminished cognition, she would eventually forget why she was there.  A little while later the attendant could go out and ask her if she wanted to come in for tea.  And she would say, “Ok.”

Listening to this, I thought it was just about the most brilliant thing I’d ever heard.

Story Two

The second story, from Quirks and Quarks, was regarding whether it is true that dogs can smell cancer.  It turns out that they can.  It appears that dogs can smell lots of types of cancer, but people have been working specifically with training them to detect melanomas, or skin cancers.  It turns out that a dog can be trained, in about three to six weeks, to detect melanomas (even some invisible to the naked eye) with an 80-90% accuracy rate.   If we could build a machine that was able to detect the same chemical that dogs are reacting to (and we don’t know, at this time, what that is) it would have to be the size of a refrigerator to match the sensitivity of a dog’s nose.  When it comes to detecting melanomas, dogs are better diagnosticians than our best humans and our most advanced machines.

Doggy doctors offer some really wonderful possibilities, such as delivering low cost cancer detection to communities who may not have access to clinical care.  A mobile cancer detection puppy bus, anyone?

Both these stories — about these talented animals and the pretend bus stop — are fantastic examples of what we can do without advanced technology. I fear that we fetishize the latter, turning first to technology and forgetting to be creative about how to solve problems without them.

This post originally appeared in 2010.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

A recent Pew survey compared attitudes a year ago and last month on the subject of abortion. The 2015 survey was done in the immediate wake of those now-famous videos of Planned Parenthood officials, videos shot surreptitiously and edited tendentiously. The demographic that showed the largest swing in opinion was Conservative Republicans.

Among people who identified themselves as Conservative Republicans, opposition to abortion rose from 65 to 79%. Four out of five Conservative Republicans now oppose abortion. No other group in the survey comes in at more than half.

The Gallup poll shows that among Republicans, those who identified themselves as conservative on both economic and social issues – the largest segment of the faithful – dropped from 51 to 42%.  What if all the dropouts were abortion moderates?

I did some simple math.  I imagined 100 Republicans in 2014. Of those, 51 were self-identified conservatives and of those 65% opposed abortion. That makes 33 who thought abortion should be illegal nearly all the time.

Last month, only 42 of those 100 Republicans said they were thoroughly conservative, 9 fewer than a year ago. Of those left, 79% were anti-abortion. That makes 33. In my scenario, these were the same 33 as a year ago. The 9 who defected to the less-than-fully-conservative camps were the ones who were wishy-washy about making abortion totally illegal. These nine people looked at the hardcore, and the next time that a pollster asked them about where they stood politically, they thought, “If being a Conservative Republican means wanting all abortions to be illegal, maybe I’m not so conservative after all.”

I’m speculating here of course — the data and calculations here are surely too simplistic; I am not a political scientist — but maybe the party purists are indeed forcing others who used to be close to them politically to rethink their identification as Conservative Republicans.

Originally posted at Montclair SocioBlog.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

Volkswagen’s CEO, Martin Winterkorn, recently stepped down from his post amid a scandal over manipulated emissions tests. Researchers at West Virginia University found that VW cars used “defeat devices” to dodge emissions standards set by the Environmental Protection Agency. To what extent is Winterkorn responsible for this corporate skullduggery? And does the usage of these devices constitute a “crime”?

Classic sociological theories try to explain corporate scandal as a result of an amoral calculus: individual decision makers in an organization weigh the costs and benefits of their actions without concern for whether they are ethical. One example is the Ford Pinto debacle, when the company failed to recall Pintos with defective gas tanks because its “internal ‘cost-benefit analysis’” indicated the financial costs of recalling outweighed the potential cost of human lives.

In contrast to a model that emphasizes individuals, sociologists have shown that risky decision making often stems from the normalization of deviance within an organization. Conforming to the culture of the organization, employees as a group often redefine deviant actions as normal or commonplace. In the Ford Pinto case, fuel tank ruptures were categorized as acceptable risk due to prevailing safety priorities and long-standing industry norms.

The Challenger Space Shuttle Disaster serves as yet another example in which escalating levels of technical failure were redefined as normal and acceptable. With the increased importance placed upon bureaucratic pressures, NASA’s cultural understandings of risk acceptance, and high levels of organization secrecy, launching rockets with dangerous technical problems became routine and rule-abiding due to cultural understandings of risk acceptance.

The media typically draw on the individualistic amoral calculus theory, framing scandals as a result of a few “bad apples” while hiding the social context that shapes norms within organizations. Still, it’s quite possible that the people behind the Volkswagen emission fraud will not be tried as criminal. Our definitions of what is criminal reflect societal beliefs rather than the “objective” dangers and risks posed to us. As such, we tend to focus on the crimes of the poor and downplay those of elites and corporations. Volkswagen’s fudging of emission performance might be defined as “corporate non-compliance” rather than “criminal.”

Originally posted at There’s Research on That!

Opponents of government aid to the poor often argue that the poor are not really poor. The evidence they are fond of is often an inappropriate comparison, usually with people in other countries: “Thus we can say that by global standards there are no poor people in the US at all: the entire country is at least middle class or better” (Tim Worstall in Forbes).  Sometimes the comparison is with earlier times, as in this quote from Heritage’s Robert Rector: “‘Poor’ Americans today are better housed, better fed, and own more property than did the average US citizen throughout much of the 20th Century.”

I parodied this approach in a post a few years ago by using the ridiculous argument that poor people in the US are not really poor and are in fact “better off than Louis XIV because the Sun King didn’t have indoor plumbing.” I mean, I thought the toilet argument was ridiculous. But sure enough, Richard Rahn of the Cato Institute used it in an article last year in the Washington Times, complete with a 17th century portrait of the king:

Common Folk Live Better Now than Royalty Did in Earlier Times

Louis XIV lived in constant fear of dying from smallpox and many other diseases that are now cured quickly by antibiotics. His palace at Versailles had 700 rooms but no bathrooms…

Barry Ritholtz at Bloomberg has an ingenious way of showing how meaningless this line of thinking his. He compares today not with centuries past but with centuries to come. Consider our hedge-fund billionaires, with private jets whisking them to their several mansions in different states and countries. Are they well off?  Not at all.  They are worse off than the poor of 2215.

Think about what the poor will enjoy a few centuries from now that even the 0.01 percent lack today. … “Imagine, they died of cancer and heart disease, had to birth their own babies, and even drove their own cars. How primitive can you get!”

Comparisons with times past or future tell us about progress. They can’t tell us who’s poor today. What makes people rich or poor is what they can buy compared with other people in their own society. To extrapolate a line from Mel Brooks’s Louis XVI, “It’s good to be the king . . . even if flush toilets haven’t been invented yet.”

And you needn’t sweep your gaze to distant centuries to find inappropriate comparisons. When Marty McFly in “Back to the Future” goes from the ’80s to the ’50s, he feels pretty cool, even though the only great advances he has over kids there seem to be skateboards, Stratocasters, and designer underpants. How would he have felt if in 1985 he could have looked forward thirty years to see the Internet, laptops, and smartphones?

People below the poverty line today do not feel well off  just because they have indoor plumbing or color TVs or Internet connections. In the same way,  our 1% do not feel poor even though they lack consumer goods that people a few decades from now will take for granted.

Originally posted at Montclair SocioBlog. Re-posted at Pacific Standard.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

This post is a collection of racially-themed parties and events at college campuses.  They’re examples of one kind of simple individual racism that still perpetuates daily life.

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April 2017: The Kappa Sigma fraternity held a “Mexican Appropriation Party” where students costumed as maids and laborers.

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February 2016: Students held a “Mexican-themed” party with sombreros at Bowdoin College.

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October 2015: University of Louisville President James Ramsey held a staff Halloween party where stereotypically Mexican sombreros, maracas, and bushy mustaches were handed out to guests. Latinos account for 3.4% of the college’s student population.

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October 2015: Members of UCLA’s Sigma Phi Epsilon fraternity and Alpha Phi sorority threw a “Kanye Western” party. According to UCLA’s Afrikan American Newsmagazine, witnesses reported:

• “a group of women leaving the dormitory dressed in oversized shirts, gold chains, and form-fitting black dresses stuffed to caricature their butts.”
• a girl who had “taped a wine glass to her fake butt.”
• people “dressed in baggy clothing, bandanas, and gold chains.”
• “fraternity members [wearing] black face paint.”

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March 2015: Sigma Alpha Epsilon members and others at the University of Oklahoma sing:

There will never be a nigger in SAE.
You can hang them from a tree, but they’ll never sign with me.

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November 2014: “USA vs. Mexico” party hosted by the Kappa Alpha fraternity at Randolph-Macon College.

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September 2014: Entries in a “car costume” event by ENSOC, the Engineering Society of the University of Canterbury, mock ebola victims, the violence in the Gaza strip, and the Taliban. Discussed here and the university’s official response can be read here (thanks to Mark B. and another anonymous tipster for the heads up).

Earlier that year, in May, the same group also put out a song parody featuring an actor in blackface. The negative response to this incident was swift, but it did not apparently make much impact on the group.

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February 2014: Photos from an Olympics-themed mixer co-hosted by the Kappa Alpha Theta sorority and the Sigma Phi Epsilon fraternity at Columbia University, discussed here.  Costumes and gags reflected racial/national stereotypes.

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January 2014: The Tau Kappa Epsilon fraternity at Arizona State University hosted a so-called Martin Luther King, Jr party in which “mocked blacks by donning loose basketball jerseys, flashing gang signs and drinking from hollowed-out watermelons.” Photos online were tagged with #hood.

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November 2013: The Phi Sigma Kappa fraternity at California Polytechnic – San Luis Obispo threw a “Colonial Bros and Nava-Hos” party.

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October 2013: The Delta Kappa Epsilon sorority at the University of North Carolina, Chapel Hill, throws a 60s-themed party features “hippies” mixing with men in rice paddy hats. Faces blacked out. (Thanks to Holly for the link!)

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July 2013: The Alpha Delta fraternity and Delta Delta Delta sorority at Dartmouth College hosted at “Bloods and Crips” party (story here).

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June 2013: A “Cowboy and Indian”-themed graduation party thrown by a California State University, San Marcos student (via the California Indian Culture and Sovereignty Center). Ironically, the graduate majored in Anthropology.

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April 2013: This still is from a video celebrating the spring semester induction of new recruits into UC Irvine’s Asian-American fraternity Lambda Theta Delta (via Colorlines).  It features a fraternity member in blackface.  The entire video can be seen here.

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February 2013: Kappa Sigma Fraternity at Duke University throws an Asian-themed party. The invitation opened with “Herro Nice Duke Peopre!!”

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February 2013: Three hockey fans in the audience of a North Dakota high school semifinal donned Ku Klux Klan-ish hoods as a “joke,” they later said.

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October 2012: The photograph below depicts the members of the Chi Omega sorority at Penn State (source).  It was taken during a Mexican fiesta-themed party around Halloween. The signs read: “will mow lawn for weed & beer” and “I don’t cut grass I smoke it.”

The Vice President of the college’s Mexican American Student Association, Cesar Sanchez Lopez, wrote:

The Mexican American Student Association is disappointed in the attire chosen by this sorority. It in no way represents our culture. Not only have they chosen to stereotype our culture with serapes and sombreros, but the insinuation about drug usage makes this image more offensive. Our country is plagued by a drug war that has led to the death of an estimated 50,000 people, which is nothing to be joked about.

The president of the sorority sent out an apology.  Penalties are under discussion as of this posting.

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May 2012: The University of Chicago’s Alpha Delta Phi fraternity required pledges to wear “Mexican labor outfits” and sombreros while mowing the frat house lawn to Mexican ranchera music (source).

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March 2012: “Cowboys and Indians” party, University of Denver, hosted by the Lambda Chi Alpha fraternity and Delta Delta Delta sorority:

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February 2010: Members of the Athletics Union at the London School of Economics painted their faces brown and “dressed up as Guantanamo Bay inmates and drunkenly yelled ‘Oh Allah’…”  At least 12 students were found to have dressed up in costumes that were deemed “racist, religiously insensitive and demeaning.” Photos here and here.

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October 2009: University of Toronto students decided to dress up like the Jamaican bobsled team from Cool Runnings for Halloween (source).  Their costume, which earned them a “Costume of the Night” award at this college-sponsored party, included blackface.

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February 2007: Pictures from a “South of the Border” party at Santa Clara University in California.  Indeed, that IS a pregnant woman, cleaning ladies, and a slutty gang member.

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January 2007: A party in “honor” of Martin Luther King Day at Tarleton State University in Texas:

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January 2007: A party in “honor” of Martin Luther King Day at Clemson College in South Carolina.

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January 2007: A party in “honor” of Martin Luther King Day at University of Connecticut School of Law.

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May 2007: A Mexican-themed party at the University of Delaware (via Resist Racism).

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2007: Students at Wilfrid Laurier University, celebrating Nations of the World, represented Jamaica by putting on blackface (via @LindaQuirke).

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October 2001: A Delta Sigma Phi Halloween party at Auburn University (via).

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Flashback Friday.

The image above is a photograph of a snowflake taken in the late 1800s by Wilson Bentley. Bentley, a 19-year-old farmer in Vermont, was the first person to ever photograph snowflakes. From the Guardian:

Bentley’s obsession with snow crystals began when he received a microscope for his 15th birthday. He became spellbound by their beauty, complexity and endless variety.

“Under the microscope, I found that snowflakes were miracles of beauty; and it seemed a shame that this beauty should not be seen and appreciated by others. Every crystal was a masterpiece of design and no one design was ever repeated. When a snowflake melted, that design was forever lost. Just that much beauty was gone, without leaving any record behind,” he said.

Bentley started trying to draw the flakes but the snow melted before he could finish. His parents eventually bought him a camera and he spent two years trying to capture images of the tiny, fleeting crystals.

He caught falling snowflakes by standing in the doorway with a wooden tray as snowstorms passed over. The tray was painted black so he could see the crystals and transfer them delicately onto a glass slide.

To study the snow crystals, Bentley rigged his bellows camera up to the microscope but found he could not reach the controls to bring them into focus. He overcame the problem through the imaginative use of wheels and cord.

Bentley took his first successful photomicrograph of a snow crystal at the age of 19 and went on to capture more than 5,000 more images.

What struck me about this story, other than the pretty pictures and neat historical trivia, was the fact that nearly every schoolchild in the Western world knows what a snowflake looks like under a microscope, even as their experience of snowflakes  is mostly of them as cold, fuzzy, frozen blobs, if they have any regular experience with snow at all.  They know because we teach them.

The idea of the meme is one way to discuss our ability to transfer elusive knowledge like this. A meme is a unit of knowledge or a type of behavior that’s passed on from generation to generation culturally. The gene is its evolutionary cousin, passing along knowledge and behavior genetically.  In the US, this particular knowledge meme is found in books or scientific discussions, but it has also become a common arts and craft project: many of us learn about snowflakes when we are shown how to make them from construction paper:

It’s quite amazing to consider how every human generation since Bentley understands the snowflake just a little bit differently than anyone before him.  Because of the advantage that human culture gives each new generation, nearly every child learns to appreciates their beauty.

See a slide show of his photographs at The Telegraph. This post originally appeared in 2010.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.