@zeyneparsel and Stephanie S. both sent in a link to a new craze in China: peach panties. I totally made the craze part up — I have no idea about that — but the peach panties are real and there is a patent pending.
I thought they were a great excuse to make a new Pinterest board featuring examples of marketing that uses sex to sell decidely unsexy — or truly sex-irrelevant — things. It’s called Sexy What!? and I describe it as follows:
This board is a collection of totally random stuff being made weirdly and unnecessarily sexual by marketers who — I’m gonna say it — have run out of ideas.
My favorites are the ads for organ donation, hearing aids, CPR, and sea monkeys. Enjoy!
Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.