Cross-posted at Jezebel.

gabrielleabelle sent in an online ad for Minute Maid orange juice that reinforces gender stereotypes, particularly that women are desperate to get married and feel competitive with one another regarding their progress toward this all-important goal. The ad is part of Minute Maid’s “Mmojo” campaign, which consists of ads showing people drinking Minute Maid and then instantly being more successful, desirable, and generally awesome. This ad included images of two people who clearly have lots of mmojo and asks how you compare. How could we tell? Well, the guy is covered in lipstick kisses and looks a little overwhelmed by the attention:

Now, how would we know a woman was magically charmed? Oh, that’s right — she’d have managed to get herself an engagement ring:

Because there would be no better proof of a woman’s magical powers than her ability to get a man to propose to her. I can’t even imagine how much mmojo another woman would have to have to top this.

Does American prosperity translate into long retirements?  Not compared to other developed countries in the world.  Flowing Data borrowed OECD numbers on life expectancy and age of retirement to calculate the average number of years in retirement for men and women across many different countries.  The portion of each bar with the line is the average number of years working, while the non-lined portion represents years in retirement.

Largely because of life expectancy, women enjoy more years than men in all states except Turkey, but the number of years varies quite tremendously, from an average of zero years for men in Mexico, to an average of 26 years for women in Austria and Italy.  The United States is way down on this list, not doing so well relatively after all.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Recently at Feministing, Maya Dusenbery wrote about an ad from Germany’s International Human Rights campaign that, as she put it, is “a lesson in how not to advocate for women’s rights.”

As Dusenbery writes,

It seems the folks who created this ad not only have a hard time seeing agency but actually went out of their way to erase it as thoroughly as possible and then stomp on it some more. And then equated women who wear the burqa with bags of trash. Literally.

I completely agree, and would like to add some broader context.  This is not at all surprising, given the recent of attempts in the West to obscure the agency of Muslim women in juxtaposition to their white, Western saviors. One of the more blatant examples of this was the discourse of the United States government that it was going to war in Afghanistan in part to save Afghan women from the Taliban. Laura Shepherd argued in an excellent 2006 article in The International Feminist Journal of Politics (which I’vecited before) that the US discursively constructed Afghan women as the “Helpless Victim” that was submissive and lacking agency, under the oppressive control of the “Irrational Barbarian.” This discourse, was used, of course, to posit the United States (specifically, its military) as the saviors who could rectify the situation for these women. Much as the agency of the women in the German PSA was erased, this narrative denied the agency of Afghan women, who, as Shepherd writes, are afforded “only pity and a certain voyeuristic attraction” (p. 20).

Of course, this specific discourse hasn’t ended. As this TIME Magazine cover from last year shows, it continues to serve as a means of justifying the US occupation of Afghanistan.

This discourse assumes, obviously, that the US presence in Afghanistan is a clear benefit for women in the country, a position at least some women’s organizations in Afghanistan contest. Samhita Mukhopadhyay at Feministing had an excellent post on this issue last summer.

I should also mention France’s recently-instituted ban on the full-faced veil, which Dusenbery argues – citing Jos Truitt – is a similar erasure of agency. I agree with her, and again would add that this fits in with this general (Orientalist) discourse about Muslim women, their uncivilized oppressors, and their White saviors.

John McMahon is a Ph.D. student in Political Science at the City University of New York Graduate Center, where he also participates in the Women’s Studies Certificate Program.  He is interested in post-structuralism, issues relating to men and feminism, gendered practices in international relations, gender and political theory, and questions of American state identity.  John blogs at Facile Gestures, where this post originally appeared.

See also our post in which we criticize a set of public service ads that compared women the genital cutting to blow up sex dolls.

Leigh S. sent in a link to a story at The Week about a new Budweiser ad depicting a soldier returning home from deployment. It has gotten attention because some viewers interpret it as at least potentially presenting a gay soldier. See for yourself:

So…what do you make of it? I certainly don’t think it’s unambiguously a gay couple — it could be a friend or brother just as well. But it does show him calling that guy instead of, say, his parents (or the woman he hugs when he gets home), and that guy being the first to greet him.

For that matter, is the fact that a beer company would make an ad where they didn’t go to great lengths to make it 100% clear that he’s not gay itself a step forward?

From Abi, Kieran Healy, and the Survey of Earned Doctorates: 2009 data on the gender divide among doctorate-level graduates in academic disciplines (from most to least female by percentage).   View the full pdf for even more detail.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Abby W. let us know about a disturbing scene in this week’s episode of the TV show Gossip Girl. The scene depicts an interaction between two individuals, Chuck Bass and Blair Waldorf, who have turned into one of the show’s anchor couples that fans root for, always ending up together again despite their on-again off-again nature. In this episode, they’re off again and Blair has been dating someone else (a prince, of course). According to Zap 2 It, earlier in the episode, Chuck apparently humiliated Blair by talking about their prior sexual escapades in front of her boyfriend’s mother. She then goes to Chuck’s penthouse to tell him that her boyfriend has proposed to her, leading to this scene (warning: though he doesn’t hit her, if you’re sensitive to images of violence, you may want to skip the video):

So after publicly humiliating her by referring to her sexual past, Chuck tells Blair “you’re mine” and that she can’t be with anyone else, grabs her and throws her onto the sofa, and when she reiterates that it’s over, he ends up punching a window and injuring her with flying glass. And yet, in an interview with E!, one of Gossip Girl‘s executive producers says that this shouldn’t been seen as abusive behavior. In fact, if there’s anyone to be worried about, it’s Chuck:

I think it’s very clear that Blair is not afraid in those moments, for herself. They have a volatile relationship, they always have, but I do not believe—or I should say we do not believe—that it is abuse when it’s the two of them. Chuck does not try to hurt Blair. He punches the glass because he has rage, but he has never, and will never, hurt Blair. He knows it and she knows it, and I feel it’s very important to know that she is not scared—if anything, she is scared for Chuck—and what he might do to himself, but she is never afraid of what he might do to her.

Ah, Chuck…He’s such a classic romantic hero, like Rhett Butler, sort of strong enough that you can stretch him pretty far.

…

He’s always had that Gothic thing, and those guys are always imbued with a dark side in addition to their vulnerability about their girlfriends.

It’s a disturbing example of the way that controlling and violent behavior by men toward the women in their lives is often depicted as evidence of passion that the female character totally accepts (they just “have a volatile relationship,” so it’s “not abuse when it’s the two of them”). Chuck’s repeated mistreatment of Blair (apparently last season he promised his uncle he could have sex with Blair as part of a business deal) is excused (he’s drunk, and really upset about whatever he learned about his family!), and in fact, his inappropriate behavior is romanticized by the executive producer and the interviewer. A man who publicly humiliates his girlfriend, uses her sexuality as a pawn in business deals, and leaves her injured from flying glass when he finds out he’s losing control over her (not to mention tried to force a 14-year-old girl to have sex with him in the very first episode of the show, back before we were supposed to find him lovable) is still referred to as a “classic romantic hero” who should not be seen as abusive or scary.

In fact, the promo for next week’s episode reinforces the message that Chuck is acting like this because he needs Blair so much that he falls apart without her, and individuals with nefarious plans are intentionally using this knowledge to get to him. So Chuck isn’t abusive; he’s a fragile victim who just loves Blair too much for his own good:

This is particularly disturbing given that the show is popular among teens, many of whom experience abuse in their relationships but are unsure how to deal with it or whether it “counts” as abuse. These types of representations of normalize such behavior, excusing the men who engage in it and giving the message to women that being treated in such a way isn’t a major warning sign but, rather, evidence of a man’s deep passion and vulnerability.

Gwen says that y’all are gonna think I’m going too far, but I can’t resist posting this. More, readers often think we post things because they make us mad grrrr, but we usually post stuff just because we think it’s interesting or illustrative. This is a case of the latter.

Jordan G. sent me this clip of a young bobcat captured on a balcony near his house in Irvine (LA Times). They released it into the wild, but not before a news crew came by and filmed the intrepid hunters with their catch. Enter my amusement: I just love how two of them at some point feel the need to place their foot on the cage, like in a victory pose. This is recognizably masculine body language, a dominance gesture, and kind of silly. Maybe you’ll think I’m silly too, but there it is:

Also posing with your kill: Taming Nature (a personal favorite).

And, in body language, Whoopi sits, sitting like a man, and gendered anatomy.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In the U.S., Spam is usually considered a food for poor people; people make fun of it as an inexplicable meat. In contrast, Spam is very popular in South Korea. Spam was introduced to Korea during the Korean War (1950-1953) and today it is a popular food item loved by all walks of life. Growing up in Korea, I distinctly remember that it was “cool” to bring a slice of Spam in a lunch box when I was kids. Even today whenever I go home, my friends take me to eat a spicy Spam stew; it’s a special occasion.

Not at all considered a food for the poor or the “trashy,” as it commonly is in the U.S., in Korea Spam is a luxury item. Spam can be a great gift for your boss or your business clients. The photo below shows Spam for sale at a luxury hotel. The set on the top shelf cost about $60 and the set on the second sells for about $42.

Perceptions of Spam, then, are cultural. From an American perspective, the popularity and prestige of Spam in Korea may seem weird. But from a Korean perspective, it is perfectly sensible… and with boiled rice and kim-chi, totally delicious.

Sangyoub Park is an assistant professor of sociology at Washburn University, where he teaches Social Demography, Generations in the U.S. and Sociology of East Asia. His research interests include social capital, demographic trends, and post-Generation Y.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.