I recently posted a series of examples of the words “nude,” “skin-toned,” and “flesh-colored” being used to describe light-tan. In other words, a linguistic erasure of people who don’t have light skin.
In response, Kristen S. and Jessica J. sent in pictures of Urban Armor bandaids. As you can see, they come in three colors and all of them are called “skin-tone.” Awesome.
We’ve collected other counter-examples, as well.
Andrea C. noted in 2010 that Elle did a segment on “Nude Nails” and highlighted OPI polish, mentioning the fact that they had “actual nude options for every skin tone”:
Breck C. found a website, My Skins, specializing in skin-matching underwear for a range of skin tones:
So, we can hope that consciousness is being raised, even if this can still happen.Lisa Wade, PhD is a Visiting Scholar at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming Introduction to Sociology text. You can follow her on Twitter, Facebook, and Instagram.