Cross-posted at Jezebel.

At least that’s what Skinny Water is promising in their latest advertisement. The ad shows a woman facing a throng of cameramen snapping her picture, elegant earrings dropping to the top of the headline which says: “Skinny Always Gets the Attention.” Take a look:

Below the headline and photo of the various flavors, it also says “Zero calories, Zero sugar, Zero Carbs, Zero Guilt.” With all that’s not in this water, you might wonder what it does offer. The website tells me that depending on the flavor of water, they’ve added vitamins B3, B5, B6, B12, C, A, and E. They’ve also thrown in magnesium, folic acid, calcium and/or potassium.

Despite paltry efforts to market itself as healthy, Skinny Water is instead perpetrating the cultural message that the best — or only — way to ensure that women get attention is by being skinny. This of course positions them well to try to push their product on those women who have been pulled into this lie.

In fact, Skinny Water is doing precisely the opposite of what a health-conscious company and product should be doing. Promoting the idea that those who are skinny deserve attention more than others creates communities that support harmful diet-related behaviors and disordered eating for the goal of a wispy appearance. Not to mention reinforcing the ever-present undercurrent of bias against the overweight — or even normal weight! — it reinforces the idea that women’s size and appearance is the most important thing about them.

In defiance of that, let’s remind ourselves why Skinny Water is wrong. While the website details the added vitamins and dietary minerals of each drink, it’s far better to get your needed supplements through a healthy diet rich in cruciferous  and dark and leafy vegetables, fruits, whole grain and lean proteins. Washed down, in fact, by regular old water that keeps you hydrated and helps your body process and absorb nutrients. Skinny Water is telling its buyers that by adding these vitamins and minerals to their product, one can, perhaps, eschew a calorie-free but vitamin-rich manipulated water diet. For example, the “Power,” “Sport” and “Fit” drinks are all fortified with calcium, magnesium, and potassium – to help activate metabolic enzymes, keep your blood regulated, and support strong bones and teeth. Do you know what else can do that?  Bananas, yogurt, kale, almonds and cashews, and quinoa.

These are madly marketed products that don’t substitute for a healthy, well-rounded diet. Instead, they capitalize on the now-entrenched notion that women care more about being skinny than anything else.

UPDATE: Jezebel reports that this advertisement has been retired by Skinny Water, thanks to objections from consumers.

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Larkin Callaghan is a doctoral student at Columbia University studying health behavior and education. She is particularly concerned with gender disparities in access to healthcare and prevention services, and has done research on adolescent female sexual health, how social media operate as an educational platform, and differences by gender in the effectiveness of brief health interventions. You can follow her on Twitter, Tumblr, and at her blog.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Cross-posted at Thick Culture.

The Occupy Wall Street protests have garnered a great deal of attention in recent weeks. The core argument is that the “top one percent” has gotten a free ride in the last few decades, particularly during the last few years where the financial sector has seemingly not been held to account for their role in the financial crisis. But who is the “top one percent”?

Suzy Khimm on Ezra Klein’s blog sheds light on this question.

You’d be in the top 1 percent of U.S. households if your income in 2010 was at least $516,633. Your net worth in 2007 was $8,232,000 or more, and your average income this year is $1,530,773.

Khimm also shares some charts from Dave Gilson that looks deeper into who these “1 percenters” really are. In this chart, he notes that those in the top one percent have a broad range of professions. You’ll note from the chart than only 14 percent come from the financial sector, and a scant 2 percent are classified as “entrepreneurs.” As a side note, how did any professors make this list (1.8 percent)!

This data doesn’t play into the story the “99 percenters” want to tell about the “top 1 percent.” The preferred narrative is that the top one percent come from the financial sector (e.g. their wealth is not earned in the same way an entrepreneur’s wealth is earned).

But another of Gilson’s charts does help the 99 percenter’s story. According to this chart, the top one percent owns a majority share of the nation’s stock/mutual funds, securities, and business equity) when compared to the “bottom 90 percent.”

What does this say about the validity of the Occupy Wall street movement? Should they be focusing their efforts on challenging concentrated wealth regardless of whether it is in the financial sector or not? Or is Wall Street the perfect villain?  Does it matter if the story of who constitutes the “top 1 percent” is more muddled if the objective is met? Do the means justify the ends?

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Jose Marichal, PhD, is an assistant professor of political science at California Lutheran University. He teaches and writes about: public policy, race and politics, civic engagement, the Internet and politics, and community development.  He is founder of the blog ThickCulture.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Katrin sent in a link to a series of ads created by an organization called Stepping Stone Nova Scotia. Their mission is to advocate on behalf of, and offer resources and services to, prostitutes in the Maritime Provinces of Canada.

The ads, as you can see, depict quotes by friends or family members of prostitutes (“I’m proud of my tramp, raising two kids on her own”) which are intended to humanize sex workers; the bottom of each ad reads “Sex workers are brothers/daughters/mothers too.” They’re also intended to shock the reader into really thinking about prostitutes. The juxtaposition of words like “tramp” and “hooker” with the white middle-class faces of the speakers makes the viewer question our culture’s ease with using those terms, and forces us to see the person behind the prostitute.

Stepping Stone’s executive director, Rene Ross, points out that every time a prostitute is killed—sex workers have a mortality rate 40 times higher than the Canadian national average—media accounts emphasize that the victim was a prostitute, but not that she (or he) was also a mother, daughter, friend or, for example, animal lover. By thinking of sex workers only in terms of their stigmatized occupation, we don’t have to care about them as people.

In New Mexico, where I live, the remains of eleven women (and the unborn fetus of one) were found buried on a mesa outside of Albuquerque in 2009. The women had disappeared between 2003 and 2005, and most, according to police, were involved with drugs and/or prostitution. Why did it take the police so long to find the bodies of these women, and why do their murders still remain unsolved? Some observers have suggested that because the women were—or were alleged to be—prostitutes, there was less pressure to find them after they went missing, or to solve their murders once their bodies were found. As long as the victims were sex workers, then the non-sex worker public can feel safe in the knowledge that they are not at risk. We know that prostitution is dangerous, so it’s expected that some of them will die grisly deaths, and be buried like trash on a mesa outside of town.

I love the motivation behind the ads, and they do make me smile. I hope they have the effect that Stepping Stone intends—making people think of prostitutes as people, not trash. But they’re also funny, and I wonder if they won’t also have an unintended effect, of making prostitutes seem like a joke.

This week I watched the Comedy Central Roast of Charlie Sheen. During the roast, most of the jokes dealt with his well-known history with drug use and prostitution, and “prostitute,” “hooker” and “whore” were used as punch lines in the majority of the jokes, and each “whore” reference incited additional laughter. Sure, many of the women that Sheen paid to have sex were doubtless “high class” call girls, paid well, and not living on the street. But we also know that at least some of these women, as well as the non-prostitute females in his life, were subject to violence and threats of violence. He is alleged to have beaten, shot, shoved, and thrown to the floor a number of women over the years, but because many of these women were sex workers (or porn stars, which is the next best thing), the women were “asking for it.”

Let’s hope that Stepping Stone’s campaign does some good, making us think about sex workers as people, rather than punch lines and faceless victims.

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Margo DeMello has a PhD in cultural anthropology and teaches anthropology, cultural studies, and sociology at Central New Mexico Community College. Her research areas include body modification and adornment and human-animal studies.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Shamus Khan posted a link to a great slideshow put together by the Business Insider that summarizes the current state of our economy. It’s a one-stop illustration of, in their words, “What the Wall Street protestors are so angry about,” and definitely worthy of clicking over to see the whole thing. I’m posting just a few of the images here.

The median length of unemployment for those who lose their jobs is now over 20 weeks:

About 45% of the currently unemployed have been without a job for at least 27 weeks — six to seven months without a job:

CEO pay is now roughly 350 times higher than the average worker’s:

And CEO pay has grown dramatically since the early ’90s, though production workers’ pay has barely budged and the minimum wage has actually dropped if you adjust for inflation:

We often hear that the extremely wealthy pay a very disproportionate amount of U.S. taxes. It is true that they pay a large share. But it’s not so imbalanced compared to how much of all income they earn. For instance, the richest 20% of earners receive 59.1% of all U.S. income but pay 64.3% of taxes:

There’s much, much more in the full slideshow; go check it out.

(source)

Amanda Knox, an American exchange student, was convicted in 2009 of murdering her flatmate, Meredith Kercher.  In 2011, on appeal, her conviction was overturned.

At The Guardian this month, Ian Leslie discusses the way that Knox’s body language and facial expressions were used in arguments as to her guilt.  He quotes jury members, police officers, court watchers, and others making such arguments.  The lead investigator, Edgardo Giobbi, for example, was quoted saying:

We were able to establish guilt by closely observing the suspect’s psychological and behavioural reaction during the interrogation. We don’t need to rely on other kinds of investigation.

A bystander speculated: “Her eyes didn’t seem to show any sadness, and I remember wondering if she could have been involved.”  The head of the murder squad, Monica Napoleoni, discussed the video below, arguing that kissing wasn’t the kind of behavior an innocent person would engage in:

Leslie argues that the tendency to think we can read “someone else’s state of mind simply by looking at them” is a common social psychological tendency.  Describing the work of Emily Pronin, a psychologist at Princeton University, he explains:

…there is a fundamental asymmetry about the way two human beings relate to one another in person. When you meet someone, there are at least two things more prominent in your mind than in theirs – your thoughts, and their face. As a result we tend to judge others on what we see, and ourselves by what we feel. Pronin calls this “the illusion of asymmetric insight.”

Unfounded belief into the insight into others’ minds has been shown to hold experimentally.  Certainty that Knox was guilty, then, may very well have been born of an overconfidence in our ability to read the mental states of others.

Thanks to Matt Vidal for sending the link!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Andrew Francis D. sent in this 1970s commercial for Faygo soda that appropriates elements of Native American culture, presenting them as part of a ridiculous caricature (“Running Pudgy”?):

For other examples, see our posts on the stoic Indian in marketing, advertising with Eskimos, a parody of Native Americans in ads, confusing the Sioux with Robin Hood, Sambazon’s Warrior Up campaign, Levi’s brochure of “American Indian lore,” and appropriating Native cultures in fashion.

An April 2011 Gallup poll found that 29% of Americans thought that the U.S. economy was in a depression.  Another 26% thought it was only a recession.   This is scary since, according to the National Bureau of Economic Research, we have been in an economic expansion since June 2009.

Why would so many Americans feel this way you might ask.  Here is one reason.  According to recent Census Bureau data, during the recession, which lasted from December 2007 to June 2009, inflation-adjusted median household income fell by 3.2%.  Between June 2009 and June 2011, a period of economic expansion, inflation-adjusted median household income fell by 6.7%.   This decline is illustrated in the New York Times chart below.

I recently appeared on the Alliance for Democracy’s “Populist Dialogue” TV show to talk about our economic crisis and possible responses to it.  You can watch the show here or below.

In this 21-minute talk, Bruce Schneier does a great job of explaining the difference between feeling secure and being secure.  The difference between risk and the perception of risk is one of the things that sociologists in the “social problems” sub-area study.  Whether problems are seen as problems at all, whether non-problems are believed to be problems, and whether they are seen as social (versus individual, for example, or natural)… all of these things must be established by people who have the power to put issues on the agenda and frame them in particular ways.

Schneier’s discussion of security is a great illustration of this phenomenon, and his talk is full of concrete examples and psychological mechanisms that nicely balance the sociological import:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.