SocImages News:

• This month we had the fun of being quoted in news articles on getting girls to embrace science (Voice of America), Sweden’s gender-neutral toy catalog (Wall Street Journal), hook up culture (yes, again) (Brown Daily Herald), and dollhouses (Daily Mail).  The latter involved us getting the word “heteronomativity” into the second sentence of a Daily Mail article!
• The Daily Mail coverage was prompted by our counterintuitive post suggesting that the toy in question can be a feminist gift, which also appeared at Jezebel.
• BoingBoing featured Gwen’s post about different and unequal boy and girl toy laptops.
• Finally, we got a few nice link-tos. One from The Atlantic in a piece about why people don’t vote, another from AdWeek about gendered toys, and a third from The Guardian in an article about Gwen Stefani wearing stereotypical “Indian” garb.

Upcoming Lectures and Appearances: 

I’ll be visiting Akron in April and I’d love to schedule a meet up!

• University of Akron (Apr. 19): “Anatomy of an Outrage: Female Genital Cutting and the Politics of Acculturation”

I’ll also be giving my hook up culture talk at the college where I collected my data.  So, if you’re in the L.A. area, feel free to drop in for the lecture:

• Occidental College (Jan. 31): “‘The Night Overall Wasn’t Bad’: Occidental Students on Hooking Up”

Newest Pinterest Page:

Gwen put together a new Pinterest page with products that have been feminized to make them acceptable for women, Feminizing the Masculine in Marketing.  Here’s a screenshot:

In other Pinterest news, @sayitaintsho tweeted this in response to us pinning the images from our post about make-up toys for infants.  We aim to please, Shohini!

Social Media ‘n’ Stuff:

Finally, this is your monthly reminder that SocImages is on Twitter, Facebook, Google+, and Pinterest.  I’m on Facebook and most of the team is on Twitter: @lisadwade, @gwensharpnv, @familyunequal, @carolineheldman, @jaylivingston, and @wendyphd.

In Other News…

On Nov. 11th of this month our Facebook page hit 20,000 fans.  Then it went back down to 19,999, then it went back to 20,000, and we’ve continued growing ever since.  Hello to all of our friends on Facebook!

Cross-posted at Jezebel.

I’d love to draw your attention to The Alpha Parent, a blogger who has collected a stunningly large number of toys for infants that socialize girls into preening.

Some of the toys are purses/handbags that include pretend lipsticks, compacts, and related-items.  My Pretty Learning Purse includes a toy lipstick and a mirror; the Gund Sesame Street Abbey Purse Playset includes a compact and powder brush; the Lilliputiens Liz Handbag includes an eye shadow compact complete with three shades and an eye shadow applicator.

In case you were wondering if this is a trend, the Alpha Parent post features TWENTY examples of purses filled with such toys.

It also includes examples of toy make-up bags. Going beyond the inclusion of beauty items in infant toys, these make beauty the sole point of the play.  Here are just two of the NINE pretend make-up bags she collected, the Oskar & Ellen Beauty Box and the Learn and Go Make-Up and Go:

Since we wouldn’t want a baby to miss the point, companies also produce and sell vanities for infants. The Alpha Parent’s post included FOUR; here’s two, the Perfectly Pink Tummy Time Vanity Mirror and the Fisher Price Laugh and Learn Magical Musical Mirror:

The Alpha Parent goes on to cover real nail polish made for infants, beauty-themed clothes for little girls, and a common category of dress up: beautician outfits.  I counted a surprising ELEVEN of these:

The latter reverses into a nurse’s uniform.

The Alpha Parent concludes:

Makeup toys prime girls for a lifetime of chasing rigid norms of physical attractiveness through the consumption of cosmetics and fashionable accessories.

They are also generally non-sex-transferable, meaning that parents are often loath to allow their boys to play with girl toys.  Gendered toys, then, increase the rate of toy purchasing, since parents of a boy and a girl have to buy special toys for each.

It’s a win-win for corporate capitalism.  Socialize the girls into beauty commodities by buying these toys now, plan on reaping the benefits with the real thing later.  Brainwash the boys in an entirely different way (the Alpha Parent notes tools and electronics), do the same with them simultaneously.

Racialicious posted a link to what looks like a fantastic project.  Titled Question Bridge, it focuses our attention on what they call “arguably the most opaque and feared demographic in America”: Black men.  In the film, participants look directly at the camera, creating a feeling of intimacy, and ask and answer tough questions.

The trailer gives you a taste:

A primary lesson the producers aim to impart is the diversity within the category in order to challenge stereotypes.  They write:

By creating an identity container (e.g. “Black” and “Male”), then creating a way of releasing the diversity of identities and thought within that container, we can break the container.

The project is already getting recognition from film festivals.  Also, there’s a donate button.

Over at the Ms. blog, Rachel Kassenbrock posted an adorable video of two Capuchin monkeys given unequal rewards for the same task. The monkey who gets the lesser reward displays her displeasure, in no uncertain terms.

The research, described by primatologist Frans de Waal, has been reproduced in chimps, dogs, and birds. It reveals an inherent sense of fairness, suggesting that social justice may not be a silly fantasy, but quite natural indeed.

• Demystifying Commodities
• Ritualized Consumption Dances
• The Economy of Christmas
• EBay Transactions on Black Friday 2009 (pictured)
• Discourse and “Doorbuster” Sales

• The Happiest Day of the Year!
• Cost of Thanksgiving Dinner Up in 2011

Some Fun History:

• Thanksgiving: The First TV Dinner
• Suffragettes Delay Thanksgiving Dinner

Cigarette Advertising, on this Holiday:

• The Traditionalization of Tobacco
• Smoke Camels, for your Health, on Thanksgiving

Thanksgiving, Race, and Gender:

• Holding Women Responsible for Holidays
• Thanksgiving Poca-Hotness (pictured)

In a now-unfamiliar advertising strategy, this 1936 Thanksgiving-themed ad for whiskey suggests you make the scientifically “wholesome” choice: Seagram’s Crown.

Partial transcript:

Months of research by a group of trained, impartial men brought the answer: Seagram’s Crown Whiskies, used in moderation, are kind, considerate whiskies, and most likely to agree with the average man… they are thousands of men’s choice AS A MOST WHOLESOME FORM OF WHISKEY, besides!  Choose them at the bar for your present pleasure without future penalty.

I’d like to practice… er, review the research methods.

Found at Vintage Ads.  Just for fun, see also: Whiskey-flavored toothpaste.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Cross-posted at Jezebel.

This holiday season, a dollhouse may be a feminist gift for a little girl.

A tweet from Natalie Novik inspired me to look into the toy.  She had discovered a gender-neutral dollhouse being sold at Etsy.  Following up on her lead, I went over the Toys R Us website to see what gender messages dollhouses were sending.  Some of the results surprised me.

Among the 22 best selling dollhouses at Toys R Us, four came without people, six came with a preponderance of females, ten came with a male, female, and children, and there were two I couldn’t categorize.  (All humans were white — some dollhouses included non-human creatures — and just about everyone appears to be wealthy.)

The majority of dollhouses, then, came in two types.  The first was an explicitly family-themed toy.  The message of these was heteronormative, for sure, and also pro-coupling and pro-reproduction.   The Fisher-Price Loving Family Home for the Holidays Dollhouse is an example:

The second type of house, however, had themes of friendship and, dare I say, female-independence.  These houses had only women or, more often, a group of women and one man.  They gave the impression of female home-ownership and female-dominated social interaction.  The Exclusive Barbie Malibu Dreamhouse is an example:

Interestingly, most of the dollhouses that fell into this second type were Barbie affiliated.  People disagree as to whether Barbie is a good role model for young women.  She is roundly criticized for upholding a harmful standard of beauty, but she also tells women they can run for President and go to the moon.  In this case, Barbie is sending girls the message that they can have fulfilling lives and own homes without a husband.

As if to capture the paradox completely, the dollhouse featured above comes complete with a Barbie in a bikini doing astronomy:

Children, of course, play with toys both creatively and in resistance to the messages they send.  We’d be happy to hear your stories and observations in the comments.