Tag Archives: cultural imperialism/(neo)colonialism

The Privileged White Vacationer in a Cruise Ship Ad

Nicole sent in this Australian commercial for P&O Cruises. Nicole was struck by the obvious racial divide, in which the privileged customers are all White, while non-Whites serve them, either literally (and with a smile!) or as a form of cultural entertainment:

It’s another example of a common tourism marketing theme, in which supposedly “traditional” and/or “native” cultures are provided as cultural experiences to “modern” tourists. This commercial just stands out because of the particularly stark division of the world into those who are entertained and attended to, and those who do the attending.

Vintage Images of African Americans

A while back Kale let us know that the New York Public Library had made their images collection available online.The collection has images on a huge array of topics, from fashion to the military to slavery to insects to a whole category for stilts, and including political cartoons, illustrations from publications, photographs, and so on.

Kale found the collection particularly interesting as a way to look at historical racism and rhetoric about race relations in publications aimed at White readers. This 1875 cartoon, titled “A Privilege?”, presents segregation as actually protecting African Americans from the scourge of alcohol:

Text:

A PRIVILEGE?

Wife, “I wish you were not allowed in here.”

It’s a fascinating example of the use of institutionalized racial inequalities that hurt African Americans to, instead, garner sympathy for White women and children and present African Americans as, really, better off.

Another, published in Life in 1899, implies African American men are burdens on their families, making their wives take on the role of providing for everyone:

Text:

Parson Featherly: De Lawd hab took yo’ husban’ an’ lef’ yo’ wid six chilluns; but ‘membah, Sistah, dat dar’s some good in all de Lawd does.

“I does, Parson. I realizes dat dar’s one less for me to perwide foh.”

This 1860 cartoon from Harper’s Weekly shows an African American woman (presumably a slave) in the South using the “Bobolitionists” — that is, abolitionists, who wanted to outlaw slavery — as a threat, a type of monster that will come steal him if he’s not good:

Text:

“Now den Julius! If yer ain’t a good litte nigger, mudder’l call de big old Bobolitionist and let um run away wid yer.”

I’m sure it must have been very comforting to some readers to think of slaves viewing abolitionists as threats rather than potential allies.

Other cartoons mock African Americans’ physical attributes, marking them as laughable or even grotesque:

Text:

“Would de gemman in front oblige by removing de hat?”

“Would de same gemman oblige by puttin’ de hat on agin?”

(Details.)

Text:

“Now we’ll see ef dat sawed off Peterson man kin escape de issue dis time.”

(Details.)

There are also examples that criticized U.S. race relations, such as this 1848 cartoon from Punch [Note: a reader thinks this might be about France, which banned slavery in 1848, but the NYPL has it listed as relevant to U.S. slavery, so there may be so lost context here]:

Enjoy!

[Note: A commenter has expressed concern that I ended this post with "Enjoy!" I apologize for my insensitivity. I meant it in terms of "Enjoy browsing this fascinating archive," of which racist imagery is only a small part, not, I hope it would be clear, "Enjoy looking at racist cartoons!" I wasn't thinking about how it might appear immediately after those set of images, and I should have been more careful.]

Fascinating Database about the Trans-Atlantic Slave Trade

Emory University has a very detailed database about the Atlantic slave trade, titled Voyages: The Trans-Atlantic Slave Trade Database, which I don’t believe we’ve posted before (my apologies if we have). It includes nine maps providing information on major points of departure and destination ports for the trans-Atlantic trade; here’s a general overview:

Initially the vast majority of slave voyages were organized by firms or individuals in Spain and Portugal; however, over time the slave trade was dominated by groups from northern Europe. Great Britain eventually played a major role, and over 1/3 of documented slave voyages were organized there.The description of Map 6 explains, “vessels from the largest seven ports, Rio de Janeiro, Bahia, Liverpool, London, Nantes, Bristol, and Pernambuco carried off almost three-quarters of all captives removed from Africa via the Atlantic Ocean.”

This map shows where voyages were organized, and the % of all documented African slaves that voyages from that country/area transported:

In the U.S., students generally learn about slavery in relation to cotton plantations and, to a lesser extent, tobacco. However, overall those two crops played a relatively minor role in the growth of the global slave trade. It was the growing taste for sugar, and the creation of sugar plantations, particularly in the Caribbean and South American coastal areas, that produced such an enormous demand for African slaves in the Americas. According to the Voyages website, less than 4% of all Africans captured were sold in North America.

The website also has a database of thousands of documented trips in the trans-Atlantic slave trade, including everything from point of origin, destination, number of slaves, % who died during voyage, length of trip, and so on. Some include many more details than others, as you’d expect. You can also create tables to display the variables you’re interested in. Here’s the table showing the slave trade, broken into 25-year intervals and by destination. We can clearly see that the slave trade made one big jump in the late 1500s (going from 4,287 in the 1551-1575 interval to 73,865 between 1576 and the end of the century) and another huge jump in the late 1600s, with the height of the slave trade occuring in the 1700s through the mid-1800s:

You can also create various graphs and charts. Here is a graph of the % of slaves who died during the trip, by year:

I presume the extremely high numbers in the 1550s must be skewed by some ships that sank or met some other disaster that led to the death of everyone aboard.

Over time, ships carried larger numbers of individuals per trip:

The individuals taken as part of the slave trade were predominantly male:

Documented types of resistance from captives or from Africans trying to free them:

You can spend quite a bit of time on this, I warn you — creating timelines, graphs, and so on. It’s taken me an hour to write this post because I keep getting distracted creating charts and tables. Overall, the site is a fantastic resource for both specific information and for helping illuminate the enormity of the Atlantic slave trade. Thanks to Shamus Khan for the tip.

Racial and Gender Themes in “Sheikh Romances”

Cross-posted at Jezebel.

In the article “And You Can Be My Sheikh: Gender, Race, and Orientalism in Contemporary Romance Novels,” Jessica Taylor discusses the “sheikh romance,” a type of romance novel that, Taylor argues, follows the following basic formula:

In an exotic land where it is rumoured that men still rule, a tall, dark and handsome sheikh meets a white woman who teaches him how to be ruled by love. (p. 1032)

Sheikh romances are generally set in fictional countries in the Middle East, with a male character described as a “sheikh,” “sultan,” or something along the lines of “king of the desert.” He is, of course, invariably rich and powerful. The female protagonist, on the other hand, is a White woman, usually from the U.S.

The topic is popular enough that Harlequin has a whole series, Desert Brides:

Another popular option is the Sons of the Desert series:

Taylor argues that these novels present a masculinized, exotic, and ultimately pre-modern Oriental Other that is contrasted with the modernized West.

Some examples:

The blurb, from Amazon (elipses in original):

When Sheikh Khalid Fehr rescues innocent Olivia Morse from the hands of his country’s enemies, he guarantees her freedom by announcing she is his betrothed….Khalid has vouched for Liv with his honor… and this desert king is determined that his new wife will fulfill her marital duties, by his side as his regal queen…and as his captive virgin bride!

Description:

Abbie Cavanaugh’s brother is in jail. Abbie can obtain his freedom—but only if she marries the Sheikh of Barakhara. The explosive passion between Prince Malik and Abbie could turn a marriage of convenience into one of Eastern promise. But neither Abbie nor Malik knows the other’s real identity. Can their marriage survive once the truth is revealed?

Description:

After a whirlwind courtship, Sheikh Hakim bin Omar al Kadar proposes marriage. Shy, innocent Catherine Benning has already fallen head-over-heels in love and she accepts….

After their wedding day–and night–when the sheikh claims his virgin wife, Catherine and Hakim travel to his desert kingdom. There Catherine discovers that this is no love match for Hakim–he’s bought her!

For more examples, go to Amazon and search “sheikh romance.” Seriously, there are tons of them — Traded to the Sheikh, Stolen by the Sheikh, The Desert Prince’s Mistress, The Sheikh’s Virgin, Love-Slave to the Sheikh, The Sheikh’s Ransomed Bride (notice the recurring economic transaction theme?), and my new personal favorite book title ever, Hired: The Sheikh’s Secretary Mistress, described thusly:

Sheikh Amir bin Faruq al Zorha lives in New York, but the desert is where his heart lies. Now it’s time for him to marry….Grace Brown, Amir’s plain but indispensable assistant, isn’t exactly queen material. No matter how tempted Amir is to take her innocence, she’s off-limits. Until he returns to his homeland, where the barbarian prince replaces the businessman—and resolves that Grace will be his!

Taylor argues that the themes of these books reflect concerns about gender relations while also setting up an East/West dichotomy in which Western (usually specifically U.S.) women tame the “barbarian” desires of non-Western men. The male love interests are too masculine for current U.S. cultural norms; they attempt to control women in an obvious manner, to force them into marriage, and/or to acquire them by purchase or trade.

But they are ultimately redeemable “barbarian princes.” On the cover, they’re darker than the (generally blond) woman, but only slightly so. They are usually described as having lived in the U.S. or Europe, often during college. They seek to “modernize” their countries, often signaled by their disinterest in or opposition to the harems still maintained by other men in their countries. Referring to harems clearly links this fictionalized Middle East to the past, while the individual hero instead chooses monogamy with one White woman, signaling his modernization.

A woman, and love, tame the dangerous but desirable hero. Interestingly, femininity here is presented as preferable not just for women, but for the male character as well, as a necessary element to balance his hypermasculinity:

…the man is brought to acknowledge the pre-eminence of love and the attractions of domesticity…the theme of category romance is female power…By getting the hero to give in and fall in love with her, and admit it, she brings him into the “feminine” world view…the heroine “civilizes” the Arab hero into a domestic love and he thus becomes an acceptable husband for a white girl. (p. 1046-47).

Ultimately, then, the sheikh romance presents a backward East, a state signaled largely by gender relations. There are two types of Middle Eastern men: those who are redeemable, who can be modernized, and those who can’t. And adoption of a certain ideal of monogamous romantic love, which renders the hero’s hypermasculinity exotic but no longer scary, provides the key to modernizing otherwise barbaric cultures.

The article is in Journal of Popular Culture v. 40, no. 6 (2007), p. 1032-1051.

The American War Against the Lakota


In this video, suggested by Dmitriy T.M., photographer Aaron Huey powerfully illustrates the history of the relationship between the U.S. and the Lakota of the Sioux Nation.   It includes the making and breaking of treaties, the use of the idea of private property to strip the Lakota of their land, the Battle of Wounded Knee, the stealing of the Black Hills, and the socio-economic (and related) disadvantages faced by the Lakota today.

Colonialism, Soap, and the Cleansing Metaphor

Monica Y. sent a collection of vintage ads and cartoons illustrating how soap and cleanliness has been used as a metaphor for colonization.  The first two ads show how soap manufacturers and colonialists alike colluded in suggesting that the colonized were unclean/uncivilized and needed to be cleansed/enlightened.

This first ad for Pears’ Soap reads:

The first step towards lightening The White Man’s Burden is through teaching the virtues of cleanliness.  Pears’ Soap is a potent factor in brightening the dark corners of the earth as civilization advances while amongst the cultured of all nations it holds the highest place — it is the ideal toilet soap.

The phrase “White Man’s Burden” refers to the colonial-era idea that white men were burdened with bringing civilization to the uncivilized.  See our post on a modern-day Pamper’s commercial invoking a white woman’s burden for another example.

This ad for Ivory soap depicts Uncle Sam (I think) passing out soap to American Indians (in blankets, no less) (text transcribed below):

Text:

A NEW DEPARTURE
SAID Uncle Sam: “I will be wise,
And thus the Indian civilize:
Instead of guns, that kill a mile,
Tobacco, lead, and liquor vile,
Instead of serving out a meal,
Or sending Agents out to steal,
I’ll give, domestic arts to teach,
A cake of IVORY SOAP to each.
Before it flies the guilty stain,

The grease and dirt no more remain;
‘Twill change their nature day by day,
And wash their darkest blots away.
They’re turn their bows to fishing-rods,
And bury hatchets under sods,
In wisdom and in worth increase,
And ever smoke the pipe of peace;
For ignorance can never cope
With such a foe as IVORY SOAP.”

This political cartoon, circa 1886, uses the metaphor of washing to describe the cleansing of the Chinese from the U.S.  At the bottom it reads, “The Chinese must go.”

See also our set of vintage ads selling soap with depictions of African Americans as dirty.

U.S. Households and the Recession

Data from the Pew Research Center shows us the extent to which the recession has hurt the economic health of American households, especially the middle and working classes:

More than half of all Americans report some sort of work-related disruption:

Nearly half state that they are worse off than they were before the recession:

An additional four percent (since 2008) identify themselves as lower class:

Pew specifies:

Blacks, as a group, are an exception to this overall pattern. The share of blacks who now identify with the upper class has gone up during this recession, to 20% now from 15% two years ago.

Forty-eight percent have lost equity in their homes:

Sixty percent of Americans fear that they may have to delay retirement:

A larger percentage lack the confidence that they have enough income and assets for retirement, even compared to last year:

“Is America still a land of prosperity?”

The question in some historical perspective:

MultiNational Corporations and the Cultivation of Colorism

Crossposted at BlogHer.

Thibaut T., Steve D., Alexis M., Tony L., and Dmitriy T.M. all asked us to write about a recent news story regarding skin lightening.  Previously marketed to women, skin lightening, bleaching, and “fairness” creams are being newly marketed to men.  The introduction of a Facebook application has triggered a wave of commentary among American journalists and bloggers.  The application, launched by Vaseline and aimed at men in India, smoothes out blotches and lightens the overall skin color of your profile photo, allowing men to present a more “radiant” face to their friends.

The U.S. commentary involves a great deal of hand-wringing over Indian preference for light skin and the lengths to which even men will go to get a few shades lighter.  Indians, it is claimed, have a preference for light skin because skin color and caste are connected in the Indian imagination.  Dating and career success, they say further, are linked to skin color.  Perhaps, these sources admit, colorism in India is related to British colonialism and the importation of a color-based hierarchy; but that was then and, today, India embraces prejudice against dark-skinned people, thereby creating a market for these unsavory products.

The obsession with light skin, however, cannot be solely blamed on insecure individuals or a now internalized colorism imported from elsewhere a long time ago.  Instead, a preference for white skin is being cultivated, today, by corporations seeking profit.  Sociologist Evelyn Nakano Glenn documents the global business of skin lightening in her article, Yearning for Lightness.  She argues that interest in the products is rising, especially in places where “…the influence of Western capitalism and culture are most prominent.”  The success of these products, then, “cannot be seen as simply a legacy of colonialism.”  Instead, it is being actively produced by giant multinational companies today.

The Facebook application is one example of this phenomenon.  It does not simply reflect an interest in lighter skin; it very deliberately tells users that they need to “be prepared” to make a first impression and makes it very clear that skin blotches and overall darkness is undesirable and smooth, light-colored skin is ideal.  Marketing for skin lightening products not only suggests that light skin is more attractive, it also links light skin to career success, overall upward mobility, and Westernization.  Some advertising, for example, overtly links dark skin with saris and unemployment for women, while linking light skin with Western clothes and a career.

The desire for light skin, then, is being encouraged by corporations who stand to profit from color-based anxieties that are overtly tied to the supposed superiority of Western culture.  These corporations, it stands to be noted, are not Indian.  They are largely Western: L’Oreal and Unilever are two of the biggest companies.  The supposedly Indian preference for light skin, then, is being stoked and manufactured by companies based in countries populated primarily by light-skinned people.  As Glenn explains, “Such advertisements can be seen as not simply responding to a preexisting need but actually creating a need by depicting having dark skin as a painful and depressing experience.”

Before pitying Indian seekers of light-skin, condemning the nation for colorism, or gently shaking our heads over the legacies of colonialism, we should consider how ongoing Western cultural dominance (that is, racism and colorism in the West today) and capitalist economic penetration (that is, profit through the cultivation of insecurities around the world) contributes to the global market in skin lightening products.

————————–

Source: Glenn, Evelyn Nakano. 2008.  Yearning for Lightness: Transnational Circuits in the Marketing and Consumption of Skin Lighteners.  Gender & Society 22, 3: 281-302.