Tag Archives: gender: beauty

Everyone Lotion for Everyone, and Men Too

We’ve highlighted the ways in which society portrays men as people and women as women many times over.  So many times, in fact, that we started a Pinterest collection.  There are two scenarios in which men are the default person: (1) masculine spaces, like the workplace and politics, and (2) neutral spaces that aren’t associated with men or women, like museums and the internet.

When something is distinctly feminized, however, things flip.  @jessimckenzi and @freedenoeur forwarded us a pointed example: a brand of lotion called “everyone.”  Everyone lotion comes in two types: everyone lotion “for everyone and every body” and everyone lotion for men:

Screenshot_6This practice reminds us who belongs where by making one gender or the other the neutral participant and then adding a modifier in order to selectively include the other sex. Another example of this phenomenon is the masculinizing of feminine products in order to sell them to men and the feminizing of masculine products to sell them to women. Together these practices affirm and naturalize gender-based segregation in our social spaces and activities.

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.

Girls Braced for Beauty

Sociologists like to say that gender identities are socially constructed. That just means that what it is, and what it means, to be male or female is at least partly the outcome of social interaction between people – visible through the rules, attitudes, media, or ideals in the social world.

And that process sometimes involves constructing people’s bodies physically as well. And in today’s high-intensity parenting, in which gender plays a big part, this includes constructing – or at least tinkering with – the bodies of children.

Today’s example: braces. In my Google image search for “child with braces,” the first 100 images yielded about 75 girls.

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Why so many girls braced for beauty? More girls than boys want braces, and more parents of girls want their kids to have them, even though girls’ teeth are no more crooked or misplaced than boys’. This is just one manifestation of the greater tendency to value appearance for girls and women more than for boys and men. But because braces are expensive, this is also tied up with social class, so that richer people are more likely to get their kids’ teeth straightened, and as a result richer girls are more likely to meet (and set) beauty standards.

Hard numbers on how many kids get braces are surprisingly hard to come by. However, the government’s medical expenditure survey shows that 17 percent of children ages 11-17 saw an orthodontist in the last year, which means the number getting braces at some point in their lives is higher than that. The numbers are rising, and girls are wearing most of hardware.

study of Michigan public school students showed that although boys and girls had equal treatment needs (orthodontists have developed sophisticated tools for measuring this need, which everyone agrees is usually aesthetic), girls’ attitudes about their own teeth were quite different:

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Clearly, braces are popular among American kids, with about half in this study saying they want them, but that sentiment is more common among girls, who are twice as likely as boys to say they don’t like their teeth.

This lines up with other studies that have shown girls want braces more at a given level of need, and they are more likely than boys to get orthodontic treatment after being referred to a specialist. Among those getting braces, there are more girls whose need is low or borderline. A study of 12-19 year-oldsgetting braces at a university clinic found 56 percent of the girls, compared with 47 percent of the boys, had “little need” for them on the aesthetic scale.

The same pattern is found in Germany, where 38 percent of girls versus 30 percent of boys ages 11-14 have braces, and in Britain – both countries where braces are covered by state health insurance if they are needed, but parents can pay for them if they aren’t.

Among American adults, women are also more likely to get braces, leading the way in the adult orthodontic trend. (Google “mother daughter braces” and you get mothers and daughters getting braces together; “father son braces” brings you to orthodontic practices run by father-son teams.)

Teeth and consequences

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Caption: The teeth of TV anchors Anderson Cooper, Soledad O’Brien, Robin Roberts, Suzanne Malveaux, Don Lemon, George Stephanopolous, David Gregory, Ashley Banfield, and Diane Sawyer.

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Today’s rich and famous people – at least the one whose faces we see a lot – usually have straight white teeth, and most people don’t get that way without some intervention. And lots of people get that.

Girls are held to a higher beauty standard and feel the pressure – from media, peers or parents – to get their teeth straightened. They want braces, and for good reason. Unfortunately, this subjects them to needless medical procedures and reinforces the over-valuing of appearance. However, it also shows one way that parents invest more in their girls, perhaps thinking they need to prepare them for successful careers and relationships by spending more on their looks.

When they’re grown up, of course, women get a lot more cosmetic surgery than men do – 87 percent of all surgical procedures, and 94% of Botox-type procedures – and that gap is growing over time.

As is the case with lots of cosmetic procedures, people from wealthier families generally are less likely to need braces but more likely to get them. But add this to the gender pattern, and what emerges is a system in which richer girls (voluntarily or not) and their parents set the standard for beauty – and then reap the rewards (as well as harms) of reaching it.

Cross-posted at Family Inequality, Adios Barbie, and Jezebel.

Philip N. Cohen is a professor of sociology at the University of Maryland, College Park, and writes the blog Family Inequality. You can follow him on Twitter or Facebook.

“Hard Out Here”: Lily Allen Skewers the Music Industry

If the past few months in the music industry have left you demoralized — what with the white supremacist capitalist patriarchy and all — Lily Allen might make you feel better, emphasis on might.  Her single, with the sarcastic refrain “It’s hard out here for a bitch,” satirizes all of it and takes some ugly missteps along the way.  In doing so, she reinvigorates an important conversation about satire, race politics, and feminism.

1.  Surrounding herself with twerking black women, she makes a reference to Miley Cyrus’ use of women of color as props in her VMA appearance:

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2.  She points to the extreme standards of beauty for pop stars, singing the lyrics “You should probably lose some weight/’Cause we can’t see your bones” and beginning the video in surgery alongside a discussion about her “terrifying” post-baby body:

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3.  She refers to the “rape-y” lyrics of Robin Thicke’s Blurred Lines, singing:

Don’t you want to have somebody who objectifies you?
Have you thought about your butt?
Who’s gonna tear it in two?

This is a retort to Thicke’s line, “I’ll give you something to tear your ass in two.”

4.  She refers to the Sinead O’Connor/Amanda Palmer debate about whether women in the music industry have agency.  Breaking the fourth wall, the video features a middle-aged, white male executive in a suit telling her to treat a banana like a penis and showing her and her dancers how to twerk.

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5.  Finally, she goes after materialism and product placement:

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Her final lines:

Inequality promises that it’s here to stay
Always trust injustice/in justice ’cause it’s not goin’ away

Interestingly, I’m not sure if the lyric is “injustice” or “in justice.” Or both!

What to Make of It All?

Not everyone is loving this video.  Some are arguing that she is using her race and class privilege to take advantage of the debate; her use of women of color as props, for example, is no different than Cyrus’.  Even if the frame is satire, the visual is the same.

Some of her lyrics mock rap and hip hop generally, making it a racialized scapegoat for everything that’s wrong in the world, which happens.  She sings, “I won’t be bragging about my cars/Or talking about my chains.”  In one scene she washes rims surrounded by champagne, in another she mocks the car culture associated with hip hop.

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Screenshot_5Even if her satire were straight on, there’s always the risk that people won’t get it, despite the fact that she refers to it directly.  This is a serious risk as indicated by the fact that a significant proportion of politically conservative viewers of The Colbert Report don’ t know he’s kidding.

I’ll be interested to see the conversation about the song and video as it plays out.  In the meantime, I’m pleased for the reminder that the music industry isn’t monolithic.

First, there are people in the industry that object to racism, sexism, and materialism: Lily Allen, I think, but also likely many of the people who worked with her to make this song and video happen.

Second, there’s money in fighting back.  This highly produced single and video would not be here if executives didn’t think it would be profitable.  They think  there are people out there who are sick of exploitation in the music industry… and they’re right.

Alternatively, this is just a modified version of the same exploitation that Cyrus is guilty of: a feminism that serves white women well, but continues to marginalize women of color.

Cross-posted at the Huffington Post.

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.

The Fright of Marrying an Ugly Man

How To Be A Retronaut posted some vintage Halloween postcards from the New York Public Library Picture Collection. Two were on a theme that seems to have been lost over the years:

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.

An Argument for the Total Irrelevance of Beauty

Today is  Love Your Body Day and is this is our favorite body positive post of the year, re-posted in celebration.  Enjoy these seven beautiful minutes in which Kara Kamos explains that she is ugly and she couldn’t care less (most of the time):

What’s more important than being beautiful?

  • Breathing
  • Living
  • The universe
  • New life forms
  • Doing stuff
  • Friends
  • Having fun

Personally, I really identified with the discussion that starts at 3:51 about not letting how she looks get in the way of her doing things.  Often when I’m asked to do public speaking or appear on video, a part of me silently asks the question, “Am I attractive enough to deserve to do this?”  The question is absurd.  Not because I AM pretty enough, but because the question assumes that, if I weren’t, I would turn down an opportunity on that basis alone.   And that  is plain silliness.

See all of our body loving posts from the archive!

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.

Should Moms Hate Childless Women?

Screenshot_1In a wonderfully provocative article titled “Compulsory Heterosexuality and Lesbian Existence” (full text), writer and poet Adrienne Rich argues, among other things, that the assumption of heterosexuality in the context of patriarchy alternatively erases and stigmatizes woman-to-woman bonds.

Though the title specifies lesbianism, she means intense and meaningful relationships between women more generally.  In other words, an overbearing heterosexuality orients women towards men not just as sexual and romantic partners, but as the arbiters of all that is good and right. Accordingly, women don’t turn to other women to validate their ideas, their value, their beauty, or anything else about them.  This post, analyzing the reality show Battle of the Bods, is a stark example.

If only men can validate women’s worth, then other women exist only as competition for their approval.  This is good for patriarchy; it divides and conquers women, keeping them constantly looking to please the men around them and making them feel invisible and worthless if they can’t get attention from or endorsement from men.

There are various strategies for getting men’s stamp of approval: being the busy and useful mother of a man’s children is one way, while being a childless so-called “trophy wife” is another.  You can imagine, right away, that these two kinds of women might see themselves as in competition.  One may be more harried, with less time to tend to her physical fitness and keep her hair shiny and her make-up and clothes just right.  The other may have plenty of time to keep herself fit and beautiful, but knows that her connection to her husband may feel less permanent without children to tie her to him.  Moreover, the childless wife is often a second wife.  So all sexy, single, childless women are, theoretically, a threat to the wife and mother.  And all husband/dads are, theoretically, a target for wanna-be second wives.

Pop culture constantly re-affirms these narratives.  It frequently naturalizes the idea that women should turn to men, and not women, to reinforce their value. Portraying women as in competition is part of that.  The “trophy wife” vs. the “busy mom” is one of those match-ups. Enter this Volvo ad, sent in by Dolores R.:

The ad encourages us to think mean-spirited thoughts about the married but (presumably) childless woman with the puckered lips.  She clearly sees herself as in competition with the redhead, looking over to check that she is, in fact, more beautiful, and looking satisfied that she is.  The redhead, though, has (supposedly) more important things to do than check herself out in the mirror.  She’s got kids.  How shallow the blond, we’re told to think, how fake.  ”Designed for real people,” the narrator explains, “designed around you.”

These battles — between childless women and mothers, one kind of mother and another, old women and young, thin women and fat, ugly women and beautifulpopular and less popular, mother-in-laws and daughter-in-laws, between strangers and between best friends — this is patriarchy in action.  It weakens women as as group and makes it more difficult to fight oppression.

As my good friend Caroline Heldman says, when we see women that excel in some way — whether they be accomplished in their career, impressive fashionistas, incredible parents, truly loved partners, inspired artists, or what-have-you —  we are taught to find something about them to dismiss because they make us feel insecure. Instead, we should think “How fabulous is she! I want to tell her how great she is and be her friend!”

Lisa Wade is a professor of sociology at Occidental College.  She elaborates on these themes in her talk, A Feminist Defense of FriendshipYou can follow her on Twitter and Facebook.

Sunday Fun: Barbie Without Make-Up

Graphic artist Eddi Aguirre takes off Barbie’s make-up:

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Why did no one think to do this before!?  I love how creative we humans can be!

At Behance, via Blame it on the Voices.

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.

1950s Beauty Pageant Judging Guidelines

Originally posted in 2009. Re-posted in honor of Women’s History Month.

Larry Harnisch, of the Los Angeles Times blog The Daily Mirror, sent in this image, published in The Mirror in 1959, that illustrated how women’s bodies were judged in the Miss Universe contest:

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Text:

ALL FIGURED OUT–This chart is used by judges as [a] guide in picking Miss Universe. First six show figure flaws, seventh is perfectly proportioned. (1) Shoulders too square. (2) Shoulders too sloping. (3) Hips too wide. (4) Shoulder bones too pronounced. (5) Shoulders and back hunched. (6) Legs irregular, with spaces at calves, knees, thighs. (7) The form divine, needs only a beautiful face.

(I had no idea that I have irregular legs until I saw figure 6. My self esteem is taking quite the hit. I can’t tell if there’s anything wrong with my shoulders, though–I’ll have to ask someone else for an opinion.)

Two points:

First, some people like to suggest that men are programmed by evolution to find a particular body shape attractive.  Clearly, if judging women’s bodies requires this much instruction, either (1) nature has left us incompetent or (2) cultural norms defining beauty overwhelm any biological predisposition to be attracted to specific body types.

Second, the chart reveals the level of scrutiny women faced in 1959 (and I’d argue it’s not so different today).   It made me think of my years in 4-H. I was a farm kid and I showed steers for several years and also took part in livestock and meat judging competitions. I was good at it, just so you know. Anyway, what the beauty pageant image brought to mind was the handouts we’d look at to learn how to judge livestock. Here are some examples, from Kansas State University’s 4-H judging guide (pdf here):

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This poor pig has a low-set tail–how dreadful:

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It’s almost as if, like superior livestock, beautiful women are a desired cultural product in which we should all invest and be invested. You might compare these to some of the images in our post about sexualizing food that come from Carol Adams’s website.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.