Sociological Images

Dr. Bethany Pope sent in a segment from a National Geographic show about animals’ sexual behavior. The clip is an amazingly gendered discussion, describing animals’ motivations and behaviors through the lens of what is considered normative masculine and feminine sexual behavior, the correct place of males and females in the social hierarchy, and the assumption that males and females are locked in a zero-sum game.

The anthropomorphizing of other species begins at the outset, when we learn female hyenas want “more than equal rights, they want to beat males at their own game.”  In fact, “Africa’s plains are among the most macho places on earth…they’re testosterone-fueled battlefields,” filled with “swaggering” males.

Bethany sums up the tone regarding hyenas, saying, “The documentary presents them as an abomination, usurping male gender roles.” Indeed, at about a minute in we learn that hyenas “seem mixed up.” A hyena “swaggers,” “confident” and “cocksure,” its penis swinging “low and proud.”

But what’s this? The swaggering, cocksure hunter “has a secret”! That’s not a penis, it’s an enlarged clitoris; our hero is a she! Not only that, there’s not a penis anywhere to be found, as this is an all-female pack; “these female are some of the most masculine in the world — and they like to sniff each other an awful lot, too. Compounding the “confusion,” they have a “bulging” sac, like a scrotum. And not only are female hyenas masculinized, but the poor males are emasculated, reduced to being “subservient, servile, and scared.”

It is rather stunning example of anthropomorphizing the natural world and applying gendered norms of sexuality to other species, and worth sitting through the full six minutes to get the full effect (the video might not be safe for some workplaces; there are a lot of lingering shots of penises and clitorises. A lot.):

In an interesting article at Slate, Libby Copeland observes that Ron Paul has disproportionate support from young people and men.  Why?  She cites political scientists explaining that young people, on average, think in more black-and-white terms than older people:

…age and newness to politics predispose young voters to a less nuanced view of the political world. They’re less likely to take the long view, less likely to have patience, less likely to spin out the implications of their political theories.

Ron Paul does, indeed, articulate a straightforward ideology, especially compared to the other candidates.

Copeland doesn’t do as good of a job of explaining why men tend to like him more than women.  I wonder, though, if it maybe has something, just a little bit, to do with his branding.  Consider this ad:

This ad is a clear adoption of masculinity and a strong rejection of femininity (symbolized by the Shih-Tsu and its supposed weakness).  In this sense, his ad is centrally in the genre of ads designed to associate products with MEN, partly by the deliberate exclusion of women and mocking of anything feminine.  Compare it, for example, to this commercial for the Ford F-150:

It seems to me that Paul has decided to double down on his appeal, focusing on the market that he thinks is most likely to support him, and throwing everyone else out along with the social programs.

Thanks to Letta and Alex for sending along the article and commercials!

I’ve posted in the past about differences I’ve noticed in the language used in signs in the girls’ and boys’ clothing sections at Target, which seemed to reinforce the idea that boys are rough and rowdy while girls are sweet. Eric B. sent in another example that he recently saw in Target’s infants’ department. The store he went to had five aisles; each aisle had a set of large signs along the top. Three of the five were focused on boys, and they all emphasize activities:

So boys actively do things (they play, they learn to feed themselves, they discover) that merit adult attention and admiration. What about girls?

Oh, they sleep:

For other examples of how we reinforce the boys are active/girls are passive binary, see our posts on the binary in Lego City, in kids’ meal toys, and in magazines.

Cross-posted at Ms.

It’s time for a round-up of all the reader submissions illustrating the annoying habit of having products and products-for-women.  The phenomenon illustrates the way we continue to think of men as people and women as women, thereby centering men and men’s lives as “normal” and women’s as “special” (and not in a good way).

Anti-Monkey Butt Powder and Lady Anti-Monkey Butt Powder, sent in by Jennifer N.:

Alexander is a “little kid,” Isabella is a “little girl” (thanks Heather F.!):

Snippet from a consumer survey taken by Alison M.:

SMBC t-shirt order page, sent in by Mordy O.:

At REI, Jackie H. noticed, there are “road bikes,” “mountain bikes,” “recreational bikes,” “urban and commuting bikes,” and… “women’s bikes”:

And no men = people, women = women round-up would be complete without a sports website.  As Amy H. says:  ”Basketball, Running, Soccer, Football, Baseball, Training, Women. Sigh.”

For more, see an earlier round up of the neutral male and our posts on the Body Worlds exhibit, “regular” t-shirts and women’s t-shirts, scientists and female scientists, Best Buy assumes customers are male, stick figures are stick figures who parent, default avatars.

Time for another round-up of gendered kids’ items!

Will L. noticed something interesting recently at Old Navy. The boys’ section offered two styles of jeans, Skinny and Regular:

But when he looked at the corresponding section in the girls’ clothing, he found not Skinny and Regular, but Skinny and…Super Skinny:

Caro Reusch sent us an example of kids;’ t-shirts with messages about what we value for men and women. She saw the following at a mall in Berlin:

The blue one says “My daddy is stronger than yours,” while the pink announces, “My mommy is prettier than yours.”

Similarly, Lindsey B. saw two themed bibs for sale at Target. The blue bib is a doctor and the pink one is a ballerina:

Shantal Marshall, a postdoc student at UCLA with a Ph.D. in social psych and blogger at Smartie Pops, noticed that Crayola has a new product out, the Crayola Story Studio.  It lets you upload a photo of yourself, have it turned into a cartoon, and then it’s inserted into one of 3 themed templates: Disney Princess, Spiderman, or Cars. You can then print off various versions of coloring books based on those templates. The commercial for the Spiderman version shows a boy excitedly becoming a superhero:

For the Disney Princess version, we see a girl excited to become a princess, then dancing in the background with her very own Prince Charming:

As Shantal said, it’s a bit dispiriting that Crayola’s slogan for these items is “give everything imaginable,” but the pre-existing templates, and their marketing, don’t seem to include an imaginable alternative to the “boys = superheroes” and “girls = princesses” division we see so often in kids’ toys.

Madelyn C. saw a store in Warsaw, Poland, that just goes ahead and makes the gendered division of the toy industry explicit:

Finally, Jessica M. sent in a link to a GOOD post by Christopher Mims about the Toy Industry Association’s 2011 Toy of the Year Awards. There are general categories of toys, such as educational, innovative, and action, but of course also girl and boy categories (also, I personally can’t think of “boy toy of the year” without thinking of Madonna’s outfit in her “Like a Virgin” performance at the first MTV Video Music Awards, but maybe the ’80s are sufficiently behind us that the phrase resonates differently for most people). Anyway, Mims discusses the gendered messages in the commercials for the nominees in the two categories. Among other things, the categorization is rather confusing. Hexbugs are nominated in the boy category, even though commercials for them show girls as well:

Also, Mims points out that the boys’ category “includes a strong undercurrent of Beyond Thunderdome via WWE.” Exhibit A: The commercial for Beyblade Metal Masters, “performance tops” to be used in “strategic battles”:

Playing with tops has gotten super hardcore, I guess. Probably they should look into a sponsorship from an energy drink.

Katrin sent in an interesting example of an effort to (re)masculinize an occupation. Often when we see these efforts, they’re aimed at attracting men to traditionally-female jobs such as nursing by asserting that only “real men” would be able to handle the demands of the job, or emphasizing compatibility with masculinity.

In this case, the occupation that is being framed as highly masculine isn’t one dominated by women; it is, in fact, open only to men: the Catholic priesthood. The image, originally posted at NYPriest, is taken from Fishers of Men, a video released as part of the Archdiocese of New York’s Office of Vocations “The World Needs Heroes” campaign, meant to attract men to the priesthood:

Usually, a male-dominated occupation wouldn’t be in need of having its masculinized character stressed so openly. However, the child sex abuse scandals that have rocked the Catholic Church in the U.S. and elsewhere have damaged the image of the priesthood. Not only did many priests sexually abuse children, but many of the abused children where boys. Had the abuse involved primarily girls girls in late childhood or their teens, the public may very well have expressed revulsion and disgust, but we also have cultural narratives available, such as the idea of the sexually precocious Lolita who entices men against their better judgement, that are often used to at least partially justify or explain adult men’s sexual attraction to or abuse of even young girls (such as the judge who, in 1982, called a 5-year-old rape victim “unusually sexually promiscuous” and gave the adult man who assaulted her only 90 days in a work-release program).

But the fact that so many victims were boys meant those cultural narratives, which implicitly reinforce assumptions about adult masculine sexuality (men can’t quite control themselves; they’re easily led astray by female temptresses, even inappropriately young ones) didn’t apply. Abusing boys undermines the assumption of heterosexuality that is essential to hegemonic masculinity.

Given this social context, it’s not surprising that the NY Archdiocese felt the need to reassert the priesthood as masculine as one element of their image rehabilitation campaign.

This past semester Caroline Heldman and I were asked, independently, to give talks in the Occidental College “Last Lecture” series.  The series is designed to encourage faculty to imagine a final message they would like to pass on to the next generation.  Dr. Heldman is a friend and, during a hike, we realized we’d both been asked to speak.  So, we decided to give a talk together… about friendship.

It must have struck a chord (we were pleased to see Johnson Hall fill up to standing room only) and we were in good spirits knowing that our slideshow full of cute animals would make our talk a memorable one whether we said anything smart or not.  Thankfully the Agora Project filmed the event and I’m pleased to post it here!

We argue that in American culture we tend to elevate family — both the kind we are born into and the kind we form through romantic relationships — above friendship.  Research shows, however, that having non-romantic confidants is more strongly related to physical and mental health than romantic partnership.  In light of this, we offer a feminist defense of friendship. We challenge the idea that forming healthy, supportive friendships is less important than finding Mr. or Mrs. Right.  We also review cultural messages about friendship and show how these messages intersect with an emphasis on heterosexual relationships in ways that undermine women’s ability to be friends with women, men’s ability to be friends with men, and men and women’s ability to befriend each other.  

We close, as we begin, with cuteness.

For more on our public speaking, please visit my website and Caroline Heldman’s too.