Archive: May 2011

Dolores and Diego sent in a new study by the Organisation for Economic Co-operation and Development (OECD).  The study measured time use in 30 countries, demonstrating significant differences in the amount of work and leisure enjoyed, on average.

The country reporting the fewest work hours was Belgium at just about 7 hours a day.  The country reporting the most was Mexico; Mexicans reported working almost 10 hours per day.  That’s enough hours to translate into 45.5 extra days a year that Mexicans work in excess of Belgians, and a month of extra work hours compared to the average country in this study (at 8 hours a day).

The OECD has also reported gender gaps in leisure across countries (Norway had the smallest gap in that study; Italy the largest) and we’ve seen the gender leisure gap reflected in American advertising.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Emma M.H. sent us a commercial for Cougar Life, a dating site that promotes itself as a place to meet older (but still sexy!) women interested in dating younger men. Despite the name, the site actually welcomes women of all ages. When you go to the website, you specify whether you’re looking for a “cub” (women aged 18-35) or a “cougar” (aged 35-65). Similarly, Emma was struck by how young the women in the ad look:

So though the company brands itself as a site about cougars — which would imply an emphasis on middle-aged and older women — here it markets itself almost entirely with women who would fall into no more than into the “cub” category or the very lowest end of 35-65 age range that defines cougars on the site, while the song declares they’re “all cougars.” It’s possible the company thought that women who look older than 40 would be unacceptable even to potential customers of a dating website specifically promising the ability to meet such women. But it also seems like the term “cougar” is being used to apply to a wider array of women than when it first entered pop culture — not just older women who date younger men, but practically any woman past her early 20s who has a voracious sexual appetite. Cougar Life draws on this, assuring us it was recently voted the “wildest dating service in America.” The defining feature may be less age than the idea that a woman is not just sexually available, but almost predatory in her search for sex — that is, that she seeks sex in a way we generally find acceptable only for men.

UPDATE: Reader Anna caught a mistake I made. The “cub” category was for the men seeking women on the site, not for younger women. She explains,

If you look at the site carefully, the “cubs” category means men the ages of 18-35, not women of these ages. Choose “looking for a cub” and the pictures are all male, and that term is often used for the younger male partner of an older women. The only women “available” on the site are 36 years old and over, so the site in effect bans both middle aged men and young-ish women from participating.

Thanks, Anna!

Philip Cohen posted some interesting data at his blog, Family Inequality, that I think will look at first blush, counterintuitive to many.  The figure below shows the percent of men’s income that women bring home, organized by age bracket and level of education.  The top bar, for example, tell us that, among 45-50 year olds with advanced degrees, women make 68% of what men do.

Two observations:

First, notice that women with more education (the lighter bars in each age bracket) do worse compared to men than women with less education.  That is, the gender inequity is worse in the upper classes than it is in the lower classes.   Why?  Well, people tend to marry other with similar class and education backgrounds.  Accordingly, women with more education may be married to men with higher earning potential than women with less education. Those women are more able to make work-related choices that don’t foreground economics, since their income is less central to the financial health of the couple.  They are also more likely to take substantial amounts of time out of the workforce when they have kids (working class women can’t afford to do so as easily), and we know that doing so makes a real dent in career advancement.  So, perhaps ironically, women who are “richer” educationally may marry economically richer men who then allow them to deprioritize their careers.

Second, notice that the most equal incomes (where women make 85% of men’s salaries) occurs among the youngest and least educated group: 25-34 year old high school drop outs.  Why would younger women do better relative to men than older women?  Some of this may be due to a decrease in gender-based discrimination.  But it also likely has something to do with the devaluation and disappearance of traditionally working-class men’s work.  Most of the narrowing of the gender wage gap, in fact, has to do with the lowering of men’s earning power to meet women’s, not vice versa.  As the industrial base in the U.S. has been collapsing, the number of historically-male blue collar jobs have been shrinking.  Meanwhile, our industrial economy has been replaced by one split between (well compensated) information/technology and (poorly compensated) service jobs.  Those service jobs are going disproportionately to women.  So, while men still dominate (especially the most well-regarded and well-compensated) upper class professions, their dominance in the lower rungs of the economic ladder is waning.

Thanks again to Philip Cohen for the data!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

A year ago we posted a photo of a children’s t-shirt, found at Goodwill, that claimed the wearer is “Too pretty to do math.” We were relieved to know the shirt had been destroyed, in the interests of children and appreciators of the fine field of mathematics.

But sadly, Ingrid P. informs us that a magnet with the same slogan is now for sale at youth-oriented clothing store Forever 21:

So the message to girls is that, first, math is something to be avoided if possible; only girls who aren’t pretty enough to get out of it would bother to take it seriously. And, second, being attractive should get you out of doing things you might find difficult or unpleasant.

There do not appear to be “I’m too handsome to do math” or, say, “I’m too pretty to do English literature” versions, because the magnet relies on two notions that preclude those options: that girls, specifically, either can’t or don’t want to master difficult academic subjects, and that math is inherently, and almost uniquely, difficult to learn — a cultural trope my friends who teach math often find exasperating, as it means they have to battle years of socialization that teaches students to be intimidated and convinced they’re likely to fail before they even start.

Trigger warning for those sensitive to war, suicide, domestic violence, or people suffering from war-related ptsd.

Generations of U.S. children have played with the iconic little green army men.  Along with other war toys, they contribute to the socialization of some young boys into the idea that war is an exciting and heroic adventure.

(source)

An artist at the Dorothy Collective decided to reconfigure the little green army men so that they would tell the less glamorous stories.  Inspired by an article about the suffering of a Colorado Springs-based battalion, she created these little green army men:

They’re a heart-wrenching commentary about the grown up realities of war and the socialization of children into the fantasy.  Thanks to Hope H. for the tip.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Kelebek and Laurie L. both let us know about a recent example of the use of images of dead or brutalized women in fashion advertising. A recent catalog, titled “Deadly Deals,” from the Australian clothing chain Rivers, included this image (via The Age):

And way back in July of last year, Caroline submitted an article from Amazing Women Rock about an ad for Beymen Blender, an upscale clothing boutique in Istanbul. The ad shows a woman’s dismembered body hanging from meat hooks; it and the rest of the photos below may be triggering for those sensitive to images of violence toward people, so I’m putting it after the jump.

However, Dmitriy T.M., Melissa F., and Noelle S. found an example from the October 2010 issue of Interview magazine that inverts the usual gender pattern by showing a woman with brutalized men. The photo shoot was apparently supposed to evoke the types of torture and murder used by organized crime in Russia.

In this case, Naomi Campbell is shown in positions of dominance over an extremely pale-skinned, and clearly badly injured, man. So those images reverse not just the usual gender dynamic in images of violence and brutality in fashion photos, but also the frequent pattern of seeing naked or partially-naked Black bodies displayed as props around more fully-clothed White bodies (though Campbell is certainly scantily clad and sexualized). I suppose you could see this as undermining or commenting on the images we often see of violence toward women in fashion. Yet we could also argue that it does so by reinforcing the association of Blackness, in particular, with violence and aggression. And the photo shoot includes the same sexualization of violence seen so often in the fashion industry.

Thoughts?

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Earlier this month, The New York Times and Foreign Policy both reported on the United Nations population forecast for the next 100 years. According to the report, rather than hitting 9 billion at mid-century and then leveling off, the world’s population is likely to climb to 10 million and keep going. The cause: a fertility boom in the global south –– Africa, Asia, Latin America. Such growth, according to the report, if unchecked, will have dire consequences on a world already facing shortages of food, available water and other life-giving resources.

In reporting the story, both the Times and Foreign Policy used pictures of women and their children, but the way they used the pictures was somewhat chilling. For example, the Times ran a photo of several women of color under the heading: “Coming to a Planet Near You: 3 Billion More Mouths to Feed.”

Additionally, Foreign Policy ran a photo under the sub-headline: “Why ignoring family planning overseas was the worst foreign-policy mistake of the century.” It featured a picture of dark-skinned women with a child.

These photos, paired with the headlines and the dire predictions in the stories of what’s to come should the global south’s fertility boom remain unchecked, tap into anxieties about women’s bodies and link the coming doom and gloom directly to them. The Times headline, warning of “3 billion more mouths to feed,” is combined with seven new mothers in Manila; positioned in a long row, they crowd the frame of the photograph as they are imagined to crowd the planet.  While the Foreign Policy sub-headline inspires fear, saying that allowing the burgeoning birth rate was  the “worst… mistake of the century.”  Its photo features two women and a child in the foreground.  In both cases the focus on women makes it seem as if men have no role in reproduction at all.

Whether they meant it or not, such a juxtaposition does little more than demonize women –– particularly poor women from developing countries –– as directly responsible for the problem of overpopulation and its solution. While the commentaries herald funding for family planning and education –- both great ideas –– they contain no conversation about economic systems that create or maintain poverty in certain parts of the world; how patriarchy and systems of male-centered power prevent women from being able to control their own reproduction; and how international development money too often comes with strings attached that restrict government resources for education and health care, especially for women, who too often are the ones who bear the hardest brunt of poverty and the greatest social opprobrium.

Here’s what an alternative might look like:  GOOD Magazine discussed the U.N. report and the coming population boom. Its focus: How responsible living in the United States and other wealthy countries can help ensure food for all. The photo that ran with the commentary: a photo of the planet Earth.

Barbara Yuki Schwartz is a doctoral student in the Theology, History and Ethics program at Garrett-Evangelical Theological Seminary in Evanston, Ill.  She studies postcolonial and poststruturalist theory, political theory and theology, trauma studies, and is interested in how body, community and psychic life intersect and influence theology and liturgy. She blogs regularly at Dialogic Magazine.

Cross-posted at Jezebel.

Way back in September of last year, Baxter sent us this Star Trek promotional poster, which showed the main cast staring straight out at the viewer, with the exception of the one female character, who was turned to the side, glancing sideways at the viewer with her mouth slightly open:

We didn’t get around to posting about it at the time, but I thought of it when I saw the image from the Hulu site for the U.S. version of The Office, sent in by Jessica F. Similarly to the Star Trek poster, all of the male characters are looking straight out at the viewer, mouths closed, while the one female character has her head turned to the side, mouth slightly open; in this case, she’s looking at one of the male characters, not the viewer:

In both these posters, the men meet the viewer head-on, if you will.  Their bodies are aimed straight at the viewer, they make eye contact, and that contact is confident. In contrast, the women avert themselves.  Their body language is less self-assured.  The woman in the Star Trek poster is alluring, a passive sexiness; the woman in the Office poster is referential, using her eyes to draw attention to the show’s star.

After initially posting those, I asked for more examples and readers sent them in. Jessica T. pointed out this banner ad for Thor:

She also found an ad for the TV show Bones, which has the women smiling at the camera much more openly (well, except for Bones):

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