Mark Zuckerberg

The Storming of the Bastille
The Storming of the Bastille

Why don’t we ever talk about taking over social media companies? We will boycott them, demand transparency measures, and even build entire alternative networks based on volunteer labor but no one ever seems to consider taking all the servers and data sets away from the Mark Zuckerbergs of the world and putting it all in the hands of the users. Even if a company was doing a bang-up job making their products easier to use, freer from harassment, and more productive in creating a better society, there’s still something fundamentally creepy about users having no democratic control over such an important aspect of their lives. Why is there no insistence that such important technologies have democratic accountability? Why are we so reticent to demand direct control over the digital aspects of our lives? more...

We fetishize the Exotic Other. We expect hir to save us, yet s/he remains ‘matter out of place.’

“Otherness” has long been a concern of social scientists. It refers to those who are marked, set-apart, excluded, or included with qualification. Those who fail to fit into normative conceptions of belongingness are treated, unsurprisingly, as though they do not belong. They are a polluting force, an intruder, an outsider. In this post, we discuss the dual nature of Otherness and the Othered subject, as they must navigate a social space in which they are either excluded or fetishized, but never fully integrated. We exemplify this dual nature with a discussion of new Yahoo CEO Marissa Mayer—a tech industry power player marked with femininity, amplified by pregnancy. We begin with a theoretical discussion of Otherness.

 The Dirty Other

As suggested by Sigmund Freud and Marry Douglas, “Dirt is matter out of place”; it threatens the integrity of boundaries—moral, aesthetic, symbolic, experiential and otherwise.  The removal or neutralization of dirt is not an easy matter for its methods of contamination are many.  The most effective method of contamination occurs within and through fantasy.  Case in point, the non-normative Other acquires her pollution powers from the fantastic projections of “Normals.”  But in analyzing the non-normative Other, we find that not all dirt is abject.  Rather than demonstrating the power of horror, dirt may acquire the quality of seduction, indulgence and exotic profundity.  Of course, Kristeva notes that the abject—while maintaining its horrifying quality—is the sight of fascination.  Although such a stipulation is relevant to the present discussion, we may note that said fascination need not coincide with horror.  For example, the “out of place” position of non-normative others facilitates the fantastic lure of systemic escape, reparation or atonement.  After all, that which is not dirt: the normative, the systemic, the homogenized, carries the weight of morality and social judgment.

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Tomorrow’s initial public offering of Facebook stock has both business and tech commentators chattering away (though, in most mainstream publications, there isn’t meaningful distinction between the two). Technology coverage is too often reduced to the business of technology. Consider the top four tech headlines on the New York Times site today: “Long Odds on a Big Facebook Payday,” “Ahead of Facebook I.P.O., a Skeptical Madison Ave.,” “Spotify Deal Would Value Company at $4 Billion, “Pinterest Raises $100 Million.”

Buried in the all the personal investing advice, some interesting quesitons are being raised. For example: How can a company with few employees and so little material infrastructure generate so much value? What is it that Facebook actually produces? Is an economy based in immaterial products and services sustainable (especially given that it’s profitability is largely dependent on it’s ability to drive additional consumption in other sectors through advertising)?

But there are also a lot of questions that aren’t being asked—the kinds of culturally significant questions that business folks and economists aren’t (though perhaps should be) interested in. Here, I want ask one such question: Will Facebook’s transition to a public corporation change the way users perceive their participation on the site? While I can only speculate about how this institutional change will effect users, I want offer a few reasons I think Facebook’s IPO may cause users to see themselves in more of an explicit work-like relationship with Facebook (based on rationalistic principles of minimizing cost and maximizing gain) and less a part of some sort of non-rationalized gift economy (based on principles of sharing and reciprocity). I should be clear, here, that I am talking about users’ relationship to the platform, not their relationships with each other. Users are, of course, primarily motivated to use the platform because of their relationships with other users; however, as recent privacy debates have illustrated, a user’s perceptions of Facebook are important in determining how users use the platform and whether they use it at all. more...

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Last Friday, Rachel Maddow reported (video clip above, full transcript here) that hundreds of citizens had suddenly started posting questions on the Facebook pages of Virginia Governor Ryan McDougle and Kansas Governor Sam Brownback. Their pages were full of questions on women’s health issues and usually included some kind of statement about why they were going to the Facebook page for this information. Here’s an example from Brownback’s page:

The seemingly-coordinated effort draws attention to the recent flurry of forced ultrasound bills that are being passed in state legislatures. Media outlets have started calling it “sarcasm bombing” although the source of that term is difficult to find. ABC News simply says: “One website labelled the messages ‘Sarcasm Bombing’ for the tounge-in-cheek [sic] way the users ask the politicians for help.” A few hours of intensive googling only brings up more headlines parroting the words “sarcasm bomb” but no actual origin story. These events (which have now spread to Governor Rick Perry of Texas as well) raise several important questions but I am only going to focus on one: Can we call Facebook a “Feminist Technology”? more...

Facebook is now rolling out the new Timeline format. Reviews, as usual, are mixed. Some applaud the now historically situated self presentation while ohers express discomfort at the increasing reach of this platform as it now invades a past in which it was previously absent. I am not going to engage these debatesin the present post. Instead, I will talk about what Timeline does in in terms of self and identity.

Timeline, I argue, integrates self narratives fragmented by their simultaneous temporal location prior to, and at the heigt of, augmented society.

Narratives are linear stories. They have a beginning middle and end and usually a coherent theme. Self narratives are the stories that we tell about ourselves. They are necessarily selective, highlihting some things while ignoring or mimizing others. Self narratives take that which is messy, fragmented and disjointed, and wraps it into a clean, cohesive, and consumable package. The self narrative has very real consequences. We not only make sense of ourselves through these narratives but are then guided in our actions by this sense making. It is through self narrative that we learn who we are make decisions about what we should do.

Facebook is an important tool in the construction of self narratives in an augmented society. Our profiles act as tangible reflections of where we have been, what we have done, who we are, what we are therefore likely to do. These narratives are co-constructed and, as pointed out in a previous post by Nathan and I, prosusumed. This project of linearity, however, is complicated by a past that took place entirely outside of social media technologies. The self, as told through facebook, privileges the present, and only with effort, pays homage to the past.  Enter Facebook Timeline. more...

Facebook Inc. and researchers from the University of Milan recently released a study showing that Facebook users are linked by only 4.7 degrees of separation.  This is a significant decrease from the 6 degrees of separation found in Milgrim’s 1967 study, from which the common conception of our degree of networked connection (and the Kevin Bacon game) stems.

Here, I examine what these findings mean in terms of social relationships in the contemporary era.

These findings point to three main things: In the most basic sense, these findings show that Facebook is a highly pervasive and global platform through which interaction takes place. Relatedly, those who interact on Facebook connect to large and diverse networks. Finally, as we increasingly interact on a shared platform, with a wide and diverse group of others, these findings indicate that we are increasingly connected through weak ties. It is this last point that I will expand upon more...


Julian Assange, the notorious founder and director of WikiLeaks, is many things to many people: hero, terrorist, figurehead, megalomaniac. What is it about Assange that makes him both so resonant and so divisive in our culture? What, exactly, does Assange stand for? In this post, I explore two possible frameworks for understanding Assange and, more broadly, the WikiLeaks agenda. These frameworks are: cyber-libertarianism and cyber-anarchism.

First, of course, we have to define these two terms. Cyber-libertarianism is a well-established political ideology that has its roots equally in the Internet’s early hacker culture and in American libertarianism. From hacker culture, it inherited a general antagonism to any form of regulation, censorship, or other barrier that might stand in the way of “free” (i.e., unhindered) access of the World Wide Web. From American libertarianism it inherited a general belief that voluntary associations are more effective in promoting freedom than government (the US Libertarian Party‘s motto is “maximum freedom, minimum government”). American libertarianism is distinct from other incarnations of libertarianism in that tends to celebrate the market and private business over co-opts or other modes of collective organization. In this sense, American libertarianism is deeply pro-capitalist. Thus, when we hear the slogan “information wants to be” that is widely associated with cyber-libertarianism, we should not read it as meaning  gratis (i.e., zero price); rather, we should read it as meaning libre (without obstacles or restrictions). This is important because the latter interpretation is compatible with free market economics, unlike the former.

Cyber-anarchism is a far less widely used term. In practice, commentators often fail to distinguish between cyber-anarchism and cyber-libertarianism. However, there are subtle distinctions between the two. Anarchism aims at the abolition of hierarchy. Like libertarians, anarchists have a strong skepticism of government, particularly government’s exclusive claim to use force against other actors. Yet, while libertarians tend to focus on the market as a mechanism for rewarding individual achievement, anarchists tend to see it as means for perpetuating inequality. Thus, cyber-anarchists tend to be as much against private consolidation of Internet infrastructure as they are against government interference. While cyber-libertarians have, historically, viewed the Internet as an unregulated space where good ideas and the most clever entrepreneurs are free to rise to the top, cyber-anarchists see the Internet as a means of working around and, ultimately, tearing down old hierarchies. Thus, what differentiates cyber-anarchist from cyber-libertarians, then, is that cyber-libertarians embrace fluid, meritocratic hierarchies (which are believed to be best served by markets), while anarchists are distrustful of all hierarchies. This would explain while libertarians tend to organize into conventional political parties, while the notion of an anarchist party seems almost oxymoronic. Another way to understand this difference is in how each group defines freedom: Freedom for libertarians is freedom to individually prosper, while freedom for anarchists is freedom from systemic inequalities. more...

Cyborgology editors Nathan Jurgenson and PJ Rey discuss their take on WikiLeaks, net neutrality, and other issue surrounding the free flow of information on the Internet. The complete interview is now streaming.

The way in which information is shared in the digital age is headlining the news around many different issues. WikiLeaks is distributing thousands of classified State Department documents; the FFC Chairman is attempting to preserve net neutrality (i.e., the dictum that Internet service providers cannot limit the rate that users access different kinds of legal content); Facebook users are sharing more and more private details of their lives online.  Arguably, the same cultural debate is playing out in all of these cases: Is society best served when all information is free, or are we better off if some information remains private?

Silicon Valley has become a magnet for evangelists of the “information wants to be free” movement, what has come to be known as “cyberlibertarianism.”  Supporters often argue that the free flow of information is fundamental to democracy.  This is, in fact, the justification behind WikiLeaks’ distribution of confidential, proprietary, or otherwise secret information.

However, it is important to note that many of the most high-profile supporters of a transparent society, where information is free, are Internet companies, like Facebook and Google, that seek profit by collecting and sharing information about their users. Alternatively, companies who would benefit from restricting the flow of information (ISPs like, Comcast and Verizon) tend to oppose the principle that information should be free.

Cyberlibertarianism has range of other critics.  Clearly, the government has argued that state interests are threatened by the leaking of information. On a more micro level, many sociologists (including the authors of this post) are concerned that the pressure to constantly share more, and more personal information can be detrimental to individual users of Google, Facebook, and other social-networking sites. more...