This is a really interesting comparative analysis of the Kerry and Bush logos from the most recent presidential election. Notice how gender and class operate in the design and analysis.
Richard also pointed me to this slide show, also from the New York Times, commenting on logos for the candidates in the current primaries.
This nice Barbie and Ken from 1961 might be useful for demonstrating just how much the ideal masculine body has changed.
Look at those skinny legs!
A friend of mine, Jason Schultz, took this picture of this sign being sold in a toy store:
Jason suggested that it re-affirmed the notion that men and women are inherently at odds in a zero sum game
It is certainly androcentric in that it suggests that, in this case, girls should be proud of what they do insofar as they do what men have “traditionally” done.
And, to tie these two thoughts together, that girls should be proud when they take away what is “traditionally” men’s.
What do we really think about “girl power”?
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Text:
YOUR DAD WAS NOT A METROSEXUAL. H didn’t do pilates. Moisturize. Or drink pink cocktails. Your Dad drank whisky cocktails. Made with Canadian Club. Served in a rocks glass. They tasted good. They were effortless. DAMN RIGHT YOUR DAD DRANK IT.
Toph sent in another Canadian Club ad that makes it clear that it’s awesome if your dad was a player:
Text:
Your Mom wasn’t your Dad’s first. He went out. He got two numbers in the same night. He drank cocktails. but they were whisky cocktails. Made with Canadian Club. Served in a rocks glass. They tasted good. They were effortless.
I’m going to use this to talk about the sexual double standard–try to imagine the same ad, but saying “Your dad wasn’t your mom’s first” with pictures of her with several different men. I don’t think the impression would be the same.
Thanks, Toph!
NEW: Outdoor version of “Your Dad had a van for a reason.”
Clearly this ad is making a connection between being “tough” and doing blue-collar work. The implication is that desk jobs are not “tough.”
Here’s what’s really fascinating about this: I found the ad in a magazine called Entrepreneur, a magazine clearly aimed at an upper-middle or upper class audience who do desk jobs. Since I find it unlikely they’re trying to actually alienate the readers of the ad, I’m guessing the point is to let these desk workers gain some “toughness” by buying a Ford truck.
Newsweek had an article today wondering if girl’s Halloween costumes might be too risque. I wasn’t surprised (I remember being shocked when I saw young girls dressed up as Spice Girls in 1998) so I decided to look around the Internet to find other questionable costumes. Not surprisingly, Halloween costumes are markers of not only gender and heterosexuality, but of race and class as well.
And look at how race is marked with some of the children’s costume models (2 cats, and a dancer):
Anyway, happy Halloween!
In this ad chewing Skoal provides a male bond that gets the guy out of a speeding ticket.
