Archive: Jul 2009

Ryan G. alerted us to a commercial for First Response pregnancy fertility tests. He noticed that the commercial cuts off the pregnant mother’s head, turning her into a faceless baby incubator (like in these editorial cartoons and not unrelated to this photography).  Ryan writes: “It’s clear what’s most important in this picture.”

While Ryan couldn’t find the commercial to embed, he did take down the narration and sent in some screen shots.  Here is the text of the voiceover:

The moment we pass from womanhood to motherhood, we cross a threshold. For many of us, that step is filled with wish and worry, hope and how, wonder and when. Fertility is a woman’s most sacred birthright. For over twenty years, First Response has been there, helping women answer the most important questions of their lives. Now we bring you new help: the First Response fertility test for women.

Ryan offered commentary, so I’ll rely on him.  He writes:

…”womanhood” and “motherhood” are presented as two separate things, with motherhood trumping womanhood. I’m assuming this is partly because a woman is not allowed to have a sex drive after she becomes a mother, and we all know that a woman without a sex drive is the higher form of woman.

He continues:

“Fertility is a woman’s most sacred birthright.” God knows the most important thing any woman can contribute to society is being a baby farm. Strangely, I never see Viagra commercials arguing that knocking people up is a man’s most sacred birthright.

“[H]elping women answer the most important questions of their lives.” The most important question in a woman’s life doesn’t involve her own personal needs, but the needs of her children and soon-to-be children.

Finally, Ryan writes:

And of course, there’s no father pictured here, or even a passing mention of one. Why would there be?  Conceiving, planning for, and raising a child is exclusively the job–ahem, the “sacred birthright”–of the mother.

Thanks for the excellent and provocative analysis, Ryan!

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Animals Awake, a Dutch organization for animals akin to PETA in the U.S., “takes a page from [their] playbook,” according to David at Adfreak.   This commercial, in which a stripper is brutally murdered in front of a live audience, is so shocking that my first I thought was that it was a parody. It’s not.

Major major major trigger warning:

[vimeo]http://vimeo.com/5323112[/vimeo]

The critique, of course, is that Animals Awake is contributing to an atmosphere in which violence against women is ubiquitous (see Jezebel, for example).  But I actually think that this commercial works in that we are (I hope) genuinely horrified by the murder at the end.  I don’t think it normalizes violence against women like so many other ads/media/products do (see here, here, here, here, here, here, here, here, and here for examples).

BUT it does normalize the connection between violence and sex.  There is absolutely no reason why the person murdered in this ad had to a stripper.  There is no reason to spend the first half of the commercial titillating us, only to have it suddenly turned into a horror show.  There’s absolutely no connection.  But because sex and violence are so frequently linked in the American imagination, it actually took me a few minutes of thinking about it to remember that.  And I’m kind of horrified that, in my mind, sex and violence go together like peas and carrots.  This ad only reinforces that connection.

Sorry I made you watch it.

More images of sexualized violence here, here, here, here, here, here, here here, here, here, here, here, here, here, and here.

Here’s another PSA, this one from the U.K., with exactly the same idea.

UPDATE: In the comments, jeffliveshere points out that the commercial is based on a pun:

I agree that the sex and violence connection is unnecessary–but, to be clear, there is wordplay involved–“stripping fish” is apparently a technical term for removing the guts of fish…

Okay, so maybe there isn’t “absolutely no connection.” Even so?

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

As reported in the Associated Press, according to a report released today by the Trust for America’s Health and the Robert Wood Johnson Foundation, “Adult obesity rates increased in 23 states and did not decrease in a single state in the past year… In addition, the percentage of obese or overweight children is at or above 30 percent in 30 states.”

More details, nifty flash graphics, and state specific information can be found online.

HAPPY BIRTHDAY TO SOCIOLOGICAL IMAGES!

Sociological Images is two years old this month.  In July of 2007, we had a whopping total of three (3) posts.

We have great fun with the blog and feel very lucky to have such passionate and intelligent readers.  Thank you all for reading, commenting, and submitting images!

FROM THE ARCHIVES:

While in Oklahoma this summer, Gwen and I saw a swastika design built into a brick chimney.  It reminded us of Wendy’s fascinating post on the history of the swastika symbol from June 2008.  Before WWII, it didn’t signify oppressive racist ideology at all.  The post features pictures of swastika jewelry, a swastika quilt, and more.

NEWLY ENRICHED POSTS (Look for what’s NEW!):

Race and Inequality

We updated our post about race and toxic release facilities by adding some maps showing high-poverty areas and air pollution in Toronto.

Racialicious had an interesting post about Microsoft’s Natal game initially having trouble recognizing people with “dark skin,” which we added to our post about Nikon’s blink-recognition software problems.

Sex and Sexual Orientation

Another zoo reports a pair of gay penguins raising a chick.  We added it to our post on gay animals.

A poster affixed to a tree outside my house was another excellent example of heteronormativity and the social construction of the family.  I added it to a previous example (featuring elephants!).

Christine B. sent us some images of sexualized animals used in Orangina ads, which we added to our earlier post about their insane commercial.

Joyous A. sent us a link to a photograph that we just had to add to our post on ejaculation imagery.

Doin’ Good

Also in boobs,we added another example of breast cancer marketing, this time a breast cancer-themed limousine sent in by Steve W., to our post on the topic.

We also added an anti-smoking advertisement threatening women with unattractiveness to a similar anti-drinking advertisement.

Hot Stuff

We added another example of the objectification of men to our post on the topic (NSFW). In this example a mascara wand involves a man who loses his clothes. Thanks to Jennifer C. for sending us the link!

Fiona D. sent in a Belfast Telegraph story on the Lingerie Football League that apparently warranted a slide show with fifty-nine (59) photos. We added some to our post asking “What warrants a slide show?” (scroll down).

Tiffani sent us an ad in which a woman with her head in a clothes washer is used to advertise a credit union in Georgia. See it here.

We also added a billboard, sent in by Sharon G., using sex with women to sell kitchen remodeling.  See it here, among our other examples of sex being used to sell homes and house stuff.

And Sarah N. sent us another example of women’s “curves” being used to sell products. We added it to our post on the topic here.

Taylor S. sent us another example of a boob-themed product and we added it to our products-shaped-like-boobs post.