Talks about product design are a great tool for thinking about sociology because they show us just how much work goes into understanding our basic assumptions about the things we use everyday. Design shows us which parts of a product are absolutely essential for function, and just how much is only there for show. Small choices in color, curvature, or casting can do a lot to shape how we use products and what we assume about people who use them.
Karin Ehrnberger recently sent in her TEDx talk on a product re-design to swap a hand blender with a hand drill. The talk highlights gendered expectations for household labor and shows us what happens when we shake up those assumptions in the design. Fans of pointlessly gendered products will love this talk, and I also think it has a lot to teach us about labor itself, especially in how Ehrnberger highlights the difference between what gets to be a “tool” and what is just an “appliance.” Check it out!Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow him on Twitter.