What is the relationship between the denigration of men as men and patriarchy? So long as we buy into the idea that we can’t expect men to be good partners or fathers, we will tolerate women’s responsibility for the second shift and their placement on the mommy track at work. So the Homer Simpson-esque sitcom dads and the Jackass teenagers, while incredibly degrading to men, also serve to perpetuate patriarchy.

Case in point:

Jessica at Feministing writes that this ad:

…feed[s] into the sexist idea that men deserve a cookie for being halfway decent human beings, but it also denigrates men by suggesting that they’re animals, unable to resist any ass that that happens to pass their way.

Another excellent example here.

Grand Theft Auto is a notoriously violent and controversial video game. Writes Bill Marsh at the New York Times:

Game players inhabit a gangster who is equipped to dispatch scores of rival criminals and others, including police officers and innocent bystanders, on the rough streets of Liberty City, the bullet-riddled stand-in for New York… The latest… allows players to hire prostitutes and then run them over or shoot them right after they’ve performed their work…

Here is a visual that compares the spectacular success of Grand Theft Auto (measured by units sold and profits) with the most successful music and movies:

This is from the WNBA’s website–it’s their Dads and Daughters page. When I first came upon it, I assumed it highlighted the fathers of WNBA players. There’s a Dad of the Week section and a schedule of games that have a Dads and Daughters event. But the Dads of the Week aren’t necessarily related to anyone on the team. They’re just dads who are being highlighted–one Dad of the Week is the Executive Vice President of Products at AOL. How the Dads of the Week are chosen is not clear.

I went to the NBA website and looked around, and unless I’m missing something, there is no Moms and Sons (or even Dads and Sons) page.

I have a theory about this. From the beginning, one problem the WNBA faced was not appearing to be a “lesbian league,” which would presumably alienate advertisers and audiences. To highlight the femininity of the players (because pretty girls who wear makeup can’t be dykes, right?), players were encouraged to wear makeup (and were even sent on Oprah to get makeovers) and players with husbands, boyfriends, and children were photographed with them and their profiles made sure to stress their family roles. When the WNBA began, the website had a forum about the uniforms (potential colors, shapes, styles, etc.), and there was some discussion of making the players wear skirts. [For an interesting discussion of gender in the WNBA, check out: Sarah Banet-Weiser. 1999. “Hoop Dreams: Professional Basketball and the Politics of Race and Gender.” Journal of Sport & Social Issues 23: 403-420.]

The Dads and Daughters page fits into the efforts to make the WNBA seem “family friendly,” i.e., not lesbian. The importance of men in women’s lives is reaffirmed (and also the idea that girls get their athletic abilities from their dads, not their moms). It makes it clear that the WNBA is not a “women only” social space.

The NBA has no need for a similar emphasis on women because we assume that male athletes are heterosexual (in fact, playing sports is one of the ways men prove they aren’t gay).

The trouble is… people will answer them.

Found here thanks to commenter Phili-Chan! From an Australian show featuring Charles Firth.

The “MANtage”:

The comedy troupe goes by “Barats and Bereta.” Enjoy their youtube site.

Thanks Kyle S.!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

I really like these commercials and the way they, rather humorously and lightheartedly, play on what it feels like to be the object of stereotyping.

My favorite:

A montage:

It’s too bad the show didn’t take. They managed to use the plight of cavemen to illustrate the plight of all the different marginalized groups in our society, from Native Americans, to women, to gays and lesbians. I liked it, despite the bad writing and poor production quality.

This McDonald’s Is All Out Of “Boy Toys,” via The Consumerist

From popvssoda.com

You can find other maps of regional language usage here.