social media

What is it that we exchange when we interact online? Part of my research into the notion of the branded cyborg explores the question of what we circulate in the networks that constitute digital sociality. Different platforms and communities within social media privilege different types of interactions, but two dominant  conceptualizations seem to emerge regularly. One is represented by Marcel Mauss‘ gift economy, the other by Bourdieu’s notions of capital, particularly social capital.

The concept of the gift economy resonates in the history of early web communities like CommuniTree (Stone, The War of Desire and Technology at the Close of the Mechanical Age, 1995) and in the rise of Linux and the Open Source Movement. Mauss (The Gift: Forms and Functions of Exchange in Archaic Societies, 1922/1990, p. 31) argued that gifts are never actually free, but objects of reciprocal exchange, and that “objects are never completely separated from the men [sic] who exchange them.” In a gift economy, then, objects cannot be fully transferred from one owner to another as they can in a commodity economy. Gregory’s (Gifts and commodities, 1982) work on Mauss suggests that the affiliation of the identity of the giver with the object is what compels reciprocation: gifts are inalienable, thus the act of giving creates debt that must be repaid and instantiates an ongoing relationship between individuals.  Gift exchange leads to a social bond and to mutual interdependence. more...

This is the second panel spotlight for the upcoming  Theorizing the Web conference on April 9^th.  I am presiding over an open paper session whose full title is  “Poets and Scribes – Constructing Fact and Fiction on Social Media.”  The title alludes to Susan Sontag’s On Photography in which she describes the evolution of thought surrounding our relationship to that earlier medium:

The photographer was thought to be an acute but non-interfering observer—as scribe, not a poet. But as people quickly discovered that nobody takes the same picture of the same thing, the supposition that cameras furnish an impersonal objective image yielded to the fact that photographs are evidence not only of what’s there but of what an individual sees, not just a record but and evaluation of the world.  It became clear that there was not just a simple, unitary activity called seeing (recorded by, aided by cameras) but “photographic seeing,” which was both a new way for people to see and a new activity for them to perform.

The parallel between photography and social media is that both produce documents that are mediated through the situated perspective of the actor.  Media production is never passive and it is never asocial (though, of course, such actors fall on a continuum between the ideal-typical poet and scribe).  However, when we accept that media products are embedded within a system of social relations (particularly, relations of power), we implicitly accept the idea that these products inextricably contain poetic or fictitious elements—angles or interpretations that reflect the historical moment in which they were articulated. All media, including social media, are expressions of what Donna Haraway calls “situated knowledge.”

The salient difference between the poet and the scribe is that the poet is self-aware the her work is always a half-fiction.  She embraces the fact that expression is always a process of fictioning and uses it to her advantage.  On the contrary, the scribe is faced with the paradoxical task of trying to legitimate her existence by saying her work is necessary but adds nothing.  Her unwillingness to acknowledge what she brings to the product leaves her vulnerable to both marginalization and exploitation because she is blind to the unique interests of her social position and to the value that is created in offering a concrete expression of these interests. No doubt, the average Facebook user is more like a scribe than a poet, faithfully documenting the “truths” of their existence without realizing any claim to the value of the information generated.

The four papers on this panel are joined by a theme of inquiry into the active, poetic practice of mediating our online interaction and documentation.  Abstracts are presented below: more...

The Cyborgology editors are throwing a conference on April 9^th called Theorizing the Web. Leading up to the event, we will occasionally highlight some of the events taking place. I will be presiding over a paper session simply titled “Cyborgology” and present the four abstracts below. As readers of this blog already know, we view cyborgology as the intersection of technology and society. We define technology more broadly than just electronics, but also to things like architecture, language, even social norms. And the four papers on the Cyborgology panel offer a broad scope of what cyborgology is and how it can be used.

First, we have David Banks’ paper titled, “Practical Cyborg Theory: Discovering a Metric for the Emancipatory Potential of Technology.” David discusses what theoretical cyborgology is and what it can do. Bonnie Stewart offers a discussion of the social-media-using-cyborg as a sort-of “branded” self in her paper, “The Branded Self: Cyborg Subjectivity in Social Media.” Bonnie pays special attention to, in true cyborgology fashion, the way in which digital and physical selves interact and blur together. Next, Michael Schandorf argues that Twitter norms are akin to the non-speech gestures we make while talking (e.g., like moving our hands). What makes his paper, titled, “Mediated Gesture of The Distributed Body,” so appropriate for the Cyborgology panel is Michael’s focus on the physically and socially embodied nature of digital communication. Even digital communication does not exist alone in cyberspace but in an “augmented reality” at the intersection of atoms and bits. Last, Stephanie Laudone’s paper, “Digital Constructions of Sexuality,” empirically describes how sexuality is both affirmed and regulated on Facebook. This, again, highlights the embodied nature of Facebook while looking at how digital space operates differently than physical space.

Find the four abstracts below. Together, they will make for an exciting panel. We invite everyone to join us at the conference in College Park, MD (just outside of Washington, D.C.) on April 9^th. And let’s start the discussion before the conference in the comments section below. Thanks! more...

Given the recent events in the Middle East (and elsewhere, as protests continue in Wisconsin and ominous rumblings begin to issue from the direction of China) a great deal has been written in the past few weeks on the topic of social media and social movements/revolutions. Some of it has been a bit frothy, while much of it—including this, this, and this commentary on the Cyborgology blog—has been very insightful. However, while commentators have come at this issue from various angles, there hasn’t yet been much in the way of writing that seeks to wed an analysis of these forms of social action with existing theories of social movements and contentious politics.

The speed at which events have moved is a point on which a number of people have remarked. The wave of political anger expressed as protest that spread from Tunisia to Egypt, Yemen, Libya, Bahrain, and points beyond has been likened to dominoes falling—or, and this is more appropriate to the point I want to make, to the spread of a contagious disease. Democracy, it has been said, has “gone viral”. more...

Zygmunt Bauman (pictured above) provides a famous liquidity metaphor that I find infinitely useful for thinking about the Internet. My previous post on Wikileaks and our Liquid Modernity outlins how the Internet and digitality are making information more fluid, nimble and difficult to contain. Using the liquidity metaphor, I argue that WikiLeaks is an example of increasingly liquid and leak-able information.

I further argue that “heavy” structures need to become more porous; that is, allow for some amount of liquidity in order to withstand the torrent of contemporary fluidity. Julian Assange argued that his WikiLeaks project will cause governments to become more secretive, or, using Bauman’s metaphor, those structures become more solid and thus become washed away by seeming out of date to current, more liquid, realities. I believe we saw a scenario just like this play out in Egypt. more...

As many of you already know, the Cyborgology editors decided to throw a conference called Theorizing the Web. The conference will be in College Park, MD (just outside of Washington, D.C.) on April 9th. Today we are excited to announce the program for the conference and attach a flier that we hope you all can distribute to those who you think might be interested.

As you will see, the response was terrific. We built 14 panels out of the 56 papers we accepted (from the over 100 submissions). There will be three invited panels (on feminist activism, race, and methods). There will be two symposia (one on the role of social media in the Arab uprisings and another on social media and street art). There will be two plenaries (one by Saskia Sassen and another by George Ritzer). And we are excited to have danah boyd deliver our keynote.

If that was not enough, we have plenty of art-related surprises in store for those who attend. We have invited artists of all types to display and perform art specifically tailored to the themes of the conference. This will be one busy carnivalesque day for those who love technology and/or theory!

The program is found here: http://www.cyborgology.org/theorizingtheweb/program.html

Last, a flier for the conference [.pdf here]. Please distribute widely!

TtW2011 Flyer

Twitter users, likely from outside of China itself, are calling for people to “stroll” in Chinese public areas. The strolling protestors are not to carry signs or yell slogans, but instead to blend in with regular foot traffic. Chinese officials will not be able to identify protestors who themselves can safely blend in anonymity. [Edit for clarity: the idea is that foot traffic will increase in the announced area, but officials won’t know which are the protesters.]

This tactic is reminiscent of those French Situationist strategies of May ’68 to create chaos and disorder (note that strolling is akin to, but not exactly the same as, DeBord’s practice of “the derive“). The calls to “stroll” have had impact in China with the government shutting down public spaces and popular hangouts. Even a busy McDonald’s was closed. These gatherings announced over Twitter have been highly attended by many officials, police and media, but, importantly, not by many protestors themselves.

This is slacktivism at its best. If this slacker activism is often defined by more...

In my previous post on “Digital Dualism Versus Augmented Reality,” I lay out two competing views for conceptualizing digital and material realities. Some view the physical and digital as (1) separate, akin to the film The Matrix, or (2) as an augmented reality where atoms and bits are increasingly imploding into each other.

I prefer the latter, and want to apply this augmented paradigm to the revolutions occurring in the Arab world that have been taking place this winter as well as the subsequent debate over the causes. I, like many others, am equally frustrated by those who give either all or none of the credit for these uprisings to social media tools and argue instead that what is occuring is an augmented revolution.

On one side there are those that promoted the phrase “Twitter revolution” during more...

The power of social media to burrow dramatically into our everyday lives as well as the near ubiquity of new technologies such as mobile phones has forced us all to conceptualize the digital and the physical; the on- and off-line.

And some have a bias to see the digital and the physical as separate; what I am calling digital dualism. Digital dualists believe that the digital world is “virtual” and the physical world “real.” This bias motivates many of the critiques of sites like Facebook and the rest of the social web and I fundamentally think this digital dualism is a fallacy. Instead, I want to argue that the digital and physical are increasingly meshed, and want to call this opposite perspective that implodes atoms and bits rather than holding them conceptually separate augmented reality.

In a 2009 post titled “Towards Theorizing An Augmented Reality,” I discussed geo-tagging (think Foursquare or Facebook Places), street view, face recognition, the Wii controller and the fact that sites like Facebook both impact and are impacted by the physical world to argue that “digital and material realities dialectically co-construct each other.” This is opposed to the notion that the Internet is like the Matrix, where there is a “real” (Zion) that you leave when you enter the virtual space (the Matrix) -an outdated perspective as Facebook is increasingly real and our physical world increasingly digital.

I have used this perspective of augmentation to critque dualism when I see it. For instance, more...

On the February 21, 2011 edition of The Colbert Report, there was a humorous but still telling segment (watch here) about former Congressional Senator and Representative Rick Santorum (R-PA). The segment detailed the effects of Dan Savage’s appeal to readers and followers to “Google bomb” then U.S. Senator Santorum in 2003 as a response to some of Santorum’s comments about homosexuality. In April of 2003, the Senator made several controversial statements that essentially compared homosexual acts to bestiality and incest, and stated he believed such acts to be a threat to society and the institution of the family (read excerpts from the interview here). Savage, author of the sex advice column “Savage Love,” appealed to his readers to come up with a definition of “Santorum” to memorialize the Senator’s comments as an act of protest.

After settling on a definition, Savage created the website Santorum to promote the newly coined sexual neologism that meant a “frothy mixture of lube and fecal matter that is sometimes the byproduct of anal sex.” Over time, and many searches later, Savage’s website is to this day at the top of the results list when you Google “Santorum.” [In a nutshell, in order to Google bomb, or to inflate the ranking of a site under a particular query, you rely on people clicking on a specific link in the search results list and you rely upon other websites linking to a particular page using a specific anchor text. In this case, other websites linked to Savage’s site using the anchor text “Santorum” and many people clicked on his site when Googling the term.]

As funny as the story is, it raises important questions about the power over discourse given the new possibilities presented by the web. more...