prejudice/discrimination

A few days ago, a mini-controversy erupted when this vidcap from the sports network RDS started making the rounds. Here’s the Deadspin article. Two Montréal Canadiens fans {nicknamed Habitants or Habs} donned the jersey of a hot prospect, P. K. Subban, who happens to be Jamaican Canadian. They also painted their faces black and wore afro wigs.

Toronto Mike blogged about the incident and one of the Habs fans came on to comment. The words got pretty heated, but in the end, the fan apologized and Habs and Leafs fans once again could resume their hockey-based hatred of one another.

What struck me as interesting was how this drama played out. The French language cable network covering the 11 March game against the Edmonton Oilers chose to air 10 seconds of the two friends. Was the intent to be controversial? Was the intent to be a facepalm moment?  The back-and-forth on Toronto Mike’s blog was interesting, as the polarizing effect of race brought up assumptions about the Habs fan and his intent by commenters. In the end, I thought the Habs fan handled himself well, given how people were responding and what was being said. Toronto Mike did a good job of not divulging the fan’s name. This was one of those rare moments where Web 2.0 seemed to actually foster a dialogue and didn’t degenerate into a protracted flame war. That said, it wasn’t always pretty, but a lot prettier than what one typically sees on news article comments on issues of race, which are often tantamount to text equivalent strangers yelling at each other at the top of their lungs in an open hall.

Here on ThickCulture, we have examined race in the post-racial era. Racism isn’t dead, it’s just gotten to a late stage where there is a consciousness about what is offensive and debates of this now enter into the public discourse space. I get a sense that race gets so intertwined with speech and knowledge structures that it often becomes a confusing and convoluted morass for many. This impinging upon liberties of speech, in terms of what one can and cannot say or should and should not say, creates a tension, which may result in a backlash.

Where are the lines in the post-racial era? Here in Toronto, last fall there was a party where a group of guys dressed up as the Jamaican bobsled team, depicted in the film, Cool Runnings {1993}. This story caused a stir and points were argued through social media comments on whether or not this was racist.

Four guys darkened their skin and one guy lightened his. The Torontoist chronicles how the story unfolded and offers a tutorial on what blackface is and its cultural significance. The students offered their explanation for their choice of costume:

First and foremost we would like to apologize if anyone was offended…Throughout our childhood, Cool Runnings was something we reflected on with fond memories and therefore in the process [of] choosing Halloween costumes, seemed to be a promising candidate. With this idea in mind, we took notice of how the primary cast, consisting of four black characters and one white character, coincided with our group ratio of four white and one black member. This sparked the idea to add another comedic element to the costume, and have the black student go as John Candy and the white students going as the four bobsledders. At this point, several of us was already of aware of what blackfacing was and therefore took out various means of investigation to further our knowledge of the topic and ensure that what we were doing be doing may not be considered similar in anyway. The conclusion that we came to that simply painting our faces dark brown would not be a portrayal of blackface….understand that we did not act in a negative or stereotypical manner [at the party]. We acted ourselves the whole night, and did not internalize the characters.

Here’s the theatrical trailer for Cool Runnings:

University of Toronto Sociology professor Rinaldo Walcott offered a different take:

I think that in particular [Cool Runnings] became a part of the popular culture imagination of [white] Canadians in a way that [they] took responsibility for that film as though it was somehow an extension of them. And one of the reasons that I think Canadians identified with that film so deeply is because that film weathered something that many white Canadians come to believe strongly—that black people don’t actually belong here. That we are an insertion into a landscape that is not actually an landscape where we naturally fit.

For black people who understand this history [of blackface], Cool Runnings was never a funny film; it in fact replicated all of the techniques of blackface. It is in fact one of the ways that we have come to see that blackface does not require painting of blackface anymore. Just look at the work of Marlon Riggs. We know that in North America there is a deep resonance around producing images of black people that make black people look disgusting. Cool Runnings is a milder version of that. So we should ask… why do they remember Cool Runnings so fondly?

Post-racial means navigating these choppy waters where intent collides head-on with history and its interpretations. Not to get all postmodern here, but while the metanarrative is dead, social media is a site where clashing mini-narratives that structure perceptions of the world, culture, society, etc. battle it out. I think the fellow Contexts blog Sociological Images is a social media site where clashing mini-narratives are de rigueur. I’m wondering if we will ever “get over” issues of race. I’m beginning to think we won’t, given globalization, etc., but perhaps it’s due to the fact that what this is really all about is identity.

What troubles me more than this is when the “right” language is used by individuals doing so strategically. The talk is talked, but the walk isn’t walked. That’s a topic for another blog.

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Kenneth M. Kambara interests and expertise include social media, innovation strategy, environmental sustainability, business and marketing, sociology, urbanism, critical theory and economic sociology.  His insights (and unexpected pop culture segues) can be found on the fellow Contexts blog, ThickCulture, and on his own blog at rhizomicon. Like every good social media guru, he also tweets.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Crossposted at Racialicious.

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After presenting lots of statistics about racial disparities in criminal justice, I showed my class the videos from ABC News What Would You Do? in which first White and than Black youths vandalize a car in a public parking lot. [See the videos at ABC: Part I and Part II.]

There is only one 911 call on the White boys, but ten on the Black boys. Plus, while the White boys are vandalizing, someone calls 911 to report people who are suspected of planning a robbery — Black kids asleep in a nearby car! Well, most of the class, as expected, saw this the way I did, as evidence of a racial problem. I was trying to emphasize that not arresting Whites when they commit crimes is just as important in racial disparities as arresting Blacks. Some students pointed out (correctly) that it was a demonstration, not a controlled experiment and wondered (fairly) whether the producers selected cases for their strong differences. But a few very vocally insisted that the difference was not about race at all, but that the Black kids were wearing “gang clothing.” They got somewhat offended when I said, “yeah, Black styles” and then cut off that line of argument, saying “OK we disagree on that, but I don’t want to spend the rest of the class arguing about clothing.”

Today I went back to the video and took screen shots of the kids. They are all wearing hooded sweatshirts and jeans, as I said. (One student had insisted that the White kids wore tucked in shirts! Not so.)

There are subtle differences in how they wear the clothes, though. The Black kids’ clothes are bigger on them (and the kids themselves appear to me to be smaller). The White kids’ shirts have words on them which I assume are school names (the resolution isn’t good enough for me to read them) while one Black kid has some sort of design on it that you could construe as edgy — it is definitely not preppy. One Black kid is wearing a cap which (as can be seen elsewhere in the video) is a gold weave thing that I cannot imagine a White kid wearing, but he’s wearing it in the same way as lots of White kids wear baseball caps. In my view the only difference between the clothing was subtle differences in style sensibilities between Blacks and Whites, and that calling the Black kids’ clothing “gang attire” is ridiculous. These few students think that if the Black kids had been in “non-gang” (i.e. “White”) clothing, the result would have been different. (They did not even suggest dressing the White kids in “gang” styles.) I think they are just exhibiting extreme resistance to the obvious. (The same students criticized me for failing to show examples of Black crime.) Opinions?

Edit: I decided to add shots of the kid with the most distinctively Black hat. In these shots you can see that he’s also wearing a do-rag. Just to be fair. I can find no evidence that this is “gang attire.” But it is certainly distinctively Black.

Do you think it’s the do-rag and not the skin color that matters here?

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This Anonymous Guest Post is borrowed from Sociological Confessions. The blogger is a Sociology professor who teaches courses on race relations and does public sociology work on racial disparities in criminal justice. In this post, she poses a question based on an interaction with students who questioned her interpretation of an incident as racial.


Mary, writer of the fabulous blog Cooking with the Junior League, sent in an episode of the PBS series Faces of America. The episode, titled “Becoming American,” looks at the immigrant origins of various celebrities (Meryl Streep, Stephen Colbert) in the period of massive immigration to the U.S. from about 1820 until 1924.

The segment Mary found interesting is about the grandfather of Queen Noor. An immigrant from Syria, he became a naturalized citizen, which Mary says “was unusual because at the time, only ‘white’ and ‘black’ people could be naturalized…but during this time, Syrians started taking their cases to court to prove that they were white, and could, as a result, become naturalized citizens.” It’s a great example of the social construction of race and the way groups have actively resisted the ways they were categorized.

The segment on Queen Noor’s grandfather starts at 36:23.

Also see our post on suing for whiteness.


Some have argued that the vitriolic nature of the opposition to health care reform among the political right comes not from a concern about money per se, but a concern that the money of good, hard-working, white Americans will be transferred to the not-so-good, lazy, non-white Americans. That is, that this is isn’t about money, it’s about color.

The fact that conservative anti-health care reform activists hurled the n-word at Black lawmakers on Saturday adds heft to that argument, as does the justification of the use of that word by Representative Devin Dunes (Republican – California) as understandable given Leftist “totalitarianism”:

Via Matthew Yglesias.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Crossposted at Jezebel.

My friend Larry Harnisch at The Daily Mirror found this gem, published in the Los Angeles Mirror News on March 21 1960:

A clearer photo:

That’s right: this woman’s body was so distracting to male students that it required intervention by school officials or campus discipline would break down. And the intervention wasn’t to tell men to grow up and stop ogling their female classmates, of course, but to ask her to make herself less visible.

I’m sure the muu-muu fixed everything, though.

The next year she competed in a  beauty contest sponsored by the Young Democrats.

It turns out that reports of white ethnic identification on the U.S. Census shift so dramatically over time, that simple demographic change cannot account for them.  Instead, (especially) white people, who can largely pick which of their ethnic ancestries to emphasize at any given time, are inconsistent.  Accordingly, ethnicities fall in and out of favor.  For example, German became quite unpopular during World War II.  Similarly, American Indian rose in popularity in the 1960s.  Today, many people proudly report their Irish ancestry, but there was a time in American history when one might keep it a secret if one could.

In Blue Collar Bayou, Jaques Henry and Carl Bankston III describe the recent resurgence of Cajun identification in Southern Louisiana.  They explain that, between 1975 and 2000, there was a 300% increase in the number of people who identify as Cajun.

Cajuns are a people who settled in Southern Louisiana after being exiled from Acadia (now Nova Scotia, New Brunswick, and Prince Edward Island) in the mid 1700s.  Mostly poor, for a very long time “Cajun” was a bad thing to be and negative stereotypes abounded.

Henry and Bankston explain that for most of their time in Louisiana, the portrayal of Cajuns was “solidly pejorative” (p. 65). They write:

Their Canadian origin, the dire circumstances of their settlement, and their early status as destitute refugees also set the Acadians apart from other white groups in Louisiana… [who] generally held higher socioeconomic positions… These groups… viewed the Acadian, and later Cajun, community as distinct and of little worth.

At the time, their food was described as “adequate.”

It wasn’t until the 1960s that these negative stereotypes started to change and now Cajun ethnicity, country, music and, especially, food is wildly popular:

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Today Louisiana’s biggest problem isn’t getting people interested in Cajun food, it’s policing all the imitators.  Products labeled “Cajun” are so profitable today that the Louisiana legislature is trying to combat the “fake Cajun [product] problem” by using a logo on all Louisiana products that says “Product of Louisiana Certified Cajun“:

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The new popularity of Cajun food can be attributed in part to efforts by the Louisiana tourism board and a handful of celebrity chefs, like Paul Prudhomme, who had the resources, skills, and business acumen to transform the food into a cuisine.

A nice example, I thought, of the social construction of both food and ethnicity.

Images here, here, and here.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

db, Lindsey B., and ABC News asked us to talk about the recent scandal over Walmart pricing a darker-skinned version of the Ballerina Theresa doll less than its white counterpart.  The evidence (from FunnyJunk):

Walmart claimed that the doll was priced less because they were trying to move inventory (ABC News).  It’s possible that the doll wasn’t selling (low demand) or they had ordered more than they could sell (high supply) and so the doll went on sale.  In fact, we know that people of all colors tend to absorb a color hierarchy in which whiteness is nicer, more beautiful, and more valuable (test your unconscious preferences here), so maybe the white doll WAS outselling the non-white doll because both white and non-white people were buying it, but not the darker-skinned doll.  Walmart, in this case, would only be following the market so as to maximize profits.

Walmart, however, could have chosen, in this case, to opt out of profit maximization.  The market isn’t physics; a company doesn’t have to follow its laws.  Walmart could have said, “You know, putting the dark-skinned doll on sale symbolically values whiteness higher than blackness.  Perpetuating that stereotype isn’t worth the money.”  That is, they could have decided that anti-racism trumped profits.

But they didn’t.

It’s important to say that I know of no study showing that, as a rule, white dolls are priced higher or are less likely to go on sale than other dolls.  It may be true that, if we were paying attention, we’d see all kinds of disparate pricing and it wouldn’t pattern itself on race.  Even in this case, I still think that companies need to be cognizant of the context in which they price their products.  In fact, I will go so far as to say that I think it is perfectly fine to discount white dolls while other dolls are left undiscounted, but not vice versa.  Why?  Because we live in a world where discounting dark-skinned dolls resonates with a discourse the symbolically devalues dark-skinned human beings.  Discounting white dolls simply does not carry the same problematic message.

Costco faced this kind of problem when it’s black Lil’ Monkey doll was pulled from shelves.  It turned out that the Lil’ Monkey doll came in three different races, but the black doll carried connotations that the others did not because black people have been compared to primates for centuries in an effort to dehumanize them.  A black Lil’ Monkey is wholly inappropriate in a way that a white Lil’ Monkey is not.

Companies make and sell products in a context.  Following market demands is not opting out; often, it reproduces the status quo.

NEW (Mar. ’10)! Sarah G., after seeing a different post on a multicultural cast of Barbies, looked them up on Target only to discover that the light-skinned Barbies were all priced at $19.99 and the dark-skinned Barbies were all priced at $19.95.  Here are all of the Barbies:

I don’t know, people.  I just don’t know.

See another example here.

NEW! (July ’10): Christine B. sent in images from Target that show Black Baby Alive dolls (two different types) on clearance (down from $19.29 to $13.50) while the White versions aren’t; the Black dolls are clearly marked on the shelf and with individual stickers:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Carolyn L., who blogs at Remodel Minority, found these and other mascot costumes at Costume Shop.  They are, from left to right, the “Mexican Costume Mascot”, “Mandarin Man Chinese Costume”, “Native American Chief Costume Mascot,” “Native American Indian Costume”:

The costumes start at $887.   This reminds us that racist mascots are an industry, not just a poor choice.  It would be much more difficult to field a team called the Indians, the Gauchos, or the Orientals if there were no pre-made costumes to buy.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.