gender

A couple of years ago we posted a series of weight gain ads from the 1940s, ’50s, and ’60s.  Yes, weight gain ads.  Say it a few times, see how it rolls unfamiliarly around your tongue.  If you consume popular culture, it’s rare to come across anyone suggesting that there’s such a thing as women who are too skinny. Quite the opposite. Yet, during the middle decades of the 1900s, being too skinny was a problem that women worried about.  And Wate-On was there to help them achieve the “glamorous curves” of “popular” girls.

Jeremiah gave us a great excuse to re-post this already-posted material.  He sent in an ad for Wate-On featuring Raquel Welch:

There are interesting conversations to be had here.  Is pressure to be full-figured any different than pressure to be thin? It’s just another kind of pressure to conform to a particular kind of body.  Is the mid-century ideal different than the contemporary ideal of “curvy” women? In other words, are these women any less thin, or any less hourglass-figured, than the supposedly curvy icons of today: Beyonce, JLo, etc?  Are there any products for women who think they are too skinny today?  Can we make an interesting comparison between the capitalist and the medical solution to “too skinny”?  Other thoughts?

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Julie C. found this ad in a newspaper from the 1960s:

The text:

“If skinny, thin and underweight take improved WATE-ON to help put on pounds and inches of firm, healthy looking flesh. WATE-ON supplies weight gaining calories plus vitamins, minerals, protein and other beneficial nutrients. Clinically tested. Fast weight gains 4, 6, 10… as much as 20 and 30 pounds have been reported. No over-eating. Helps make bustline, cheeks, arms, legs fill out, helps put firm solid flesh on skinny figures all over body. Helps fight fatigue, low resistance, sleeplessness and nervousness that so often accompany underweight. Underweight children and convalescents can take WATE-ON. It’s a clinically tested, pleasant formula sold around the world. Buy some today and start putting on weight FAST. Satisfaction from 1st bottle or price refunded. At drug stores everywhere.”

Another (year unknown, found here):

Taylor D. sent in this add for Wate-On (found here), which targets African American women:

Here’s another brand for a similar product from 1943:

Text:

Girls with “Naturally Skinny” Figures …AMAZED AT THIS ENTIRELY NEW WAY TO ADD 5 LBS. OF SOLID FLESH IN 1 WEEK…OR NO COST!

New Natural Mineral Concentrate From the Sea, Rich in FOOD IODINE, Building Up Weak, Rundown Men and Women Everywhere.

THOUSANDS of thin, pale, rundown folks–and even “Naturally Skinny” men and women–are amazed at this new, easy way to put on healthy needed pounds quickly. Gains of 15 to 20 lbs. in one month–5 lbs. in one week–are reported regularly.

Kelp-a-Malt, the new mineral concentrate from the sea–gets right down to the cause of thin, underweight conditions and adds weight through a “3 ways in one” natural process.

First, its rich supply of easily assimilable minerals nourish the digestive glands, which produce the juices that alone enable you to digest the fats and starches, the weight-making elements in your daily diet. Second, Kelp-a-Malt provides an amazingly effective digestive substance which actually digests 4 times its own weight of the flesh-building foods you eat. Third, Kelp-a-Malt’s natural FOOD IODINE stimulates and nourishes the internal glands which control assimilation–the process of converting digested food into firm flesh, new strength and energy. Three Kelp-a-Malt tablets contain more iron and copper than a pound of spinach or 7-1/2 lbs. of fresh tomatoes; more calcium than 6 eggs; more phosphorous than 1-1/2 lbs. carrots; more FOOD IODINE than 1600 lbs. of beef.

Try Kelp-a-Malt for a single week and notice the difference–how much better you sleep, how firm flesh appears in place of scrawny hollows” and the new energy and strength it brings you! Prescribed and used by physicians, Kelp-a-Malt is fine for children, too–improves their appetities. Remember the name, Kelp-a-Malt, the original and genuine kelp and malt tablets. There is nothing else like them, so don’t accept imitations and substitutes. Try Kelp-a-Malt today, and if you don’t gain at least 5 lbs. of good, firm flesh in 1 week, the trial is free. 100 jumbo size tablets, 4 to 5 times the size of ordinary tablets, cost but little. Sold at all good drug, stores. If your dealer has not yet received his supply, send $1.00 for special introductory size bottle of 65 tablets to address below.

Vintage Ads posted another example:

Text:

If you are a normal healthy, underweight person and are ashamed of your skinny, scrawny figure, NUMAL may help you add pounds and pounds of firm, attractive flesh to your figure.

For NUMAL, a doctor-approved formula, contains essential minerals and vitamins that may aid your appetite. Then you eat more and enjoy what you eat. But that isn’t all. NUMAL contains a food element which is also a great help in putting on weight. So don’t let them snicker at your skinny, scrawny figure. A skinny, scarecrow figure is neither fashionable nor glamorous. Remember, the girls with the glamorous curves get the dates.
So start NUMAL today…

Lauren McGuire spotted this ad (at Vintage Ads, via Jezebel):

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Tiffani W. at Peppermint Kiss sent in a great example of the social construction of gender and the devaluation of all things feminine, a comic on why men insist on peeing standing up was posted at The Oatmeal. The uptake:

Women sit down to pee.  Women are sissy bitches.  Therefore, sitting down to pee makes you a “sissy bitch.”  If that second sentence weren’t there, the joke wouldn’t make any sense.

Not only do people think that it is girly (yuck!) to sit down and pee, they also think that it is natural that men stand. However, this is learned behavior. While peeing is biological, where and how we pee are cultural and imbued with meaning.

Whether you sit or stand depends on where you are in the world. I have personally witnessed women standing to pee in Ghana, and they did not make the mess that I, without any practice, would make. Enough Ghanaian women stand to pee for this sign to make sense (link):

Ignoring the fact that some women in other areas of the world stand to pee, many westerners claim–because they assume we are more civilized–that men evolved to stand while women evolved to sit. They think it is natural.

However, it may really be natural to squat. There is speculation that many of the ancient toilets that we assume people sat on were actually squat toilets. We may have actually squatted throughout much of history. If you have ever spent time around small children, you know they instinctually squat before we teach them to sit or stand. Furthermore, the American Academy of Pediatrics recommends teaching a young boy to sit first. When you really, really, really want a young boy to just use the toilet instead of a diaper, the last thing you want to do is make it confusing by trying to teach him that sometimes you sit and sometimes you stand.

But many parents will go to a lot of trouble to teach gender even though it might cause them more trouble and a messy bathroom, hence the existence of tinkle targets and potty-training urinals like the one shown here, which promises to give your son a “real ‘stand up’ experience”:

On the other hand, in line with our greater comfort with women adopting masculine behaviors than men adopting feminine ones, a quick Google search yields a plethora of sites teaching women how to stand while peeing. And if you just can’t master it, well then there is a product for that.

So even something as seemingly “natural” as peeing varies culturally and illustrates our insistence in the U.S. on emphasizing gender difference and placing gender-segregated practices in a hierarchy that values masculine traits over feminine ones — even ones that are as mundane as how we pee.

Christina Barmon is a doctoral student at Georgia State University studying sociology and gerontology.

Cross-posted, in Portuguese, at Petiscos de Sociologia.

Noam sent in a link to a website with a post featuring “beautiful” Chinese women who have been executed.  These women are apparently important not because of their sacrifice, or because of what they say about Chinese politics, but because they’re beautiful.  Non-beautiful women who have been executed apparently draw no interest.

Noam’s submission gave me a fantastic excuse to post a video of our very own Gwen Sharp giving a 4-1/2 minute lecture about a similar phenomenon, the Missing White Woman Syndrome (originally posted at the NSC School of Liberal Arts and Sciences; transcript after the jump).

She covers quite a bit of ground.  After introducing the concept, she discusses data on the disproportionate coverage of crimes against white women, and how this shapes perceptions of risk.  In fact, white women are among the least likely type of person to be victimized.  This graph, coincidentally sent in by Grace S., doesn’t break down the data by gender, but it shows a clear pattern by race.

The constant attention to white women’s vulnerability, even though it’s disproportionate, makes it seem as if they are especially likely to be a victim of violent crime.  The risk that women of color will be victimized, then, is underestimated and not taken as seriously as it should be.  Meanwhile, white women may confine themselves to safer-seeming leisure activities and occupational pursuits.

These patterns affirm the role of racism in news making — with violence against women of color apparently less newsworthy — and also shows that white women, though valorized, may self-curtail their lives out of fear that they are, accordingly, the most likely target of violence.

Follow Gwen on Twitter!

References:

Chiricos, T., S. Eschholz, & M. Gertz. (1997). Crime, news and fear of crime: toward an identification of audience effects. Social Problems 44(3), 342-357.

Lundman, R.J. (2003). The newsworthiness and selection bias in news about murder: comparative and relative effects of novelty and race and gender typifications on newspaper coverage of homicide. Sociological Forum, 18(3), 357-386.

Transcript after the jump:

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Lisa G. sent in a photo she took of side-by-side stories in Metro, a free newspaper in Toronto, that ran back in May. The headlines alone reinforce common expectations about gender, housework, and leisure time, and I submit them to you without further comment:

I love a newborn elephant as much as the next person, probably quite significantly more, but must we get all stupid and say that she likes pink? Must we, Zooborns? Really? Sigh.

Sent in by Chloe Angyal at Feministing. Thanks Chloe!

Pink, by the way, has only been associated with female humans for the last 60 years or so, and only in parts of the world.  See, for example, our posts on a vintage Father’s Birthday card and advice for mothers. (And, while we’re at it, this art project is pretty stunning.)  I’m pretty sure elephants, even girl ones, are indifferent.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Attention upper-middle class white women: help save poor Indian women from a life of forced prostitution, all from the comfort of your hammock! Simply purchase some comfy, trendy pants.

(Image from International Princess Project, the organization behind Punjammies)

Aliyah C. wrote to us about a series of photos on a website for a product called Punjammies. The images offer a stark illustration of the racial, classed, and gendered nature of many “development” initiatives.

According to their website, Punjammies claims to offer Indian women who have escaped forced prostitution a chance to rebuild their lives by providing them with the marketable skill of manufacturing clothing.

Images in the Punjammies catalogue make it clear who the target market is: They feature exclusively white women, luxuriously lounging about in Punjammies attire.

Meanwhile, images on the “About” page depict the women purportedly empowered by this operation, conducting manual labour to produce Punjammies products.

Consumerism-driven development initiatives like Punjammies fail to challenge the inherent inequalities at play in a situation where wealthy, white women in the developed world are seen as benevolent and charitable for making a purchase, while women in developing countries manufacturing the products are portrayed as beneficiaries. Furthermore, as Barbara Heron might argue, Punjammies is a prime example of how development initiatives often play into notions of white female subjectivity as compassionate and caring, dependent upon the Othering of women of colour in the south.  In fact, since colonialism, the advantages that accrue to those of us in developed countries have been linked to the disadvantages faced by the rest of the world. Our economies are not separate entities, they are intimately linked.

Reflecting upon images like these should remind us to remain critical of the ways in which “development” is marketed to us, and how it can perpetuate rather than challenge inequalities.

Reference: Heron, B. (2007). Desire for Development: Whiteness, Gender and the Helping Imperative. Waterloo: Wilfred Laurier University Press.

Hayley Price has a background in sociology, international development studies, and education. She recently completed her Masters degree in Sociology and Equity Studies in Education at the University of Toronto.

Every once in a while we here at SocImages pick a fight and a couple of years ago we sunk our teeth into satire and didn’t let go. Satirical humor is often used to expose prejudice and bigotry and it can be damn effective, as many viewers of The Colbert Report will testify.  But it’s also a risky strategy.  It makes fun of by doing; so, for example, it exposes racism by being extremely, over-the-top, no-one-will-ever-believe-we’re-serious racist. Except for… someone might think you’re being serious.  In fact, a significant proportion of political conservatives viewing The Colbert Report believe that he is conservative like them. They recognize that he’s trying to be funny, but they don’t think he’s joking.

In our effort to think more critically about satire, we covered Amy Sedaris’ hipster racism, Ellen DeGeneres’ CoverGirl commercial, a New Yorker cover depicting Obama as a Muslim, covers of the National Review featuring Bill Clinton and Sonia Sotomayor, and board games.  We also featured Jay Smooth’s commentary on Asher Roth using the phrase “nappy headed hos.”

Now Anita Sarkeesian, of Feminist Frequency, offers another illustration of how satire doesn’t always work the way progressives would like it to.  She takes on TV commercials, arguing that ironic racism and sexism is still racism and sexism. Ironic advertising, she argues, allows marketers to “…use all the racist, sexist, misogynist imagery they want, and simultaneously distance themselves from it with a little wink and a nod.”  You be the judge:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The vintage clipping below is a political advertisement from 1915 opposing women’s suffrage in Massachusetts. It claims that most women in the state do not want the vote, so if voting men gave women suffrage, they would be doing so against their will.  This, they claim, would be undemocratic.   This sounds ironic, but it makes sense in a world where men were suppose to be women’s political representatives.

The ad then goes on to try to demonize those women who do want the right to vote by associating them with other groups widely stigmatized at that time: feminists, of course, but also socialists, Mormons, and members of the I.W.W. The acronym stands for Industrial Workers of the World, an organization founded in 1905 as an alternative to the American Federation of Labor, reportedly consisting of anarchists, socialists, and union members (wiki).

Women in Massachusetts would be granted the right to vote on this day, August 18th, five years later, not by the residents of the state, but by Federal decree.

Via BoingBoing.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.