Archive: Apr 2008

Andrea G. in Switzerland snapped these pictures of an ad campaign for TerraSuisse natural agriculture. Their tagline translates as “TerraSuisse guarantees natural Swiss agriculture.” They might be useful for a discussion of doing gender (West and colleagues) or gender as performativity (Butler). As Andrea S. noted, it’s obvious instantly that the bird is supposed to be female and the chipmunk male by their pose alone.

Posed like a chick:

Posed like a dude:

They might, also, be a nice contrast to this one for which a gender is not immediately apparent (to me…but who knows in Switzerland):

Thanks Andrea!

Miguel E. sent us these interesting images and text. They may help illustrate the notion of polysemy and the importance of how our interpretation of images is influenced by copy.

You may have seen this Hillary Clinton nutcracker around, but did you know they are selling it at the super popular Urban Outfitters?

Analiese M. said that when she “ran across this item in Urban Outfitters online store… [she] emptied [her] shopping cart.” Awesome, Analiese!

NEW: A commenter on this post, Ana, says she found this on the Urban Outfitters store also:

Note: It also comes in George W. Bush, but not Barack Obama.

More sexism and racism in the 2008 elections: sexist anti-Hillary propaganda, comparing sexism and racism, and “How do we beat the bitch?”

Julie C. caught this assumptive KFC ad:

As Julie says: “Because, of course, only moms cook…” Thanks Julie C!

Also in women are responsible for cooking and cleaning: a commercial montage, Italian dye ad with a twist, women love to clean, homes of the future, what’s for dinner, honey?, liberation through quick meals, and my husband’s an ass.

Alicia T. sent us this promotional material for “Psycho Teddy.” I can’t tell if it’s an actual stuffed bear, a cartoon character (see video below from youtube and purchase the ring tone if you so desire), or both.

Text:

We’re letting our Pulse members in on the latest craze… he’s cute, he’s cuddly, he’s a great dancer, but he is also insane… don’t call him at a bad time, or you may trigger a psychotic episode!Apart from that, he really is a very sociable, well traveled, well connected Teddy, who is storming up the charts and fast becoming the world’s favorite bear.

I think he goes psycho about 1/3rd of the way in. Enjoy![youtube]http://www.youtube.com/watch?v=c9jjM74-Nx0[/youtube]Thanks Alicia T!Also in mental illness: kipnapping ads get pulled after protests.

I thought these two images were interesting because they are using sexualized images of men in a magazine called Metropolitan Home. It struck me at first because it’s pretty unusual to find sexualized male bodies used in ads targeting a general audience that might include straight men. Then I started thinking–maybe the fact that it’s in an interior design magazine means advertisers assume the readership is mostly female or, if male, gay, so there is little fear of offending straight men with these types of ads.

.

The smaller text says,

Every hearts on fire diamond is cut and polished at 100% magnification to guarantee a life of intensity.

I honestly don’t know what we’re supposed to get out of this–that buying this ring will bring so much passion and “intensity” to your relationship (by setting your “hearts on fire”) that there will be no reason to stray? That buying her a ring will turn her on so much that the sex will be fantastic enough to satisfy him? I really don’t know.

From Metropolitan Home.

I found this Rolex ad in Metropolitan Home magazine. Pair with this ad series that plays on the idea of “generations” of class. Or this ad for Patek Philippe ads, also using the generations theme. Then compare to this Acura ad that ridicules “trust-fund,” old-money types. It could also lead to an interesting discussion about the ways in which we use the word “class” both as an economic group and as a personal characteristic (i.e., “She has class”) and the way “classiness” is here turned into something you can buy for yourself.