Just a reminder: being a girl means wearing pink and thematically attiring yourself in cooking and baking implements! Erica Glasier, who snapped and sent in the photo, writes:

The message is clear: little girls, you’re going to grow up cooking, and you’re going to like it. Needless to say the little blue jammies had no such future drudgery being celebrated on their fabric.

The pjs are Joe Fresh brand, sold at Superstore.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

This vintage ad is a great example of the intersection of sexism and racism. She’s there for YOU because YOU, white family, are “important”:


Text:

It’s not just the fact that she’s a multilingual, knowledgeable, helpful girl who, among other things, knows how to handle a family on the move. It’s the fact that to your JAL Ground Hostess, anywhere in the world, you’re her passengers.

We never forget how important you are.

JAPAN AIR LINES

(Source: Vintage Ads.)

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.


Sanguinity and Jen B. sent in a “That’s Gay” segment discussing, humorously, the discourse around figure skater Johnny Weir’s sexual orientation and whether he should be allowed to skate the way he does:

Quoting from The Sport Journal, Jen writes:

While figure skating is rumored to have the highest proportion of homosexual men of any amateur competitive sport, it is ironically a sport in which men must exhibit the most blatantly heterosexual signs to be successful and to receive commercial endorsements… at the 2001 World Championships in Vancouver when a well-known male Canadian skater was contacted by a gay magazine about the possibility of doing a feature story on him, he was told by Skate Canada that he must decline the request. As one coach said to me, “that is not the sort of picture that Skate Canada wants to paint for the country, especially in an international forum.” Every effort is made to construct such skaters as heterosexual.

We’ve posted on Skate Canada’s get “tough” campaign here.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Mickey C. sent in this ad for the convenience store, Racetrac.  It’s fascinating in how overtly they take the good girl/bad girl dichotomy and apply it to food.   You are a good girl if you eat fruit, white meat sandwiches, and spinach wraps; you are a bad girl if you drink soda and eat cookies and hot dogs.

This is a narrative that we largely take-for-granted.  We are bad when we “indulge” in “sinfully” delicious treats and good when we do not.  Parallel is the narrative: you are a good girl if you resist your desires, a bad girl if you do not.

It reminds me of an NPR audio slide show about teenagers trying to lose weightwho confess, with guilt and glee, one night of indulgence at Taco Bell.  It’s not sinful to have a cookie, for goodness sake, or to eat at Taco Bell now and again.  And women cannot be separated into heaven-bound angels and hell-bound broads.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

NEWS:

We’re super excited that the print magazine of the American Sociological Association, Contexts, has decided to feature an illustrated essay written by Gwen and I me in each issue.  The first debuted in the Winter 2010 issue!

Also, this is your monthly reminder, you can always follow us on Twitter or friend us on Facebook, where we update with a featured post everyday.

FROM THE ARCHIVES:

Last February I posted a rant about the idea that a person was either a “dog person” or a “cat person.” Oh how I hate that ridiculous idea!  In an effort to forever cleanse the earth of this ridiculous binary, I beg to you to go back and read it!

Two Februarys ago, we posted some data on how IQ correlates with income and wealth.  The pictures aren’t very pretty, but the data is are really interesting.

NEWLY ENRICHED POSTS (Look for what’s NEW! Feb ’10):

Софи А. sent us an ad that gives us an excuse to link to our collection of ads making sexual body parts out of sexually-suggestive fruit.  Enjoy!

Jessica S. sent us a link to a Saturday Night Live skit making fun of the idea of wigs for baby boys.  We added it to our post on wigs for baby girls which is not a joke.

Laura McD. sent us another bizarre, sex-soaked, cringe-worthy Orangina ad.  We added it to the collection.

Megan D. sent us an image of a wall stencil that encourages girls to think of themselves as “just a Bella, waiting for my Edward.” We added it to our earlier post where we discuss whether Edward’s behavior in the Twilight series is romantic or creepy stalkerish.

Wanna show you love her but not have to actually make much of an effort at being romantic? Buy her diamonds!

Andrea let us know about dznuts, a product cyclers use to prevent saddle sores in their sensitive areas. We added it to our post on selling beauty-related products to men.

Remember our post on vintage products containing opium and cocaine? Louise sent us a photo of a hand-written recipe from her great-grandmother’s cookbook that called for “tincture of opium.”

We never like to let a month go by without updating our post on products shaped like boobs, so this time we added a citrus juicer and a lighter.

Previously Axe let guys know that their body scrubber Detailer would help guys sleep with both a woman and her daughter. Now they have some hot chicks illustrating at length how to get your balls clean.

We updated our post on light-colored items described as “nude” or “flesh” toned with a set of colored pencils in “people colors.”

As organizations have figured out, if you can’t actually show racial diversity at your institution, you can photoshop some in. We added an example from an American Petroleum Institute brochure.

We recently posted several commercials that illustrate a stunningly thorough round-up of stereotypes of masculinity. We added a FloTV and Daily Show clip that highlight just how awful men have it these days, what with their controlling wives and lack of power and all.

We also added some of the images of disembodied women’s legs used by the band Chromeo to our post on furniture and other items shaped like women’s bodies.

And we updated one of our posts about retouching with two examples of a photoshopped Demi Moore.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In this video, sent in by Martha, Lindsay Ellis asks why it is that female characters in general-audience cartoons, if present at all, are always plot points for the male characters. Her point is clearly sound, but damn does she marshal the evidence!  She appears to have really done her homework… but I have no doubt that those of you who are experts in My Little Pony, Transformers, Scooby Do, and She-Ra will have something to add.

Here’s another video on the same topic:

For more on the phenomenon in which women are women and men are people, see our analysis of the “Human” Bodies exhibit, girls as an afterthought, dinosaurs are for boys (and girls), traffic lights with female figures, stick figures and stick figures who parent, and default avatars.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Members of PIKE fraternity at the University of California, San Diego came under fire this month for hosting a party, called” The Compton Cookout,” designed to mock black Americans and Black history month (less than 2% of UCSD students are black).  People are shocked and horrified, and rightly so, though it’s just one in what seems to be a constant stream of such parties.  Becca C. asked us to post about it.

Its Facebook page shown below (which, interestingly, is part of what made the party visible enough to protest) explicitly describes how people are to dress and act (trigger warning; it’s quite upsetting):

February marks a very important month in American society. No, i’m not referring to Valentines day or Presidents day. I’m talking about Black History month. As a time to celebrate and in hopes of showing respect, the Regents community cordially invites you to its very first Compton Cookout.

For guys: I expect all males to be rockin Jersey’s, stuntin’ up in ya White T (XXXL smallest size acceptable), anything FUBU, Ecko, Rockawear, High/low top Jordans or Dunks, Chains, Jorts, stunner shades, 59 50 hats, Tats, etc.

For girls: For those of you who are unfamiliar with ghetto chicks-Ghetto chicks usually have gold teeth, start fights and drama, and wear cheap clothes – they consider Baby Phat to be high class and expensive couture. They also have short, nappy hair, and usually wear cheap weave, usually in bad colors, such as purple or bright red. They look and act similar to Shenaynay, and speak very loudly, while rolling their neck, and waving their finger in your face. Ghetto chicks have a very limited vocabulary, and attempt to make up for it, by forming new words, such as “constipulated”, or simply cursing persistently, or using other types of vulgarities, and making noises, such as “hmmg!”, or smacking their lips, and making other angry noises, grunts, and faces. The objective is for all you lovely ladies to look, act, and essentially take on these “respectable” qualities throughout the day (transcription borrowed from Threadbared).

The page:

When the first Facebook page was taken down, a student put up a second page in objection (Compton Cookout Part Deux: First Amendment Pride):

A diverse group of students, with the support of many faculty, protested the administration’s slow response to the event (chronicled at Stop Racism UCSD). But the vocal resistance to the overt prejudice and hateful stereotyping created a counter-resistance.  A student-run TV station defended the party with racial epithets and, then, a student hung a noose in the library:

UPDATE (Mar. ’10): This was followed by a KKK hood, made from a pillow case, found on a campus statue’s head (hap tip to Becca).

This is sociologically interesting because it illustrates the backlash phenomenon.  Backlash is a common response to any effort to point out or undermine prejudice, discrimination, and inequality.  We’ve posted about it in response to racist products (Mr. Wasabi, the Black “Lil’ Monkey” doll, and the Obama sock monkey) as well as anti-rape campaigns.  As I wrote in a previous post:

…resistance to oppression is met with counter-resistance.  Until inequality is challenged, things often seem to be just fine; when groups stand up and demand equality, we suddenly see how fiercely people will defend their privilege.

Remember, the Klu Klux Klan emerged only after slaves had been emancipated; whites didn’t need to put black people in their place when they were in their place.  Those who are protesting the Compton Cookout, by not standing by and letting the (largely white) administration address (or fail to address) the party as it pleases, are refusing to stay in their place.  The backlash is proof that they are actually perceived to be a threat.

NOTE: A commenter claims that the party was organized by the PIKE, SIGMA CHI and SIGMA NU fraternities, not just the PIKE fraternity.  I read in a news report that it was PIKE, but it could be wrong.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Christopher R. noticed that the sibling sites www.youngwomenshealth.org and www.youngmenshealthsite.org had nearly identical advice for being vegetarian or vegan, except for one small detail.  He writes:

Both pages are generally the same (pretty much word for word), except for the last section on convincing parents to let you be vegetarian. The female version includes the suggestion “read vegetarian cookbooks or nutritional information with your parents and offer to help with the shopping and cooking,” as well as an extra article titled “What are some healthy meals that I can prepare?” I guess the difference between male and female vegetarians is their ability to cook and shop.

Screen shot of the male version:

Screen shot of the female version:

Also, pink and blue!  Of course!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.