Ugh. I hate the new Facebook. I liked it better without the massive psychological experiments.
Facebook experimented on us in a way that we really didn’t like. Its important to frame it that way because, as Jenny Davis pointed out earlier this week, they experiment on us all the time and in much more invasive ways. The ever-changing affordances of Facebook are a relatively large intervention in the lives of millions of people and yet the outrage over these undemocratic changes never really go beyond a complaint about the new font or the increased visibility of your favorite movies (mine have been and always will be True Stories and Die Hard). To date no organization, as Zeynep Tufekci observed, has had the “stealth methods to quietly model our personality, our vulnerabilities, identify our networks, and effectively nudge and shape our ideas, desires and dreams.” When we do get mad at Facebook, it always seems to be a matter of unintended consequences or unavoidable external forces: There was justified outrage over changes in privacy settings that initiated unwanted context collapse, and we didn’t like the hard truth that Facebook had been releasing its data to governments. Until this week, it was never quite so clear just how much unchecked power Facebook has over its 1.01 billion monthly active users. What would governing such a massive sociotechnical system even look like? (more…)