food/agriculture

Since I’m visiting my family in Oklahoma, and they raise cattle, I thought it was appropriate to post this Campbell’s soup ad from the 1940s (found at Vintage Ads):

Of course, there’s a long history of associating masculinity with meat, with poor families often reserving meat and other foods considered particularly nutritious for men, since they were believed to need it most in order to perform hard physical labor. Writing about the British working class during the late 1800s in his book Sweetness and Power, Sidney Mintz argues, “…wives and children were systematically undernourished because of a culturally conventionalized stress upon adequate food for the ‘breadwinner'” (p. 130). Men’s privileged access to meat actually spurred the consumption of sugar: “…while the laboring husband got the meat, the wife and children got the sucrose…” (p. 145). Sugar provided a relatively cheap source of calories for women and children’s diets to make up for the fact that they got less of other foods. Of course men also ate sugar, but historical evidence indicates that their diets were made up of more protein and less sugar compared to women and children. Sugar provided an energy boost and source of calories for women and children, but at the cost of providing little nutritional value.

Mintz also describes how cultural beliefs emerged to justify this consumption pattern:

One (male) observer after another displays the curious expectation that women will like sweet things more than men; that they will employ sweet foods to achieve otherwise unattainable objectives; and that sweet things are, in both literal and figurative senses, more the domain of women than of men. (p 150).

And of course this belief that women like sweet things more than men, and use them to “achieve” objectives (say, eating chocolate to soothe a broken heart after a breakup) is still with us today.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Consumer Reports has an awesome interaction Eco-label website that provides information on what different types of “green” labels mean (organic, natural, free trade, and so on) and how meaningful they are in terms of indicating that a product is more environmentally friendly than other brands. For instance, you can search the label “organic” and get really detailed information about different organizations that certify products as organic and what their standards are. Or you can search by product (food, household cleaners, and so on) and get more information about the types of labels you’ll often see on them. Here’s a small segment of the page about “100% Vegan” labels under the household cleaners section:

The criteria they used to rate labels, such as transparency, consistency, and freedom from conflicts of interest, are available here.

The website would be great for a discussion of greenwashing (claiming to be environmentally friendly as a marketing technique, with little significant changes in production practices) and how eco-friendly is defined, but it’s also just useful if you’re interested on a personal level.

I came across a series of photos that reminded me of Menzel and D’Aluisio’s book, Hungry Planet: What the World Eats, that looked at how globalization, migration and rising affluence affect the diets of communities around the globe.  See also photo galleries 1, 2, and 3 in Time Magazine.

From photographer, Mark Menjivar, You Are What You Eat is a series of photographs looking at the interiors of refrigerators in homes across the United States. Nothing was added or taken away.

What type of insight do we gain by looking at our refrigerators?

Using the same OECD data set that produced this graph on time spent eating and BMI, Floyd Norris at the New York Times brings us a new finding. The “10 countries where people spend less than 100 minutes eating and drinking each day have, as a group, consistently shown higher economic growth than those that took more than 100 minutes to savor their daily repasts.”

As before, the statistics are far from conclusive, but the data continues to invite a discussion about food and culture.

It also invites a discussion of atheoretical data analysis. Last year, Chris Anderson’s article in Wired Magazine (The End of Theory: The Data Deluge Makes the Scientific Method Obsolete) argued that our ability to generate vast amounts of data, made theory unnecessary, and that scientists were starting to look at correlations as a sufficient analysis level of analysis.

In a NYT blog, Catherine Rampell “plotted out the relationship between time the average person in a given country spends eating and that country’s obesity rate (as measured by the percentage of the national population with a body mass index higher than 30).”

While the blog post is light on details and the statistics are far from conclusive, the chart holds and invites a discussion about food and culture.

A month or two ago I commented on the New York Times Upfront magazine for high school kids. I recently came across their latest, which features a cover story titled “What We Eat.” The story is really just an interesting collection of photographs of families from nations all over the world, but with each family sitting with all the food in their house.

However, although the title of the article inside the magazine is “What We Eat,” the title listed on the cover of the magazine is “What They Eat.” The picture selected for the cover is not one of the family photos, but is, instead, a photo apparently selected to elicit the maximum negative visceral response possible from American kids:

So the cover separates an “us” and a “them,” and shows the American high school students how gross and weird “they” are.

Check out the issue that preceded this one by just two or three weeks:

Here American high school students learn that people around the world with dark skin are violent, dirty, and poorly dressed.

No wonder American kids grow up to be American adults whose voting habits reflect the view that American foreign policy should be paternalistic.

——————–

Missives from Marx is an Assistant Professor of Religious Studies.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

We have posted previously about how ethnic difference is made available for consumption through products (see here, here, and here).  This product, Nestea’s red tea, suggests that you can consume other people, not just their culture.

Text:

Tasty and foreign, like we bottled an exchange student. Liquid awesomeness.

Via Shakesville.

I could make some sociological comment about the linking of the marketing for Easter candy and professional wrestling… but really I just think this is hilarious.  Not only is it a linking of the marketing of Easter candy and professional wrestling (go, Jesus, go?), but there is something so wrong (or is it so right?) about the proximity of the words “EGG” and “RAW” (NOT appetizing) and also the phrase “Jelly-filled mallows” (so soft and sweet!) next to the ripped, muscle-bound dude in the middle.  I couldn’t make this stuff up.

Also in wrestling: No Nipples Allowed!!!

(Image at CMM News.)