It saddens me how this kind of thing plays out so much in real life scenarios. Being in University, I see this happen much more than i'd like. I, too have been "hunted" by a dude with a lot of booze, sadly it didn't end well. This whole masculine "hunting" issue is really serious, and all these companies do is encourage the behavior.

I turned down a Heineken this past Sunday because of this exact ad!

This ad also makes it clear that women of all ages will be manipulated by this "predator" -- he dances with the older woman (presumably the younger woman's mother?) in what is presented as a calculated effort to get the younger woman to "surrender". I imagine the same angle could be taken with a ten-year-old girl (although there's the creep factor there). It boils down to the idea being presented that women are either there to score with, or there to help men score with other women. Does he really want to dance with the older woman? No. She's just something he has to put up with so he can charm his way into bed with the younger woman. It's sick.

The timing of the voice-over almost makes it sound like the elderly woman is the "prey." Which would've been an awfully great twist, had it been intentional.

Really, though, the idea of the pursuit of sex being mildly predatory (though tempered by taste) is a far more accurate depiction of human psychology than the ideal of sex being a carefully and soberly negotiated expression of mutual respect between two socioeconomic equals. Alcohol IS effective in lubricating sexual desire, which is the most basic fundamental motivation in adult behavior. It's worth asking whether there's a concrete social benefit in forcing advertising to turn a blind eye to that well-established tendency.

Of course, if you're a guy who think you'll score by handing a beautiful stranger some refrigerated Dutch urine and dancing with her mom, I have a bridge to sell you.

Thank you for posting about this! I can't stand this commercial and I see it all the time.

Seriously, if as the woman I'm the "prey," does that mean the sex won't be enjoyable? I guess it should be about as fun as you murdering me, huh?

I would like to run another ad telling guys NOT to try this sort of shit. Honestly, the guy who comes up and asks me out, gets rejected and then goes on with his life is going to be way better off than the one trying to manipulate me into thinking he's a "good" guy. I would pretty much see right through a guy attempting to use my mom/grandma to get in my pants and I'd make sure my rejection of him leaves a lasting, painful, and embarrassing memory.

Also, I would like to punch the narrator of this commercial in the face for getting so into the role. Thanks creepy psycho narrator, but I will not be buying Heineken, and I will be sure to avoid men offering one to me.

I really, really, REALLY hate this ad, because it takes what should be an image of a sweet, thoughtful guy and praises him based on misogynist priorities.

"Don't be thoughtful because women are human beings deserving of respect, or because you want to be kind to this woman you're fond of, be thoughtful to be a wolf in sheep's clothing to lure her into your grasp!"

The concept that respect should be something to perform in order to manipulate women, rather than something genuine to give to your fellow human beings including the female kind, is downright nasty.

If I wasn't already boycotting Heineken, I'd start.

Erm, shouldn't he have bought granny a beer too? What a heel!

But seriously, given the normalcy of completely idiotic behaviour in our society, this guy probably does come off looking like prince charming to a lot of women. It's pretty sad, but the dating pool has gotten so shallow that these days any decent-looking, employed fellow who can hold open a door or keep his hands off his cellphone while having a conversation is instantly marriage material. Sigh. Me, bitter? Noooo.

I don't think this ad is that bad actually. I mean, how would you engage in a chat-up with a beautiful woman stranger sat with an old woman at a wedding? Get her a drink, offer it - then offer to dance with the older woman. I think it's quite nice.

This one however, drives me up the WALL. Aargh, the screaming! From everyone.

http://www.youtube.com/watch?v=S1ZZreXEqSY

And i don't get it - they have a whole fridge of heineken? Er... why is that that exciting? And two - why do the women all scream over what is surely the other woman's closet? It's not like she'd share. Do you ever scream about someone elses wealth (except in RAGE!)

Okay I may be a traitor to my gender here by saying this, but the commercial didn't offend me too much. When I saw it, the message to me was that the guy's objective was to just get himself noticed, to stand apart from the rest of the guys. And it worked. That's all.

Whether or not he ends up having sex at the end of the night isn't up to him; it's up to the woman. Women are powerful, thinking beings and they have choices in this scenario, too. We can't automatically assume that because of what he did she's turned into a blob of jello and is already thinking "Yes, I'll have sex with you!" For all we know she could just be thinking, "Nice move. A little on the manipulative side, but I'll give you points for trying. Maybe I'll have a conversation with you when you come back."

To his credit, he was thinking on his feet: assessed the situation, saw what wasn't working, and changed his approach. Personally I think that's an attractive skill. Whether or not it works (and if it does, to what extent) with the woman in the commercial will ultimately be up to her.

However, if nothing else, this commercial has now "exposed" this opening move. Women are now more aware of it, and it probably won't work anymore. Men will now have to think of something else to find a way to make a first impression (hopefully a good one).

I don't know I thought that guy was a pretty decent guy. He got one a beer, danced with the other lady. If it didn't have the creepy voice over I'm not sure there'd be too much to disapprove of here.

Interesting update: the commercial is still airing (of course), but now in the voiceover the word "prey" has been replaced with the word "prize". That's...well, a little better, right? Maybe? No, probably not.

oh what ever this shit isnt anything bad just stop bitchin about it

So basically if men decided to stop "Hunting" the human race would cease? I think not it would only be driven by women only then men would be looked at as none assertive. "If it isn't one thing it's another", we can't even fix the world but we'll complain about a stupid commercial.....