Archive: 2012

In a now-unfamiliar advertising strategy, this 1936 Thanksgiving-themed ad for whiskey suggests you make the scientifically “wholesome” choice: Seagram’s Crown.

Partial transcript:

Months of research by a group of trained, impartial men brought the answer: Seagram’s Crown Whiskies, used in moderation, are kind, considerate whiskies, and most likely to agree with the average man… they are thousands of men’s choice AS A MOST WHOLESOME FORM OF WHISKEY, besides!  Choose them at the bar for your present pleasure without future penalty.

I’d like to practice… er, review the research methods.

Found at Vintage Ads.  Just for fun, see also: Whiskey-flavored toothpaste.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Cross-posted at Jezebel.

This holiday season, a dollhouse may be a feminist gift for a little girl.

A tweet from Natalie Novik inspired me to look into the toy.  She had discovered a gender-neutral dollhouse being sold at Etsy.  Following up on her lead, I went over the Toys R Us website to see what gender messages dollhouses were sending.  Some of the results surprised me.

Among the 22 best selling dollhouses at Toys R Us, four came without people, six came with a preponderance of females, ten came with a male, female, and children, and there were two I couldn’t categorize.  (All humans were white — some dollhouses included non-human creatures — and just about everyone appears to be wealthy.)

The majority of dollhouses, then, came in two types.  The first was an explicitly family-themed toy.  The message of these was heteronormative, for sure, and also pro-coupling and pro-reproduction.   The Fisher-Price Loving Family Home for the Holidays Dollhouse is an example:

The second type of house, however, had themes of friendship and, dare I say, female-independence.  These houses had only women or, more often, a group of women and one man.  They gave the impression of female home-ownership and female-dominated social interaction.  The Exclusive Barbie Malibu Dreamhouse is an example:

Interestingly, most of the dollhouses that fell into this second type were Barbie affiliated.  People disagree as to whether Barbie is a good role model for young women.  She is roundly criticized for upholding a harmful standard of beauty, but she also tells women they can run for President and go to the moon.  In this case, Barbie is sending girls the message that they can have fulfilling lives and own homes without a husband.

As if to capture the paradox completely, the dollhouse featured above comes complete with a Barbie in a bikini doing astronomy:

Children, of course, play with toys both creatively and in resistance to the messages they send.  We’d be happy to hear your stories and observations in the comments.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

***TRIGGER WARNING for racism and enslavement***

Last month I posted about the human zoo captives popular during the 1800s and early 1900s in Europe and America.  Today I discovered an archive documenting the capture and display of members of a Burmese ethnic minority, the Kayan (also called Padaung), who have historically practiced neck-lengthening.

The archive, at Sideshow World, includes posters from the Hagenbeck-Wallace Circus and the Ringling Bros. and Barnum and Bailey Circus, as well as promotional photographs of the captives.  This material typically referred to the women as “giraffe-necked.”

Promotional posters:

Promotional photograph:
This political cartoon reveals the degree to which the “giraffe-necked woman” had become a well-known icon in the U.S.:

These women and the many others from various parts of the colonized world were typically kidnapped from their communities and put on display.  Many died young, exposed to diseases their bodies were not prepared to fight.  In some cases their remains — sometimes preserved as “freakish” samples — are still being repatriated.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In the five minute video below, U.C. Santa Barbara sociologist Richard Appelbaum discusses the global changes that are driving our uncertain economic future.  While economists have rightly focused on many proximate factors, he says, sociologists have emphasized “changing nature of the economy in the world today.”  He offers a quick history of economic transformations throughout human history and then focuses on the ongoing changes that we call “globalization.”  This includes lightning speed communication and extremely fast movement of goods from one part of the world to another.

Globalization, he goes on, has caused a migration of work out of wealthy and into poor countries.  Meanwhile, businesses that have no national boundaries are increasingly independent. Not beholden to any given country, it has become more difficult to regulate industries in ways that benefit any given state and its citizens.

Appelbaum finishes with a quick discussion of what all this means for young people who are educating themselves today with the hopes of a bright future tomorrow.

Video by Norton Sociology.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The hidden curriculum refers to the unspoken and unofficial norms, behaviors, and values that kids learn at school in addition to the official curriculum of math, reading, science, and so on. These can include expectations about how to act in public (standing in line), how to interact with non-parental authority figures, patriotism (saying the Pledge of Allegiance each morning), and messages about social hierarchies (who it’s ok to ridicule, what it means to get different grades), and so on.

Gender is an important element of the hidden curriculum. Schools reinforce larger cultural messages about gender, including the idea that gender is an essential characteristic for organizing social life.

Marissa P. sent in a great example of this. Steve Bowler tweeted a photo of an assignment that his 8-year-old daughter’s teacher said she did incorrectly. The homework assignment had a list of toys or activities, and the kids were supposed to categorize them based on whether they were for boys, girls, or both, with equal numbers in each box. The assignment takes for granted the gendering of toys, and that there is a “correct” answer to the question of which gender they are appropriate for.

Bowler’s daughter did the assignment differently. After placing 3 items in the “boys” category and 2 in the “girls” group, she made additional boxes to add more things in the “both” column:

But at the bottom, the teacher notes that the assignment wasn’t done correctly. The point of the assignment is to categorize; the implicit message — that boys and girls are different types of people who like different types of things — isn’t questioned. A child sees this list of items and doesn’t gender them in the way the lesson took for granted; the reaction wasn’t to acknowledge her innovation and perhaps question the gendering, it was simply to say she did it wrong.

It’s one small example of the way that the hidden curriculum reinforces gendered messages, teaching kids expectations for gender and that gender itself is a coherent, meaningful characteristic.

Bowler, for the record, said he was proud his daughter failed the assignment and just wished she’d done even worse on it.

UPDATE: Reader Kama notes that the assignment accompanied a reading about a girl who wasn’t allowed to play basketball. The overall message of that story challenged the idea that girls can’t play basketball, requiring kids to categorize the toys and activities by gender as part of the lesson:

…this was assigned following reading a book about a girl who wanted to play basketball but was told it’s a boy’s sport.  She kept at it, got better, and earned the respect of the boys who were telling her off earlier.  According to the guy who posted the picture, the teacher was trying to discuss gender bias.  Did the teacher go about it the right way?  No, not really – especially when your end goal is showing that these biases are wrong.  That being said, this particular assignment doesn’t really fit with the idea of a hidden gender curriculum.  The teacher wasn’t trying to say that these are boy and girl toys, the teacher was trying (and failing) to point out that we are biased in our thinking about what’s for boys and what’s for girls.

Sorry for the misunderstanding on my part.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

In a fun five minutes, Mike Rugnetta manages to invoke John Stewart Mill and Judith Butler, plus discuss how “bronies” — male fans of My Little Pony: Friendship is Magic — challenge rigid rules of masculinity.

Thanks to Griff for sending the link!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The internet is exciting, in part, because it offers people an opportunity to produce as well as consume content.  This is why it’s sometimes called “democratizing”; it spreads around the power to influence our collective conversations.

One reaction to the new Honda Fit She’s illustrates a form of resistance through the production of media content.  The She’s is a 1950s throwback being marketed to women in Japan.  In addition to coming in several shades of pink and the inclusion of a heart in the logo, it has pink stitching inside, windows that cut ultraviolet rays (to prevent wrinkles) and a special air conditioning system designed to improve skin quality (to erase wrinkles).

A website, called IdeasForHonda, has emerged in response.  It mocks Honda’s stereotyping of women with satire, offering its own ideas for what women want. Here are some of the entries:

This is just part of  a wider internet response to the She’s and this type of reaction has prompted companies to make changes.  Recently, for example, Gap pulled a t-shirt with the phrase Manifest Destiny and we’ve posted about successful resistance to the Obama sock monkey, the Pretzel Crisps “You Can Never Be too Thin” ad campaign, Nivea’s “Re-Civilize Yourself” ads, and the Abercrombie push-up bikini for kids.  Here’s to democratization.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

This month the Census Bureau released a supplemental poverty report to provide a broader picture of the poor in the U.S. The official poverty rate is based on a measure developed in the early 1960s. Researchers at the time determined that families spent about 1/3 of their income on food, so they calculated the lowest possible cost of a minimally nutritionally sufficient diet for a particular family size, multiplied it by 3, and the resulting number determined who was defined as poor. The amount has been adjusted for inflation but otherwise the measure is the same.

Critics argue this definition may no longer make sense. Since the 1960s, food has generally gotten cheaper while housing has become a much bigger portion of many families’ budgets. The measure doesn’t account for the different costs of living (especially for housing) in different parts of the U.S. It also doesn’t take government benefits a family might be receiving into account.

The supplemental measure is meant to address some of these problems; it will be released each year along with the standard poverty measure. It attempts to determine how much is needed to cover housing, food, clothing, utilities, and a bit for other needs (transportation, personal care items, etc.), while taking public assistance benefits into account.

The supplemental poverty measure (SPM) showed a somewhat higher poverty rate overall (16.1% vs. 15% with the official poverty rate). Because it takes benefits such as daycare subsidies, nutritional assistance programs, etc., into account, the SPM actually showed a lower poverty rate for children under 18 than the official rate does. However, adults were more likely to be defined as poor with the SPM. This is especially true for older adults. For those over 65, 8.7% are officially poor, but with the SPM, it’s 15.1%:

Dylan Matthews, at the Washington Post, created a graph to show the impact of some important expenses and government assistance programs on poverty, since the SPM takes benefits, and a greater range of expenses, into account in its measure. The graph shows how much each program/expense reduced the adjusted poverty rate, based on data presented in the report.

Social Security has the single biggest impact; it reduced the SPM by 8 percentage points. That is, if they had not included Social Security benefits in the measure, the SPM poverty rate would have been 24.1%, not 16.1%. On the other hand, taking Temporary Aid to Needy Families (TANF), the cash assistance program created in the welfare reform process in the 1990s, into account did little to affect the calculated poverty rate, indicating it does little to alleviate poverty (intentionally so, many would argue). Note the axis is percentage points, not percent:

At the bottom of the graph we see several items that increased the supplemental poverty rate: looking at how much income tax people paid (countering the myth that low-income people don’t pay income taxes), payroll axes, expenses related to work, and medical expenses, with out-of-pocket medical expenses being the largest factor.

There’s tons of data in the tables that show which groups would be more or less likely to be defined as poor in the official and supplemental poverty rates. Check out the full report.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.