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Alyssa M. sent in an ad that gives us a window into the advertising aimed at tween and teen girls.  The ad, for Auntie Anne’s pretzels (an American chain that appears mostly in shopping malls) appeared in Seventeen magazine.  The copy reads “Pick A Reason to Get One — Any Reason” and, in the background, is a long list of reasons.

The ad:

I’ll let Alyssa take it from here:

..the reasons in the background reflect gendered expectations that are placed on [teen girls]. One of the reasons, for example, is “I’ll run another lap during P.E.”  This reflects the idea that women should feel guilty about eating food, and that they should make up for eating a salty pretzel by exercising more. It also illustrates that women must justify eating by promising themselves that they will prevent any weight gain, which would stray from the type of woman that society deems best (the thin woman).  Another reason provided is that “It’s the one thing at the mall that always fits!!”  This again reflects the social necessity for women to be thin, as it implies that women are concerned with the fact that clothes at the mall are often too small, which implies that the women are too large. This ad very much focuses on girls’ size and waistlines and illustrates that a thin girl is the best girl, and that to be accepted by society, teen girls must act in accordance with this expectation.

Another theme seen throughout the ad is that food can be consumed in order to ease the emotional pain of a traumatic event such as a breakup. For example, two other reasons given are that “My almost-boyfriend dumped me” and “It’s the perfect breakup snack.” Both suggest that a breakup warrants an unhealthy indulgence like a pretzel, but this also implies that unhealthy foods like this are only acceptable during a bad experience like a breakup. Eating is okay when you need it to comfort yourself, but if you are not going through such an experience, then you need to watch your weight and “run another lap during P.E.” Those who break this rule are at risk of being policed by others and losing the body type that society appreciates most. This ad therefore supports the expectation placed on teen girls to be thin and concerned with their weights.

Close ups:

Alyssa’s analysis reminds me of Jamal Fahim’s argument for how chocolatiers convince women to indulge in their product.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Larry Harnisch, of The Daily Mirror, sent in a link to a story at the NYT regarding study released by the Geena Davis Institute on Gender in Media about the under-representation of women and girls in “family” movies — that is, movies rated G, PG, and PG-13. The authors looked at all English-language fictional G-rated films released in the U.S. or Canada between September 2006 and September 2009 (a total of 22 movies). They also looked at the 50 highest-grossing films for both PG- and PG-13-ratings, meaning a total of 122 movies is included in the analysis. They focused on characters that were either mentioned by name or spoke at least one word in the movie, leading to a sample of 5,554 characters. Of those, 70.8% were male and 29.2% were female.

Consistent with patterns in Hollywood in general, women made up a small proportion of directors, writers, and producers in the movies studied:

The authors found that movies with female directors and/or writers had more female characters than those with male directors/writers, with writers seeming to have a stronger effect than directors:

Of course, this could be because female directors/writers actively try to incorporate female characters into movies or because studios are simply more comfortable hiring female directors/writers to work on movies with female characters than they are other types of films, leading to a concentration of women working on such projects.

Comparing the results of this study to an earlier analysis of films from 1990-2006, we see that the gender imbalance isn’t improving over time (though since the methodologies differed slightly, the data aren’t absolutely comparable and so are more indicative of a general trend; the authors did make statistical adjustments for the methodological differences):

Of course, none of this gets at the content of the films. The study found that female characters were generally younger than male characters, made up only 17% of group or crowd scenes, and often had plotlines that centered entirely around interests in romance.

Delia B. sent along this 80s-riffic, apocalyptic music video featuring Gossip Girl’s Taylor Momsen singing Make Me Wanna Die. Momsen is a 17-year-old teen idol who strips naked over the course of the video. Her naked body is eventually obscured, but not before we get a good look at her in her bra and underwear.

On the one hand, because Momsen is 17, one could argue that this video is encouraging the sexualization of underage girls and child pornography (which involves, by definition, children under age 18).

On the other hand, this video is, relatively speaking, pretty sexually tame.  I imagine that most Americans would not think that this would incite pedophiles and that many would argue that she’s perfectly old enough, given that she’s an actress/rock star, to be stripping down to her undies. Not to mention the fact that the average age of virginity loss in the U.S. is about 16.

The video is a great opportunity, then, to have a discussion about the social construction of age.  To start: What age is “too young” and what age “old enough”?  What’s the difference between 17 and 18?  Is the difference equally meaningful for everyone?  Should we codify such meanings into law?  And do today’s laws reflect our contemporary culture mores?  According to who?

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Jordan B. sent in an interesting observation about the current advertising at Diesel.  Many of the ads feature varying skin tones, but the darker-skinned models appear to always be male, while the women appear to always be lighter-skinned.  Two ads:

Jordan thinks that Diesel is following American cultural rules that gender race and racialize gender.  For example, if I may quote myself:

According to American cultural stereotypes, black people, both men and women, are more masculine than white people. Black men are seen as, somehow, more masculine than white men: they are, stereotypically, more aggressive, more violent, larger, more sexual, and more athletic. Black women, too, as seen as more masculine than white women: they are louder, bossier, more opinionated and, like men, more sexual and more athletic.

I’ll let Jordan finish the thought:

This is why Diesel’s selection of a black man and light skinned women makes sense for their ads.  By choosing a black man, men everywhere will want to identify with the hyper-masculinity our society has attributed to them. Similarly, by choosing a light-skinned woman, Diesel is selecting the type of women our society has put on a pedestal.

For more, see our posts on asymmetry in interracial marriage, how Asian women are marketed to white men, and data on race and response rates on a dating website.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Chloe L. sent along an analysis of a post-Thanksgiving advertisement she received in the mail:

The ad, Chloe points out, manages to cover quite a bit of ground.   The tag line at the very top (“Keep feeding yourself with shoes, not food!”) tells women to forgo eating in favor of figurative consumption. This resonates with the cultural expectation that women’s primary purpose is to be, as Chloe puts it, “aesthetically pleasing for others.” She is also presented as a sexualized object. Chloe again:

Though we cannot see more than legs, we know that it is a woman by her feminine high-heeled booties and shaved legs… [she] is presumably naked with her bra hanging on the door knob.

The image, then, harmonizes nicely with the copy; both suggest that women should make strong efforts to shape and display their bodies in ways that conform to cultural expectations.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Abby Kinchy, Assistant Professor at Rensselaer Polytechnic Institute, Richard M., and Alana B., who blogs at Pecan Pie, sent us a link to a post by Maya at Feministing about an anti-domestic violence PSA from South Africa. The group that created the ad, People Opposing Women Abuse, set up an experiment of sorts. A man first played drums loudly in his townhouse, quickly leading to multiple complaints by neighbors about the noise and a written warning. On a different night, the group loudly played a tape of what sounded like a violent dispute between a man and a woman.  The reaction? Watch:

Aside from the obviously horrifying implications about domestic violence, I think it’s an interesting illustration of what people feel comfortable intervening or complaining about. As Maya points out in the original post, we all  like to think we would immediately be at the door or on the phone with police, but many of us have, at one point or another, encountered a situation where we didn’t know whether to intervene or not:

…I once sat in a subway station in Manhattan late at night and watched a man try to get a sobbing, drunk woman to leave with him. I hesitated, not sure what to do. A few minutes later the police arrived; someone had acted, but it wasn’t me. Just last week, I saw a man aggressively slap a woman’s butt as she walked past in my neighborhood. I looked the other way, and she didn’t say anything either. I ignore sexual harassment—directed at me or others—pretty much every day.

I suspect what is going on here is a mixture of factors: that we put violence between partners into a different, less serious category than, say, a fist-fight between strangers at a bar, an unwillingness to intervene in what many think of as a private family matter, and fear about our own safety if we get involved or call authorities, among others.

For a thorough discussion of the so-called “bystander effect,” and the complex reasons people may not report behavior they find inappropriate, check out this article (free of charge) from the Journal of the International Ombudsmen Association.

Brian McCabe put up a post at Five Thirty Eight about changes in public attitudes toward letting gays and lesbians serve in the U.S. military, using data from ABC/Washington Post polls that asked whether gays and lesbians should be able to serve and whether they should be allowed to serve while openly disclosing their sexual orientation.

The red line below indicates those who said gays and lesbians who are open about their sexual orientation should be allowed to serve. The blue line indicates responses for those who agreed that gays and lesbians should be able to serve if they didn’t disclose their sexual orientation — a position that basically aligns with the military’s current Don’t Ask, Don’t Tell policy.

When DADT was passed in 1993, less than half of those surveyed thought gays and lesbians should be able to openly serve, though over 60% supported allowing them to serve as long as they didn’t disclose their sexual orientation. But notice the dramatic changes in the last 17 years:

Support among the general public for allowing gays and lesbians to serve in the military, without any restrictions, has increased greatly. In 2008, 75% of respondents supported such a policy. Also notice the gap between the two options has narrowed. In the 1990s, a significant portion of the population was comfortable with gays and lesbians in the military only under a DADT-type situation, where anyone who wasn’t straight had to keep quiet about it. Today the overwhelming majority of respondents support a non-restrictive policy, and the additional support gained by adding the possibility of requiring gays and lesbians to hide their sexual orientation isn’t nearly as large as it used to be.

Whether Congress will repeal DADT is still unclear. But the trend among the general public is pretty clear, from this and other polls: Americans no longer need the reassurance of a policy that promises to restrict gays’ and lesbians’ sexuality in order to support their military service.

Kelsey C., a master’s student at the University of Colorado-Boulder, sent in this image from Calculated Risk showing the percent of jobs lost in each recession since 1948, relative to the peak of the pre-recession job market. In terms of the percent of jobs lost, the current recession is by far the worst we’ve seen since World War II:

The Bureau of Labor Statistics has a detailed report on employment (or the lack thereof) as of October 2010 available — including information on length of unemployment, numbers working part-time because they can’t find full-time work, labor force participation broken down by race/ethnicity, sex, and educational attainment, Veteran status, disability status, and more!