race/ethnicity: Blacks/Africans

This ad, playing on white resentment about affirmative action, ran during the 1990 North Carolina Senate race between Harvey Gantt and Jesse Helms:

Before the ad ran (during the last week of the campaign), Gantt was ahead in the polls. The ad is widely believed to be the reason Helms won.

Might be good to pair with the infamous Willy Horton ad from the 1988 Presidential campaign in a discussion of how images of minorities have been used to frighten white voters.

According to research by the Pew Research Center, a majority agree with the statement that immigrants work harder than whites at low-wage jobs, but Blacks and Hispanics are more likely to think so.

Story here via C.N. Le.

Found here.

Here at Sociological Images, we’re interested in how our standards of beauty are based on a European (that is, light-skinned and straight-haired) ideal. See here and here for examples. A reader pointed out that Syesha Mercado, a contestant on American Idol, has been progressively de-ethnicized.

Here is a photo of Syesha from early in the competition:

Here is a photo of her from this week (end of April):

Am I the only one who thinks she looked prettier before?

However, the stylists have thus far let the white kid keep his dreads:

Thanks for pointing this out, pj!

Toothpaste and tampons designed with your skin color “in mind.” MultiCult Classics says:

OK, Pantene offers products designed with Black women in mind. But Crest, Always and Tampax?

Also, apparently the black that is beautiful is light-skinned, with supposedly “European” facial features. See also: black models that don’t look black.

UPDATE: In the comments, Brian asked what I mean by “reification.” Thanks for the question, Brian! I mean “treating an abstraction as if it were real.” And, yep, race isn’t real. See racial categories as a historical artifact and check out this great website by the American Anthropological Association.

As I re-read… the contradiction between the two last paragraphs (black models that look white and there’s no such thing as black and white) is awesomely reflective of the reality of its race and its simultaneous non-reality!

.

This clip, from the newly televised This American Life, shows what happens when (mostly) black women and (mostly) white men living in racially-segregated Chicago are brought together and the social rules of decorum are suspended. It is highly, highly disturbing. I’d love it if some social psychologists could comment on what we see happening here!

[youtube]http://www.youtube.com/watch?v=vo1LPf9mnyU[/youtube]

Here is the trailer for Resident Evil 5, which is not yet on the market:

The player is the sole white person in a dismal, threatening city, apparently in Africa. The locals engage in torture (which we see in some detail) and gleefully cheer at a hanging. At one point the hero is accosted by an angry mob, all of whom just make gutteral, animal-like sounds. In a beleagured voice he tells us he just doesn’t know “if it’s all worth fighting for. Who knows?” Oh, the white man’s burden, indeed!

Thanks once again, Patrick C.!

Jeff G. sent in links to several articles about the game, if you’re interested. Here’s one with the director, and here’s an article about a British government censorship agency officially ruling the game isn’t racist.

NEW! Ryan sent in an image of a character from the game:

Ryan points out it’s another example of non-White women being portrayed as exotic or animalistic. Thanks for the image!

I found these two Miller Lite ads in QVegas, a magazine aimed at the GLBT community.

It would be interesting to pair with these ads for Skyy vodka to illustrate how companies make different ads to target different audiences. If you find an ad offensive or dumb, it’s not necessarily an ineffective ad, it’s that you probably aren’t the target consumer and it’s not supposed to appeal to you.

NEW! Philip D. sent in a link to a post by Sister Toldja at Me, Myself An Eye about slightly different versions of ads for Crown Royal. This one is presumably aimed at a general audience:

Text: “Have you ever seen a grown man cry?”

Sister Toldja suspects that this one is targeted more specifically at African Americans:

Text: “Oh, hell no.”

Now, just to be clear, I’m not arguing these are racist ads. I just think they would provide a good example to start students thinking about the fact that a) advertisers actively market to various groups by trying to appeal to them in specific ways that may differ from an ad made for a “mainstream” or “general” audience (i.e., one that would presumably appeal to just about everybody) and b) they do this by playing on stereotypes or cultural assumptions about what different groups like (or are like). What separates these two ads into “mainstream” and “Black” ones? Simply the presence of a phrase that many people associate with African Americans (although I have to admit I mostly associate it with one of my male cousins more than anyone else). You might start with this example, which is fairly innocuous, I think, and then start asking students to think about other ways advertisers might indicate who an ad is supposed to appeal to (men or women, gay or straight, or more broadly to “everyone”). When do these efforts become problematic?