Emile Durkheim, founding father of sociology and author of The Elementary Forms of Religious Life, would love  the Macy’s Thanksgiving Day Parade. Consider this excerpt from a British observer, Jonathan Raban, who watched the parade twenty years ago from a window on Central Park West. The parade, he said, was…

…the secular, American descendant of the European Catholic Easter procession in which all the icons and saints’ bones are removed from the churches and carried ceremonially around the town. The baseball hero, the gaseous, rubbery Mickey Mouse, the Mayflower pilgrims were the totems and treasure relics of a culture, as the New Orleans jazz and Sousa marches were its solemn music.

Had a serious-minded Martian been standing at the window, he would have learned a good deal by studying the parade’s idyllic version of American history. [guns, refugees, rebels]… The imaginative life of children was honored to a degree unknown on Mars — which was, perhaps, why matters of fact and matters of fiction were so confusingly jumbled up here, with Santa Claus and George Washington and Superman and Abraham Lincoln all stirred into the same pot.

He would be struck by the extraordinarily mythopoeic character of life in this strange country. People made myths and lived by them with an ease and fertility that would have been the envy of any tribe of Pacific islanders. Sometimes there were big myths that took possession of the whole society, sometimes little ones, casually manufactured, then trusted absolutely.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

In a now-unfamiliar advertising strategy, this 1936 Thanksgiving-themed ad for whiskey suggests you make the scientifically “wholesome” choice: Seagram’s Crown.

Partial transcript:

Months of research by a group of trained, impartial men brought the answer: Seagram’s Crown Whiskies, used in moderation, are kind, considerate whiskies, and most likely to agree with the average man… they are thousands of men’s choice AS A MOST WHOLESOME FORM OF WHISKEY, besides!  Choose them at the bar for your present pleasure without future penalty.

I’d like to practice… er, review the research methods.

Found at Vintage Ads.  Just for fun, see also: Whiskey-flavored toothpaste.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Cross-posted at Jezebel.

This holiday season, a dollhouse may be a feminist gift for a little girl.

A tweet from Natalie Novik inspired me to look into the toy.  She had discovered a gender-neutral dollhouse being sold at Etsy.  Following up on her lead, I went over the Toys R Us website to see what gender messages dollhouses were sending.  Some of the results surprised me.

Among the 22 best selling dollhouses at Toys R Us, four came without people, six came with a preponderance of females, ten came with a male, female, and children, and there were two I couldn’t categorize.  (All humans were white — some dollhouses included non-human creatures — and just about everyone appears to be wealthy.)

The majority of dollhouses, then, came in two types.  The first was an explicitly family-themed toy.  The message of these was heteronormative, for sure, and also pro-coupling and pro-reproduction.   The Fisher-Price Loving Family Home for the Holidays Dollhouse is an example:

The second type of house, however, had themes of friendship and, dare I say, female-independence.  These houses had only women or, more often, a group of women and one man.  They gave the impression of female home-ownership and female-dominated social interaction.  The Exclusive Barbie Malibu Dreamhouse is an example:

Interestingly, most of the dollhouses that fell into this second type were Barbie affiliated.  People disagree as to whether Barbie is a good role model for young women.  She is roundly criticized for upholding a harmful standard of beauty, but she also tells women they can run for President and go to the moon.  In this case, Barbie is sending girls the message that they can have fulfilling lives and own homes without a husband.

As if to capture the paradox completely, the dollhouse featured above comes complete with a Barbie in a bikini doing astronomy:

Children, of course, play with toys both creatively and in resistance to the messages they send.  We’d be happy to hear your stories and observations in the comments.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

***TRIGGER WARNING for racism and enslavement***

Last month I posted about the human zoo captives popular during the 1800s and early 1900s in Europe and America.  Today I discovered an archive documenting the capture and display of members of a Burmese ethnic minority, the Kayan (also called Padaung), who have historically practiced neck-lengthening.

The archive, at Sideshow World, includes posters from the Hagenbeck-Wallace Circus and the Ringling Bros. and Barnum and Bailey Circus, as well as promotional photographs of the captives.  This material typically referred to the women as “giraffe-necked.”

Promotional posters:

Promotional photograph:
This political cartoon reveals the degree to which the “giraffe-necked woman” had become a well-known icon in the U.S.:

These women and the many others from various parts of the colonized world were typically kidnapped from their communities and put on display.  Many died young, exposed to diseases their bodies were not prepared to fight.  In some cases their remains — sometimes preserved as “freakish” samples — are still being repatriated.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In the five minute video below, U.C. Santa Barbara sociologist Richard Appelbaum discusses the global changes that are driving our uncertain economic future.  While economists have rightly focused on many proximate factors, he says, sociologists have emphasized “changing nature of the economy in the world today.”  He offers a quick history of economic transformations throughout human history and then focuses on the ongoing changes that we call “globalization.”  This includes lightning speed communication and extremely fast movement of goods from one part of the world to another.

Globalization, he goes on, has caused a migration of work out of wealthy and into poor countries.  Meanwhile, businesses that have no national boundaries are increasingly independent. Not beholden to any given country, it has become more difficult to regulate industries in ways that benefit any given state and its citizens.

Appelbaum finishes with a quick discussion of what all this means for young people who are educating themselves today with the hopes of a bright future tomorrow.

Video by Norton Sociology.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The hidden curriculum refers to the unspoken and unofficial norms, behaviors, and values that kids learn at school in addition to the official curriculum of math, reading, science, and so on. These can include expectations about how to act in public (standing in line), how to interact with non-parental authority figures, patriotism (saying the Pledge of Allegiance each morning), and messages about social hierarchies (who it’s ok to ridicule, what it means to get different grades), and so on.

Gender is an important element of the hidden curriculum. Schools reinforce larger cultural messages about gender, including the idea that gender is an essential characteristic for organizing social life.

Marissa P. sent in a great example of this. Steve Bowler tweeted a photo of an assignment that his 8-year-old daughter’s teacher said she did incorrectly. The homework assignment had a list of toys or activities, and the kids were supposed to categorize them based on whether they were for boys, girls, or both, with equal numbers in each box. The assignment takes for granted the gendering of toys, and that there is a “correct” answer to the question of which gender they are appropriate for.

Bowler’s daughter did the assignment differently. After placing 3 items in the “boys” category and 2 in the “girls” group, she made additional boxes to add more things in the “both” column:

But at the bottom, the teacher notes that the assignment wasn’t done correctly. The point of the assignment is to categorize; the implicit message — that boys and girls are different types of people who like different types of things — isn’t questioned. A child sees this list of items and doesn’t gender them in the way the lesson took for granted; the reaction wasn’t to acknowledge her innovation and perhaps question the gendering, it was simply to say she did it wrong.

It’s one small example of the way that the hidden curriculum reinforces gendered messages, teaching kids expectations for gender and that gender itself is a coherent, meaningful characteristic.

Bowler, for the record, said he was proud his daughter failed the assignment and just wished she’d done even worse on it.

UPDATE: Reader Kama notes that the assignment accompanied a reading about a girl who wasn’t allowed to play basketball. The overall message of that story challenged the idea that girls can’t play basketball, requiring kids to categorize the toys and activities by gender as part of the lesson:

…this was assigned following reading a book about a girl who wanted to play basketball but was told it’s a boy’s sport.  She kept at it, got better, and earned the respect of the boys who were telling her off earlier.  According to the guy who posted the picture, the teacher was trying to discuss gender bias.  Did the teacher go about it the right way?  No, not really – especially when your end goal is showing that these biases are wrong.  That being said, this particular assignment doesn’t really fit with the idea of a hidden gender curriculum.  The teacher wasn’t trying to say that these are boy and girl toys, the teacher was trying (and failing) to point out that we are biased in our thinking about what’s for boys and what’s for girls.

Sorry for the misunderstanding on my part.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

In a fun five minutes, Mike Rugnetta manages to invoke John Stewart Mill and Judith Butler, plus discuss how “bronies” — male fans of My Little Pony: Friendship is Magic — challenge rigid rules of masculinity.

Thanks to Griff for sending the link!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The internet is exciting, in part, because it offers people an opportunity to produce as well as consume content.  This is why it’s sometimes called “democratizing”; it spreads around the power to influence our collective conversations.

One reaction to the new Honda Fit She’s illustrates a form of resistance through the production of media content.  The She’s is a 1950s throwback being marketed to women in Japan.  In addition to coming in several shades of pink and the inclusion of a heart in the logo, it has pink stitching inside, windows that cut ultraviolet rays (to prevent wrinkles) and a special air conditioning system designed to improve skin quality (to erase wrinkles).

A website, called IdeasForHonda, has emerged in response.  It mocks Honda’s stereotyping of women with satire, offering its own ideas for what women want. Here are some of the entries:

This is just part of  a wider internet response to the She’s and this type of reaction has prompted companies to make changes.  Recently, for example, Gap pulled a t-shirt with the phrase Manifest Destiny and we’ve posted about successful resistance to the Obama sock monkey, the Pretzel Crisps “You Can Never Be too Thin” ad campaign, Nivea’s “Re-Civilize Yourself” ads, and the Abercrombie push-up bikini for kids.  Here’s to democratization.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.