augmented reality

There was a popular “bingo card” for the annual meetings of the American Sociological Association held last week in Las Vegas. It poked a bit of fun at sociologists and the meeting itself. Nathan Jurgenson’s reaction was that the card itself revealed much about the sociological discipline and the problems with the annual meetings. He wrote a post here on Cyborgology calling for a more positive bingo card that might be helpful to improve the conference experience rather than just complaining about what is wrong. It is easy to be annoyed, much harder to be constructive.

CUNY sociologist Jessie Daniels responded to this call, and, toegther, we have created a more constructive and useful Bingo card that looks specifically at how to improve a conference by augmenting one’s experience with Twitter.

The card describes how conferences in general benefit from engagement on both the physical and digital levels. Conversations taking place move onto the web, and discussions in the “backchannel” flow back into physical space. In fact, we noted this trend during the Theorizing the Web conference this past spring, calling it an “augmented conference.”

More on Twitter use at the ASA 2011 meetings.

Chris Baraniuk, who writes one of my favorite blogs, the Machine Starts, is experiencing the current riots in London first hand (they’ve spread to other cites). His account of both the rioting mobs of destruction as well as those mobs trying to clean up the aftermath imply the ever complex pathways in which what I have called “augmented reality” takes form. [I lay out the idea here, and expand on it here]

We are witnessing both the destructive and the constructive “mobs” taking form as “augmented” entities. The rioters emerged in physical space and likely used digital communications to better organize. The “riot cleanup” response came at augmentation from the reverse path, organizing digitally to come together and clean up physical space. Both “mobs” flow quite naturally back and forth across atoms and bits creating an overall situation where, as what so often occurs, the on and offline merge together into an augmented experience.

The rioting mob first realized itself in physical meat-space more...

A group of volunteers are raising awareness about the lost art of letter writing by handwriting and snail mailing messages that people send them via e-mail. Those who request a snail mail letter can even request that the volunteer letter-writer includes a doodle along with the text. Volunteers and those who utilize the service talk about how hand written letters are more meaningful than messages sent through e-mail. They claim that hand written letters are more personal and represent time, care, and effort.

There are several interesting and related going on here. I will talk about each one in turn: more...

Via Next Nature.

Last week Nathan and PJ introduced us to Americans Elect 2012 by asking the question: “Can we elect a ‘wikipedia’ president?” The idea is seemingly straightforward- define the broad categories you find most important (your “colors”), answer questions to determine the popular positions of most Americans, and find candidates that most closely resemble your opinions on the issues. The result is a “third party” candidate on the ballot in all 50 states with a platform that most people agree with.

I have reservations about this process, and they fall into three categories. 1)Poorly designed questions. These questions are confusing and might not elicit the responses people intend to give. 2) Leading questions. To be fair, the language that Americans use to talk about politics is full of pre-defined frames and evocative images that push people in certain directions. It is virtually impossible to create a set of questions that extracts the thoughts of individuals with total neutrality. Our thoughts are like electrons- the act of observation changes their behavior. 3) The reinforcement of ineffective partisan thinking. From the Americans Elect website: more...

Nope.  It’s not a reference to some long-forgotten 80s movie.  On June 23, 2009, former Secretary of Defense Robert Gates signed a memorandum creating US Cyber Command, a separate sub-command unit of U.S. Strategic Command (STRATCOM) headed by a four-star general, (currently, Gen. Keith B. Alexander). And, despite all its digital dualist rhetoric (exemplified by the rampant use of terms like “cyberspace” and “cyber-attackers”), Cyber Command should viewed as a major step toward the augmentation of warfare.  With the launch of Cyber Command, the US has quietly moved toward developing new first strike capacities that may, ultimately, prove more strategically important than even the nation’s nuclear arsenal.

While most media coverage has tended to focus on Cyber Command’s defensive postures (e.g., protecting classified data, securing the power grid, etc.), Cyber Command is also developing offensive capabilities to target and cripple other nations’ communication, transportation, and utility grids.  This demonstrates that, in the augmented warfare of the future, an effective assault on atoms will also require a simultaneous assault on bits.

Cyber Command’s capacities, however, are far from fully developed.  A recent report by the Government Accountability Office concluded that the Cyber Command “has not fully defined long-term mission requirements and desired capabilities to guide the services’ efforts to recruit, train and provide forces with appropriate skill sets.”

This Toyota commercial is narrated by a young woman who gets her parents on Facebook because they supposedly are not social enough. While she scoffs at how relatively few “friends” her parents have, the parents are shown to be out living by mountain-biking some decidedly offline trails. The daughter remains confidently transfixed and anchored to the digital world of her laptop screen.

I spend lots of time on this blog pointing out what I call “digital dualism,” the fallacy of viewing the physical and digital as seperate worlds (think The Matrix). Instead, the position myself and others on this blog favor is what we call “augmented reality,” the realization that our world is one where atoms and bits come together. Read more about this idea if you want.

Enter Toyota. They are playing off the pesky social media misnomer that people are using Facebook instead of doing things offline. Research consistently disproves this zero-sum/one-or-the-other fallacy by demonstrating more...

I already wrote on augmented reality tattoos once before, so I will keep it brief. This video shows a client receiving a QR code tattoo, which then links to Youtube and plays a little cartoon of a singing man. Now, although the artist is off in proclaiming it as the “first ever” of its kind, it once again highlights a growing trend in the body modification community. Not only does the fusing of technology and the body create unique cyborg bodies, it also reveals the importance of such new technologies for the expression of our selves and identities. For instance, will people begin tattooing QR codes on themselves that link to their personal blogs and Facebook accounts? This would make a very interesting case of self-branding!

Another trend I have observed in my own research on tattooing is the role of the prosumer. This video shows the tattoo artist K.A.R.L. livestreaming his tattoo appointment online, communicating with observers in a chatroom format while tattooing his client. Now this is nothing new. In fact, some of my close friends have been doing this for years and I myself have been tattooed in front of an internet audience several times. But what makes this example interesting is the fact that the internet audience, as a body of prosumers, helped K.A.R.L. determine the tattoo design itself. This is unheard of. I have yet to see tattooers take such a “crowd-sourcing” approach to their work.

But this video does speak to the importance of Web 2.0 to contemporary tattoo fame. In a media-saturated environment, tattoo artists now must aggressively market themselves online through SNS like Facebook and Myspace, and through livestreaming tattoo events like this. At a time when tattoo collecting itself has become globalized (Irwin 2003), tattoo artists can no longer afford to become a “big fish in a small pond” as one tattoo artist told me. In order to survive in an increasingly media-saturated community, tattoo artists themselves must become hypervisible online, showcasing their work across several online avenues and building a client pool that spans several continents. Such is the nature of contemporary elite tattooing (Irwin 2003).

Augmented Reality Cinema [thanks @farman].