This 1959 ad for an airplane toy throws in girls as an afterthought in the final seconds (“Every boy wants a RemCo toy… and so do girls”). It’s easy to dismiss the ad as quaint and representative of a different time, but today’s advertising seems equally gendered, with girls thrown in as an afterthought (like in this dinosaur toy website) or neatly segregated (see here, here, and here).
Found at Vintage Ads.Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.