Dolores R. sent along an illustration of the nature of spurious relationships. A spurious relationship is one in which two variables appear to be related, but are in fact both caused by a third, “confounding” variable. Drawing on Andrew Sullivan’s map of passport ownership and data on Type 2 diabetes posted at the US News and World Report, Mark Frauenfelder at BoingBoing suggested, with tongue-in-cheek, that owning a passport prevents Type 2 diabetes.  In fact, both are probably related to a third variable, class: having the money to travel also usually means having access to healthy foods and sufficient health insurance.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

A Guinness commercial borrows from the rules of masculinity to advertise its dark beer for St. Patrick’s Day:

It’s okay, but VideoJug does the man hug better.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Given the events in Japan and the ongoing concerns about the damaged Fukushima Daiichi nuclear reactors, I just wanted to point out that the New York Times has several very helpful images that explain the design of that type of nuclear reactor and what has happened over the last several days. The Union of Concerned Scientists has also posted several updates on their All Things Nuclear page.

The last decade or so had shown gradually increasing public support for nuclear energy. Just a year ago a Gallup poll of 1,014 U.S. adults showed the highest level of support since they first asked about nuclear power in 1994, with 28% saying they “strongly” and 34% saying they “somewhat” favor nuclear energy:

In November 2009, Ipsos MORI, a market research firm in the U.K., interviewed a representative sample of 2,050 people in Great Britain about their perceptions of the nuclear energy industry (at the request of the Nuclear Industry Association). Results of the question “How favorable or unfavorable is your opinion or impression of the nuclear energy industry?”:

Men viewed the nuclear industry more positively than women did:

Not surprisingly, the crisis in Japan has led to concerns about nuclear power in other countries; Germany, for instance, is at least temporarily shutting down all facilities built before 1980. There is likely to be increased scrutiny of older nuclear power facilities, in particular.

Sangyoub Park, an Assistant Professor of Sociology at Washburn University, sent in this map showing the location and age of reactors in the U.S. (via the U.S. Nuclear Regulatory Commission):

Though the current events in Japan would seem likely to decrease public support for nuclear energy, if the crisis at the Japanese nuclear facilities are contained with relatively little perceived harm, it’s possible we could see little long-term impact on public opinion. People might think that if a nuclear plant can be hit by an earthquake and a tsunami, suffer multiple explosions and fires, and not have a core meltdown, then they must be pretty safe. I’ll keep my eye out for polls on the subject over the next few weeks/months.

UPDATE: Sangyoub found a Gallup poll released this afternoon showing that the ongoing problems controlling the damage to nuclear reactors in Japan have increased public concerns about the possibility of a nuclear disaster in the U.S.:

This led to a dip in support for nuclear energy; the percent “somewhat” or “strongly” opposing nuclear power rose from 33% in 2010 to 38% now:

Related posts: the power of images in the environmental movement and Chernobyl, then and now.

One form of advertising I am excited and interested in “reading” is the emerging practice of ambient advertising.  Where traditional outdoor advertising may be placed on a billboard with a particular message and/or images, ambient advertising may have that same message and/or images but it seeks to have interaction with its environment or given location.

Given ambient advertising’s special characteristics, it provides a great opportunity to “read” what is said on those advertisements culturally when the male and female body is the focal point of the ad.  Consistent with non-ambient advertising, we tend to see representations that ‘naturally’ give the male body strength and power and one which gives the female body as much strength and power as only in relation to how much the male body allows.

When looking at this dynamic realized in ambient advertising we see the female body as one that is to be gazed upon and scrutinized. Furthermore, the female body is not only just scrutinized and gazed upon in these advertisements but also provides its spectators (male or female) authority over that female body; that authority is usually sexually charged. The following are some examples:

This is not to say that the male body is also not put on display in ambient advertisements. However, those bodies are generally treated with sexual ambiguity and where they are displayed sexually the themes are generally different than where they are when a female body is displayed. The following are some examples:

Understanding that advertising, as an institution, has a function of reflecting our societal norms and considering the body as cultural text (a la Susan Bordo) what we can then “read” in ambient advertising is that culturally the male body has a certain power that the female body does not. This then materializes into a reality where the female body is seen as compliant which continues to enforce an environment where a woman’s body is not hers.

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Steve Grimes has his Master of Arts degree in sociology from St. John’s University in New York, is currently seeking a Master of Science degree in media studies from CUNY Brooklyn College, and plans to be enrolled in a Ph.D. program within the next two years.  He is, at the moment, engrossed in all things cultural studies and his blog, TimelyDonut, is an avenue to express that.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

In this four-minute video, Dwayne McDuffie describes what it’s like being a Black comic book writer:

Related, see Hennessey Youngman on being a black artist.

Via Racialicious.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Karma Japan and Ignorant and Online are new sites, featured at BoingBoing, dedicated to collecting tweets and Facebook status updates that suggest that the tsunami in Japan is karmic: pay-off for supposed Japanese sins.  The guilt ascribed to Japan ranges from their hunting and eating dolphins and whales and their bombing of Pearl Harbor especially, but also things like their rate of atheism and their politics.  But all have in common the notion that the Japanese deserve what has happened and that mother nature/God herself is against Japan and ensuring that the society is punished.  A fascinating peek into the minds of these Americans.

Trigger Warning: These comments are hateful and vulgar (and in pretty large font if you’re at work).

From Karma Japan:

The rest after the jump:

more...

Today, most Americans grow up in racially (and economically) segregated communities. When these same students come to college, however, many will live, work, and take courses with individuals who do not share their ethnic and class background. For many of these students, it will be the first time in their life to have any meaningful contact across difference.

Unfortunately, the racial harmony presented in recruitment materials is usually greatly exaggerated. Students of color experience daily racial microaggressions. Campus Safety officers often mistake them for non-students (at best) and trespassing criminals (at worst). Professors butcher their names and ignore them during most of the term (excluding the few days when the discussion shifts to hip-hop or colonization). White students dress up as People of Color for Halloween and numerous “themed” social gatherings (e.g., “Conquistabros and Navajos,” “Compton Cookouts,” and other race-mocking parties). Residence halls and bathroom stalls are consistently vandalized with racial epithets.

Unlike their homogeneous neighborhoods, then, college students are confronted with the reality of race every day.  Suddenly the myths of racial harmony and colorblindness are whisked away by institutional inequity, intergroup conflict, and hostile campus climates.

And on those campuses in which university leaders fail to think proactively about race, the inevitable dynamics of racism are left to be tackled by 18-24 year olds; the same 18-24 year olds who are encountering racial difference for the first time in their lives.  As the great drama of race plays out in campus newspapers, dorm rooms, classrooms, and off-campus parties. Racial identity, values, and beliefs take center stage in the minds of most students, often for the first time.

(confession borrowed from PostSecret)

Kenjus Watson is the Assistant Director of the Intergroup Dialogue Program and teaches courses in the Psychology Department at Occidental College.  He received a Masters of Education from Penn State University with an emphasis in diversity and social justice-oriented Student Affairs.  He writes about issues of race, gender, and sexuality in higher education.

We’ve posted before about the use of women’s bodies to sell real estate. But this Australian commercial for luxury housing, sent in by Nigel M., takes it to a whole new level. As Nigel said, “Even if I told you, you still wouldn’t believe me.” Let’s just say it includes a “lingerie model tied to a chair,” hot lesbians making out for male pleasure, and the phrase “speaking of broads.”

It’s a real gem: