race/ethnicity: Whites/Europeans


The “MANtage”:

The comedy troupe goes by “Barats and Bereta.” Enjoy their youtube site.

Thanks Kyle S.!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Jenelle N. sent in this French ad for Live Poker Magazine, which she found here. The text at the bottom says, “Become the king of bluff.” You know, like a black guy managing to join the KKK.

That’s somethin’.

Thanks, Jenelle!

From the website of The Maid Brigade, a housecleaning service offering “green” cleaning services.

Who hires house cleaners (or as they put it, “who needs a maid?”)?

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Who cleans houses?



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When I went through the whole site I was able to find one picture of a white, non-Hispanic-appearing woman cleaning and one picture of a somewhat dark-skinned homeowner, but the overwhelming pattern is what you see here.

And no, there were no male maids. Do you really even have to ask?

Anyway, it’s an interesting example of class, the commodification of housework, and the ways that class and race separate women, such that upper-middle-class white women often free themselves from the second shift of housework by hiring other poorer, often non-white women to do it.

NEW! (Jan. ’10): Sara L. sent us another example:

This ad, playing on white resentment about affirmative action, ran during the 1990 North Carolina Senate race between Harvey Gantt and Jesse Helms:

Before the ad ran (during the last week of the campaign), Gantt was ahead in the polls. The ad is widely believed to be the reason Helms won.

Might be good to pair with the infamous Willy Horton ad from the 1988 Presidential campaign in a discussion of how images of minorities have been used to frighten white voters.

According to research by the Pew Research Center, a majority agree with the statement that immigrants work harder than whites at low-wage jobs, but Blacks and Hispanics are more likely to think so.

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Story here via C.N. Le.

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Found here.

Here at Sociological Images, we’re interested in how our standards of beauty are based on a European (that is, light-skinned and straight-haired) ideal. See here and here for examples. A reader pointed out that Syesha Mercado, a contestant on American Idol, has been progressively de-ethnicized.

Here is a photo of Syesha from early in the competition:

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Here is a photo of her from this week (end of April):


Am I the only one who thinks she looked prettier before?

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However, the stylists have thus far let the white kid keep his dreads:

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Thanks for pointing this out, pj!

Marcello sent us this really fascinating example of political propaganda from an anti-immigrant party in Italy. He translated the text as:

They suffered immigration
Now they live in reserves
Think about it

The implication is, if they let immigrants into Italy, the current residents will suffer the same fate as American Indians.


Marcello writes:

Beside the obvious racist concept i think it’s quite ironic that they identify
themselves with people they would probably discriminate [against] if they ever
met any american-native people here in italy and the fact that they criminalize
the role that the very same “western civilization” they stand for (against the
“bastardization of culture from muslim heretics”, their words, not mine) played
in the american-native genocide.

Original post, by Marcello, here. Thanks!

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