This bit appears on the Maxim magazine website. It uses rape, and women’s apparent attraction to men who look like rapists, in order to be humorous. I think it’s particularly interesting that it includes a jab at a Republican (or is it just “the establishment”?). If they are obviously leftist/anti-establishment, are we to believe that they must be good guys, therefore this use of rape for comedic value is okay? Or is this just another manifestation of the equal opportunity insult comedy found in products like South Park and Knocked Up? There is a lot going on here and I’m pretty sure I have yet to fully grasp it. Any thoughts?[youtube]http://www.youtube.com/watch?v=EVcyNANK5cY[/youtube]
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Text: “Back then, you didn’t look through your closet for something to wear. You wore your closet. You’ve come a long way, baby.”
Find your voice with Virginia Slims.
This is a Virginia Slims ad from 1978. The picture above is of a woman hanging laundry out to dry and the text says, “Back then, every man gave his wife at least one day a week out of the house. You’ve come a long way, baby.”
I’m using this when I talk about the commodification of the women’s movement and how freedom has been turned into something you buy. I also like the vague “back then,” used to make now seem so much better in every way.
The image below is the cover of a comic book designed to teach adults about birth control (it seems to have been published in 1956 and again in 1962). Find it all online here.
Found here via copyranter.
Rolling Stone cover (April 2007) advertising the movie Grindhouse.
Here’s an ad for breast implants:[youtube]http://www.youtube.com/watch?v=P8RL9Wm5-n4[/youtube] Clearly in this situation the solution is to get breast implants, not a new date.The company’s website is here.This ad encourages women to be envious of “perfect” women and to compare themselves unfavorably:[youtube]http://www.youtube.com/watch?v=arf9LzdIY2s[/youtube] Try plastic surgery if your eating disorder doesn’t do the job:[youtube]http://www.youtube.com/watch?v=HzTPOAzgwQE[/youtube] The center is still in business, but I think a different doctor is in charge now.
Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.
I don’t have kids, but I am made to understand that childen both are and aren’t a screaming burden. In any case, these ads draw on the idea that kids are a drag, instead of a blessing. This points to contemporary contestation over the meaning of children and their role in our lives, in addition to historical change in the relationship between adults and children (i.e., this compared to the pre-industrial role of children as family labor).
Just try to imagine this advice aimed at a woman:[youtube]http://www.youtube.com/watch?v=YGmX6m78zDM[/youtube] How I dream for the day that I, as a woman, get permission to buy a bigger shirt and forget about it.
This commercial affirms the notion that only women can be expected to do housework because children and husbands are absolutely useless.
[youtube]https://www.youtube.com/watch?v=4fwTtJZ6Db4[/youtube]
I find the wife’s acceptance of her husbands ass-ish behavior (still her “best friend”) particularly disheartening.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Text: “Back then, you didn’t look through your closet for something to wear. You wore your closet. You’ve come a long way, baby.”
Find your voice with Virginia Slims.
This is a Virginia Slims ad from 1978. The picture above is of a woman hanging laundry out to dry and the text says, “Back then, every man gave his wife at least one day a week out of the house. You’ve come a long way, baby.”
I’m using this when I talk about the commodification of the women’s movement and how freedom has been turned into something you buy. I also like the vague “back then,” used to make now seem so much better in every way.
The image below is the cover of a comic book designed to teach adults about birth control (it seems to have been published in 1956 and again in 1962). Find it all online here.
Found here via copyranter.
Rolling Stone cover (April 2007) advertising the movie Grindhouse.
Here’s an ad for breast implants:[youtube]http://www.youtube.com/watch?v=P8RL9Wm5-n4[/youtube] Clearly in this situation the solution is to get breast implants, not a new date.The company’s website is here.This ad encourages women to be envious of “perfect” women and to compare themselves unfavorably:[youtube]http://www.youtube.com/watch?v=arf9LzdIY2s[/youtube] Try plastic surgery if your eating disorder doesn’t do the job:[youtube]http://www.youtube.com/watch?v=HzTPOAzgwQE[/youtube] The center is still in business, but I think a different doctor is in charge now.
Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.
I don’t have kids, but I am made to understand that childen both are and aren’t a screaming burden. In any case, these ads draw on the idea that kids are a drag, instead of a blessing. This points to contemporary contestation over the meaning of children and their role in our lives, in addition to historical change in the relationship between adults and children (i.e., this compared to the pre-industrial role of children as family labor).
Just try to imagine this advice aimed at a woman:[youtube]http://www.youtube.com/watch?v=YGmX6m78zDM[/youtube] How I dream for the day that I, as a woman, get permission to buy a bigger shirt and forget about it.
This commercial affirms the notion that only women can be expected to do housework because children and husbands are absolutely useless.
[youtube]https://www.youtube.com/watch?v=4fwTtJZ6Db4[/youtube]
I find the wife’s acceptance of her husbands ass-ish behavior (still her “best friend”) particularly disheartening.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.