The rise of online shopping at the holiday season highlights some pretty Grinchy behavior. Local news and home security companies have been trumpeting market research about so-called “porch pirates” swiping deliveries before people can get home from work or school to bring them inside.

Most of the current solutions for package security aren’t that great. If you don’t feel comfortable trusting Amazon or some other company to remotely run your door locks for deliveries (or if you live in an apartment building without a fancy mailroom), getting packages can be a gamble unless you can route them to a secure delivery site. If someone wants to send you a gift with all the warm intentions of a classic Christmas tradition, their surprise could end up costing everyone a lot more time, money, and stress.

That friction between the idea of the gift and the gift itself is a great example of sociological theory at work. Pierre Bourdieu wrote about gift exchanges throughout his work, especially the idea that giving a gift has a “double truth.” People want to show kindness and generosity, expecting nothing in return, but gifts are still exchanged in relationships. That exchange implicitly demands some things: your thanks, your continued commitment to the relationship, and often a different gift at a different time. This seems like a contradiction, but both things can be true because there are different styles of gift-giving tied to time and place. Exchange too quickly and you look like you’re trying to tie up a relationship and move on. Respond too slowly, and it looks like you have forgotten your loved ones.

To betray one’s haste to be free of an obligation one has incurred, and thus to reveal too overtly one’s desire to pay off services rendered or gifts received, so as to be quits, is to denounce the initial gift…It is all a question of style, which means in this case timing and choice of occasion, for the same act-giving, giving in return, offering one’s services, paying a visit, etc. – can have completely different meanings at different times, coming as it may at the right or the wrong moment… (Outline of a Theory of Practice, 1977, Pp. 5-6)

Package pirates put a whole new strain on our relationships at special occasions. Now, if someone mails you a gift, accepting it gracefully might also mean being responsible for its security. What happens if your apartment has said they will not be liable for packages delivered, or your work schedule may not get you home in time to receive them? Do you sound ungrateful if you complain about these things or ask not to receive gifts?

On the other hand, it might also become much more rude to send someone a holiday surprise without a heads up first. It is also important to ask ourselves whether we are putting the idea of sending a gift ahead of the actual experience of our loved ones receiving it.

This time of year, we often say “it’s the thought that counts.” If that’s true, we might have to think carefully about some of the social norms for sending gifts until the shipping industry can catch up.

For better or worse, pop culture models some of our deepest assumptions about social relationships. One classic example is the Hollywood double standard when it comes to gender and aging—leading men get to age while the media expects most leading women to stay forever young. This can lead to age gaps on screen that mirror uncomfortable patterns of gendered power in society.

Has this trend gotten better or worse over time? I recently came across some great open data from the Hollywood Age Gap project, where Lynn Fisher has collected the ages of actors playing the romantic leads in over 600 films to calculate the actual age gaps behind the on-screen relationships. The website does an excellent job showing the gaps for each movie individually, but we can also look at them in the aggregate. It turns out that as more movies are produced, more also tend to have smaller age gaps between the leads. The average age gap for films in this data set sits just below 10 years since 2000, down from average gaps of about 15 years through the 1970s.

We also know that social context matters for relationships. If both people are older, for example, smaller age gaps aren’t as big a deal. The classic “half-your-age-plus-seven” shortcut is one example of the kind of informal rules cultures can develop to figure these things out. After a little math, I color coded the age gaps using this common shortcut. About 27% of the movies in this data set fail the test. Notice how the rule cuts both ways—some larger age gaps pass the test because both actors are older. Other smaller age gaps fail the test.

However, there is still a massive gendered double standard in these movies. Once we remove the 20 instances of same-sex relationships in the data set, 83% of the cases have an older man and only 17% of cases have an older woman. The older men cases are also more likely to violate the half-plus-seven rule (based on a quick chi-square test for gender of older actor x half plus seven status – p<.001).

The news here is a mixed bag. While average age gaps as a whole are on the decline, these data show how Hollywood still has a gendered double standard for who has to act in a potentially “creepy” scenario on screen.

For years now, expecting parents have been popping balloons and cutting colorful cakes to announce the sex of their babies. These “gender reveal parties” can be a fun new take on the baby shower, but they also show just how much we invest in the gender identities of children. In a world where gender inequality persists and gender identities can be in flux, cultural traditions like this can lock people into rigid thinking that separates boys and girls.

Of course, point this out at the wrong time and you’ll usually get accused of raining on the parade. It’s just a cake after all, right? The tricky part is that social scientists often show how identities can turn into ideologies that have real stakes for human behavior.

For a dramatic example, last week the world got footage of the gender reveal party that sparked a massive 2017 wildfire in Arizona. These parents wanted to go big to announce their new baby boy—so big that it warranted explosions in the middle of dry grasslands.

It’s not that gender stereotyping directly caused this fire—even if we didn’t have a rigid gender binary, people would still start disasters with a stray campfire or sparkler. This case is still useful for thinking about gender, though, because what we celebrate and how we celebrate it shows a lot about where people learn to place their interest and effort. We don’t have massive parties for baby’s first steps or first conversation, and I can’t think of a time when a First Communion needed 800 fire fighters to come clean up afterwards.

Recent news on climate change is deeply troubling, and people around the world are mobilizing to call for immediate action. This unique global problem means we all have to get better at understanding global inequality, but the first step to this might just be getting a more accurate view of the globe itself.

I love this classic clip from The West Wing about the problems with the Mercator Projection—the way we typically draw maps of the world.

About a month ago, data scientist Neil Kaye made a popular animation correcting the Mercator Projection to countries’ true sizes. Watch how dramatically the northern hemisphere shrinks, and the points from Cartographers for Social Equality seem even more serious.

Animating the Mercator projection to the true size of each country in relation to all the others.

Focusing on a single country helps to see effect best.#dataviz #maps #GIS #projectionmapping #mapping pic.twitter.com/clpCiluS1z

— Neil Kaye (@neilrkaye) October 12, 2018

One of the most striking parts of this animation for me is that many of the regions that are most vulnerable to extreme early changes don’t shrink much. If it is true that people attribute importance to size, these maps are an important reminder that we may not have the best mental pictures for thinking about both old trends in economic and political inequality and new trends in climate risk.

Political drama over the past few years has driven us to take a new look at bridging social division. Pundits worry about filter bubbles, cultural enclaves, and the way “identity politics” might be driving us apart into groups that understand each other less and less. The theory assumes we do a lot of identity policing—we figure out who we are, anchor that on who we are not, and spend a lot of time and effort policing that boundary to keep other people out. If everyone self-sorts into similar identity communities, it can be harder to connect in a diverse society.

But is that really what’s happening? Sociologists know that identities are a key part of cultural membership, but we often complain about “identity politics” for certain groups and ignore it for others. Now, new research shows how focusing on one kind of identity can bring people together, rather than pushing them apart.

In a new study published in Sociological Science, Adam Horowitz and Charles Gomez look at “identity override”—a process where a shared identity can lead people to bridge other social divides. Using data from the National Longitudinal Survey of Adolescent to Adult Health, they find evidence for an interesting case of identity override: people who identify as lesbian, gay, or bisexual (GLB) have more friendships and relationships with people from different racial groups.

Identity was the key factor here; people who reported same-sex relationships but didn’t identify as LGB didn’t show the same patterns. Rates of interracial relationships also held after the authors controlled for other demographics and whether respondents lived in urban areas. Racial segregation still persists in the United States, but it looks like coming out and coming together encourages interracial social ties that can overcome some of these barriers. Horowitz and Gomez write,

the cross-racial nature of GLB membership allows it to override the otherwise high borders between people without such a second salient identity.

This research provides a little bit of good news for a world that seems full of conflict. In this case, there’s some evidence that investing in an identity doesn’t always mean cutting other people off.

One of the most important ideas in social psychology is that there are different ways to think. Sometimes we consciously process information by reasoning through it. Other times we rely on snap judgements, emotional reactions, habit and instinct. These two ways of thinking (sometimes called “cold” and “hot”, “discursive” and “practical”, or System 1 and System 2) are important for studying society and culture. Is an advertisement trying to persuade you with an argument, or just trying to get you to feel a certain way when you pick up a product? We all think that System 1 is thinking, but once you start noticing System 2 at work, plain old thinking can seem a bit more magical.

Psychics are a fun way to see these ideas at work. Check out this short clip of actor Orson Welles talking about his experience with “cold reading”—learning and practicing the techniques that psychics use to draw conclusions and make predictions about people. Notice how the story he tells moves across the different kinds of thinking.

At first, cold readers consciously rely on a set of observations and rules, but as they get better this process becomes instinctual. They start relying on snap judgements, and they sometimes start believing that their instincts reflect actual psychic abilities. What’s actually happening is a practical insight from their training, it is just packaged and sold like it came from carefully considering a mystical knowledge or power.

But if a psychic doesn’t believe in what they are doing, is selling readings unethical? If the insights they get are based on real observations and instincts, are they just helping people think about their lives in a different way? If you have a little more time to ponder this, check out this cool documentary about Tarot reader Enrique Enriquez. He makes no claims to a mystical power or secret knowledge here; he just lays out cards and talks to people about what they bring to mind. The commentators say this is closer to poetry or performance art than psychic work. What kinds of thinking are going on here?

Social institutions are powerful on their own, but they still need buy-in to work. When people don’t feel like they can trust institutions, they are more likely to find ways to opt out of participating in them. Low voting rates, religious disaffiliation, and other kinds of civic disengagement make it harder for people to have a voice in the organizations that influence their lives.

And, wow, have we seen some good reasons not to trust institutions over the past few decades. The latest political news only tops a list running from Watergate to Whitewater, Bush v. Gore, the 2008 financial crisis, clergy abuse scandals, and more.

Using data from the General Social Survey, we can track how confidence in these institutions has changed over time. For example, recent controversy over the Kavanaugh confirmation is a blow to the Supreme Court’s image, but strong confidence in the Supreme Court has been on the decline since 2000. Now, attitudes about the Court are starting to look similar to the way Americans see the other branches of government.

Over time, you can see trust in the executive and legislative branches drop as the proportion of respondents who say they have a great deal of confidence in each declines. The Supreme Court has enjoyed higher confidence than the other two branches, but even this has started to look more uncertain.

For context, we can also compare these trends to other social institutions like the market, the media, and organized religion. Confidence in these groups has been changing as well.

It is interesting to watch the high and low trend lines switch over time, but we should also pay attention to who sits on the fence by choosing some confidence on these items. More people are taking a side on the press, for example, but the middle is holding steady for organized religion and the Supreme Court.

These charts raise an important question about the nature of social change: are the people who lose trust in institutions moderate supporters who are driven away by extreme changes, or “true believers” who feel betrayed by scandals? When political parties argue about capturing the middle or motivating the base, or the church worries about recruiting new members, these kinds of trends are central to the conversation.

Inspired by demographic facts you should know cold, “What’s Trending?” is a post series at Sociological Images featuring quick looks at what’s up, what’s down, and what sociologists have to say about it.

Everyone has been talking about last week’s Senate testimony from Christine Blasey Ford and Supreme Court nominee Brett Kavanaugh. Amid the social media chatter, I was struck by this infographic from an article at Vox:

Commentators have noted the emotional contrast between Ford and Kavanaugh’s testimony and observed that Kavanaugh’s anger is a strategic move in a culture that is used to discouraging emotional expression from men and judging it harshly from women. Alongside the anger, this chart also shows us a gendered pattern in who gets to change the topic of conversation—or disregard it altogether.

Sociologists use conversation analysis to study how social forces shape our small, everyday interactions. One example is “uptalk,” a gendered pattern of pitched-up speech that conveys different meanings when men and women use it. Are men more likely to change the subject or ignore the topic of conversation? Two experimental conversation studies from American Sociological Review shed light on what could be happening here and show a way forward.

In a 1994 study that put men and women into different leadership roles, Cathryn Johnson found that participants’ status had a stronger effect on their speech patterns, while gender was more closely associated with nonverbal interactions. In a second study from 2001, Dina G. Okamoto and Lynn Smith-Lovin looked directly at changing the topic of conversation and did not find strong differences across the gender of participants. However, they did find an effect where men following male speakers were less likely to change the topic, concluding “men, as high-status actors, can more legitimately evaluate the contributions of others and, in particular, can more readily dismiss the contributions of women” (Pp. 867).

The important takeaway here is not that gender “doesn’t matter” in everyday conversation. It is that gender can have indirect influences on who carries social status into a conversation, and we can balance that influence by paying attention to who has the authority to speak and when. By consciously changing status dynamics —possibly by changing who is in the room or by calling out rule-breaking behavior—we can work to fix imbalances in who has to have the tough conversations.