gender: masculinity

More ads portraying men as stupid and trivial. Click here for more.

Miguel E. found all of these here!

NEW: In our comments, Pharmacopaeia pointed us to this commerical from New Zealand:

See also bros before hos.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Thanks to Thorsten S. for the link!

As we’re sure you’ve noticed, one thing we’re really interested in is the social construction of gender and the way the world is divided into things that are ok for men to do and things that are ok for women to do. This dividing of the world by gender includes everything from food (salad vs. steak), pets (cats vs. dogs), and even colors (pink vs. blue). Generally, people are punished for not following these rules, though men are often punished more harshly for crossing into “feminine” or “girly” territory. At the same time, because these rules are socially constructed, they get fiddled with and sometimes people can get away with crossing the gender line–or even make it cool to do so.

Abby sent in this photo of a t-shirt (found here) similar to one she saw a boy wearing at a school picnic recently. Another boy was also wearing a pink shirt, though without the explanation for why.

Abby says,

I think it is interesting the way the shirt challenges some dominant ideas about gender (pink = smart) while reinforcing others (e.g. men don’t know how to do laundry).

Another example of pink being redefined as an appropriate color for men to wear (other than Don Johnson in the 1980s) is Andre 3000 from Outcast (image found here):

In fact, Andre 3000 was one of several hip-hop stars in the last few years who have clearly cared about fashion and re-popularized what has been described as a “dandy” fashion sense (see next photo, found here). So something that we generally associated with women (caring intensely about fashion) has become an acceptable, or even hip, part of a masculine image.

Here’s Kanye West in pink (found here):

Here is a picture (found here) of the character Chuck Bass from the TV show “Gossip Girl”:

Huh. While looking for other examples for this post I came upon The Charming Dandy, which has the tagline “a feminine eye for every guy.” It gives advice about fashion, manners, decorating, and tips for grooms (I did not previously know the names for shawl, peak, and notch lapels). The things you discover.

Anyway, these pics could be useful for showing how our gender dichotomy (pink = girls, blue = boys) is actually a lot more contradictory, that there is nothing “natural” about associating pink with girls, and that we often change gender rules while failing to acknowledge this has any bigger implications for our entire system of dividing the world by gender.

Thanks to Abby for the image and post title!

Ben O. sent in the video for “Take You There,” by Sean Kingston. Ben said, “The premise of Sean Kingston’s song ‘Take You There’ is that driving through slums is a great idea for a romantic date.”

[youtube]https://www.youtube.com/watch?v=axq1jQTk84w[/youtube]

My original thought, before I watched the video, was that maybe Kingston (who, according to Wikipedia, was born in Miami but mostly raised in Kingston, Jamaica) was trying to humanize the kinds of low-income neighborhoods that non-residents often believe are uniformly terrifying and that anyone who would venture there is going to their certain death. Or, if not that, maybe to show some of the horrid realities of living in economically devastated areas.

Then I watched the video. What struck me is how every resident is portrayed as glowering, threatening, and angry; they’re all the stereotype of the aggressive Angry Black Man.

The other thing that’s interesting is the gender elements. First, here are some of the lyrics:

We can go to the tropics
Sip piña coladas
Shorty I could take you there
Or we can go to the slums
Where killas get hung
Shorty I could take you there
You know I could take ya (I could take ya…)
I could take ya (I could take ya…)
Shorty I could take you there
You know I could take ya (I could take ya…)
I could take ya (I could take ya…)
Shorty I could take you there

Baby girl I know it’s rough but come wit me
We can take a trip to the hood
It’s no problem girl it’s my city
I could take you there
Little kid wit guns only 15
Roamin’ the streets up to no good
When gun shots just watch us, run quickly
I could show you where

As long you’re wit me
Baby you’ll be alright
I’m known in the ghetto
Girl just stay by my side
Or we can leave the slums go to paradise
Babe it’s up to you,
It’s whatever you like

So rather than having any real commentary on slums, the slums become a site to reinforce the idea that women should align with a man to protect them. The slums are just a backdrop for Kingston to impress a hot woman by being able to take her into an exotic world and keep her safe…from all the aggressive, mean Black men they encounter.

Ben continued,

My friend is traveling in Uganda and was reminded of this song when staying in Atiak, site of a gruesome massacre…His comment was: “I thought of Lam, who has dedicated his life to improving this place, to giving his people a future, and finally, of [Sean Kingston], whose highest ambition is to impress girls by taking them on a tour of places like Atiak. What a stupid song.”

Thanks, Ben!

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Like many ads on this blog, this Australian commercial threatens men with a loss of masculinity if they don’t obey the rules. But this time, instead of punishing men if they are not stereotypically masculine (i.e, men should not know about ballet, hug or sit improperly, drink the wrong drink, go to the bathroom together, smell like flowers, or eat tofu), this ad punishes men when they are stereotypically masculine.  But, at the same time that the ad attempts to redefine masculinity, it maintains the stringency of the rules and the consequences of breaking them.  (Also see here for a postsecret about the pressures of following masculinity rules.)

Thanks to Alicia T. for the submission!

Ed L. sent us this British ad for McCoys crisps (chips, here in the U.S.), which reinforces gender boundaries. Not only are men not supposed to like (or perform) ballet, but even knowing a small fact about it makes a man so unmasculine that he’s no longer worthy to hang out with other men. Also, at the end we learn they’re “Man Crisps.”

Thanks, Ed!

Also, Rick T. and Penny R. sent in this Snickers ad, which features Mr. T mocking and shooting at an effeminate male speedwalker:

[youtube]https://www.youtube.com/watch?v=OkT_d2OTgv0[/youtube]

According to Mr. T, the speedwalker is “a disgrace to the man race” and “it’s time to run like a real man.” After having Snickers shot at him, the speedwalker does, indeed, run. And then the tagline: “Snickers: Get Some Nuts.”

The A.V. Club reports that the ad was pulled from the air in Britain after complaints that it was homophobic. The A.V. Club article has three other Snickers commercials starring Mr. T, including this one:

Here we learn that “It’s time to teach you fools some basic man rules,” which consist of the following:

Men like sports, girls in cars.
Men don’t go to fancy cocktail bars.
Real men have fun when they out.
They don’t go to wine bars to pose and pout.
So fools, you better change,
or you face is somethin’ I’ll rearrange.

Apparently real men do like poetry, anyway.

This would be good for a discussion of gender and the policing of masculinity, as well as the way that men who cross those boundaries–or even stray near them–risk ridicule or even outright abuse (if they’re lucky, Mr. T might advocate just pitying them, not actually rearranging their faces). It’s also useful for a discussion of what type of man is defined as a “real” man–apparently only men who like sports and girls, don’t drink wine, and know better than to pose. While this clearly excludes gay men, it also excludes many straight men. There’s a certain class element here–presumably “real” men drink beer, not wine, a drink generally more popular among those with higher incomes. All those men–gays, wine-drinkers, and pouters–just need to get some freakin’ nuts.

Thanks, Rick and Penny, for sending it along!

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Remember when FOX News first got all entertain-y and we were all horrified by how unprofessional it was and then, next thing we knew, even CNN was all entertain-y and it was the beginning of the end?

Well, apparently, like all news went the way of FOX, all men’s hygiene product companies are going the way of Axe. Consider this Edge commercial (and compare it to the first Axe commercial in this post):

Also, those cans are mighty phallic.

I don’t know how “real” any of this is, but this what I’ve been able to collect on this matter…

If you are connected to the internets, you have probably heard these messages left on some unsuspecting woman’s answering machine.

The messages have been attributed to Dmitri the Lover, a professional seducer of women and teacher of seducers of women. Here is a screen shot of his wholly misogynistic website:

Here, too, is a news article detailing how he lost his medical license due to inappropriate sexual advances and has been accused of rape many times ‘n other great stuff.

Thanks to Jason S., Brett W., and CoRri V. for the links and info!

NEW!  Still at it, a reader alerted us to Dmitri’s “meeting” this January:

THERE IS ONLY ONE OPPORTUNITY EACH YEAR FOR HORNY MEN TO SEDUCE WOMEN THIS INSECURE, GROSSLY UNDERFUCKED, AND HIGHLY IMPRESSIONABLE.

More (his emphasis):

As a MEDICAL DOCTOR, Dimitri The Lover is extremely cognizant of the fact that studies have show over 60% of women worldwide suffer from a psychological disorder at some time during their lives.  In Canada’s northern climate, January is the worst month of the year for psychological symptoms, primarily because a decrease in the level of sunlight and shortened hours of daylight cause “Seasonal Affective Disorder”.  Exacerbated by both the post-holiday psychological letdown from unrealistically high pre-holiday expectations, and the effects of alcohol withdrawal on the neural pathways, this condition causes many women to fall into a MILD REACTIVE DEPRESSION.  Therefore, these once proud sluts become insecure and begin to doubt the value of their existing relationships, which even in the best of times are just barely adequate to meet their psychosexual needs.