food/agriculture

This image, getting lots of negative attention in the blogosphere, is advertising a new Chinese restaurant in Rhode Island:

Warning! This image may not be safe for your workplace. 

more...

YouTube Preview Image

Sexism in commercials is sadly just so, well, typical. But every once in a while a commercial comes along that goes above and beyond, like this one from Hungry Man. Take note of the ending where the Hungry Man meal crushes the feminized fruit drinks.

This commercial has multiple layers of sexism. One is obviously gendering food choices. Why are healthy foods (fruit and yogurt) feminized and unhealthy meat and potatoes in large quantities (sans green vegetables) associated with masculinity and being tough? And what kind of prescriptions about class and work are made as well? Why are these blue collar “working men” when drinking fruit shakes and health drinks are typically associated with white collar, upper class women (and men)?

As the commercial says… you are what you eat.

I wonder why a recent study found that “the gender divide starts over dinner.”

NEW (Dec. ’09)! Ted K. sent in this contemporaneous commercial for Rice Krinkles:

YouTube Preview Image
Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

Due to the consolidation of food distributors, when we think we’re making socially and environmentally responsible food choices, we are often just still just lining the pockets of the big 30. See chart below, click to enlarge:

Found at lawgeek.

I guess this is what sexism used to look like (before it looked like this and this and this and this and this):

These Folgers commercials are doozies:

YouTube Preview Image
YouTube Preview Image

Thanks David P. for sending us both the ad, found here, and the commercial!

* I stole the title of this post from HeatherShow.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

If you don’t eat this Snickers bar I’m going to smash your bleeping face in.

Get some nuts, fool!

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

This ad “liberates” women from the kitchen through technology and capitalism… but not, alas, through true partnerships with men. Women should spend less time cooking, but it’s still HER job.

Oh, also, the reason women haven’t achieved greatness in the United States is because she’s too busy to be bothered. It has absolutely nothing to do with sexism and institutional constraints.

Thanks to Julie C!

This ad, from the 1970s (I think), has the exact same message:  “For women with more exciting things to do than scrub floors: ‘One-step floor care.'”  Congratulations women, now you can scrub floors faster… but don’t think you can get out of scrubbing floors.

Found at Vintage Ads.

And this one, from the 1950s (I think) is extra creepy (found here).  Like the other ads, it replaces “women’s work” with a technological solution.  And that solution a gift from her husband.  The text:

The one gift that quietly ends garbage ‘trudgery’ — frees the little woman from disagreeable trips to the garbage can… She’ll thank you every time she uses it…


The text says “Awakens like a horsewhip on the backflesh. A slap to the cerebellum since 1780.”

When I think of horsewhips and 1780…well, I don’t necessarily think of horses being whipped.

Am I nuts here?