culture: color

Oops they did it again.  What color do you think graces the bottle and packaging for Rihanna’s new fragrance, named “Nude”?  You guessed it.

The deep and abiding centrality of whiteness is made especially clear when words like “nude”  are used to describe light tan even in the context of a darker-skinned woman. It happened to Michelle Obama too.  Thanks to @GenderPolitics on Twitter for sending us the tip!

We’ve many examples of this phenomenon.  All can be found on our Pinterest page, titled “What Color is Flesh?“

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Earlier this week I wrote a post asking Is the Sky Blue?, discussing the way that culture influences our perception of color.  In the comments thread Will Robertson linked to a fascinating 8-minute BBC Horizon clip.  The video features an expert explaining how language changes how children process color in the brain.

We also travel to Namibia to visit with the Himba tribe.  They have different color categories than we do in the West, making them “color blind” to certain distinctions we easily parse out, but revealing ways in which we, too, can be color blind.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

When we categorize people into “races,” we do so using a number of physical characteristics, but especially skin color. Our racial system is based on the idea that skin color is a clearly distinguishing trait, especially when we use terms like “black” and “white,” which we generally conceive of as opposite colors.

Of course, because race is socially constructed, there’s actually enormous diversity within the categories we’ve created, and great overlap between them, as we’ve forced all humans on earth into just a few groupings.  And terms like “black” and “white” don’t really describe the shades of actual human skin.

Artist and photographer Angelica Dass has an art project, Humanae, that illustrates the tremendous diversity in skin color (via co.CREATE, sent in by Dolores R., Mike R., and YetAnotherGirl. She uses an 11×11 pixel of individuals’ faces to match them to a specific color in the Pantone color system, which catalogs thousands of hues and is used in many types of manufacturing to standardize and match colors. She then takes a photo of them in front of a background of their Pantone color.

Currently the project is very heavily focused on people we’d generally categorize as White — there are a few individuals from other groups, but not many, and in no way does it represent “every skin tone,” as I’ve seen it described in some places. So that’s a major caveat.

That said, I do think the project shows how reductive our system of classifying people by skin tone is, when you look at the range of colors even just among Whites — why does it make sense to throw most of these people into one category and say they’re all physically the same in a meaningful way that separates them from everyone else (and then connect those supposedly shared physical traits to non-physical ones)? And which part of the body do we use to do so, since many of us have various shades on our bodies? Or which time of year, since many of us change quite a bit between summer and winter?

Maru sent in a similar example; French artist Pierre David created “The Human Pantone,” using 40 models. We think racial categories make sense because we generally think of the extremes, but by showing individuals arranged according to hue, the project highlights the arbitrariness of racial boundaries. Where, exactly, should the dividing lines be?

Via TAXI.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

I recently posted a series of examples of the words “nude,” “skin-toned,” and “flesh-colored” being used to describe light-tan. In other words, a linguistic erasure of people who don’t have light skin.

In response, Kristen S. and Jessica J. sent in pictures of Urban Armor bandaids.  As you can see, they come in three colors and all of them are called “skin-tone.”  Awesome.

We’ve collected other counter-examples, as well.

Andrea C. noted in 2010 that Elle did a segment on “Nude Nails” and highlighted OPI polish, mentioning the fact that they had “actual nude options for every skin tone”:

Here are the colors that OPI calls “nude” today:

Breck C. found a website, My Skins, specializing in skin-matching underwear for a range of skin tones:

Eve F. discovered that Aldo included shoes of some different possible flesh-tones in it’s “nude” section (at least in 2010; the section doesn’t look like this today):

So, we can hope that consciousness is being raised, even if this can still happen.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Florence Colgate recently won the title of Britain’s Most Beautiful Face.  The competition, which attracted more than 8,000 contestants, was sponsored by Lorraine Cosmetics.  The company compared each face to a mathematical algorithm representing beauty.  Florence, who is blonde and blue-eyes, came out on top:

[youtube]https://www.youtube.com/watch?v=YQjFFTezh5I[/youtube]

An example of the formula from the Daily Mail:

A woman’s face is said to be most attractive when the space between her pupils is just under half the width of her face from ear to ear. Florence scores a 44 per cent ratio. Experts also believe the relative distance between eyes and mouth should be just over a third of the measurement from hairline to chin. Florence’s ratio is 32.8 per cent.

So, it’s science, right?  Well, that plus (at least) a little bit of racism.  Carmen Lefèvre, a psychologist, was quoted explaining why Florence was so “classically” beautiful:

Florence has all the classic signs of beauty. She has large eyes, high cheekbones, full lips and a fair complexion. Symmetry appears to be a very important cue to attractiveness.

How did “fair complexion” get mixed up in there?

Not an isolated incident either.  Tom Megginson, of Work That Matters, reported on Britain’s Most Beautiful Face and added in another example of “objective” measures of beauty conflating light with pretty and dark with ugly.  This time it’s an app called Ugly Meter. You take a picture of your face and it tells you if you’re hot or not.  What Megginson noted was the overt colorism.  One attractiveness finding read:

For what it’s worth, he also scanned in some famous faces and found it to be, let’s just say, inexplicable and inconsistent:
Okay, well it might be right about Barbie. (Ha! I beat you to it, commentors!)

Ugly Meter, by the way, is offering a cash prize for the ugliest face.  So… the world is keepin’ it balanced, I guess.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

I recently put together a Pinterest board featuring our examples of light-tan clothes and products described as “nude,” “skin-colored,” or “flesh-colored.”  The practice erases or marginalizes people with medium or dark-colored skin by presuming that everyone’s flesh is light tan… even Michelle Obama can be a victim of this kind of insensitivity.  Lil’ Kim, too!

Inspired by our older posts, I decided to check up on the Internets and see if the trend was still alive.  Indeed, and alas.  The first example I stumbled upon was Vera Wang’s 2012 wedding dress collection.  The collection isn’t up on Wang’s website at the time I’m writing, but media outlets are consistently describing the collection as featuring “nude” and “black” dresses.  The Huffington Post is one example.

I decided to go with the wedding theme. At Martha Stewart, she suggests a “powder blue and nude palette” for the ceremony and reception. Project Wedding had many examples of nude clothing and other items. Finally, Belle had a collection of “nude” wedding shoes.

To reiterate, calling this color “nude” reminds us all that light-skinned people are regular people and everyone else needs a modifying adjective.  In addition to the many other examples of this that we encounter everyday — like lotion for “normal to darker skin,” ornaments in “bride and groom” and “African-American bride and groom,” and dolls in “dolls” and “ethnic dolls” — these instances can be constant and exhausting examples of one’s marginality.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In honor of St. Patrick’s Day tomorrow, I thought I’d re-post this one from 2010…

Some recent ads making fun of redheads has brought gingerism — or hateful attitudes and behavior towards people with red hair, light skin, and freckles — into the news lately.

It appears to be an ongoing form of discrimination, especially in Britain.  Men and boys appear to be more frequent targets than women and girls, who at least are sometimes seen as uniquely beautiful.  A recent series of verbal and physical attacks  is nicely documented at Wikipedia.  They include a stabbing, a family who has had to move twice after their children were bullied, a woman who won a sexual harassment suit after being targeted for her red hair, and a boy who committed suicide after being teased relentlessly.

The prejudice may be related to the long-standing antagonism between Britain and Ireland; discrimination against the Irish by the British crossed the Atlantic with early Americans.  As late as the 1800s the Irish were demeaned, negatively stereotyped, and compared with apes in the United States.

Katrin brought our attention to this ad for Tesco. Tesco voluntarily withdrew their ad after complaints. And an ad for npower generated a handful of complaints to the Advertising Standards Authority.  The Authority declared that the humor was unlikely to cause widespread offense (BBC).

Katrin also sent in M.I.A.’s video for the song “Born Free.” It was pulled from YouTube for excessive violence and inappropriate content. Among other themes, it shows red-headed, freckled adolescents being rounded up by the police (this becomes clear at about 2:45), taken out to a deserted area, shot at or bombed, and physically attacked. The video is supposed to highlight ethnic cleansing, though a number of critics argue the gratuitous violence overshadows any political point. It’s about 10 minutes long, but you don’t have to watch the whole thing to get the idea:

M.I.A, Born Free from ROMAIN-GAVRAS on Vimeo.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The blog Blue Abaya is an account of the experiences of a women who moved to Saudi Arabia from Finland.  One of her posts centers around the difference in the color palette.  “Pinkness,” she writes, “seems to be everywhere.”  The  prevalence of pink in Saudi Arabia is a great example of how the meaning of colors is different from culture to culture.  Pink simply does not have the same feminine association there that it does in the U.S.

In addition, she tells this story:

[M]y american friend… was in a shopping mall with her [one-and-a-half-year] old son. His hair is a little longer which is unusual in Saudi but many parents in the U.S. find cute.

A Saudi woman with a baby stroller stopped to talk to her asking, is this your daughter?  My friend said no it’s a boy.  So this Saudi lady dramatically threw her hands in the air looking toward the sky and began praying:  “Oh Allah guide this woman to the straight path!” “Guide her to cut the sons hair!”  “He looks like a girl, guide this poor woman!”

She told my friend she MUST cut his hair because he looked like a girl.

My friend was appalled at the woman’s behavior. Nevertheless she tried to be polite and said pointing to the woman’s baby dressed up in an all-pink outfit “What a beautiful girl you have mashallah.”

The woman replied:  “It’s a boy.”

My friend asked why is he dressed up in PINK?

She replied: “Oh, I don’t believe in colors being gender specific.”

Ah, culture.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.