Facebook is now rolling out the new Timeline format. Reviews, as usual, are mixed. Some applaud the now historically situated self presentation while ohers express discomfort at the increasing reach of this platform as it now invades a past in which it was previously absent. I am not going to engage these debatesin the present post. Instead, I will talk about what Timeline does in in terms of self and identity.

Timeline, I argue, integrates self narratives fragmented by their simultaneous temporal location prior to, and at the heigt of, augmented society.

Narratives are linear stories. They have a beginning middle and end and usually a coherent theme. Self narratives are the stories that we tell about ourselves. They are necessarily selective, highlihting some things while ignoring or mimizing others. Self narratives take that which is messy, fragmented and disjointed, and wraps it into a clean, cohesive, and consumable package. The self narrative has very real consequences. We not only make sense of ourselves through these narratives but are then guided in our actions by this sense making. It is through self narrative that we learn who we are make decisions about what we should do.

Facebook is an important tool in the construction of self narratives in an augmented society. Our profiles act as tangible reflections of where we have been, what we have done, who we are, what we are therefore likely to do. These narratives are co-constructed and, as pointed out in a previous post by Nathan and I, prosusumed. This project of linearity, however, is complicated by a past that took place entirely outside of social media technologies. The self, as told through facebook, privileges the present, and only with effort, pays homage to the past.  Enter Facebook Timeline.

The pre-digital past is reconstructed in a digital format using the logic of augmented reality. Childhood pictures are tagged and commented upon. Occurances and people are granted significant roles in the narrative by listing them as “events” in a particular time period. Others are pushed to the background or cut out of the story altogether. Through links and tags multiple narratives weave together to co-constuct eachothers’ stories and digitize an analog past.