Within the last decade, the grain quinoa has emerged as an alleged “super food” in western dietary practices. Health food stores and upscale grocery chains have aisles dedicated to varieties of quinoa, packaged under many different brand labels, touting it to be a nutritional goldmine. A simple Google search of the word returns pages of results with buzzwords like “healthiest,” “organic,” and “wholesome.” Vegan and health-enthusiast subcultures swear by this expensive food product, and the Food and Agricultural Organization (FAO) even declared the year 2013 International Year of the Quinoa, owing to the grain’s popularity.

The journey of the grain — as it makes it to the gourmet kitchen at upscale restaurants in countries like the United States — however, is often overlooked in mainstream discourse. It often begins in the Yellow Andes region of Bolivia, where the farmers that grow this crop have depended on it as almost a sole nutritional source for decades, if not centuries. The boom in western markets, with exceedingly high demands for this crop has caused it to transition from a traditional food crop to a major cash crop.

While critical global organizations like the FAO have been portraying this as positive, they tend to discount the challenge of participating in a demanding global market. Within-country inequality, skewed export/import dynamics, and capitalist trade practices that remain in the favor of the powerful player in these dynamics – the core consumer – cause new and difficult problems for Bolivian farmers, like not being able to afford to buy the food they have traditionally depended upon.

Meanwhile, growing such large amounts of quinoa has been degrading the Andean soil: even the FAO outlines concerns for biodiversity, while otherwise touting the phenomenon.

While efforts have been put in place by farmer unions, cooperatives and development initiatives to mitigate some negative effects on the primary producers of quinoa, they have not been enough to protect the food security of these Andean farmers. Increased consumer consciousness is therefore essential in ensuring that these farmers don’t continue to suffer because of Western dietary fads.

Cross-posted at Sociology Lens.

Aarushi Bhandari is a doctoral student at Stony Brook University interested in globalization and the impact of neoliberal policies on the developing world. She wants to study global food security within a global neoliberal framework and the world systems perspective.

In the working and middle class neighborhoods of many Southern cities, you fill find rows of “shotgun” houses. These houses are long and narrow, consisting of three or more rooms in a row. Originally, there would have been no indoor plumbing — they date back to the early 1800s in the U.S. — and, so, no bathroom or kitchen.

Here’s a photograph of a shotgun house I took in the 7th ward of New Orleans. It gives you an idea of just how skinny they are.

In a traditional shotgun house, there are no hallways, just doors that take a person from one room to the next. Here’s my rendition of a shotgun floor plan; doors are usually all in a row:

At nola.com, Richard Campanella describes the possible origins and sociological significance of this housing form. He follows folklorist John Michael Vlach, who has argued that shotgun houses are indigenous to Western and Central Africa, arriving in the American South via Haiti. Campella writes:

Vlach hypothesizes that the 1809 exodus of Haitians to New Orleans after the St. Domingue slave insurrection of 1791 to 1803 brought this vernacular house type to the banks of the Mississippi.

In New Orleans, shotgun houses are found in the parts of town originally settled by free people of color, people who would have identified as Creole, and a variety of immigrants. Outside of New Orleans, we tend to see shotgun houses in places with large black populations.

The house, though, doesn’t just represent a building technique, it tells a story about how families were expected to interact. Shotgun houses offer essentially zero privacy. Everyone has to tromp through everyone’s room to get around the house. There’s no expectation that a child won’t just walk into their parents’ room at literally any time, or vice versa. There’s no way around it.

“According to some theories,” then, Campanella says:

…cultures that produced shotgun houses… tended to be more gregarious, or at least unwilling to sacrifice valuable living space for the purpose of occasional passage.

Cultures that valued privacy, on the other hand, were willing to make this trade-off.

Sure enough, in the part of New Orleans settled by people of Anglo-Saxon descent, shotgun houses are much less common and, instead, homes are more “privacy-conscious.”

Over time, as even New Orleans became more and more culturally Anglo-Saxon — and as the housing form increasingly became associated with poverty — shotguns fell out of favor.  They’re enjoying a renaissance today but, as Campanella notes, many renovations of these historic buildings include a fancy, new hallway.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

A comic by Tom Gauld.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In the face of contentious debate about the value of guns, public health professor David Hemenway decided to have the experts weigh in. He modeled his research on the study of climate change experts that produced the familiar statistic that 97% of them believe that humans are causing climate change. He identified 300 scholars who have published about firearms in the fields of public health, public policy, sociology, and criminology. About 100 each have replied to nine surveys asking their opinions about common controversial statements.

Here is your image of the week:

At Mother Jones, Julia Lurie writes: These data “show that a clear majority of experts do not buy the NRA’s arguments.”

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Flashback Friday.

Behold, the taken-for-granted, unexceptional:

Cropped version of image by XoMEox, Flickr Creative Commons

Until last week I had never truly thought about shopping carts. I mean, I occasionally notice one stranded in an unexpected place, and as a kid I loved the occasional chance I had to push one a bit and then jump on and race down an aisle. But I read Cheap: The High Cost of Discount Culture by Ellen Ruppel Shell, and it turns out that the story of the shopping cart is fascinating!

Way back in the day, stores weren’t like they were today. You went in and there was a long counter and you had the clerk show you the wares. If you’ve read some Jane Austen or Laura Ingalls Wilder, you’ve undoubtedly come across a scene where a clerk is showing someone bolts of cloth. That’s how things worked: almost everything was behind the counter; you told the clerk what you were interested in and they showed you your options. You haggled over the price, decided on a nice gingham, the clerk wrapped it for you, and off you went. Most retail outlets worked more or less along these lines (think of a butcher, for instance).

But if you were a shop owner interested in keeping prices down, this situation might be less than ideal. It required a lot of clerks, and experienced clerks who knew all the goods and could be trusted to set an acceptably profitable price for them, too.

Eventually retailers, including F.W. Woolworth, tried putting more products out on display in the store so customers could help themselves. Some customers liked the ability to pick items off the shelves directly, but more importantly, you didn’t need as many clerks, and certainly not such highly-paid ones, if their job was mostly reduced to ringing up the purchases at the register.

Of course, this presents a new problem: how are customers going to carry all their purchases around the store while they make their selections? Well, a basket they could carry over an arm would work. But these baskets had a downside: they didn’t hold much and they quickly got heavy.

As Shell notes, in 1937 a man from my home state of Oklahoma, Sylvan Goldman, came up with a solution. He owned the Humpty-Dumpty grocery store chain (I still remember Humpty-Dumpty!). He and a mechanic he hired came up with a cart on which two shopping baskets could be suspended. And thus the shopping cart — or, as Goldman named it, the “folding basket carrier” — was born. As Goldman suspected, people bought more when they didn’t have to carry a heavy basket on their arm. The folding basket carrier was advertised as a solution to the burden of shopping:

The only problem was…people didn’t like the new contraptions. From a 1977 interview (via):

I went into our largest store, there wasn’t a soul using a basket carrier, and we had an attractive girl by the entrance that had a basket carrier and two baskets in it, one on the top and one on the bottom, and asked them to please take this cart to do your shopping with. And the housewive’s, most of them decided, “No more carts for me. I have been pushing enough baby carriages. I don’t want to push anymore.” And the men would say, “You mean with my big strong arms I can’t carry a darn little basket like that?” And he wouldn’t touch it. It was a complete flop.

Goldman eventually had to hire attractive models to walk around the store pushing the carts to make shopping carts seem like an acceptable or even fashionable item to use.

Over time the basic design was changed to have a single basket, with a flat shelf on the bottom for large items. The baskets could also then “nest” inside each other (instead of being folded up individually), reducing the amount of space they required for storage.

The Baby Boom ushered in the final major design change, a seat for kids.

Notice in the image above how small the cart was compared to what we’re used to today. I remember as a kid going to the local grocery store, and the carts were quite small; eventually a big warehouse-type grocery store came to the nearest city and their baskets seemed gigantic in comparison. Because obviously, if people will buy more if they have a cart instead of a full arm-carried basket, they’ll buy even more if they have a bigger cart — not just because there’s more room, but because it seems like less stuff if it’s in a bigger cart. Restaurants discovered the same principle — people will want bigger portions if you give them bigger plates because it visually looks like less food and so they don’t feel like they’re over-eating.

Without enormous carts, Big Box discounters and wholesale club stores couldn’t exist. You can’t carry a box of 50 packages of Ramen noodles, 36 rolls of toilet paper, a box of 3 gallons of milk, enough soup for the entire winter, and a DVD player you just found on sale around without a huge cart.

So there you have it: labor de-skilling + marketing – stigma of feminine association + Baby Boom + profits based on increased purchasing of ever-cheaper stuff = the modern shopping cart!

I love it when I learn totally new stuff.

Originally posted in 2009.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Studies of Americans’ unconscious beliefs shows that most people — white and black — think black people are dangerous and both average folks and police are quicker to shoot black than white people.

Where does the cognitive belief that black people are dangerous come from?

Partly, it comes from the media. A new study by Color of Change found that, while 51% of the people arrested for violent crime in New York City are black, 75% of the news reports about such arrests highlighted black alleged perpetrators.

Meanwhile, when people of color are arrested, they are more likely to be portrayed in ways that make them seem threatening than white people. This happened this week:

See also, portrayals of Mark Duggan and Mike Brown.

Each time we see a black person on TV who is linked with a violent crime or portrayed as a criminal, the neurons in our brain that link blackness with criminality fire. The same for people of other races. The more often a link is triggered, the stronger it becomes. Disproportionate reporting like the kind captured in this study make the neural links in our brain — it’s actual physical structure — reflect the racism inherent in the reporting itself.

These associations, unfortunately, are pre-conscious. Those neurons fire faster than we can suppress them with our conscious mind. So, even if we believe in our heart-of-hearts that these connections are unfair or untrue, our unconscious is busy making the associations anyway. Biased reporting, in other words, changes the minds of viewers, literally.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

It’s always a treat to find a good candidate for our series on babies-who-totally-learn-how-to-do-things. In previous editions, we’ve featured a baby rapper, baby preacher, baby worshipper, and two babies mimicking a conversation.

These videos are entertaining because they’re babies, but the message their actions send is more than just adorable. They remind us of how deeply cultural we are as human beings.

In this edition, baby gives CPR:

There’s nothing natural about giving CPR. There’s no gene, no evolutionary push for that behavior, no particular brain organization, and no special mix or hormones that can explain why that baby can mimic the steps of cardiopulmonary resuscitation. Instead, that baby is learning.

Learning is coded in our genes. We’re deeply and naturally flexible that way, able to learn whatever our particular culture needs and values. Many people make biologically deterministic arguments — ones that draw a causal arrow from our biology to our behavior — but that’s usually wrong. More often, we are biologically designed to be contingent, our behavior is naturally dependent on whatever it is in the world that we encounter.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

While the ’50s is famous for its family-friendly attitude, the number of hours that parents spend engaged in childcare as a primary activity has been rising ever since:

The driving force behind all this focused time is the idea that it’s good for kids. That’s why parents often feel guilty if they can’t find the time or even go so far as to quit their full-time jobs to make more time.

This assumption, however, isn’t bearing out in the science, at least not for mothers’ time. Sociologist Melissa Milkie and two colleagues just published the first longitudinal study of mothers’ time investment and child well-being. They found that the amount of time mothers spent with their children had no significant impact on their children’s academic achievement, incidence of behavioral problems, or emotional health.

Quoted at the Washington Post, Milkie puts it plainly:

I could literally show you 20 charts, and 19 of them would show no relationship between the amount of parents’ time and children’s outcomes… Nada. Zippo.

Benefits for adolescents, they argued, were more nuanced, but still minimal.

These findings suggest that the middle-class intensive mothering trend may be missing its mark. As Brigid Shulte comments at the Washington Post, it’s really the quality, not the quantity that counts. In fact, Milkie and colleagues did find that “family time” — time with both parents while engaged in family activities — was related to some positive outcomes.

The findings also offer evidence that women can work full-time, even the long hours demanded in countries like the U.S., and still be good mothers. Shulte points out that the American Academy of Pediatrics actually encourages parent-free, unstructured time. Moms just don’t need to always be there after all, freeing them up to be people, workers, partners, and whatever else they want to be, too.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.