Earlier this week a series of photographs of sweaty men climbing a greased up phallic symbol went ’round the blogosphere.  The pictures were of a naval tradition: at the end of their first year, students enrolled at the U.S. Naval Academy come together to climb a monument covered in lard.   In a ritual designed to mark their completion of their first year, they swap a newbie’s sailor’s hat for the next iteration of their headgear, one that looks a little bit more like the one worn by naval officers.

What was interesting to me about the series of photos is the absence of women.  It might not immediately strike you as odd — given that, symbolically, the U.S. military is a strongly masculine space — but, in fact, 31% of the USNA class of 2015 is female.  So almost one in three of the students pictured should be female.  But they are almost entirely absent and are never featured close up.  Shots of the crowd of students suggest that this wasn’t the photographers’ choice; even among the students on the ground, women are few and far between.  They weren’t excluded from participation, since we see one here and there.  So, where are they?  What kept them from participating in this time-honored tradition?

Lots of photos at Buzzfeed.

I recently posted a series of examples of the words “nude,” “skin-toned,” and “flesh-colored” being used to describe light-tan. In other words, a linguistic erasure of people who don’t have light skin.

In response, Kristen S. and Jessica J. sent in pictures of Urban Armor bandaids.  As you can see, they come in three colors and all of them are called “skin-tone.”  Awesome.

We’ve collected other counter-examples, as well.

Andrea C. noted in 2010 that Elle did a segment on “Nude Nails” and highlighted OPI polish, mentioning the fact that they had “actual nude options for every skin tone”:

Here are the colors that OPI calls “nude” today:

Breck C. found a website, My Skins, specializing in skin-matching underwear for a range of skin tones:

Eve F. discovered that Aldo included shoes of some different possible flesh-tones in it’s “nude” section (at least in 2010; the section doesn’t look like this today):

So, we can hope that consciousness is being raised, even if this can still happen.

James Mollison, the photographer who brought us Where Children Sleep, has a fantastic series called The Disciples in which he captures die-hard music fans (he calls them “tribes”).  The results are a great example of the power of sub-culture.

Mollison photographed fans of Madonna, Iron Maiden, Kiss, Dolly Parton, 50 Cent, The Casualties, and many more. You should go check out them all..

NPR reports that Beef Products Incorporated, the company that makes “finely textured beef” (a chemically-treated paste made from non-muscle cow parts used as a filler in ground beef), will be closing three of its production plants this month.  Dozens of food manufacturers, grocery store chains, restaurants, and school districts have announced they never did or will no longer use the product.  This after just two months of media coverage and activism around the product, kicked off by an ABC News report on March 7th.

The swiftness and sureness of this victory against this product is a testament to the value of the right language and one good image.  In case you haven’t caught on yet, finely textured beef is better known as “pink slime.”  Between that nifty pejorative and images of a long coil of bright pink…substance, which you probably saw, finely textured beef never had a chance.  This is  “mechanically separated chicken” (made with a similar but not identical process); it appears to have become synonymous with pink slime, correctly or no.

This is the power of framing.  The product at issue is not “slime,” it’s cow-part paste.  Of course, it’s not “beef” either, it’s cow-part paste.  Both are discursive frames; it’s a classic “he said, she said” social movement framing battle (along the lines of “life” vs. “choice”).  The outcome of the contest depended, in part, on which language captured the public’s imagination.  And… well… we saw how that went.

The splashy introduction of the new LEGO friends line earlier this year stirred up a lot of controversy. My goal with this set of posts is to provide some historical perspective for the valid concerns raised in this heated debate. 

This is Part III, see also:

• Part I: The Brick Era (1932-1977) and The Golden Era (1978-1988)
• Part II: Gender Ahoy! (1989-2003)

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2004-2011: Lean LEGO Fighting Machine

As discussed in Part II, between 1989 and 2003, LEGO had introduced a stream of lines aimed specifically at girls.  None were particularly successful and the company was in trouble.  So, what next?

Those of us who follow every move TLG makes are well familiar with the company’s near collapse in 2004 and subsequent renaissance. This is a really important moment for our story, because this is the year when TLG stopped being a family run business and brought in a non-Kristiansen CEO, Jorgen Vig Knudstorp. With Knudstorp’s arrival came a change in philosophy. Quoted from the DailyMail article linked above:

Instead of “nurturing the child” – as Knudstorp puts it – [employees’] primary goal now had to be, “I am here to make money for the company.”

I, like many LEGO fans, am very grateful for what Knudstorp did to save and revitalize the company. The post-2004 era has seen a flourishing of LEGO themes and sets aimed at advanced builders. The LEGO minifig has been injected with more personality and variety than ever before. However, part of TLG’s new strategy also involved abandoning efforts the girl market and focusing exclusively on boys.

Abandoning schlock like Belville and Clikits is not a bad thing, but the push toward conflict and hyper-masculinity in classic themes (and a whole host of new ones) made LEGOLAND inhospitable for femininity.  Here are a couple more telling quotes from the Daily Mail article:

As always with Lego, this [action-oriented theme] was developed at every stage… with the help of focus groups, mostly comprising boys aged between six and 12.

In this new world focused on profit, the company sees no shame in admitting that, like it or not, what most excites little boys is conflict.

Which is to say, LEGO City is not the tranquil place LEGO Town was.

Notice the substantial hike in the m/f ratio in 2007. This ratio had been gradually approaching 1 throughout the 90s, but jumped back up to 1992 levels in 2007 (male/female ratio = 8).

Girls also disappeared from LEGO commercials and marketing collateral. LEGO produced a series of commercials encouraging fathers and sons to build together; the utter lack of anything similar for girls sends a clear message about who is expected to play with LEGO, it has entirely entered the masculine domain. With girls being actively excluded from TLG’s marketing efforts it’s no surprise that we see such a low percentage playing with them now.

In the final installment of this series, I’ll offer my perspective on the controversy over the new line aimed at girls, LEGO Friends.

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David Pickett is a social media marketer by day and a LEGO animator by night.  He is fanatical about LEGO and proud to be a nerd. Read more from David at Thinking Brickly.

You’ve probably heard someone in media or politics bemoan the ballooning student debt in the U.S.  In fact, debt has been rising.  It’s more than doubled in the last ten years (that’s a more than 100% increase):
This debt, though, can’t be attributed primarily to the rising cost of education, as Planet Money explains.  The average debt load for a student graduating from a public school, for example, has risen by 20%:
The average debt load for a student coming out of a private school has gone up a bit more, but still not enough to account for the leap in overall student debt.
The increase in debt, it turns out, is largely accounted for by an increase in the number of people going to college.  In 1970, 8,500 8,500,000 people enrolled in college in the Fall; in 2009, that number exceeded 20,000 20,000,000 (source).  A more than 100% increase.

So, the story isn’t quite as dire as we might think.  This may be little consolation, though, for my students who walked across the stage yesterday.  Congrats, Seniors! :)

This weekend is commencement at my college, Occidental, and I thought it the perfect day to post new data on the job experiences of recent graduates.  The data, a survey of 444 people in who graduated between 2007 and 2011, comes from a report out of Rutgers.

Just over half of the sample had a full-time job; 12% were un- or underemployed and looking for full-time work.

The recession appears to have depressed earnings by about $3,000. Pre-recession grads were making, on average, $30,000, while post-recession grads took in $27,000:

A third of students (35%) reported that their first job out of college was “not at all related” or “not very closely related” to their major. Almost half saw their first job as temporary and just “to get you by” (though this would drop to 36% when asked about their current job). Only half thought that their first job required a college degree.

A significant proportion of students felt that they’d had to sacrifice something important to secure their job: 27% reported that they were working below their level of education, 24% took a job that paid less than they expected to earn, and 23% were working outside of their interests and training:

Many graduates would have done things differently. Notably a third said they would have re-thought their choice of major:

And most of them would have been more likely to have chosen a professional major (e.g., education or nursing) or one in a “STEM” field (e.g., science, technology, engineering, or math).

Recession-era grads are much more likely to be getting help from their parents, compared to pre-recession grads:

Every once in a while we post something for those of us who are teaching (and learning) how to write.  This is one of those times.

Get it!  Because you use “i.e.” to mean “what I mean to say is” and you use “e.g.” to mean “for example.”  Cute.

From Learn Something New Every Day.