gender: bodies

A number of celebrities, including Meghan McCain — daughter of Senator John McCain of Arizona — recently posed naked (visible from the shoulders up) in a skin cancer prevention awareness ad. Meghan’s father had to have melanoma removed from his face, prompting her interest in the issue. Here’s the ad:

Christie W. sent in a segment (via The Pragmatic Progressive Forum) from Glenn Beck’s radio show in which he reacts to the video, and particularly to the image of Meghan McCain in it…by pretending to throw up violently. In this 8-minute clip from his show (audio only), Beck repeatedly pretends to puke, and someone says, at about 5:28, “Has she thought about, like, a burqa, so she’s extra safe?” and “I’m not sure that covers enough, because you can get skin cancer of the eyeballs” (I can’t distinguish all the voices, so I’m not sure who is speaking). They say she looks like “John McCain with long blonde hair” and, at 6:35, mockingly refer to her as “luscious” repeatedly:

Criticizing Glenn Beck for being mean-spirited is really a pointless task — I might as well go yell at the tree in my yard for shedding leaves — so I’m not going to expend much energy on it. But it’s a good example of policing of women’s bodies and fat-shaming (when McCain is described as “luscious,” it clearly isn’t a compliment). Who cares about the message? Never mind about skin cancer! Those women are so gross they make me sick!

Sigh.

Meems, who blogs at The Inbetweenie, recently received an email from Barnes & Noble with suggested books for Mother’s Day gifts. She was distressed to notice that the most prominently-placed book, listed under the “top reads for every mom” category, was a diet book:

Yes, a diet book is an appropriate gift for every mother.

Meems says she can’t imagine giving her mother a dieting book for Mother’s Day. I have had the misfortune to witness this type of gift-giving, since my mom gained a significant amount of weight when she was pregnant with my two sisters and never lost it. She didn’t like the way she looked and was often trying out various diets or exercise routines. And every so often someone would give her a weight-loss-related gift for her birthday or Christmas. I presume they thought they were being nice — she’s always on diets and wants to lose weight, why not give her something to help? But she found it incredibly embarrassing, since it reinforced that other people agreed that her weight was unacceptable and meant her weight often became the subject of open discussion among everyone there. It also meant if she tried whatever it was and didn’t lose a lot of weight, she had the normal feelings of failure plus the fear that the person who gave her the gift would be disappointed in her.

Weight-loss related items are, generally, problematic gift ideas. They put the recipient into the position of having to acknowledge in front of anyone watching them open the gift that their weight is considered unacceptable, and that the person giving the gift agrees with that. Even if a person wants to lose weight and is actively trying to do so, they may not wish to have their weight brought up unexpectedly and opened up for public discussion.

If you are stumped on what to get your mother for Mother’s Day (assuming you get anything at all), if my own upbringing is any guide I can tell you with absolute certainty that moms love receiving a pet goat for Mother’s Day.*

* Soc Images does not actually advocate giving live animals as surprise gifts.

Last year I posted about a new ad campaign for Pretzel Crisps. The ads’ use of the phrase “you can never be too thin” inspired one man to alter one ad posted in NYC, including taping up images of news stories about individuals who have died of eating disorders. After the story got some attention, Snack Factory, the company that makes Pretzel Crisps, eventually apologized and said they were taking the ads down.

A victory, right? Except it seems like Snack Factory didn’t quite get the message. They replaced that ad with one that said “tastes as good as skinny feels.”

Dmitriy T.M. let us know that they then also released this ad, which similarly seemed to miss (or not care about) what the concerns were about the original:

So…they reinforced the message about thinness, and throw in an extra insult on top of it. Classy.

Via Jezebel.

In one store, you’re a Size 4, in another a Size 8, and in another a Size 10 — all without gaining an ounce.

So starts a New York Times article, forwarded along by Kristin, Valerie, and Dolores.  It features this handy graphic illustrating just how much both sizes and proportions vary from store to store:

It’s interesting that this article is specific to women, as if the sizes and proportions in men’s clothes don’t vary. Hint: they do.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

History and women’s studies professor Keri Manning, along with Aydrea at The Oreo Experience, Sully R., and Dmitriy T.M., sent a link to a series of illustrations of pin-up girls (from the ’50s, I’m estimating) alongside the original photograph on which they were modeled (Buzzfeed).  Today we bemoan photoshopping, and here we have pre-photoshop examples of the kind of free-reign that artists had in idealizing their subject.  Dr. Manning notes, for example, that overall:

Bellies become flatter. Breasts become perkier.  Cleavage appears that wasn’t there before.  Waistlines shrink; the difference between the bustline and waistline gets more pronounced.  Hair gets longer.  Hair goes from brunette to blonde.  Inner thighs emerge from the shadows.  Cheeks become flushed, lips are quite red.

An interesting look at a photoshop forerunner. See the images at Buzzfeed and Pristina.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Yvette, Kari B., and Yet Another Girl all sent in links to articles about Dove Ultimate Go Sleeveless deodorant. The campaign for the deodorant focuses on the fact that it supposedly makes your armpits look better. Here’s one commercial (via The Consumerist; it’s not the best illustration of how much Dove is pushing the attractiveness angle, but it’s the only commercial from this ad campaign I could find):

According to research cited on Dove’s website, 93% of women think their underarms are unattractive and thus may refuse to wear sleeveless clothing.

Libby Copeland at Slate sums up what’s going on here:

Dove’s empowerment-via-shame marketing approach for Go Sleeveless has its roots in advertising techniques that gained popularity in the 1920s: a) pinpoint a problem, perhaps one consumers didn’t even know they had; b) exacerbate anxiety around the problem; c) sell the cure.

Ladies, it’s not enough to shave and deodorize your underarms. They need even more prettification than they’ve been getting. How this deodorant does that, I don’t know. But it does. You’re welcome.

Stephen Colbert discussed Dove and advertising based on insecurities recently:

Cross-posted at Ms.

Growing up in America, we learn that sweets and junk food are “guilty pleasures.” Women, especially, are supposed to refrain from such indulgences.  And, if they cannot — if they, for example, desire more than that modest slice of cake served to each birthday guest — then they should feel not only guilt, but shame.  For overindulging is grotesque and it, accordingly, should be hidden and kept secret.

This is the cultural background to Lee Price‘s realist paintings of women (mostly her) eating sweets and junk food.  She draws two contrasts.  First, she makes very public something we are supposed to do only in private.  Not only do the paintings literally display the transgression, the birds eye view and frequent nudity exaggerates the sheer display of the indulgence.  And, second, she takes something that is supposedly disgusting and shameful and presents it in a medium associated with (high) art, challenging the association of indulgence with poor character and a lack of refinement.  Fascinating.

Visit Lee Price’s website.
Via BoingBoing.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Way back in November David M. sent in another example of the tendency to conflate curves with women of color. This ad for a bodyshaper that appeared in the magazine i-on Glasgow (via wishiwerebaking on Flickr) says that wearing their product will give you “Latino curves,” and the code for the discount is “Latino” (which perhaps should be “Latina,” but we have much bigger issues than that to deal with).

I’m putting it after a jump because one reader said it was slightly NSFW or, more specifically, some public libraries; it’s an image of a woman in a strapless bra and body shaper, so you don’t see any nudity.

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