history

Many hope that Misty Copeland is ushering in a new era for ballet. She is the first female African American ballet dancer to have the role of Principal Dancer at the American Ballet Theatre. She has literally changed the face of the dance.

Race is a central and important part of her story, but in A Ballerina’s Tale, the documentary featuring her career, she describes herself as defying not just one, but three ideas about what ballerinas are supposed to look like: “I’m black,” she says, and also: “I have a large chest, I’m muscular.”

In fact, asked to envision a prima ballerina, writes commentator Shane Jewel, what comes to most of our minds is probably a “perilously thin, desperately beautiful, gracefully elongated girl who is… pale as the driven snow.” White, yes, but also flat-chested and without obvious muscularity.

It feels like a timeless archetype — at least as timeless as ballet itself, which dates back to the 15th century — but it’s not. In fact, the idea that ballerinas should be painfully thin is a new development, absorbing only a fraction of ballet’s history, as can clearly be seen in this historical slideshow.

It started in the 1960s — barely more than 50 years ago — in response to the preferences of the influential choreographer George Balanchine. Elizabeth Kiem, the author of Dancer, Daughter, Traitor, Spy, calls him “the most influential figure in 20th century dance,” ballet and beyond. He co-founded the first major ballet school in America, made dozens of dancers famous, and choreographed more than 400 performances. And he liked his ballerinas wispy: “Tall and slender,” Kiem writes, “to the point of alarm.” It is called, amongst those in that world, the “Balanchine body.”

We’re right to view Copeland’s rise with awe, gratitude, and hope, but it’s also interesting to note that two of the the ceilings she’s breaking (by being a ballerina with breasts and muscles) have only recently been installed. It reminds me how quickly a newly introduced expectation can feel timeless; how strongly it can ossify into something that seems inevitable; how easily we accept that what we see in front of us is universal.

In The Social Construction of Reality, the sociologists Peter Berger and Thomas Luckmann explain how rapidly social inventions “harden” and “thicken.” Whoever initiates can see it for what it is — something they created — but to whoever comes next it simply seems like reality. What to Balanchine was “I will do it this way” became to his successors “This is how things are done.” And “a world so regarded,” Berger and Luckmann write, “attains a firmness in consciousness; it becomes real in an ever more massive way, and it can no longer be changed so readily.”

Exactly because the social construction of reality can be so real, even though it was merely invented, Copeland’s three glass ceilings are all equally impressive, even if only one is truly historic.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In his speech accepting the Republican nomination for President, Donald Trump said (my emphasis):

…our plan will put America First. Americanism, not globalism, will be our credo. As long as we are led by politicians who will not put America First, then we can be assured that other nations will not treat America with respect.

Donald Trump’s insistence that we put “America First” hardly sounds harmful or irrational on its face. To be proud and protective of one’s country sounds like something good, even inevitable.  Americans are, after all, Americans. Who else would we put first?

But nationalism — a passionate investment in one’s country over and above others — is neither good nor neutral. Here are some reasons why it’s dangerous:

• Nationalism is a form of in-group/out-group thinking. It encourages the kind of “us” vs. “them” attitude that drives sports fandom, making people irrationally committed to one team. When the team wins, they feel victorious (even though they just watched), and they feel pleasure in others’ defeat. As George Orwell put it:

A nationalist is one who thinks solely, or mainly, in terms of competitive prestige… his thoughts always turn on victories, defeats, triumphs and humiliations.

• Committed to winning at all costs, with power-seeking and superiority as the only real goal, nationalists feel justified in hurting the people of other countries. Selfishness and a will to power — instead of morality, mutual benefit, or long-term stability — becomes the driving force of foreign policy. Broken agreements, violence, indifference to suffering, and other harms to countries and their peoples destabilize global politics. As the Washington Post said yesterday in its unprecedented editorial board opinion on Donald Trump, “The consequences to global security could be disastrous.”

• Nationalism also contributes to internal fragmentation and instability. It requires that we decide who is and isn’t truly part of the nation, encouraging exclusionary, prejudiced attitudes and policies towards anyone within our borders who is identified as part of “them.” Trump has been clearly marking the boundaries of the real America for his entire campaign, excluding Mexican Americans, Muslims, African Americans, immigrants, and possibly even women. As MSNBC’s Chris Hayes tweeted on the night of Trump’s acceptance speech:

He’s talking about inner cities as “them”

He talked about the laid-off workers ruined by trade deals as “you”

— Christopher Hayes (@chrislhayes) July 22, 2016

• A leader with a nationalist mandate will feel entitled to breaking the laws of his or her own country. If the Constitution interferes with nationalist ambition, then the Constitution can be set aside. Trump has discussed controlling the media, interfering with the judiciary, unlawful torture, and extrajudicial murder. Some of his supporters want to imprison his political rivals. None of this is legal, but he doesn’t care.

• A nationalist leader will have to lie and distort history in order to maintain the illusion of superiority. A nationalist regime requires a post-truth politics, one that makes facts irrelevant in favor of emotional appeals. As Dr. Ali Mohammed Naqvi explained:

To glorify itself, nationalism generally resorts to suppositions, exaggerations, fallacious reasonings, scorn and inadmissible self-praise, and worst of all, it engages in the distortion of history, model-making and fable-writing. Historical facts are twisted to imaginary myths as it fears historical and social realism.

• Thoughtful and responsive governance interferes with self-glorification, so all internal reflection and external criticism must be squashed. Nationalist leaders attack and disempower anyone who questions the nationalist program and aim to destroy social movements. After Trump’s acceptance speech, Black Lives Matter co-founder Patrisse Cullers responded: “He… threaten[ed] the vast majority of this country with imprisonment, deportation and a culture of abject fear.” Anyone who isn’t on board, especially if they are designated as a “them,” must be silenced.

When Americans say “America is the greatest country on earth,” that’s nationalism. When other countries are framed as competitors instead of allies and potential allies, that’s nationalism. When people say “America first,” expressing a willfulness to cause pain and suffering to citizens of other countries if it is good for America, that’s nationalism. And that’s dangerous. It’s committing to one’s country’s preeminence and doing whatever it takes, however immoral, unlawful, or destructive, to further that goal.

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Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Originally posted at Race, Politics, Justice.

A few days after Donald Trump won the electoral votes for president, some people started suggesting that pro-immigrant people in the US wear safety pins in emulation of the movement in Britain after Brexit to signal support for immigrants. A social media debate quickly ensued about what this might mean, some asserting that the safety pin meant that an immigrant could view one as a “safe” White person, some ridiculing the exercise as a “feel-good” effort by Whites to distance themselves from the White nationalist vote, some interpreting its meaning as “I don’t agree with Trump.” (This latter interpretation was offered by both pro- and anti-Trump people.)

My entirely unsystematic observations were that it was African Americans who were mostly negative and White liberals (like me) who were trying to figure out what the “meaning” of the pin would turn out to be. I’m not sure what immigrants thought about safety pins, although I know they are generally frightened by the election results.

Through a neighborhood email newsletter I learned that a family in the area received a racist hate letter using the N-word after the election and that a resident who is also a minister ordered a bunch of yard signs that say “No matter where you’re from, we’re glad you’re our neighbor” in English, Spanish and Arabic. I bought one and will put it in my yard. I really don’t know how this action will be viewed by actual immigrants.

There are some non-Muslim women who have taken to wearing scarves as a symbol of solidarity with Muslims (one story circulating talks about attacks on a non-Muslim woman who was wearing a scarf due to hair loss from cancer treatment), an action that has received (so far as I know) little endorsement from Muslims and some responses that say that this subtracts from the religious symbolism of wearing hijab. After Trayvon Martin was killed, many Black people put up pictures of themselves in a hoodie with “I am Trayvon Martin,” but also often objected when Whites did the same, because the point was that a White person in a hoodie was not treated the same.

In the 1990s, Madison had a flurry of protests and counter-protests in which out-of-town anti-gay protesters were picketing pro-gay churches. Many Madison residents, including me, put up yard signs distributed primarily through churches that said “Madison supports its gays and lesbians.” About the same time, the KKK came through, and we also put up “Let your Light Shine, Fight Racism” signs in our yards. (I recall having both in my yard in the same winter.) Also in the 1990s, many of us wore rainbow ribbons (I kept mine pinned to my purse so I didn’t have to remember to put it on), again as a symbol of support for gays and lesbians. During the first Gulf War, Madison’s lawns often featured either anti-war signs or “support our troops” signs or, often, both. Earlier this year, after a lot of Black Lives Matter protests here as well as around the country, in addition to the relatively small number of yard signs or flags supporting BLM, some streets blossomed the “Support our Police” yard signs. And, of course, yard signs are a staple of political campaigns, most Decembers see a flurry of “Keep Christ in Christmas” yard signs, and Wisconsin Badger and Green Bay Packer pennants fly all around town on particular weekends.

So how should we think about these visible symbols and the varying reactions they elicit?

Let’s begin with the obvious. Symbols are symbols, and displaying a symbol is not the same thing as showing up for a protest or taking other active steps to pursue social policies you believe in. Wearing or displaying some sort of symbol of support for a minority is not the same thing as being a minority, nor will the symbol necessarily be interpreted by others in the way it is meant. This does not make symbols meaningless. They are visible symbols of adherence to some cause or belief system and, as such, open the wearer to reactions from others. But, as symbols, they are subject to multiple interpretations and their meaning varies with context. So those displaying symbols and those viewing others’ displays of symbols need to do interpretive work to understand the symbol and to assess the consequences of displaying it.

If you display or wear a symbol that you are sure others around you will approve of, you have little to lose from the symbol and something to gain. Signaling support for a cause the majority supports signals your affiliation with the majority. Supporting a beleaguered minority in a context where the majority is at least tolerant is also a low-cost gesture. When I displayed pro-gay ribbons and yard signs, I had no expectation of negative reaction, and I doubt any other straight person in Madison did either.

But that does not mean it was meaningless. Gays and lesbians I knew personally were feeling attacked and the visible support was meaningful to them. The signs and ribbons were passed out at church by people I knew. In that context, I could either display the symbol or not display it but, either way, my action would be interpreted as having meaning. I felt the same way about this latest “welcome neighbor” sign. When confronted with the question, I could either put up a sign or not put up a sign, but either choice carried meaning. I know of at least some instances in the 1990s in which gay and lesbian people stated that the signs made them feel supported and better about living in Madison. Of course, you can “do” support without yard signs or ribbons. After 9/11, Christian churches and Jewish congregations reached out to Muslim congregations (and Muslim congregations for their parts held open houses) and Muslims generally felt supported in Madison, even without yard signs or ribbons.

In places where the symbol is low cost, one can justly be suspected of displaying the symbol just to go along with the majority or as a low cost way of feeling good about a problem you don’t plan to do anything more about.

The same yard signs and ribbons (or safety pins) in some areas would not be safe gestures but would open up a person to verbal or physical assaults, or worse. Whites who visibly supported Blacks in the old rural South or Chicago’s segregated White neighborhoods in the 1950s were violently attacked and had their houses bombed. Displaying pro-gay symbols in areas dominated by conservative Christians in the 1990s could lead to hostile interactions. Even displaying the wrong sports team colors can get you hurt in some contexts.

Displaying a symbol where you know you are an opinion minority, and especially where it opens you to attack, is a very different gesture than where it is safe. In these contexts, it is an act of dissent. It is especially meaningful to dissent visibly in contexts where a dangerous segment of the majority feels empowered to commit violence against minorities. In these contexts, the symbol does not necessarily mean “I am a safe person” but “I am willing to draw the attention of dangerous people” or “not everybody supports those people.” If the intent is actually to shelter minorities from violence, the goal usually is to get as many people as possible to wear the symbol of dissent, to signal to those who intend violence that they cannot act with impunity and cannot count on community support.

Conversely, yard signs and other symbols are sometimes used by majorities to coerce compliance or intimidate minorities. Pro-police, pro-KKK, anti-gay, anti-immigrant symbols and yard signs signal to minorities that they are not safe in the area. When you know that you are in an area where your views are contested, your visible symbol chooses sides.

Another dimension is the clarity or ambiguity of a symbol. This also is contextual. In the US today, it is not quite clear what a safety pin is supposed to signal. Does it merely signal opposition to violent attacks on minorities, or does it also signal opposition to deportations and registries? Can I assume that a safety pin wearer supports DACA and keeping DACA students in the US?  Does a safety pin also mean the wearer supports Black Lives Matter? Expanded immigration policies? Or is it merely a signal that one voted Democratic and is vaguely against “hate”? Or that the person voted for Trump (or Stein?) and wants to disguise the fact in a liberal area? In the late 1960s during the anti-war movement I once tied a white scarf to the sleeve of my dark jacket when biking at night across campus so I could be seen. Several people stopped and asked me what my white scarf “meant.” Was it a new anti-war symbol? If so, they did not want to be late to adopt.

But non-verbal symbols can come to have very clear meanings. In Britain, the safety pin has a clear meaning, from what I’ve read, although its meaning in the US is not clear. In the US, a spray-painted swastika can be safely assumed to be the work of neo-Nazis meant to intimidate minorities and not a Hindu religious symbol. Text is often clearer: The phrase “let your light shine, oppose racism” is hopefully a clearer symbol that merely lighting a candle in your window in December, and “Madison supports its gays and lesbians” is also relatively clear. The latest sign about being happy my neighbors are here, written in Spanish and Arabic, also conveys pretty clear meaning in its language choices as well as its content, although could be criticized for its ambiguity about racism (as the impetus for the signs was a hate letter that used the N-word) and immigration policy (as the sign does not mention your document status).

The ambiguity of a symbol can make signaling one’s actual opinions complex. This is a Christian-majority country and there is a strong politicized Christian movement that is affiliated with White nationalism and/or strong anti-abortion sentiments and/or hostility to gays, lesbians, transgender and other sexual minorities and/or hatred of Muslims or, possibly, Jews. This makes any overt Christian symbol (a cross, a crucifix, a “keep Christ in Christmas” yard sign) an ambiguous symbol that is likely to be interpreted both by non-Christians and also Christians one does not know as a symbol of adherence to the Christian Right or at least Republicanism. Muslim women have a similar problem, as their hijab is often interpreted as symbolizing things other than what they think it symbolizes.

The minister who organized the welcome neighbor signs in Madison told reporters that part of his motivation was that as a White Evangelical Christian, he wanted to distance himself from White Evangelical Christians who are advocating messages that he considers hateful. In the 1990s, pro-gay churches similarly sought to distance themselves from the association of Christianity with anti-gay movements.

But even text symbols can “mean” something other than what the user thinks it meant. I interpret the pro-police yard signs in Madison as “meaning” opposition to Black Lives Matter, as I interpret “Blue Lives Matter” to have a similar meaning. I make this interpretation because there were no pro-police signs in Madison before Black Lives Matter, because the only contextual factor that could be construed as anti-police would be Black Lives Matter, and because the last time pro-police signs and bumper stickers were common it was the “Support Your Local Police” bumper sticker campaign launched by the far-right John Birch Society in 1963. In fact, a quick Google search reveals that the JBS has revived this campaign and there is now a movement among police to spread this slogan as opposition to federal attempts to supervise and rein in the excesses of local police. It could be that someone who put up that sign lives next door to a police officer and couldn’t say no when asked to put it up, despite the person’s private support for Black Lives Matter and concern about racial disparities in Madison. But the “meaning” of the sign still encodes opposition to BLM, regardless of private motives. Likewise, some of my neighbors referred to pro-Trump yard signs in the area as evidence of “hate,” a characterization which other neighbors objected to.

Symbols have to be collective to have any meaning at all, and that is why they tend to have a fad-like character and are typically promulgated and distributed by organizations. That is also why people may contest the meaning of symbols. They are superficial and elusive conveyors of meaning. There are no clear guidelines about when to display symbols and how they will be interpreted. But the use of symbols to convey one’s identity and stance with respect to important issues is an important part of how people come to perceive the opinions of those around them. And that is important.

Pamela Oliver, PhD is a professor of sociology at the University of Wisconsin, Madison. Her specialty is collective action and social movements and, since 1999, she has been working intensely on the issue of racial disparities in criminal justice. You can follow her at Race, Politics, Justice.

No matter which way you voted or who wins, today will go down in history as the first time a woman either won or lost the presidency of the United States. Today, in a contemplative mood, I turned back to the chapter on politics I wrote with Myra Marx Ferree for our sociology of gender book. It’s an ode to the suffragist with a final paragraph that resonates very, very strongly on this day. Read, and let the reverberations of history stir your soul.

— Lisa

***

In 1848 a small group of American women made the decision to seek suffrage, the right to vote. For most of modern history, governments did not allow women this right, nor the other rights and responsibilities of citizenship—to serve on juries, give legal testimony, or hold public office—and American women were no exception. Many thought the idea was impossible, dangerous, even laughable. Opponents mocked suffragists, suggesting that giving women the vote was as ridiculous as giving it to housecats.

The fight for suffrage was not won quickly or easily and many suffragists died of old age before they could see their efforts realized. In addition to ridicule, suffragists faced government repression and violence. Most suffragists were peaceful, but some weren’t above aggression themselves. One group in the United Kingdom set buildings on fire and learned jujitsu to defend themselves from the police. Over 1,000 suffragists would be imprisoned in the United Kingdom and United States. There they endured brutal force-feeding after initiating hunger strikes that endangered their lives.

The fight for suffrage involved both inspiring coalitions and ugly divides. Many suffragists were abolitionists first, activists in the fight against human slavery. White and black men and women worked side-by-side for this hard-won victory. After slavery was abolished in 1865 and black men were granted suffrage in 1869, black women continued to fight valiantly for their own vote. As abolitionist Sojourner Truth observed: “If colored men get their rights, and colored women not theirs, the colored men will be masters over the women, and it will be just as bad as it was before.”

White suffragists often disagreed on whether their efforts should benefit all women or only white women. Anti-suffrage activists tapped into widespread animosity toward black people, reminding a racist public that women’s suffrage would not only put women into the voting booth, it would double the black vote. Some suffragist groups were themselves racist, excluding black women from their organizations, activities, or platform. Many black women started suffrage organizations of their own.

Eventually, suffragists began making alliances with women in other countries. By the early 1900s, this international women’s organizing had begun to shift public opinion in their favor. Finland and New Zealand were the first to grant women the right to vote in the 1910s. The United States came around in 1920, giving suffrage to both black and white women together. By then the movement was rolling across the globe. In less than thirty years, women’s suffrage became a global norm. The last state to disallow women’s voting, Saudi Arabia, allowed them to vote in 2015.

Today universal suffrage, the right of all citizens to vote, is the very definition of democracy. This right is taken for granted today, so much so that many people don’t even know the word anymore. In the 1800s, however, it was a wholly radical claim, defined as an idea that doesn’t (yet) resonate with most members of a population. In fact, it was a massively important step toward dismantling political systems that recognized some people as full citizens but not others. It was also extraordinarily disruptive to the social order and the distribution of power. It is a testament to the fact that, even when social conditions are stubbornly entrenched and defended by powerful people, change—even radical change—is possible.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

Myra Marx Ferree, PhD is a professor at the University of Wisconsin, Madison. She is the recipient of numerous prizes for contributions to gender studies and does research on global gender politics. Among her many books is a textbook on the sociology of gender , with Lisa Wade.

Flashback Friday.

I was waiting for my connecting flight at Chicago O’Hare, and spotted this advertisement on the opposite side of our gate. It reads:

“Chicago is the Potawatomi word for onion field. Apparently, the Potawatomis didn’t have a word for global business center.”

This is an example of the use of Indigenous language and imagery that many people wouldn’t think twice about, or find any inherent issues with. But let’s look at this a little deeper:

• The use of past tense. It’s not “The Potawatomis don’t have a word for…” it’s “The Potawatomis didn’t…” Implying that the Potawatomi no longer exist or are using their language.

• The implication that “Indians” and “Global Business Center” aren’t in congruence. Which is assuming that Natives are static, unchanging, and unable to be modern and contemporary. “Potawatomi” and “Onion Field” are fine together, because American society associates Indians with the natural world, plants, animals, etc. But there is definitely not an association between “Potawatomi” and “Global Business”.

But, in reality, of course Potawotomis still exist today, are still speaking their language, and do have a word for Global Business Center (or multiple words…).

Language is constantly evolving, adapting to new technology (remember when google wasn’t a verb?) and community changes.  I remember reading a long time ago in one of my Native studies classes about the Navajo Nation convening a committee to discuss how one would say things like “computer” or “ipod” in Navajo language, in an effort to preserve language and culture and promote the use of Navajo language among the younger generation.

In fact, here’s an awesome video of a guy describing his ipod in Navajo, complete with concepts like “downloading” (there are subtitles/translations):

Native peoples have been trading and communicating “globally” for centuries, long before the arrival of Europeans. To imply that they wouldn’t have the ability to describe a “Global Business Center” reeks of a colonialist perspective (we must “civilize” the savage! show him the ways of capitalism and personal property, for they know not of society!).

Thanks, Chicago, for giving me one more reason to strongly dislike your airport.

Originally posted in 2010.

Adrienne Keene, EdD is a graduate of the Harvard Graduate School of Education and is now a postdoctoral fellow in Native American studies at Brown University. She blogs at Native Appropriations, where this post originally appeared. You can follow her on Twitter.

Flashback Friday.

In the U.S. men’s and women’s bikes are built differently, with women’s bikes lacking the bar that goes from the handlebar to just below the seat. The bar is a matter of tradition.  According to Andrea at Bike City Recyclery, when women began riding bikes in the 1800s, they were required to wear heavy skirts.  The low bar allowed them to mount the bikes “modestly” and was a space for their skirts to go.  Back then, bikes also had “clothes-guards” that would keep women’s skirts from being caught up in the mechanics of the bike.  This picture is from the 1890s:

Today most women riding a bike do not wear heavy skirts and clothes-guards are rare, but the low bar persists.  This ad from 1971 assures parents that  “girl bikes” can be converted to “boy bikes” and vice versa. The upper bar is purely “decorative,” but boys apparently must have it.

Selected text:

A popular 16-inch beginner’s bike. Top bar removes easily to convert it from a boy’s to a girl’s bike in minutes… The perfect first bike that’s built to last from child to child.

This goes to show how strongly we invest in purely symbolic gender differentiation.  There is no need for a high bar and there is no need to differentiate bikes by gender in this way. We could do away with the bar distinction in the same way that we did away with the clothes-guard. But the bar is a highly visible signal that we are committed to a gender binary (men and women are “opposite” sexes). It is some men and the defenders of masculinity who are most opposed to this because collapsing the gender differentiation means collapsing a devalued category into a valued category. For individuals who embrace the valued category, this is a disaster. A male-coded bike frame is just one small way to preserve both the distinction and the hierarchy.

Originally posted in 2010.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cultural appropriation generally refers to the adoption of traditional practices, objects, or images by a person or group that is not part of the originating culture. Cultural appropriation can become problematic when it is done without permission, serves to benefit the dominant group, and erases or further marginalizes the oppressed group. In this way, cultural appropriation can recreate larger structures of inequality.

On a recent stroll through a duty-free shop, I was introduced to one of these problematic examples in the form of a new Canadian product named “Totem Vodka,” packaged in a bottle resembling a totem pole. Totem Vodka is not a product of Indigenous entrepreneurship. Instead it is a form of problematic cultural appropriation. Here’s why:

First Nations Erasure

Totem poles are important symbolic creations of some First Nations families in Canada’s Pacific Northwest. They are symbols of family lineage that serve to document stories or histories of people, communities or clans. The Totem Vodka bottle and marketing images erases these families, while appropriating their symbols.

A stunning bottle for a stunning vodka @TotemDistillers pic.twitter.com/NzrtiS5nkB

— Sam Hauck (@Sam_WineTeacher) June 29, 2016

The bottle stopper is shaped like a Thunderbird, a supernatural bird who causes thunder and lightning according to First Nations mythology. The Thunderbird crest is traditionally carved on the totem poles of people from the Thunderbird clan of the Kwakwaka’wakw nations (on Vancouver Island). The origin of the Thunderbird (and totem poles) within Pacific Northwest First Nations communities is absent from the company’s description of the bottle’s design and construction. Instead, the bottle is superficially connected to a wide-array of global references; the bottle was “designed on the West Coast of Canada, moulded by French glassmakers and topped with an Italian-made custom stopper.”

Significantly, the individuals featured in pictures on the company’s Twitter account include few or no indigenous people.

First Nations Exploitation

The owner of Totem Distilleries is a wealthy white entrepreneur and proceeds from the vodka help support a wildlife rescue association without any First Nations connection.

Settler societies have, paradoxically, both outlawed the sacred work of totem pole carving by indigenous peoples and exploited it for their own profit. In this case, the totem pole is used as an aesthetic tool to distinguish the vodka as authentically “Canadian,” while reproducing an abstracted, exotified, and ultimately false vision of indigeneity. First Nations people in Canada have rarely been either credited or compensated for the use of their cultural symbol.

The example of Totem vodka fits within a larger pattern of racism and colonial exploitation of indigenous people. We can look to the historical effects of colonization in Canada to see how attempts to erase Indigenous culture, while simultaneously exploiting it for the benefit of colonizers, has led to systemic discrimination, exclusionary policies and neglect that continue into the present day. Using a totem pole as a vodka bottle symbolizes this larger, patterned systems of inequality.

Alexandra Rodney is a PhD candidate in the Department of Sociology at the University of Toronto. She teaches Cultural Sociology and researches in the areas of food, gender and health. You can read more of Alexandra’s work on her website or follow her on Twitter. 

A special thank-you to Josée Johnston and Samantha Maskwa for their feedback on this post. Samantha is of Cree, Ojibway and Celtic ancestry. Her family is from the Rice Lake area and the southern part of Turtle Island and she is Bear clan. In addition to her midwifery degree, she is also completing a minor in Sociology and an Aboriginal Knowledges and Experiences certificate at Ryerson University in Toronto.

Signaling white supremacy.

On the heels of the Republican national convention, the notorious KKK leader David Duke announced his campaign for the Louisiana Senate. On his social media pages, he released a campaign poster featuring a young white woman with blonde hair and blue eyes wearing a gray tank top decorated with American flag imagery. She is beautiful and young, exuding innocence. Atop the image the text reads “fight for Western civilization” and included David Duke’s website and logo. It does not appear that she consented to being on the poster.

When I came upon the image, I was immediately reminded of pro-Nazi propaganda that I had seen in a museum in Germany, especially those depicting “Hitler youth.” Many of those posters featured fresh white faces, looking healthy and clean, in stark contrast to the distorted, darkened, bloated, and snarling faces of the targets of the Nazi regime.

It’s different era, but the implied message of Duke’s poster is the same — the nationalist message alongside the idealized figure — so it wasn’t difficult to find a Nazi propaganda poster that drew the comparison. I tweeted it out like this:

David Duke is running for senate. The campaign poster on the left is his. #DavidDuke #AmericaFirst #shudder pic.twitter.com/XjGPViDut0

— Lisa Wade, PhD (@lisawade) July 23, 2016

Given that David Duke is an avowed racist running on a platform to save “Western” civilization, it didn’t seem like that much of a stretch.

Provoking racist backlash.

I hashtagged it with #davidduke and #americafirst, so I can’t say I didn’t invite it, but the backlash was greater than any I have ever received. The day after the tweet, I easily got one tweet per minute, on average.

What I found fascinating was the range of responses. I was told I looked just like her — beautiful, blue-eyed, and white — was asked if I hated myself, accused of being a race traitor, and invited to join the movement against “white genocide.” I was also told that I was just jealous: comparatively hideous thanks to my age and weight. Trolls took shots at sociology, intellectuals, and my own intelligence. I was asked if I was Jewish, accused of being so, and told to put my head in an oven. I was sent false statistics about black crime. I was also, oddly, accused of being a Nazi myself. Others, like Kate Harding, Philip Cohen, and even Leslie Jones, were roped in.

Here is a sampling (super trigger warning for all kinds of hatefulness):

It’s not news that twitter is full of trolls. It’s not news that there are proud white supremacists and neo-nazis in America. It’s not news that women online get told they’re ugly or fat on the reg. It’s not news that I’m a (proud) cat lady either, for what it’s worth. But I think transparency is our best bet to get people to acknowledge the ongoing racism, antisemitism, sexism, and anti-intellectualism in our society. So, there you have it.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.