Grand Theft Auto is a notoriously violent and controversial video game. Writes Bill Marsh at the New York Times:
Game players inhabit a gangster who is equipped to dispatch scores of rival criminals and others, including police officers and innocent bystanders, on the rough streets of Liberty City, the bullet-riddled stand-in for New York… The latest… allows players to hire prostitutes and then run them over or shoot them right after they’ve performed their work…
Here is a visual that compares the spectacular success of Grand Theft Auto (measured by units sold and profits) with the most successful music and movies:
This is from the WNBA’s website–it’s their Dads and Daughters page. When I first came upon it, I assumed it highlighted the fathers of WNBA players. There’s a Dad of the Week section and a schedule of games that have a Dads and Daughters event. But the Dads of the Week aren’t necessarily related to anyone on the team. They’re just dads who are being highlighted–one Dad of the Week is the Executive Vice President of Products at AOL. How the Dads of the Week are chosen is not clear.
I went to the NBA website and looked around, and unless I’m missing something, there is no Moms and Sons (or even Dads and Sons) page.
I have a theory about this. From the beginning, one problem the WNBA faced was not appearing to be a “lesbian league,” which would presumably alienate advertisers and audiences. To highlight the femininity of the players (because pretty girls who wear makeup can’t be dykes, right?), players were encouraged to wear makeup (and were even sent on Oprah to get makeovers) and players with husbands, boyfriends, and children were photographed with them and their profiles made sure to stress their family roles. When the WNBA began, the website had a forum about the uniforms (potential colors, shapes, styles, etc.), and there was some discussion of making the players wear skirts. [For an interesting discussion of gender in the WNBA, check out: Sarah Banet-Weiser. 1999. “Hoop Dreams: Professional Basketball and the Politics of Race and Gender.” Journal of Sport & Social Issues 23: 403-420.]
The Dads and Daughters page fits into the efforts to make the WNBA seem “family friendly,” i.e., not lesbian. The importance of men in women’s lives is reaffirmed (and also the idea that girls get their athletic abilities from their dads, not their moms). It makes it clear that the WNBA is not a “women only” social space.
The NBA has no need for a similar emphasis on women because we assume that male athletes are heterosexual (in fact, playing sports is one of the ways men prove they aren’t gay).
This “Onslaught” ad by Dove has garnered a lot of attention and positive press:
The idea, of course, is that we need to protect our daughters from the images that may harm their self-esteem or make them uncomfortable about their bodies. A great message, no doubt.
However, corporate activism usually has limits and contradictions (as do most things in life, really). Miguel sent us this ad spoof that points out that many of the images the Dove ad says we should be protecting our daughters from are actually used in Axe ads–and Axe is owned by Unilever, the same company that owns Dove.
So Unilever manages to target both markets–those who respond to sexualized images and those who find them harmful–through different brands. This is a common tactic–because large multinational companies own so many different brands, they can market to many different groups of consumers; when we reject one product because of its production process or advertising and buy another instead, there’s a very good chance we’re buying from the same corporate entity, just a different brand name.
It’s a parent’s responsibility to make sure the damaging messages they themselves produce don’t reach your kids.
That is, Dove is telling parents to protect their kids, as if Dove CARES, but Dove’s parent company is producing those very same messages. (It’s kind of like a single corporation owning a beer company and running Alcoholics Anonymous. How very convenient for both.)
A commenter pointed out that Greenpeace made an ad based on Dove’s “Onslaught” commercial that brings up the effects of palm oil production in the destruction of forests in Indonesia:
Thanks, Dangger!
NEW: There is a terrific post at Moment of Choice about one woman’s experience auditioning for a Dove Real Woman commercial. From the post:
Under the guise of looking for women who felt truly comfortable in their own skin, no matter what they looked like, they asked us to bare all or most of it, to prove just how comfortable we really were…A young peppy assistant demonstrated how they wanted us to shake our hands in the air like we just didn’t care and do a full 360 for the camera and male judging panel.
It’s a fascinating inside look at a process most of us never take part in, and reinforces the fact that corporate activism often covers an awful lot of business-as-usual behind the scenes.
Camilla P. sent us this international sampler of Coke Zero ads. She says all of them that she found use the whole “zero” is manlier than “diet” strategy (see the first two below), except the one in Australia which links a sip of Coke Zero with orgasm (see the third video).
From Britain:
From Brazil (we’d love someone to translate, although we think we get the gist):
Boingboing put up this post that shows how common “spread legs” imagery is in old book covers. A commenter to that post pointed out this example (found here) from the Broadway version of Cry-Baby.:
“Because everything in her home is waterproof, the housewife of 2000 can do her daily cleaning with a hose.”
If only. I have started vacuuming my dogs, which seems more efficient than letting them shed and then vacuuming their hair off the carpet, but that’s a long way from just being able to hose the house down every day.
This image, found here, is a good illustration of visions of the future and the intense belief in science and technology to completely change daily life (except who does housework) that was so common in the 1950s.
It could also be useful for a discussion of how new household appliances and technologies actually changed women’s lives. In some cases, new electrical appliances clearly reduced women’s domestic workload. My great-grandma had a lifelong devotion to Franklin D. Roosevelt because his New Deal rural electrification project eventually made it possible for her to get an electric washer. She had 7 kids and swore to me multiple times that the electric washing machine was the single greatest thing that ever happened to women (birth control being a close second). On the other hand, as more household appliances became available, our standards of cleanliness increased, so in many cases women ended up doing more housework in an effort to meet the more stringent cleanliness (and to use their electric vacuum to vacuum a peacock-fan-shaped pattern into the carpet, among other useful skills some home economics courses imparted).
Thanks to Ben G. for sending this along!
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Sociological Images encourages people to exercise and develop their sociological imaginations with discussions of compelling visuals that span the breadth of sociological inquiry. Read more…