PJ Rey just posted a terrific reflection on hipsters and low-tech on this blog, and I just want to briefly respond, prod and disagree a little. This is a topic of great interest to me: I’ve written about low-tech “striving for authenticity” in my essay on The Faux-Vintage Photo, reflected on Instagrammed war photos, the presence of old-timey cameras at Occupy Wall Street, and the IRL Fetish that has people obsessing over “the real” in order to demonstrate just how special and unique they are.

While I appreciate PJ bringing in terrific new theorists to this discussion, linking authenticity and agency with hipsters and technology, I think he focuses too much on the technologies themselves and not enough on the processes of identity; too much on the signified and not where the real action is in our post-modern, consumer society: the signs and signifiers. more...

Hipsters have been much discussed on the Cyborgology blog (see: here, here, here, and here). Cyborgology authors have also talked about the fetishization of low-tech/analog media and devices (see: here and here). As David Paul Strohecker pointed out, these two issue interrelated: “hipsters are at the forefront of movements of nostalgic revivalism.” I want to pick up these threads and add a small observation.

Nathan Jurgenson and I were discussing why low-tech devices have a seductive quality. Consider the popularity of, for example, fixed-gear bicycles or vintage cameras (such as the Kodak Brownie or the Polaroid PX-70 [correction: SX-70]). Though I think this phenomenon is probably overdetermined (in the Freudian sense of having multiple sufficient causes), I came up with a theory that seems worth further consideration: namely, that hipsters’ obsession with antique devices reflects a desire to escape the complex and highly-interdependent socio-technical systems that characterize contemporary society and return to time in which technology appeared to be something that humans could master and, thus, use to affirm their individual agency. In short, the fetishization of low-tech is about the illusion of agency; it provides affirmation for the hipster whose identity is defined by the post-Modern imperative to be an individual, to be unique.

more...

Since Sarah posted on Kony yesterday, I though I would throw in my two cents on the matter. I would like to discuss claims that the Kony 2012 is a hipster movement.

Why are people claiming the movement against Kony is a hipster movement? I think it is because of three main reasons. 1) people are using social media to spread it; 2) Invisible children plays into the whole Toms shoes, suburban college student social justice movement; and 3) individuals are claiming allegiances to this social justice movement as a form of social distinction. more...

A few of us here at Cyborgology have a running joke going about #HipsterStudies, so I thought I would compile a couple comics that likewise intellectualize this subcultural movement. The first, sent in by reader Letta Wren Page, is a comic by Dustin Glick:


Dustin Glick's "Theory of Hipster Relativity"

This image does a great job illustrating the inherent relativity of the hipster label. That is, as a largely pejorative label, one can only be deemed a hipster by comparison. Much like Thornton (1996) discovered in her study of UK youth raves, where club kids used pejorative labels to denote the bounds of group membership, the hipster as label serves to undermine attempts to mimic subcultural forms (and hence, it serves as a way to deny these actors any semblance of subcultural capital). more...

Since these hipster blog posts are generating so much great discussion I thought I would bring you another example of the subculture. I came across this website after my girlfriend attempted to get me to listen to some folk bands or something that she liked. I can’t exactly recall how it happened, but I do recall her sending this website to me.


The entire website for Plan-It-X Records is a simple .jpg image seen above.

more...

This post is somewhat of a stretch, but I think it remains applicable nonetheless. Below I have embedded three video clips, each dealing with “the hipster” as a relatively recent subcultural form and social type.

First, we have the “Hipster Olympics,” a viral video that made the rounds a few years back. The video makes a parody of the hipster, mocking their supposed elitism, pretension, dependency on new technologies, and obsession with authenticity as a source of subcultural distinction (note the subtle play on Pabst Blue Ribbon).

Second, we have a short clip from the “2 Broke Girls” a new CBS television series focusing on the epicenter of the hipster subculture, the gentrified Williamsburg neighborhood of Brooklyn, NY. In the clip we see the confluence of hipsters and homelessness, which ultimately serves to as a satire on the “Poor Chic” fashion trends of New York’s urban hipsters (Halnon 2002). We also notice the association between hipsters and personal hygiene (or lack thereof), a stereotype that has also been foisted upon the #Occupy protestors.

more...

I came across this post a couple weeks back about the “11 Sounds That Your Kids Have Probably Never Heard” and it got me thinking about hipsters, nostalgic revivalism, and technological regression as a source of authenticity.


DC hipster shows off his ride at the 2011 Brightest Young Things Tweed Ride in Washington, DC.

more...

14221637039_7d81bd26b4_z

In the 60s there was a movement in engineering and the physical sciences towards building what the British economist E.F. Schumacher called “appropriate technology.” Appropriate technology is sort of what it sounds like: build things that are appropriate to the context in which they are meant to be deployed. If that sounds like common sense to you, then you are benefitting from a minor scientific revolution that occurred in the midst of incredible professional hubris. For quite a while (and still today, as I can personally attest to during my time at a polytechnic institute) scientists and engineers thought that what works in an American lab will work anywhere in the world. Physics is physics no matter where you are and so the underlying mechanical properties of any given technology should work wherever it is situated. Appropriate technology pushed back against that concept, encouraging practitioners to think long and hard about social, economic, political, environmental, and any other context an artifact might find itself in. more...

Big-data-largeContemporary political campaigns are highly data-driven. Large datasets let campaign staffers learn about, access, and ultimately persuade potential voters through hyper-local messaging or micro-targeting. The digitization of society means that people leave traces of themselves in the course of everyday life—how they consume, who they love, when their next menstrual cycle is likely to begin and most relevant here, how they have engaged politically. These traces and advanced analysis of them, have been instrumental in political campaign strategies, guiding staffers in numbers-based decisions about how to best reach and  acquire, voters. Many partially attribute Obama’s 2008 and 2012 successful Whitehouse bids to his team’s skillful use of voter data and micro-targeting, and an uproar ensued with Bernie Sanders temporarily lost access to a DNC voter database.

In contemporary politics, big data is a big deal.  So of course, Donald Trump is not down with big data. The Associated Press is circulating a story about the discrepancy between Trump and Clinton with regard to data usage. Clinton’s campaign has embraced voter-data as a central tool of success, while in contrast, Trump has dismissed big data as “overrated” and expressed his intention to use big data in a “limited” capacity (although in the story linked above, a Trump advisor assures that the campaign will be “state of the art,” presumably including some degree of data analytics). more...

940805_1257022864314239_6531433927121113737_n

2015 was full of trends that we loved to hate: the dress, minions, vaping, hoverboards… it has been a veritable cornucopia of listicles and memes bemoaning the sad state of popular culture. But one stands out to me as particularly partisan, capable of tearing families apart, more controversial than the pumpkin spice lattes or Crocks of years past. That’s right—I’m talking about the man bun. more...