Sociological Images

Americans are familiar with seeing the phrase “In God We Trust” on our paper money.  The motto is, indeed, the official United States motto.  It wasn’t always that way, however.  While efforts to have the phrase inscribed on U.S. currency began during the Civil War, it wasn’t until 1957 that it appeared on our paper money, thanks to a law signed by President Eisenhower.

1956:

1957:

The motto wasn’t simply added in order to please God-fearing Americans, but instead had a political motivation.  The mid- to late-1950s marked an escalation in the Cold War between the U.S., the Soviet Union, and their respective allies.  In an effort to claim moral superiority and demonize the communist Soviet Union, the U.S. drew on the association of communism with atheism.  Placing “In God We Trust” on the U.S. dollar was a way to establish the United States as a Christian nation and differentiate them from their enemy (source).

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Mother Jones magazine offers some comparisons. Highlights:

• Its net sales is greater than the GDP of Norway.
• Its entertainment sales is triple that of Hollywood.
• It emits more CO2 than the 50 lowest-emitting countries together.
• It employs a workforce the size of the population of the 50 smallest countries in the world.
• Its square-footage exceeds that of the island of Manhattan.

The data:

Via SocProf.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

It is Easter Sunday. How about other places on the globe such as Japan? Christians are less than 1% of the population of Japan.  Yet, because of globalization, geographic locations plays less and less of a role in defining culture.  Many people around the world now consume the same food, clothing, music, movies, and technology.

Global corporations play a role in transmitting culture from place to place.  Recently, American corporations in Japan have been trying to popularize and commercialize Easter.  Disney’s theme park in Tokyo, for example, has promoted Easter with the Disney Easter Wonderland since 2010:

Likewise, beginning last year, Baskin Robbins has been promoting the holiday.  This year they have a month-long Wonderful Easter Campaign:

It will be very interesting to see how Easter becomes part of Japanese culture.  When the Japanese adopted Valentine’s day, for example, they added their own twist.  Women are expected to give chocolate to men; men are supposed to return the favor by giving candy to women on March 14th, White Day.  I would not be surprised to find that Easter becomes popular in Japan, but celebrated with a twist – a Japanese flavor.

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Sangyoub Park is an assistant professor of sociology at Washburn University, where he teaches Social Demography, Generations in the U.S. and Sociology of East Asia. His research interests include social capital, demographic trends, and post-Generation Y.

During half time of the 2012 Super Bowl, a commercial aired that represents a direct attack against unions and serves as an excellent demonstration of the use of ideology to promote false consciousness. The supposed union workers in the ad complain about unions taking such high union dues and state that they did not vote for the union, suggesting that they don’t want the union and that it does not represent their interests. The commercial’s narrator says “only 10% of people in unions today actually voted to join the union” and encourages people to support the Employee Rights Act, a bill that would make it much harder for workers to join unions and easier to de-certify existing ones (click here if the video isn’t embedding correctly):

The commercial was created by the anti-union Center for Union Facts, an astroturf organization founded by DC lobbyist Richard Berman and supported by big business interests. Astroturf organizations are advocacy groups promoting a political or corporate agenda but designed to make it appear like a grassroots movement. Note that one of the union “actors” in the video is played by Berman himself. These photos show Berman as he appears in the ad and in his normal attire as an anti-union lobbyist:

[Via Republic Report.]

Federal law requires that at least 50% of a company’s workforce vote in favor of the formation of a union, and most union members join unions formed years before, so it’s not surprising that many workers today weren’t involved in the votes that founded their unions. Furthermore, according to independent analysis by the Economic Policy Institute, laws like the Employee Rights Act hurt workers by leading to lower pensions; workers in unions actually have higher wages and health benefits because they can use their collective bargaining power to improve their working conditions.

In The German Ideology, Karl Marx argued that “The ideas of the ruling class are in every epoch the ruling ideas … The class which has the means of material production at its disposal, has control at the same time over the means of mental production.”  This ad demonstrates the use of ideology, or dominant ideas that help to perpetuate inequality. An advertisement (which cost about $3.5 million to air during the Super Bowl) produced by a large corporate-funded organization is meant to shape workers’ perception of unions in a negative light. With greater wealth (“the means of production”) and access to media (“the means of mental production”), they seek to discourage workers from joining unions, or even to leave those they are already members of, in hopes of making them easier to control. Ultimately, the goal is to convince workers to accept the ideology of the ruling class and act against their own class interests.

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Paul Dean is a PhD candidate in sociology at the University of Maryland. His research focuses on social inequality, including his dissertation which examines social responsibility movements that promote more socially responsible and sustainable business practices. He is also co-founder and co-editor of The Sociological Cinema.

Do you?  Do you!?  DO YOU!?

Corporate promotion of Valentine’s Day courtesy of The Grumpy Sociologist.

In an earlier post we reviewed research by epidemiologists Richard Wilkinson and Kate Pickett showing that income inequality contributes to a whole host of negative outcomes, including higher rates of mental illness, drug use, obesity, infant death, imprisonment, and interpersonal trust.

She summarizes these findings in this quick nine-minute talk at a Green Party conference:

See Dr. Pickett making similar arguments as to why raising the average national income in developed countries doesn’t make people happier or enable them to live longer, why unequal societies are more violent, and how status inequality increases stress.

And see more about income inequality and national well-being at Equality Trust.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

For the last week of December, we’re re-posting some of our favorite posts from 2011.

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In this 26-minute talk, philosopher Gerald Allan Cohen offers a wonderfully eloquent critique of capitalism. His critique revolves around common defenses. He suggests that even the existence of people who have earned their riches legitimately and through their own wit and work do not justify a system of private property. He contests the idea that we are all better off under capitalism compared to other economic systems, suggesting that capitalism retards the human potential of workers nefariously and by design. And he disagrees with the claim that economic inequality is inevitable. Economic inequality, he contends, will someday be seen as an injustice. Capitalism was an important stage, he concludes, and one that we need to outgrow.

I recommend that everyone take a listen, though I’ll admit it starts off kind of goofy:

Part I:

Part II:

Thanks to Chris Bertam at Crooked Timber for putting these videos up.