Lotion is socially constructed as feminine and so some men, attempting to avoid the prevailing insults of our time – gay, fag, bitch, pussy, douche,girl, and woman – are disinclined to use it.
You know who you are, guys.
Sunscreen is a category of lotion and so putting on sunscreen is equivalent to admitting you’re the sun’s bitch. Men are supposed to let the sun bake their face into a tough, craggy masculinity that says “yeah, I go outdoors and, when I do, I don’t give a shit.”
Conspicuous consumption refers to the practice of ostentatiously displaying of high status objects. Think very expensive purses and watches. In the last few decades, as concern for the environment has become increasingly en vogue, it has become a marker of status to care for the earth. Accordingly, people now engage in conspicuous conservation, the ostentatious display of objects that mark a person as eco-friendly.
This is not just a handful of guys. Kulze links to “an entire subculture” on Facebook, Tumblr, and Instagram. “It’s just fun,” one coal roller says. “Just driving and blowing smoke and having a good time.”
It isn’t just fun, though. It’s a way for these men — mostly white, working class, rural men — to send an intrusive and nasty message to people they don’t like. According to this video, that includes Prius drivers, cops, women, tailgaters, and people in vulnerable positions. “City boys” and “liberals” are also targeted:
Kulze reports that it costs anywhere between $1,000 and $5,000 to modify a pickup to do this, which is why the phenomenon resonates with conspicuous consumption and conservation. It’s an expensive and public way to claim an identity that the owner wants to project.
Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.
Activist Carol Adams has famously argued that the common phenomenon of sexualizing meat productsis designed to make us feel better about eating animals. One of the ways it does this is by making it funny. She explains:
Uneasiness becomes sexual energy… and everybody knows what to do about sexual energy. You can laugh at it, you can talk about it, it reduces whoever is presented to an object. And so it makes it okay again.
Sexualizing meat also turns the object of consumption, the animal, into a willing participant. Sex takes two and, even when one partner is objectified, there is a desire. If not “want,” it’s a “want to be wanted.”
If the meat wants you to want it, then you don’t have to feel bad about eating it. As I’ve written before, “this works best alongside feminization, as it is women who are typically presented as objects of a lustful male gaze.”
This ad, in which roosters flock to Carl’s Jr to ogle and lust over chicken “breasts,” is a disturbing example.
At the end of last year, Robin Thicke took a lot of heat for both the lyrics of his song, Blurred Lines, and the accompanying video. The latter is a transparent instance of a very common strategy for making men look cool: surround them with beautiful and preferably naked women.
It seems especially effective if the men in question act unimpressed and unaffected by, or even disinterested in, the women around them. It’s as if they are trying to say, “I am so accustomed to having access to beautiful, naked women, I don’t even notice that they’re there anymore.” Or, to be more vulgar about it, “I get so much pussy, I’ve become immune.”
This is all to introduce a satirical series of photographs featuring performance artist Nate Hill who, on the mission page of his “trophy scarves” website (NSFW), writes: “I wear white women for status and power.” And, so, he does. Here are some maybe safe-for-work-ish examples:
There are more, definitely NSFW examples, at his site (and thanks to German C. for sending the link).
Hill brilliantly combines a tradition of conspicuous consumption – think mink stoles – with a contemporary matrix of domination in which white women are status symbols for men of all races. It’s not irrelevant that he’s African-American and the women he chooses are white and, yes, it is about power. We know it is because women do it too and, when they do, they use women below them in the racial hierarchy. Remember Gwen Stefani’s harajuku girls? And consider this FHM Philippines cover:
I’m amazed at the ubiquitousness of this type of imagery and our willingness to take it for granted that this is just what our visual landscape looks like. It’s social inequality unapologetically laid bare. We’re used to it.
Somebody — lots of somebodies, I guess — sat around the room and thought, “Yeah, there’s nothing pathetic or problematic about a music video in which absolutely nothing happens except naked women are used to prop up our singer’s masculinity.” The optimist in me wants to think that it’s far too obvious, so much so that the producers and participants would be embarrassed by it. Or, at least, there’d be a modicum of sensitivity to the decades of feminist activism around the sexual objectification of women.
The cynic in me recognizes that white supremacy and the dehumanization of women are alive and well. I’m glad Hill is here to help me laugh about it, even if nervously. Gallows humor, y’all. Sometimes it’s all we got.
The Nation sparked a robust discussion last week with its incisive online conversation, Does Feminism Have a Class Problem? The panelists addressed the “Lean In” phenomenon, articulating how and why Sheryl Sandberg’s focus on self-improvement – rather than structural barriers and collective action to overcome them – angered quite a few feminists on the left.
While women of different economic backgrounds face many different realities, they also share similar work-life balance struggles. In that vein, the discussants argue that expanding family-friendly workplace policies – which would improve the lives of working women up and down the economic ladder – could help bridge the feminist class divide.
A growing body of research indicates that there are few other interventions that improve the economic prospects and work-life balance of women workers as much as unions do. A new report from the Center for Economic and Policy Research (CEPR), which I co-authored with my colleagues Janelle Jones and John Schmitt, shows just how much of a boost unions give to working women’s pay, benefits and workplace flexibility.
For example, all else being equal, women in unions earn an average of 13 percent – that’s about $2.50 per hour – more than their non-union counterparts. In other words, unionization can raise a woman’s pay as much as a full year of college does. Unions also help move us closer to equal pay: a study by the National Women’s Law Center determined that the gender pay gap for union workers is only half of what it is for those not in unions.
Unionized careers tend to come with better health and retirement benefits, too. CEPR finds that women in unions are 36 percent more likely to have health insurance through their jobs – and a whopping 53 percent more likely to participate in an employer-sponsored retirement plan.
Unions also support working women at those crucial times when they need time off to care for themselves or their families. Union workplaces are 16 percent more likely to allow medical leave and 21 percent more likely to offer paid sick leave. Companies with unionized employees are also 22 percent more likely to allow parental leave, 12 percent more likely to offer pregnancy leave, and 19 percent more likely to let their workers take time off to care for sick family members.
Women make up almost half of the union workforce and are on track to be in the majority by 2025. As women are overrepresented in the low-wage jobs that are being created in this precarious economy – they are 56.4% of low-wage workers and over half of fast food workers – unions are leading and supporting many of the campaigns to improve their situations. In an important sense, the union movement already is a women’s movement.
Education and skills can get women only so far. It’s a conundrum that women have surpassed men when it comes to formal schooling, yet women have made little progress catching up on pay. Many women who do everything right — getting more education and skills — still find themselves with low wages and no benefits.
With unions already playing a central role in helping to meet the needs working women and their families in the 21st century economy, anyone concerned about the well-being of women should also care about unions.