sports

The following image is of a USC quarterback named, and I swear I’m not making this up, John Booty. In fact, if you look closely, the title of the text in the photo is “Booty’s Call.”

This could be useful in discussions about the social construction of masculinity and sexuality. Imagine any other scenario in which two men were posed this way in a photograph without being labeled as homosexual. However, since they are playing football, they manage to get away with this blatant violation of the rules. In fact, they manage to break the rules of gender and sexuality in a way that manages to reinforce those same rules.

Talk about moving the goalposts…

LeBron James got his turn as King Kong on a magazine cover. Now (an illustration of) David Stern, Commissioner of the NBA, strikes the pose on Sports Northwest Magazine.

An ad for a bar at the Monte Carlo casino in Las Vegas. I found it in Las Vegas Living.

I just found this ad for a bowling alley in Las Vegas Weekly.

sc00c6c6d9.jpg

NEW! Here’s another ad that uses the idea of “scoring” to refer to sex:

score

This is a cover of Vogue featuring LeBron James and Gisele Bundchen. Notice the postures: LeBron as the hulking, angry black man, and Gisele as arm candy. Apparently this issue has a whole section on “the World’s Top Models and Star Athletes.” Hmmm, I wonder what the gender breakdown is?

Notice also the way in which the image reproduces the famous King Kong imagery:

Here is a link to an MSNBC segment on the cover.

Thanks to Carmela Z. for sending this image along!

NEW (Jan ’10)!  Ruth D’R. and a reader-who-wishes-to-remain-anonymous sent us this (highly photoshopped) photo of Kanye West and Lady Gaga, one of the images in her “Fame Monster” CD liner notes.  Some argue that it, too, reproduces the racialized King Kong imagery in which a black man (threatens to) ravage a white woman:

lady-gaga-kanye-west

Some may think that this is a reach.  But I think her nudity, plus the symbols of primitivity (the plants, the erupting volcano, and even the khakis) clearly invoke animalism.

Those of you teaching classes in sports or education might find this graph useful (click to enlarge). It shows which sports receive the most money in sports scholarships (Division I and II men’s and women’s teams) and what percentage of a full scholarship, on average, students in each sport are awarded. The take home message of the accompanying New York Times article is that while students and parents work tremendously hard to get sports scholarships, they rarely pay off in the long run, even when they get them. In the meantime, students are overworked on the field and suffering academically.


These two images were used in a 1927 ad for Wimbledon. Lisa actually sent them to me a couple of years ago but has never posted them, so I’m doing it. The point of showing the two images next to each other was to stress how liberated women were by 1927–they aren’t wearing stuffy old dresses to play tennis, and men aren’t shocked by the sight of a leg.

I use these, along with some of the “You’ve Come a Long Way, Baby” Virginia Slims ads, to show how “women’s liberation” is used by advertisers to sell products, as well as to imply that “now” (whenever “now” is) is always better than “then” (some indeterminate point in the past) and that the struggle for equality and freedom is over.


Just try to imagine this advice aimed at a woman:[youtube]http://www.youtube.com/watch?v=YGmX6m78zDM[/youtube] How I dream for the day that I, as a woman, get permission to buy a bigger shirt and forget about it.

…Janet Jackson’s wardrobe malfunction (Superbowl 2003). 

Here’s the video (don’t blink!):

[youtube]http://www.youtube.com/watch?v=eq_N792Bl5Y[/youtube] 

I use this story along with this image to illustrate agenda setting. Because the media made such a huge deal about this, it was something that most people talked about with at least one other person and an issue on which most people formed an opinion. (I like the two-second video because it shows just how quick it was.) I contrast it alongside some genuinely newsworthy event that no one noticed because it didn’t get covered and no one, now, remembers. (Richard mentions, by the way, that there were a ton of erectile dysfunction commercials during the superbowl that year that did not attract media outrage.)Thanks to Ang! I stole the picture and the idea of using this issue to talk about agenda setting from her years ago.