Sociological Images

Last week, as most of you no doubt heard, the Susan B. Komen for the Cure breast cancer awareness group announced it would no longer fund breast cancer screenings at Planned Parenthood, saying it had a policy against funding organizations that were under investigation (Planned Parenthood is currently under what many see as a politically-motivated investigation about whether it used any federal funds to pay for abortions). The decision drew a lot of attention and criticism of Komen — not just of the decision about Planned Parenthood, but of its role in the breast cancer awareness/research community more generally.

The Komen Foundation is known to many primarily because it’s often listed as a recipient of the funds companies promise to donate when we buy products branded with a pink ribbon. But many critics express concern with this type of marketing-as-awareness, and discussions of the “pinkification” of breast cancer and criticism of the policies supported by groups such as Komen surfaced as part of the debate about the organization over the weekend (which is ongoing, with the VP for Public Policy at Komen announcing her resignation today).

Given this, Dmitriy T.M. thought readers might be interested in the trailer for the documentary Pink Ribbons, which looks at the rise of pink ribbon branding and its impact on breast cancer prevention efforts. I post it with the caveat that I haven’t been able to see the whole film, but would love to hear from those of you who have, or who can speak to the issues it raises:

Feminists have done a powerful job of making the sexual assault of women by men a public issue.  Male victims, though, have remained largely invisible. In fact, one in ten victims of sexual assault is male.  Most of these men are raped by other men.

The Rape, Abuse, and Incest National Network is attempting to raise awareness of this issue.  As part of their campaign, they are sponsoring this really interesting two-minute video made by my colleague, Dr. Broderick Fox, professor of Art History and Visual Arts at Occidental College:

UPDATE: In the comment thread, Umlud posted a provocative paragraph from an article by Christopher Glazek at N+1 that I thought was worth including:

In January, prodded in part by outrage over a series of articles in the New York Review of Books, the Justice Department finally released an estimate of the prevalence of sexual abuse in penitentiaries. The reliance on filed complaints appeared to understate the problem. For 2008, for example, the government had previously tallied 935 confirmed instances of sexual abuse. After asking around, and performing some calculations, the Justice Department came up with a new number: 216,000. That’s 216,000 victims, not instances. These victims are often assaulted multiple times over the course of the year. The Justice Department now seems to be saying that prison rape accounted for the majority of all rapes committed in the US in 2008, likely making the United States the first country in the history of the world to count more rapes for men than for women.

Cross-posted at Jezebel.
American Studies professor Jo B. Paoletti has announced the publication of her book, Pink and Blue: Telling the Boys from the Girls in America.  I’ve been eagerly anticipating getting my hands on a copy. It was from Paoletti that I learned that the idea that pink was a feminine and blue a masculine color was a relatively new invention in American history (one that even now does not necessarily extend to other countries).  See, for example, this pink 1920s birthday card for a man (with a pre-Nazi swastika too).

The book asks “When did we startdressing girls in pink and boys in blue?”  To answer this question:

She chronicles the decline of the white dress for both boys and girls, the introduction of rompers in the early 20th century, the gendering of pink and blue, the resurgence of unisex fashions, and the origins of today’s highly gender-specific baby and toddler clothing.

As an illustration of the changing color norms, she offered a one-minute video featuring a collection of cards sent to a pair of new parents in the 1960s.  She notes that many of the cards are gender-neutral and include both pink and blue, but that even the gender-specific cards (this particular baby was a girl) use both colors. These cards, then, reveal that pink and blue had emerged as recognizable baby colors by the 1960s, but the use of blue in the “for girl” cards and the preponderance of gender-neutral cards suggests that the importance of gender differentiation hadn’t taken hold.

P.S.: At her website Paoletti says she has a book planned on “old lady clothes, mother-of-the-bride dresses, cougars and other age-appropriate nonsense.” I can’t wait.

UPDATE! More examples from Paoletti’s website (1915-1957):

You might have heard that, after the birth of his daughter with Beyonce Knowles in January, Jay-Z has sworn off calling women “bitches.”His change of heart is illustrative of a trend among fathers documented by sociologists Emily Shafer and Neil Malhotra.  Their article measured the effect of a new baby’s sex on a parent’s gender ideology.  Their findings?  Men’s support for traditional gender roles weakens after they have a daughter; no similar result was documented for new mothers.

This first graph shows the average change in fathers’ attitudes before and after having a daughter and a son. The authors note that both men who have daughters (solid grey line) and those who have sons (black dotted line) show a decrease in support for traditional gender roles, but that men who have daughters show a much more steep decline in support.

This second graph shows the average change in mothers’ attitudes. Notice that mothers start off with a much lower average level of support for traditional gender roles than fathers and appears to decrease over time.  These changes, though, are not statistically significant. So this study offers no evidence mothers’ ideologies change the way fathers’ do.

Jay-Z, then, may be experiencing what a lot of fathers experience: a change in their thinking about women inspired by looking into the eyes of their own baby daughter.

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Cite: Shafer, Emily and Neil Malhotra. 2011. The Effect of a Child’s Sex on Support for Traditional Gender Roles. Social Forces 50, 1: 209-222.

Image source:

After the recent scandal over LEGO Friends, I am excited to report that I am in the process of working with a LEGO “fanatic,” David Pickett, on a series of posts about gender and the history of LEGO.  In the meantime, as a teaser, I wanted to offer you two LEGO ads that were from the same campaign as the one making its semi-viral way around the internet (1980-1982).  As with the original, these are evidence that advertising doesn’t have to reproduce the idea of “opposite sexes”:

Thanks to Moose Greebles and his Photostream.

Dr. Bethany Pope sent in a segment from a National Geographic show about animals’ sexual behavior. The clip is an amazingly gendered discussion, describing animals’ motivations and behaviors through the lens of what is considered normative masculine and feminine sexual behavior, the correct place of males and females in the social hierarchy, and the assumption that males and females are locked in a zero-sum game.

The anthropomorphizing of other species begins at the outset, when we learn female hyenas want “more than equal rights, they want to beat males at their own game.”  In fact, “Africa’s plains are among the most macho places on earth…they’re testosterone-fueled battlefields,” filled with “swaggering” males.

Bethany sums up the tone regarding hyenas, saying, “The documentary presents them as an abomination, usurping male gender roles.” Indeed, at about a minute in we learn that hyenas “seem mixed up.” A hyena “swaggers,” “confident” and “cocksure,” its penis swinging “low and proud.”

But what’s this? The swaggering, cocksure hunter “has a secret”! That’s not a penis, it’s an enlarged clitoris; our hero is a she! Not only that, there’s not a penis anywhere to be found, as this is an all-female pack; “these female are some of the most masculine in the world — and they like to sniff each other an awful lot, too. Compounding the “confusion,” they have a “bulging” sac, like a scrotum. And not only are female hyenas masculinized, but the poor males are emasculated, reduced to being “subservient, servile, and scared.”

It is rather stunning example of anthropomorphizing the natural world and applying gendered norms of sexuality to other species, and worth sitting through the full six minutes to get the full effect (the video might not be safe for some workplaces; there are a lot of lingering shots of penises and clitorises. A lot.):

In an interesting article at Slate, Libby Copeland observes that Ron Paul has disproportionate support from young people and men.  Why?  She cites political scientists explaining that young people, on average, think in more black-and-white terms than older people:

…age and newness to politics predispose young voters to a less nuanced view of the political world. They’re less likely to take the long view, less likely to have patience, less likely to spin out the implications of their political theories.

Ron Paul does, indeed, articulate a straightforward ideology, especially compared to the other candidates.

Copeland doesn’t do as good of a job of explaining why men tend to like him more than women.  I wonder, though, if it maybe has something, just a little bit, to do with his branding.  Consider this ad:

This ad is a clear adoption of masculinity and a strong rejection of femininity (symbolized by the Shih-Tsu and its supposed weakness).  In this sense, his ad is centrally in the genre of ads designed to associate products with MEN, partly by the deliberate exclusion of women and mocking of anything feminine.  Compare it, for example, to this commercial for the Ford F-150:

It seems to me that Paul has decided to double down on his appeal, focusing on the market that he thinks is most likely to support him, and throwing everyone else out along with the social programs.

Thanks to Letta and Alex for sending along the article and commercials!