In and around the apartment complex where we live in Nanning, China, there are no less than five coffee shops.  They are part of what make our neighborhood so much, well, like a neighborhood.  Several of them have free wi-fi and they all have finely crafted, good quality kafei (coffee).

But my wife and I have learned the hard way that if we want coffee in the morning, we either have to go to McDonald’s or make it ourselves.  While your average US Starbucks employee arrives at work before the sun peeks its head above the horizon, baristas in China report to work around 10 am.  And while some Starbucks and rare other coffee shops in the US are open until ten or even midnight (at the latest), their Chinese counterparts stay open until two in the morning every night.

Needless to say we found these business hours confounding, and poked around to find out why anyone would want to drink such strong coffee (and, do not doubt, this coffee is stout!) so late at night.

As it turns out, China’s coffee history dates back to the early 19th century, but in all those years, coffee never “caught on.”  And it is not really a mystery as to why.  China’s tea culture has a centuries-long monopoly on China’s liquid ingestion.  Coffee?  Well, its OK, if you like that sort of thing.

But if for 200 years the Chinese have resisted coffee, why now are coffee shops finding enough success that there is room for five in one small neighborhood?  The answer is in the picture of my wife below.   Chinese cafes are dimly-lit, quiet, and “romantic” (or at least that is the goal of the decor) rendezvous points.  A new high school couple might take their xiuxi (afternoon rest – the Chinese version of a siesta), flirting with each other while sipping on lattes.  After a night out on the town, young couples flood the cafes, taking lots of pictures, drinking beer and maybe a couple of iced macchiatos.

The marketing scheme is actually quite impressive.  If you can’t win them over with quality, lovingly brewed, pristinely presented coffee, make the coffee shop a romantic oasis.  Draw them in with the promise of passion and mystery and win them over with brilliantly executed coffee.

The pictures are just a bonus.

Evan Schneider is a graduate of Princeton Theological Seminary. He teaches English at an education college in Nanning, China.  While in China he enjoys learning to cook Chinese food and discovering the differences between the way that Chinese and American people think about food.  He blogs about it at Cooking Chinese.

The word “proletariat” “proletarian” refers to a member of the working class of a capitalist society, or the “proletariat.”  Combining the word with “precarious,” economist Guy Standing coined the term “precariat” to try to describe the reality of low wage workers in our modern, global economy.

In the ten-minute segment below, sent in by Jordan G., an interview with Standing is complimented by interviews with workers and activists in Britain.  He explains that new international labor markets have weakened the power of labor and strengthened that of employers.  The result is more jobs that are part time, with unpredictable hours, low wages, and few benefits.  This has been good for employers in that the risk inherent in capitalist enterprises has been transferred to the workers.  For example, if the hotel isn’t full, then the managers simply bring in fewer housekeepers.  This is hard on housekeepers, but easy on hotels.  Workers’ lives, then, are increasingly precarious, thus the term “precariat.”

Found at The Guardian via Global Sociology.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

An infographic accompanying an article at the New York Times reveals how “advanced economies” compare on various measures of equality, well-being, educational attainment, and more.  To illustrate this, for each measure countries that rank well are coded tan, countries that rank poorly and very poorly are coded orange and red respectively, and countries that are in the middle are grey.  The countries are then ranked from best to worst overall, with Australia coming in #1 and the United States coming in last.  You might be surprised how some of these countries measure up.

Thanks to Dmitriy T.M. for the link.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The blog Of Another Fashion, by Minh-Ha T. Pham, serves as “an alternative archive of the not-quite-hidden but too often ignored fashion histories of U.S. women of color.” The collection includes images taken from public sources as well as photos sent in by readers and provides a contrast to fashion exhibits that usually present fashion trends as almost entirely White experiences.

While the collection is fascinating overall and definitely worth a look, I was particularly struck by the photos of life among Japanese Americans forced to live in internment camps during World War II.

A legal notice requiring Japanese Americans on the West Coast to relocate voluntarily to internment camps or face arrest:

Women playing volleyball:

(Library of Congress. Photo by Ansel Adams.)

Walking to school at the Manzanar camp:

(Library of Congress. Photo by Ansel Adams.)

Women in biology and dressmaking classes:

(Both images by Ansel Adams, 1943; Library of Congress.)

One camp’s version of a beauty salon:

Intake processing at the Santa Anita center:

(From the Library of Congress’ Farm Security Administration and Office of War Information Collection (April 1942). Photographer unknown.)

Pham discusses the fact that in many of the photos of the processing centers, the women are smiling and look very happy, despite going through what had to be an upsetting, frightening, and humiliating experience. Japanese Americans were not allowed to bring their own cameras into the camps; the photos were taken by others, including Dorothea Lange and Ansel Adams. And they found their subjects didn’t always cooperate with the images they were planning to provide of the camps:

According to Sue Kunitomi Embrey the chair of the Manzanar Committee, Adams hoped to capture the despair of camp life in order to stir some public sympathy for Japanese Americans but was frustrated by all the primping and posing Japanese Americans did when he was photographing.

…

…I hope that images of smiling and fashion-conscious Japanese American women…adds to and deepens our appreciation of the small acts of feeling, creativity, and resistance that happen everyday in spite of huge limitations. In an act as seemingly trivial and trite as smiling for the camera, these women interrupt and take some control of the historical, political, and visual frames through which they’re being viewed.

What is a norm?  How important is it that we follow them?  And what happens when we break one?

Nathan Palmer, a lecturer at Georgia Southern University and founder of the blog Sociology Source, recruited his entire class of 262 students to go into the world and do nothing (an idea he borrowed from Karen Bettez Halnon).  It was sort of like a flash mob in which absolutely nothing happens.

Palmer’s aim was to reveal a norm (in this case, that we all must always be doing something), expose his students to the feelings one has when breaking a norm (even a consequence-less one like this), and show them the range of reactions that observers have to norm breaking.  And he recorded the whole thing for us:

Read Palmer’s entire write-up of the experiment at Sociology Source.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Lindsey V., who recently sent in the excellent film clip in which “scientists” “tested” gendered battle gear, also sent us a link to images showing that the breast size of two video game characters — “Ivy” from “Soul Caliber” and, to a lesser extent, Lara Croft from “Tomb Raider” — have increased over time (source).

Ivy:

Lara Croft:

What might drive their ever-inflating breasts?

Speaking in terms of advertising, Sut Jhally wrote that advertisers must:

…now worry about clutter and noise. That is, how do you make your ads stand out from the [5,000] commercial impressions that people are exposed to [every day].  So if you’re Pepsi, you’re not just competing with Coke anymore. You’re competing with every other advertiser who wants our attention. As advertising takes over more and more space in the culture, the job of the individual advertiser gets harder and harder.

Martin Barron and Michael Kimmel make a similar argument about the rise of “extreme” and violent sexual acts in pornography.  The increase in the sheer amount of porn that emerged with the Internet has created a competitive market in which “sexual victimization of women is a currency” (p. 350).  You have to get noticed somehow.

So, insofar as this boob inflation is a trend, we may be able to explain it, at least in part, with the greater number of cultural products.  Proliferation creates conditions in which each one has to up the ante to “stand out” against the “clutter and noise.”

Sources:

• Barron, M., & Kimmel, M.S. (2010).  Sexual violence in three pornographic media. Journal of Sex Research, 37, 161-169.
• Jhally, S. (2000). Advertising at the edge of the apocalypse. In Anderson, R., & Strate, L., Eds. Critical studies in media commercialism. New York: Oxford University Press, 27-39.

Thanks also to Caroline Heldman; I borrowed some of the text in this post from a forthcoming co-authored essay.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Some of you may have heard about the anti-Muslim protest outside a charity event in Orange County on February 13th. A local chapter of the Islamic Circle of North America (ICNA) Relief, a Muslim charity organization that raises money for women’s shelters, food pantries, disaster relief, and other humanitarian work, sponsored a fundraiser at the Yorba Linda Community Center.

Chrissy Y. sent in a video of the protest. It includes chants of “Go back home!”, “USA!”, and “terrorist!” amid loud boos as individuals walked into the center. At around 3:10 a woman accuses a man of beating his wife and being a child molester. Between the conflation of Muslim with being inherently un-American, the conflation of all Muslims with terrorists, and the reliance on the stereotype of Muslim men as brutal oppressors of victimized women, it is an ugly, ugly example of anti-Muslim sentiment:

Disneyland markets itself as “The Happiest Place on Earth” and goes to great pains to create a visual experience that defies our everyday realities, but these photos by Arin Fishkin, of bored kids waiting in line, contrasts starkly with Disney’s claims.   I’ve always thought it was really interesting how companies that sell “fun” (theme parks, obviously, but also places like casinos and dance clubs) do so by downright insisting “this is what fun looks like!”   “There are flashing lights! Fun! There are bright colors! Fun! There is happy music! Fun! This is what fun looks like and you are having it!!!”  Anyway, just because Disneyland says it’s fun, doesn’t mean it is.

Via BoingBoing.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.