Archive: Jan 2015

Flashback Friday.

A website called Found in Mom’s Basement posted this vintage toilet paper ad that plays on the stereotype that Scottish people are cheap. From the post:

Although the stereotype of the cheap Scotsman isn’t as widely known in the U.S. today, going back a few decades it was an ethnic stereotype that was used freely, often making the Scots the butt of jokes.

The post has links to several examples, such as the Studebaker Scotsman, a low-cost, minimal-options car. As a commenter to that post pointed out, Safeway’s store brand cigarettes, advertised as being inexpensive, was “Scotch Buy.” For a more recent example, we have McFrugal, a hardware site (now down):

A reader, Julia, noted that Scotch tape was named that because:

it originally had adhesive only on the edges of the tape.  [An early user] told a 3M salesman to go back to his “Scotch bosses” (presumably too cheap to put adhesive all over the tape) and make it stickier.

The Scots-are-cheap stereotype is a great example of how ethnic stereotypes can lose their power. Maybe I’m just oblivious, but until a few years ago, I’d never heard of the stereotype that Scots were cheap. Without that context, the associations the ads are attempting to make would be meaningless to me — I would have just thought it was odd that McFrugal had a guy with bagpipes, but not understood that it might have any meaning. When I asked students in my race class about this, only a couple had ever heard this stereotype.

Obviously, though, it used to be a very common, widely-recognized notion. Much like the Irish and other European ethnic groups, as Scots became part of the larger “White” racial category, ethnic distinctiveness and stereotypes have become less prominent.

Originally posted in 2009.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

If you are worried about the abuse and exploitation of non-human animals, you can become a vegetarian or a vegan. But if you worry about the abuse and exploitation of humans, there is no morally upright consumer choice you can make, short of growing 100% of your food yourself.

This is the main message of journalist Eric Schlosser in this 4min video produced by BigThink. In it, he summarizes the extent of the exploitation of poor people, mostly immigrants, in the restaurant industry, the meatpacking industry, and the production of fresh fruits and vegetables in the U.S.

Especially for the people who pick our produce, he insists, the working conditions “are more reminiscent of the mid-nineteenth century than they are with the twenty-first century.” It is “literally slavery.”

Watch here:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Most Americans, when asked if they are affected by advertising, will say “not really.” They think other people are influenced by cultural messages, but that they are somehow immune.

Whether people are shaped by the media they consume seems to be a perpetual question. The fact that billions of dollars are spent every year attempting to influence us is probably a sign that advertisers know it works. Scientists get in on the action, asking pressing questions like: Do violent video games increase violence in real life? Do sexy, thin models hurt girls’ self-esteem? We do the studies and the answers are often inconclusive, probably because of how complicated the relationships are.

Psychologist Stefano Ghirlanda and his colleagues asked a slightly simpler question: Do celebrity dogs influence the popularity of dog breeds? They looked at 100 movies with prominent dog characters from 1939 to 2003 and compared the release date to breed registrations. The answer seems to be: with the exception of box office flops, yes.

Given that many dog movies are made for kids, I’d be interested in the mediating role of parenthood. Companies that make children’s products like sugary cereal know that they can get the parent to buy their product if the kid is annoying enough about it. So, they market to children directly. I’d love to see if people with and without small children were equally affected by the breed of dog in this year’s movie.

The researchers method of popularity, moreover, was registration with the American Kennel Club. Pure bred dogs are expensive. So, I wonder if the power of these trends varies by social class. If a family can’t afford a “Beethoven,” they may be more likely to just adopt a mutt from a neighbor’s litter.

In any case, though, this seems like incontrovertible evidence that we’re influenced by mass media. But you already knew everyone else was, didn’t you?

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

What do we mean when we say “we”? Or more to the point, what does the president mean when he uses that word?

The Atlantic has an interactive graphic (here) showing the relative frequencies of words in State of the Union addresses. (“Addresses” because I’m choosing my words carefully. These were not “speeches” until Wilson. Before that, it was written text only.) Here “we” is.

The rise of “we” seems to parallel the rise of big government, starting with Wilson and our entry into a world war, followed by a brief (10-year) decline. Then FDR changes everything.  “We,” i.e., the people as represented by the government, are doing a lot more.

Sorting the data by frequency shows that even in the big-We era, big-government Democrats use it more than do Republicans.  (JFK used We less frequently than did the GOP presidents immediately before and after him. But then, it was JFK who said not to ask what the government could do for us.)

Other words are less puzzling. Freedom is a core American value, but of late (the last five or six presidents), it’s the Republicans who really let it ring.

As with We, Freedom gets a big boost with FDR, but Freedom for Reagan and the Bushes is not exactly FDR’s four freedoms – Freedom of speech, Freedom of religion, Freedom from want, Freedom from fear – especially the last two. Nor is it the kind of freedom LBJ might have spoken of in the civil rights era, a freedom that depended greatly on the actions of the federal government.  Instead, for conservatives since Reagan, freedom means the freedom to do what you want, especially to make as much money as you can, unbothered by government rules, and to pay less in taxes.

Freedom in this sense is what Robert Bellah calls “utilitarian individualism.”  As the word count shows, freedom was not such a central concern in the first 150 years of the Republic. Perhaps it became a concern for conservatives in recent years because they see it threatened by big government.  In any case, for much of our history, that tradition of individualism was, according to Bellah, tempered by another tradition – “civic republicanism,” the assumption that a citizen has an interest not just in individual pursuits but in public issues of the common good as well.

That sense of a public seems to have declined. Even the “collectivist” Democrats of recent years use the term only about one-tenth as much as did the Founding Fathers. Washington, Adams, Jefferson, Madison – their SOTUs had more than ten publics for every freedom.

I checked one other word because of its relevance to the argument that the U.S. is “a Christian nation,” founded on religious principles by religious people, and that God has always been an essential part of our nation.

The Almighty, at least in State of the Union addresses, is something of a Johnny-come-lately. Like We, He gets a big boost with the advent of big government. FDR out-Godded everybody before or since, except of course, the Bushes and Reagan.

Thank you and God bless you, and God bless the United States of America.

—————

Update: I just noticed that the two “Gods” in that sentence work out to a rate of 200-300 per million. If tag lines like that are included as part of the text, that accounts for the higher rate since FDR. It’s not about big government, it’s about radio. Prior to radio, the audience for the SOTU was Congress. Starting with FDR, the audience was the American people. Unfortunately, I don’t know whether these closing lines, which have now become standard, are included in the database. If they are included, the differences among presidents in the radio-TV era, may be more a matter of the denominator of the rate (length of speeches) than of the numerator (God). FDR averaged about 3500 per SOTU. Reagan and the Bushes are in the 4000-6000 range. Clinton and Obama average about 7000. So it’s possible that the difference that looks large on the graph is merely the difference between a single God-bless closing and a double.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

B.A. in Sociology, Morehouse College, Class of 1948. 

Our annual Martin Luther King Jr. Day post, courtesy of The King Center.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Check out the comic by Stacy, who blogs at maraglen.tumblr.com.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Flashback Friday.

Heather L. sent us a link to a business called The Occasional Wife. It’s slogan: “The Modern Solution To Your Busy Life.” The store sells products that help you organize your home and office, and provides all kinds of helpful services to support your personal goals.

There are two things worth noting here:

First, the business relies on and reproduces the very idea of “wife.”  As the website makes clear, wives are people who (a) make your life more pleasurable by taking care of details and daily life-maintenance (such as running errands), (b) organize special events in your life (such as holidays), and (c) deal with work-intensive home-related burdens (such as moving), all while perfectly coiffed and in high heels.

But, the business only makes sense in a world where “real” wives are obsolete.  Prior to industrialization, most men and women worked together on home farms.  With industrialization, all but the wealthiest of families relied on (at least) two breadwinners. In the 1950s, the era to which this business implicitly harkens, Americans were bombarded with ideological propaganda praising stay-at-home wives and mothers (in part to pressure women out of jobs that “belonged” to men after the war).  Since then, women have increasingly participated in wage labor.  Today, the two parent, single-earner family is only a minority of families.

So, in our “modern” world, even when there is a wife in the picture, there’s rarely a “wife.”  But, as the founder explains, it’d sure be nice to have one:

See, she was his wife, but not a wife.

Of course, this is nothing new.  Tasks performed by wives have been increasingly commodified (that is, turned into services for which people pay): for example, house cleaning, cooking, and child care.  This business just makes the transition in reality explicit by referencing the ideology.  The fact that the use of the term “wife” works in this way (i.e., brings to mind the 1950s stereotype) in the face of a reality that looks very different, just goes to show how powerful ideology can be.

Originally posted in 2009; the business has grown from one location to four.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

From Reddit comes the story of an assignment given to high school students in a sex education unit of health class in Columbus, Ohio (as reported in theDispatch). The introduction reads (typos included):

Appreciating Gender Differences: Often there are many stereotypes attached to being male or female. Yet male and female together keep our species alive! Through knowing and appreciating the many differences in brain development and psychological processes of males vs. female one learn to accept and appreciate the differences.”

Then there’s this graphic: Yes, boys and girls in the class all got the same handout, with the normal human described as “you” and the one in the dress labeled “she.” After the graphic is a list of questions for the students to ponder in an essay, such as, “How might knowing these differences influence and impact an intimate relationship you might currently have or develop in the future?”

In her defense, the teacher naturally told the Dispatch that the point was to just “stimulate conversation.” But nothing in the assignment suggests the stereotypes might not be anything but true. None of the essay questions cast doubt on the facts presented. Consider revising the text like this:

Appreciating Gender Similarities: Often there are many stereotypes attached to being male or female. Yet male and female together keep our species alive! Through knowing and appreciating the many similarities in brain development and psychological processes of males vs. female one learn to accept and appreciate the similarities.”

That could be a useful opening to a unit on gender and development for high school sex education (without the graphic). Where did this come from? The teacher said it came from “an outdated book.”

With the power of Google image search, you can follow this image around the Internet, where it has been used by a lot of people to illustrate supposedly funny-but-oh-so-true stereotypes, like “Hilarious differences between men and women,” and on pages with sexist aphorisms such as, “A woman worries about the future until she gets a husband; a man never worries about the future until he gets a wife,” and on relationship advice pages, with conclusions such as, “If we understand this basic fundamental, there will be better relationships … steadier !!,” and even “Real, Honest Female Advice” for men who want to “start having unbelievable success with women.” It always has the same typo (“Figure Our Her Needs”).

I can’t find an original use, or any serious attempt at educational use, but I’d love to know who came up with it.

Cross-posted at Pacific Standard.

Philip N. Cohen is a professor of sociology at the University of Maryland, College Park. He is the author of The Family: Diversity, Inequality, and Social Change and writes the blog Family Inequality. You can follow him on Twitter or Facebook.