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Cross-posted at Cyborgology.

My post today comes from a class on ableism and disabled bodies that I taught earlier this past semester in my Social Problems course. Its inception came from the point at which I wanted to introduce my students to Donna Haraway’s concept of cyborgs, because I saw some useful connections between one and the other.

My angle was to begin with the idea of able-bodied society’s instinctive, gut-level sense of discomfort and fear regarding disabled bodies, which is outlined in disability studies scholar Fiona Kumari Campbell’s book Contours of Ableism. Briefly, Campbell distinguishes between disableism, which are the set of discriminatory ideas and practices that construct the world in such a way that it favors the able-bodied and marginalizes the disabled, andableism, which is the set of constructed meanings that set disabled bodies themselves apart as objects of distaste and discomfort. In this sense, disabled bodies are imbued with a kind of queerness – they are Other in the most physical sense, outside and beyond accepted norms, unknown and unknowable, uncontrollable, disturbing in how difficult they are to pin down. Campbell identifies this quality of unknowability and uncontainability as especially, viscerally horrifying.

Campbell connects more directly to Haraway’s cyborgs when she opens a discussion of biotechnology and disabled bodies:

The fortunes of techno-science continue to disrupt the fixity of defining disability and normalcy especially within the arenas of law and bioethics. Whilst anomalous bodies are undecidable in being open to endless and differing interpretations, an essentialised disabled body is subjected to constant deferral – standing in reserve, awaiting and escaping able(edness) through morphing technologies and as such exists in an ontologically tentative or provisional state.

Anomalous and disabled bodies are both unsettling to the able-bodied, therefore, because they implicitly lay open to question our assumptions about essential definitions of embodied humanity. Throw technology into the mix and the questions become even more explicit. What is human? What does human mean? And where is the line between organic human and machine – if there even is one? Haraway’s position is, of course, that there is no meaningful line, and that we are all, in some sense, cyborgs — that the relationship between the organic and the machine is so complex that it is no longer sensible to attempt to untangle it. And thanks to advances in prostheses and other biotechnologies, the boundary between “disabled” and “augmented” is becoming increasingly problematic, despite the essentializing power that the label of “disabled” contains.

In order to introduce my students to the ideas behind the relationship of different kinds of organic bodies to different kinds of technology, and how we culturally process those embodied relationships, I invited them to consider the cases of two amputee athletes, Aimee Mullins and Oscar Pistorius.

Mullins and Pistorius present interesting examples. They are both known for being both accomplished athletes and for being physically attractive – Mullins has done modeling work. They present inspiring stories that have generated a fair amount of sports media coverage. And yet things have not been altogether smooth – there has been some controversy regarding the degree to which the carbon fiber prostheses they use for running confer any form of advantage on the runners who use them. Questions over the effect of the prostheses have threatened Pistorius’s bids to compete in the Olympics alongside able-bodied athletes.

I think the combination of positive and negative reactions is worth noting, in light of Campbell’s writing on culture and disability. Mullins and Pistorius are admired for “overcoming” a perceived disability, and this admiration feels especially safe for people embedded in able-bodied culture because they are conventionally attractive in every other respect. But this is a story with which we only feel comfortable provided that it doesn’t present any kind of threat to our conventional categories of abled and disabled bodies. It is unacceptable for a disabled body to be better at what it does than an abled body. It is even slightly uncomfortable when a disabled body manages to be “just as good”.

After the images of Mullins and Pistorius, I also showed my students this image of speed skater Apollo Ohno. Like the images of Mullins and Pistorius, Ohno’s body is explicitly being presented here as an attractive object. By most standards, Ohno is as able-bodied as one can get. But as I pointed out to my students, he manages this on the back of technology – on specially designed skates, in special aerodynamic suits, with the help of carefully balanced exercise and nutrition plans; almost no athlete is really “natural” anymore. But at least in part because of the closeness of his body to an able-bodied ideal, this presents no explicit threat to our categories. Ohno fits the accepted model of “human”. Who would look at him and doubt it? And if Mullins and Pistorius are perhaps not as close to that ideal, they at least fall into line with it, by virtue of the fact that they don’t explicitly question its legitimacy as an ideal – unless they seek to transcend it.

My point, in short, is this: we are uncomfortable with disabled bodies that question or trouble our accepted, hierarchical categories of abled and disabled, of human and non-human, of organic and machine. We are far more comfortable with them when they perform in such a way that they reinforce the supremacy of those categories. They become acceptable to us.

Sarah Wanenchak is a PhD student at the University of Maryland, College Park. Her research focuses on contentious politics and communications technology in a global context. She has also worked on the place of culture in combat and warfare, including the role of video games in modern war and meaning-making. She is an occasional blogger at Cyborgology.

For the last week of December, we’re re-posting some of our favorite posts from 2011.

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Flickr creative commons by Sakurako Kitsa, Roberto De Vido, and Stella Hwang.

In her article “Japanese Mothers and Obentos: The Lunch-Box as Ideological State Apparatus,” Anne Allison discussed the meaning of obentos. The Japanese educational system is highly centralized, with the national Ministry of Education determining the curriculum and approving textbooks. Nursery school, though overseen by the Ministry, is generally private and isn’t compulsory, though attendance is high. According to Allison, it functions much like kindergarten in the U.S., focusing less on content than on how to be a student. Of particular importance are the ability to transition from home life to the public sphere of a bureaucratic state institution and socialization into norms of group life, including cooperation and emphasis on the collective rather than the individual.

The obento was seen as an important element of this process. It was a token of home, and more specifically, of mom. The willingness to make elaborate, creative obentos was used as a measure of a woman’s commitment to the mothering role. The lunches, as you can imagine from the photos, could be very time- and labor-intensive to make. During her time in Japan, Allison says she and the mothers she talked to spent 20-45 minutes each morning on a single obento, in addition to the time spent planning and shopping for ingredients. Tips for making obentos were a frequent topic of conversation among moms, and whole magazines were devoted to the topic. Stores sell a range of obento items, including containers, decorations, molds and stamps to cut foods into various shapes, and, increasingly, pre-made food:

Nursery schools carefully oversaw lunch. The entire obento must be eaten, and everyone had to wait until every child had finished — an important lesson in the importance of the group over the individual. Thus, part of the mother’s job was to make the food appealing and easy to consume, in an effort to encourage her child to eat and avoid the embarrassment of holding up the rest of the class from after-lunch recess. Making food brightly-colored, in various shapes, and in small portions helped with this process. If a child failed to eat the entire lunch, or ate slowly, both the child and mother were held accountable. More than just a lunch, then, Allison argues that obentos served as a form of socialization into ideas of what it meant to be Japanese, particularly the emphasis on the collective and the importance of meeting expectations. Indeed, her son’s teacher viewed him as successfully assimilating to Japan not when he learned the language or made friends, but when he began routinely finishing his obento.

Talking to Japanese mothers — and making obentos for her own young son — Allison found that designing obentos was often viewed as a creative outlet, a way to express themselves and their love for their child. The small group she spoke with generally described it as a fulfilling part of motherhood. But the stakes were also high, since making a sub-par or merely utilitarian obento could stigmatize them as bad mothers. The quality of a mother’s obento became a symbol of the quality of her mothering and her commitment to her child’s educational success.

Of course, this served to institutionalize a form of intensive mothering that is difficult to balance with work life or outside interests. The women she spoke to generally could not hold even part-time jobs and fulfill the expectations placed upon them; those who did often tried to keep it secret to avoid negative judgment from their child’s teacher. In fact, a 2007 Japan Today article said that 70% of Japanese women leave the paid labor force when they have a child.

Allison’s article was published in 1991. I’d love to hear from readers with more recent experiences with expectations surrounding obentos in Japan.

UPDATE: As I had hoped, some of our readers have some great insights about obentos, including questioning whether the really elaborate obentos are most common among wealthier families while most make do with less intricate versions that don’t require as much commitment to intensive mothering. Be sure and check out the comments!

[Full cite: Anne Allison. 1991. “Japanese Mothers and Obentos: The Lunch-Box as Ideological State Apparatus.” Anthropological Quarterly 64(4): 195-208.]

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Fraulion sent in this screenshot from the Amazon.com homepage.  In case you needed help buying gifts, dads like history and politics, moms like to smell nice and look shiny, girlfriends and wives like chick flicks and cute stuff, boyfriends and husbands like classic rock and knowing what time it is, grandpas like to watch documentaries (probably about “the war”), and grandmas just want to look at pictures of their grandchildren.

Last but not least, Rob W. sent in another Amazon.com gift guide that suggests that women want a masculine-looking watch and men want a wine aerator (I don’t know what that is, but wine is woman-y right?).  So… counter-stereotypical push back against the gender machine?  Or a typo?  I’m going with typo.  Funny typo.

More after the jump:

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Earlier this month I read an essay that explained to me why I am not married. These reasons included:

  • I’m a bitch.
  • I’m shallow.
  • I’m a slut.
  • I’m a liar.
  • I’m selfish.
  • I don’t think I’m good enough.

I’m not kidding.

Coincidentally, the Pew Research Center released 2010 data showing that just 51% of all American adults were currently married. This is an all time low, down from 72% in 1960.

Comparing this data with the essay above is a nice illustration of the difference between “normative” and “normal.”  Normal is what is typical in a statistical sense; it is what actually holds.  Normative is what is believed to be good and right in an ideological sense; it is what it is believed does or should hold.

If you go by the essay, written by the thrice married and now single Tracy McMillan, marriage is an ideal state that we all should, or do, desire.  In her reality, if you aren’t married, it’s because you’re doing something wrong.  Marriage is normative.  In actual reality, though, the state of being married is not any more normal than the state of being unmarried.

Only if marriage is normative does the non-normality of marriage become something that needs explaining.  McMillan jumps in with hateful stereotypes, but social science has much better explanations.

  • Low-income women often do not take-for-granted (as many middle class people do) that they can sustain a marriage through tough times.  Accordingly, they wait much longer before marrying once they meet someone they like (as long as 10 years or more), so that they can be as sure as possible about the match.  In other words, they take marriage very seriously and are reticent to just jump right in.  They know they’re “good enough,” Tracy; in fact, they value themselves and their relationships enough to really put them to the test.  (Read Promises I Can Keep for more.)
  • Other women get divorced because men don’t do their fair share.  Unresolved conflicts over childcare and housework are one of the top reasons that couples dissolve.  Women struggle to keep up when they’re working a full time job and doing 2/3rds to 3/4ths of the childcare and housework.  They may not see the data, but they may intuit that single mothers do less housework than married ones (it’s true).  So they divorce their husbands.  They’re not “selfish,” they’re just trying to survive. (Read The Second Shift for more.)
  • Other people aren’t married because they’re in love with someone of the same sex.  They’re not “sluts,” they’re discriminated against.

And, just for the record:

  • I’m not married because I don’t want or need the state’s approval of my relationship and  I certainly don’t want it interfering if we decide to part.
  • I’m not married because the history of marriage is ugly and anti-woman; because I don’t like the common meanings of the words “wife” and “husband”; and because even today, and even among couples that call themselves feminist, gender inequality in relationships is known to increase when a couple moves from cohabitation to marriage (and I don’t think I’m so special that I’ll be the anomaly).
  • I’m not married because I’m opposed to the marriage industrial complex. It’s exploitative, stereotypical, and wasteful.
  • I’m not married because I value the fact that my partner and I decide to be together every day, even though we don’t have to jump through legal hoops to do otherwise.
  • I’m not married because I don’t want to support a discriminatory institution that has and continues to bless some relationships, but not others, out of bigotry.
  • I’m not married because I don’t believe in giving social and economic benefits to some kinds of relationships and not others.  I don’t believe that a state- or church-endorsed heterosexual union between two and only two people is superior to other kinds of relationships.

After reading some of the great comments, I’d like to add that I’m not married because of several points of privilege:

  • I’m not married because I live in a society that allows women to work, keep their paychecks, rent an apartment, and have a bank account.  (And, frankly, I think it’s kind of neat to be in the first generation of American women who can realistically choose not to marry. I like the idea of embracing that.)
  • I’m not married because both my partner and I are lucky enough to have  a stable, full-time job that offers benefits, so we don’t need to get married so that one of us can get the other health insurance or some other benefit.
  • I’m not married because we are both U.S. citizens and don’t have to marry in order to live together.

I could go on, but you get the idea.

The point is that when the normal and the normative don’t align it often leads to social conflict over the meaning of the gap.  Some people, like McMillan, may jump in to tongue-lash the deviants.  Others may revel in defending non-conformity.  In any case, it will be interesting to see how the conversation about marriage continues, especially if, as the trend suggests, married people become a minority in the near future.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Australian sparkling wine manufacturer Yellowglen has been running the Bubbly Girls campaign for about a decade in Australia. The brand’s self-proclaimed goal of the campaign is:

Yellowglen celebrates women everywhere.  We’re proud to be part of the celebration, and as such have asked three women who are living their dreams to be the Yellowglen Bubbly Girls.  Who are they?  They’re bright, beautiful girls who epitomise everything that we love about Australian women.

The marketing campaign actively employs a conflation of femininity and aspirational fantasy. The three women in the video were allegedly chosen because of “…the real life achievements of women and the female spirit.”

No evidence is given of any actual life achievements (i.e., experiences, career developments or highlights). Rather, the featured women talk about their dreams and desires to be famous by way of acting, music, or by spending their life travelling the world. No evidence is provided that they have even pursued these goals yet, let alone achieved anything worthy of note in these pursuits.

The rest of the campaign consists of the women modelling and drinking sparkling wine, sometimes making appearances at “fashionable” events such as the Melbourne Cup (a national Australian event worthy of it’s own post) as part of larger fashion-oriented campaign.

Thus, the campaign appears to re-enforce several patriarchal notions of femininity:

  • The genderization of “‘fun”: femininity, fashion, friends, social attention (and bubbles!).
  • Success is defined by fantasy; lofty and rather unattainable ambitions for careers based on appearances and social attention.
  • Celebration is “a day in the spotlight,” of pamper and attention; not the acknowledgement of tangible outcomes.

Has anyone seen a male-oriented campaign that ‘celebrates’ men in a similar fashion? I’m genuinely curious.

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Nick Green studies Arts (Communications) at Monash University and Economics at University of New England, Australia, with particular interest in social economics. He performs in Heartbreak Club (a group that creates semi-satirical songs about male narcissism), writes about wine and loosely related topics at the Journal of Sparkling Shiraz, and is employed by an Australian media company.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Adoption is a complicated system that both builds and separates families, frequently across lines of social privilege.  It involves ideas about who society believes should be parents and under what conditions we believe children should be raised.  And, as adoption becomes more open, it also becomes a lifelong process of constantly redefining family.  Unsurprisingly, most television representations fall short of representing adoption with the nuance it deserves. Many, such as Glee, Parenthood, 16 and Pregnant, and Teen Mom, present problematic portrayals of adoption.

ABC’s Once Upon a Time involves dual plotlines: one story evolving in fairytale-land, the other taking place in Storybrooke, Maine, where fairytale characters are trapped and unaware of their past identities.  While the series’ story arc is extremely complicated, suffice it to say that the main character is a birth mother, Emma, whose son was adopted by Regina.  Regina, is — quite literally — the Evil Queen, poised to do epic battle with Emma.  Regina actively threatens and insults Emma in her attempt to exclude her from their shared son’s life; Emma, who is presented as the hero, blatantly ignores Regina’s wishes and develops a secretive relationship with Henry:

The message is clear: birth and adoptive parents are opposing parties, with a child’s attachment to one serving as a threat to the other.  Representations such as these make open adoption, or any type of cooperative and supportive relationship between the parents, seem like such an oddity, even as it becomes more of the norm within adoption communities.

In the video, Regina presents Emma as an unfit mother who cavalierly “tossed him away,” leaving her to do the hard work of parenting. Her remark, “who knows what you’ve been doing,” further presents Emma as unfit, presumably living a lifestyle that precludes her from any claim as a loving mother.

However, on a more recent episode, Once Upon a Time delved into explored adoption from a bit of a different angle. Emma assisted a character who was being coerced into giving her child up for adoption. Despite the many layers and plot devices, this example is one of very few mainstream media representations of a manipulative adoption.  Ashley is told she can’t parent, that she shouldn’t parent, that her daughter would have a better life if someone else parented her; ultimately, she’s subjected to financial coercion. It’s left up to Emma — herself a birth mother — to convince Ashley that if she wants to parent, she should take control of her own life and do so.

So often adoption is represented purely as a joyful resolution, with a focus on a family being formed.  But the complex realities behind adoption can’t be ignored in favor of only considering the happy ending.  Ann Fessler’s The Girls Who Went Away: The Hidden History of Women Who Surrendered Children for Adoption in the Decades before Roe v. Wade, shows how, before abortion was legal and single motherhood was visible, young, unmarried, pregnant women were subjected to the same manipulation and coercion that Ashley deals with on Once Upon a Time.  And these abuses aren’t just things of the past; even today many young women end up placing children for adoption because they simple can’t navigate through barriers like classism and sexism that set up adoption as a fundamental way to “redeem” herself for the “sin” of being unmarried and pregnant.

More nuanced portrayals of adoption could make viewers questions their presumptions about who birth mothers are, why they make the choices they do, and what their lives look like afterward, as well as how adoption can work.  Once Upon a Time, then, both gives and takes: it allows viewers to more carefully consider the power dynamics behind adoption, while at the same time clinging to old ideas of birth and adoptive parents in opposition.  These are challenges first mothers deal with every day: how do they do the work of openness in a world where their relationship with their child’s adoptive family is still viewed as suspect?  Forming a lifelong relationship with strangers and finding a balance of contact that meets everyone’s needs is complicated enough, without images everywhere portraying openness as, at best, an unnecessary oddity, and, at worst, a threat to the child or adoptive family.

How can birth and adoptive parents form beneficial relationships if we frame their interests as mutually exclusive, and consistently portray them as alternately undermining and being threatened by each other? While Once Upon a Time is far from the careful discussion adoption deserves, it does perhaps move us closer to a world where more productive dialogues around the issue are not a fairytale.

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Gretchen Sisson recently completed her doctorate at Boston College, and is currently working as an independent researcher and freelance writer. Her work focuses on the “right” to parenthood: who has it, why some don’t, and how society enforces its ideal of an acceptable pursuit of parenthood. To examine these questions, her qualitative research has examined couples pursuing infertility treatments, teen parents and teen pregnancy prevention frameworks, and parents who have placed (voluntarily or otherwise) infants for adoption.  For December and January, she’ll be writing on social class and inequality in popular culture for Bitch Magazine’s blog.  You can find her on Twitter @gesisson.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Cross-posted at Family Inequality.

Americans about my age and older all seem to have stories about how we survived our school playgrounds without today’s cushy soft surfaces, safety-oriented climbing structures, and running water.

Here is a picture of the playground at my elementary school. I myself survived a fall off one of those seesaws onto the broken-glass-strewn asphalt, with nothing but a scrape to show for it (attended to by the school secretary — there was no “school nurse” back then either).

In the safety craze in recent decades, sadly, real seesaws were one of the first things to go.

Go back another few generations, and you’ll find stories like this — about 200 children killed in the streets of New York in 1910 (from the NYT Jan. 1, 1911):

Most of those kids weren’t in cars or wagons; they were playing in the streets, doing work for their families, or just wandering around unattended — there were no public playgrounds. In contrast, in 2009 there were about 10 pedestrian or cycling children killed by vehicles in New York City. Ah, the good old days.*

Nowadays

As things have gotten safer for America’s children, of course, parents have become ever more concerned with their safety, as well as with their learning and development. Somewhere in America on a Sunday a few weeks ago, in an affluent community, a public playground was bubbling with activity. Every child seemed to be enjoying a rollicking good time on the latest safety-designed play equipment, cushioned by a luxuriously deep bed of mulch.

Also, each child seemed to be within a few feet of a parent or other adult caretaker — coaching, encouraging, spotting, supervising.

In recent years, concern about the physical fitness of children has increased, especially among poor children. Some researchers have asked whether the proximity of safe neighborhood playgrounds is one cause of the social class disparity in obesity rates. That would make sense because obesity rates are lower among children who play outdoors. But the relationship between social class and playing outdoors is not clear at all. Rich children have more access to some kinds of facilities, but poor children have more free time — and, where there is public housing, it usually includes playgrounds, like this one photographed in the 1960s:

In Annette Lareau’s analysis of family life and social class, Unequal Childhoods, children of middle class and richer parents spend more time in organized activities, and poorer kids spend more time in unstructured time (including play and TV). But as these pictures show, there’s play and there’s play. Are middle class parents hovering more than poorer parents do, and with what effect?

Consider a recent article by Myron Floyd and colleagues (covered here), which attempted to assess the level of physical activity among children in public parks by observing 2,700 children in 20 public parks in Durham, NC:

[The] presence of parental supervision was the strongest negative correlate of children’s activity… the presence of adults appears to inadvertently suppress park-based physical activity in the current study, particularly among younger children… This result should be used to encourage park designers to create play environments conducive to feelings of safety and security that would encourage rather than discourage active park use among children. For example, blending natural landscapes, manufactured play structures, and fencing in close intimate settings can be used to create comfortable environments for children and families. Such design strategies could encourage parents to allow their children to freely explore their surroundings, providing more opportunities for physical activity.

Interestingly, park in the pictured above has a fence around it so that parents can hang around at a distance with little fear for their children.

Under social pressure

In Under Pressure, one of many books bemoaning the excesses of over-parenting, Carl Honoré wrote:

Even when we poke fun at overzealous parenting… part of us wonders, What if they’re right? What if I’m letting my children down by not parenting harder? Racked by guilt and terrified of doing the wrong thing, we end up copying the alpha parent in the playground.

The point is not just that some parents have overzealous supervisory ambitions, driven by unequal investments in children and a threateningly competitive future. I think there is a supervision ratchet that feeds on the interaction between parents. In an article called “Playground Panopticism,” Holly Blackford summarized her observations:

The mothers in the ring of park benches symbolize the suggestion of surveillance, which Foucault describes as the technology of disciplinary power under liberal ideals of governance. However, the panoptic force of the mothers around the suburban playground becomes a community that gazes at the children only to ultimately gaze at one another, seeing reflected in the children the parenting abilities of one another.

This plays out in everyday interaction, whether one wants to engage it or not. If everyone else’s kid is closely supervised while yours is running around bonkers on her own, what is a parent to do? If the other parents insist that their kids not go “up the slide” and yours just scrambles past them, you feel the pressure. (You also put the other parent in the position of violating another taboo — supervising someone else’s child.) So it’s not just fear of underparenting that drives parents to hover — it’s also the cross-parent interactions. These are the moments when contagious parenting behavior spreads.

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*I started looking at this after reading about it in Viviana Zelizer’s Pricing the Priceless Child, in which she writes, “The case of children’s accidental death provides empirical evidence of the new meanings of child life in twentieth-century America.”

Reminder: This blog post does not constitute research, but rather commentary, observation and recommendations for reading and discussion. The description of my childhood playground, and of one recent afternoon at one park, are anecdotes, something that stimulates reflection on wider issues, not empirical evidence or data.

Homefront war support is a critical part of war; care packages, letters, emails, and phone calls greatly increase troop morale. Typically homefront war support is gendered. In the U.S., women are usually the ones at home providing support to the men serving. During various wars the military has encouraged women to support male troops. It’s patriotic, as this WWII poster notes:

The wars in Iraq and Afghanistan have altered our images of the gendered make up of the homefront and warfront. Today 16% of the military is female, and even though women are not officially allowed in combat positions, they are often in combat situations in the current wars, where the lines of combat are blurred. As a result, over 115 women have been killed in combat. We’re still used to seeing these kinds of images:

Embed from Getty Images

But images such as this are becoming more common:

Embed from Getty Images

But a student of mine brought me the following ad from the most recent issue of Cosmopolitan:

Main text:

Cosmo and Maybelline New York are collecting ‘kisses’ for our brave armed forces overseas. For each ‘kiss’ you send, we’ll donate $1 to the USO.* Detach a postcard from the previous page, write a note of thanks with our Color Sensational kiss, add a stamp and drop it in the mail. *Up to $20,000

So Maybelline has teamed up with the USO (United Service Organization- a private, non-profit organization) to send support, in the form of “kisses,” and up to $20,000, to the troops overseas.

The assumption here is that armed service members are male and need the support of “kisses” from the homefront—a homefront that is comprised of women. The campaign is also an example of heteronormativity (the often unnoticed ways that heterosexuality is normalized and privileged) because it assumes that (men) serving overseas are heterosexual and will want to receive lipstick kisses from (presumably heterosexual) women. While women service members have been more visible during the wars in Iraq and Afghanistan, this campaign reminds me that war is still largely gendered in a heteronormative fashion. The warfront is still thought of as men’s domain, the homefront women’s domain, and war support relies on heterosexual relationships.