Tag Archives: gender: masculinity

“Man Up, Ladies!” … But Not Too Much

In order to be successful in many parts of labor market, women must exhibit traits that are typically considered “masculine.” The title of a fashion article in Glamour magazine hints at — okay, blatantly states — this reality:

Man Up, Ladies! That whole menswear separates look is so hot right now. (Suits, layers, plaids, you name it.) We’d promote you instantly!

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The article reinforces the idea that masculine characteristics are favored in many white collar jobs. In contrast, feminine characteristics carry a negative connotation, like when a New York Times article conflated being feminine and an undesirable employee when they contrasted the positive attribute of being “productive and results-oriented” with being a “sissy.”

Women can do masculinity, then, to reap some of the rewards offered to those who embody it, but there’s a catch: women must maintain their “femininity,” too. Women face gender rules that require that they wear makeup in order to be seen as beautiful and competent. Not doing so brings costs.

One study, for example, compared viewers’ perceptions of females with varying degrees of make-up, ranging from no make-up to glamorous. Research participants were shown photos of female faces and asked to rate the images on attractiveness, likeability, competence, and trustworthiness. Respondents rated the faces wearing make-up higher on likeablility, competence, and especially attractiveness, compared to the faces with no make-up.

These gendered behavioral and beauty norms amount to a double-edged sword for women.  They must do masculinity to be successful at work, but they must be feminine to get along.  So, man up, ladies… but not too much.

Chloe Albin is a senior at Chapman University studying dance and psychology. Dr. Georgiana Bostean is an assistant professor teaching sociology and environmental science and policy. She studies population health. 

Skoal’s Imagined Community

Flashback Friday.

Benedict Anderson famously coined the phrase “imagined community” to describe the way that large groups of people without direct contact could nonetheless think of themselves as a meaningful group.  He originally discussed this in the context of nations.  In his book, he writes:

It is imagined because the members of even the smallest nation will never know most of their fellow-members, meet them, or even hear of them, yet in the minds of each lives the image of their communion… it is imagined as a community, because, regardless of the actual inequality and exploitation that may prevail in each, the nation is always conceived as a deep, horizontal comradeship. Ultimately it is this fraternity that makes it possible, over the past two centuries, for so many millions of people, not so much to kill, as willingly to die for such limited imaginings.

Whenever someone refers to “Americans,” he or she is conjuring up this idea of an imagined community.  Why do we feel that we have so much in common with other Americans?   We will only meet a very small percentage of Americans in our lifetimes.  We have things in common with some other Americans, but very little in common with still others.  And, in many important ways, we are probably more like certain segments of other societies (e.g., individuals in the middle class in the U.S., for example, are probably more like those in the middle class in the U.K. than they are like very poor or very rich Americans).

Others have used Benedict Anderson’s term to describe other kinds of imagined communities.  Apparently Skoal is hoping that “dippers” will find a sense of comraderie and devotion to each other (“loyalty”) and the product through the imagining of a Skoal community (“Brotherhood”):

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Text:

OUR 75th ANNIVERSARY IS ALL ABOUT YOU.

75 years ago we created Skoal Smokeless Tobacco.  And on that day, dippers created something else: A Brotherhood.

Guys who share a love of quality dip.  Enjoyed the finest way possible.
It’s something we never could have anticipated.  And something we’re honored to be a part of.
That’s why, instead of making our 75th anniversary about us, we’re making it about you.

2009 is the Year of the Dipper.  And we’ve come up with some pretty big ways to celebrate it.  And we’re not just talking cake.
So keep an eye out.  And a pinch ready.
You’ve been giving us your business — and your loyalty — since 1934.
It’s time you got some thanks in return.

SKOAL
WELCOME TO THE BROTHERHOOD

Originally posted in 2009.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

W.E.B. DuBois on the Indifference of White America

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W.E.B. DuBois (1934):

The colored people of America are coming to face the fact quite calmly that most white Americans do not like them, and are planning neither for their survival, nor for their definite future if it involves free, self-assertive modern manhood. This does not mean all Americans. A saving few are worried about the Negro problem; a still larger group are not ill-disposed, but they fear prevailing public opinion. The great mass of Americans are, however, merely representatives of average humanity. They muddle along with their own affairs and scarcely can be expected to take seriously the affairs of strangers or people whom they partly fear and partly despise.

For many years it was the theory of most Negro leaders that this attitude was the insensibility of ignorance and inexperience, that white America did not know of or realize the continuing plight of the Negro.  Accordingly, for the last two decades, we have striven by book and periodical, by speech and appeal, by various dramatic methods of agitation, to put the essential facts before the American people.  Today there can be no doubt that Americans know the facts; and yet they remain for the most part indifferent and unmoved.

- From “A Negro Nation Within a Nation.

Borrowed from an essay by Tressie McMillan Cottom. Photo from ibtimes.com.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

Watch London Cops Subdue, Not Kill, a Man Yelling and Swinging a Machete

Despite the cellphone video of two police officers killing Kajieme Powell, there is some dispute as to what happened (see this account in The Atlantic). Was Powell threatening them; did he hold the knife high; was he only three or four feet away? 

The video is all over the Internet, including the link above. I’m not going to include it here.  The officers get out of the car, immediately draw their guns, and walk towards Powell. Is this the best way to deal with a disturbed or possibly deranged individual – to confront him and then shoot him several times if he does something that might be threatening?

Watch the video, then watch London police confronting a truly deranged and dangerous man in 2011.  In St. Louis, Powell had a steak knife and it’s not clear whether he raised it or swung it at all.  The man in London has a machete and is swinging it about.


Unfortunately, the London video does not show us how the incident got started. By the time the recording begins, at least ten officers were already on the scene. They do not have guns. They have shields and truncheons. The London police tactic used more officers, and the incident took more time. But nobody died.  According to The Economist:

The police in and around Ferguson have shot and killed twice as many people in the past two weeks (Mr Brown plus one other) as the police in Japan, a nation of 127m, have shot and killed in the past six years. Nationwide, America’s police kill roughly one person a day.

The article includes this graphic:

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I’m sure that the Powell killing will elicit not just sympathy for the St. Louis police but in some quarters high praise – something to the effect that what they did was a good deed and that the victims got what they deserved. But righteous slaughter is slaughter nevertheless. A life has been taken.<

You would think that other recent videos of righteous slaughter elsewhere in the world would get us to reconsider this response to killing. But instead, these seem only to strengthen tribal Us/Them ways of thinking. If one of Us who kills one of Them, then the killing must have been necessary and even virtuous.

Originally posted at Montclair SocioBlog.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

Caveman Courtship and its Mythology

Flashback Friday.

Somewhere we got the idea that “caveman” courtship involved a man clubbing a woman over the head and dragging her by the hair to his cave where he would, presumably, copulate with an unconscious or otherwise unwilling woman.  This idea, as these two products show, is generally considered good for a chuckle.

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(glasses sent in by Cole S.H.)

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(tray for sale at the Rose Bowl Flea Market, photo by me)

Of course, we have little to no knowledge of the social lives of early humans.  First, long buried bodies and archeological dig sites simply can’t tell us much about how men and women interacted.  Second, to speculate about early humans based on humans today is to project the present onto the past.  To speculate about early humans based on today’s apes is (at least) as equally suspect.  Ape behavior varies tremendously anyway, even among our closest cousins. Which type do we choose?  The violent and hierarchical chimp or the peace-loving Bonobos who solve all social strife with sex?

In other words, the caveman-club-’er-over-the-head-and-drag-her-by-the-hair narrative is pure mythology. The mythology, nonetheless, affirms the idea that men are naturally coercive and violent by suggesting that our most natural and socially-uncorrupted male selves will engage in this sort of behavior.  Rape, that is.

The idea also affirms the teleological idea that society is constantly improving and, therefore, getting closer and closer to ideals like gender equality.  If it’s true that “we’re getting better all the time,” then we assume that, whatever things are like now, they must have been worse before.  And however things were then, they must have been even worse before that.  And so on and so forth until we get all the way back to the clubbing caveman.

Thinking like this may encourage us to stop working to make society better because we assume it will get better anyway (and certainly won’t get worse).  Instead of thinking about what things like gender equality and subordination might look like, then, we just assume that equality is, well, what-we-have-now and subordination is what-they-had-then.  This makes it less possible to fight against the subordination that exists now by making it difficult to recognize.

The idea of caveman courtship, in other words, seems silly and innocuous.  But it actually helps to naturalize men’s aggressive pursuit of sex with women.  And that naturalization is part of why it is so difficult to disrupt rape myths and stop rape.

Originally posted in 2008 and cross-posted at Ms. magazine.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

A Reluctant Defense of Sunscreen for Men

Lotion is socially constructed as feminine in the U.S. and so some men, attempting to avoid the prevailing insults of our time – gay, fag, bitch, pussy, douche, girl, and woman – are disinclined to use it.

Eeeew, lotion!

You know who you are, guys.

Sunscreen is a category of lotion and so putting on sunscreen is equivalent to admitting you’re the sun’s bitch.  Men are supposed to let the sun bake their face into a tough, craggy masculinity that says “yeah, I go outdoors and, when I do, I don’t give a shit.”

Because caring about one’s health is for pussies, some scholars argue that being male is the single strongest predictor of whether a person will take health risks.  In fact, thanks in part to the stupid idea that lotion carries girl cooties, men are two to three times more likely to be diagnosed with skin cancer.

So, fine dudes, here’s some sunscreen for men.  For christ’s sake.

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Thanks to @r0setayl0r and @ryesilverman for sending along the product!  Check it out on our truly humorous pointlessly gendered products Pinterest board.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

Conspicuous Pollution: Rural White Men Rollin’ Coal

Conspicuous consumption refers to the practice of ostentatiously displaying of high status objects.  Think very expensive purses and watches.  In the last few decades, as concern for the environment has become increasingly en vogue, it has become a marker of status to care for the earth.  Accordingly, people now engage in conspicuous conservation, the ostentatious display of objects that mark a person as eco-friendly.

Driving a Prius and putting solar panels on visible roof lines, even if they aren’t the sunniest, are two well-documented examples.  Those “litter removal sponsored by” signs on freeways are an example we’ve featured, as are these shoes that make it appear that the wearer helped clean up the oil spill in the gulf, even though they didn’t.

Well, welcome to the opposite: conspicuous pollution.

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Elizabeth Kulze, writing at Vocativ, explains:

In small towns across America, manly men are customizing their jacked-up diesel trucks to intentionally emit giant plumes of toxic smoke every time they rev their engines. They call it “rollin’ coal”…

It’s a thing. Google it!

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This is not just a handful of guys.  Kulze links to “an entire subculture” on Facebook, Tumblr, and Instagram. “It’s just fun,” one coal roller says. “Just driving and blowing smoke and having a good time.”

It isn’t just fun, though. It’s a way for these men — mostly white, working class, rural men — to send an intrusive and nasty message to people they don’t like. According to this video, that includes Prius drivers, cops, women, tailgaters, and people in vulnerable positions. “City boys” and “liberals” are also targeted:

Kulze reports that it costs anywhere between $1,000 and $5,000 to modify a pickup to do this, which is why the phenomenon resonates with conspicuous consumption and conservation.  It’s an expensive and public way to claim an identity that the owner wants to project.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

Sunday Fun: The Flintstones take a Smoke Break

A blast from the past.  Fred and Barney let their wives do all the work, pull out a pack of Winston’s:

Originally posted in 2008.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.