At the New York Times, Sabrina Tavernise and Robert Gebeloff discuss the tenaciousness of tobacco in low-income areas. Smoking rates are declining, but much more slowly in some counties than others. Local residents suggest that smoking is the least of their worries:
“Just sit and watch the parking lot for a day,” Mrs. Bowling said. “If smoking is the worst thing that’s happening, praise the Lord.”
Smoking rates, 1996:
Smoking rates, 2013:
We all know that, on some basic level, money is purely symbolic. It only works because everyone collectively agrees to participate in the fantasy that a dollar bill is worth a dollar, whatever that is. Moreover, most of our money these days is purely electronic, represented by ones and zeros and real only in the most abstract sense possible.
Christopher Ingraham at the Washington Post offered another way of thinking about money as a social construction: how much it costs to make it. None of our coins are actually worth what they cost, and pennies and nickels are worth quite a bit less.
The excess cost of producing pennies and nickels means a budget deficit for the Treasury. In 2013, producing the coins cost the government $105 million dollars above and beyond the coins’ value.
Interestingly, moves to eliminate pennies have been successfully opposed by the zinc industry for years, illustrating another sociological phenomenon: the power of corporations to shape government decisions.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.The Pink Lady is 15 oz. gin, 4 dashes of grenadine, and an egg white.
According to Shanna Farrell, the Pink Lady was popularized in the ’50s. Women were believed to have “dainty palates,” and so cocktails for women were designed to disguise any taste of alcohol. In the ’70s, the Pink Lady was surpassed by the Lemon Drop and, in the ’80s, the Cosmopolitan.
Farrell asks “What does it mean to drink like a woman” today? Anecdotally, she finds that bartenders consistently expect her to order something “juicy or sweet” — “It’s pink; you’ll like it” — and respond with a favorable nod when she orders something “spirit forward.”
This is typical for America today: women are expected to perform femininity, but when they perform masculinity, they are admired and rewarded. This is because we still put greater value on men and the things we associate with them.
This phenomenon of valuing masculinity over femininity — what we call “androcentrism” — may be changing how women drink, since everyone likes that nod of approval. Farrell reports that “women account for the fastest-growing segment of worldwide whiskey consumers.” Well hello, Hilary.
I wonder how men will respond to women’s incursion into the whiskey market. Traditionally we’ve seen male flight. As an activity, occupation, or product is increasingly associated with women, men leave. In a society where women keep infiltrating more and more of men’s domains, this is a bad long-term strategy for maintaining dominance (see, for example, the feminization of education). As I ask in my forthcoming sociology of gender textbook: “What will happen when women are sipping from all the bottles?”
Thanks to the super-cool bartender Naomi Schimek for the tip!
Cross-posted at Jezebel and Pacific Standard.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.“For many of us, quicksand was once a real fear,” write the producers at Radio Lab:
It held a vise-grip on our imaginations, from childish sandbox games to grown-up anxieties about venturing into unknown lands. But these days, quicksand can’t even scare an 8-year-old.
Interviewing a class of fourth graders, writer Dan Engber discovered that most understood the concept, but didn’t find it particularly worrisome. “I usually don’t think about it,” said one. They were more afraid of things like aliens, zombies, ghosts, and dinosaurs. But they understood that it was something that people used to be afraid of: “My dad told me that when he was little his friends always said ‘look out that could be quicksand!'”
Engber became fascinated with what happened to quicksand. He found a source of data — compiled by, of all things, quicksand sexual fetishists — that included every movie scene that involved quicksand from the 1900s to the 2000s. Comparing this number to the total number of movies produced allowed him to show that quicksand had a lifecourse. It rose in the ’40s, skyrocketed in the ’60s, and then fell out of favor.
Why?
Engber found a pattern in the data. In quicksand’s early years, the movie scenes featured quicksand as a very serious threat. But, after quicksand peaked, it became a joke. In the ’80s, quicksand even made it into My Little Pony and Perfect Strangers. Later, in discussions about plot lines for Lost, the idea of quicksand was dismissed as ridiculous.
I guess it’s fair to say that quicksand “jumped the shark.”
In sociology, we call this the social construction of social problems: the fact that our fears don’t perfectly correlate with the hazards we face. In this case, media is implicated. What is it making us fear today?
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Posts from Easters past:
Flashback Friday.
The word commodification refers to the process by which something that is not bought and sold becomes something that is. As capitalism has progressed, more and more parts of our lives have become commodified. Restaurants are the commodification of preparing and cleaning up meals; day care and nannying is the commodification of child raising; nursing homes is the commodification of caring for elders.
We sometimes post instances of commodification that tickle us. Previously I posted about a company that will now put together and deliver a care package to your child at camp. A parent just goes to the site, chooses the items they want included, and charge their credit card. As I wrote in that post: “The ‘care’ in ‘care package’ has been, well, outsourced.”
I was equally tickled by a photograph, taken by sociologist Tristan Bridges, of pre-dyed Easter eggs:
This is a delicious example of commodification. If you don’t have the time or inclination to dye eggs as part of your Easter celebration, the market will do it for you. No matter that this is one of those things (e.g., a supposedly enjoyable holiday activity that promotes family togetherness) that is supposed to be immune to capitalist imperatives.
While we might raise our eyebrows at this example, newly commodified goods and services often elicit this reaction. We usually get used to the idea and, later, have a hard time imagining life any other way.
For more on commodification, peruse our tag by that name. This post originally appeared in 2012.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Writer and director Elena Rossini has released the first four minutes of The Illusionists. I’m really excited to see the rest. The documentary is a critique of a high standard of beauty but, unlike some that focus exclusively on the impacts of Western women, Rossini’s film looks as though it will do a great job of illustrating how Western capitalist impulses are increasingly bringing men, children, and the entire world into their destructive fold.
The first few minutes address globalization and Western white supremacy, specifically. As one interviewee says, the message that many members of non-Western societies receive is that you “join Western culture… by taking a Western body.” The body becomes a gendered, raced, national project — something that separates modern individuals from traditional ones — and corporations are all too ready to exploit these ideas.
Watch for yourself (subtitles available here):
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
The Numbers
Some History
The Winners and the Losers
Tax Cultures
